out on a limb february/march 2015
DESCRIPTION
The trade magazine for the UK's footwear and accessories market.TRANSCRIPT
01 29/1/15 13:33 Page 1
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Ellen’s exhibitionproves popular
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February/March 2015 3
By Christina Eccles
ANDROGYNOUS fashion, layeredjewellery and over the knee bootswill be among the top 10 trends for2015, according to research frommoney saving websiteVoucherCodesPro.co.uk
The website conducted the researchfollowing a rise of onsite searchesrelated to fashion, includingmaterial types, patterns andthemes.
2,538 Britons aged 18 and over –all of whom stated they like to keepahead of the UK fashion trends –were quizzed on what items,patterns and materials are likely tograce their wardrobe within thecoming months.
Initially all respondents were asked‘How often do you purchase newitems of clothing?’ to which justover one third of respondents, 36per cent, stated monthly, withalmost as many, 34 per cent,stating weekly.
The remaining respondents statedthey purchase new clothes eitherfortnightly (21 per cent) or a coupleof times throughout the year (nineper cent).
Furthermore, when asked ‘What doyou do with your previous clotheswhen you purchase new items?’almost half of respondents, 48 percent, admitted they kept them,while those who didn’t chose toeither give them away (23 percent), sell them (15 per cent) orthrow them away (14 per cent).
Following on from this, allrespondents were then given a listof potential fashion trends and toldto select all they felt would be keytrends throughout Spring/Summerand Autumn/Winter 2015.
The top 10 results were:
1. Androgynous fashion – 72 percent.
2. Layered jewellery – 67 per cent.
3. Polka dots – 61 per cent.
4. Over the knee boots – 49 percent.
5. Pleated skirts – 48 per cent.
6. Blazers – 45 per cent.
7. Shiny sequins – 40 per cent.
8. Dark colours; khaki, mustard etc.– 38 per cent.
9. Oversized blouses – 32 per cent.
10. Three quarter length jeans – 30per cent.
When asked about previous fashiontrends of 2014, almost a quarter ofrespondents believe tartan andleather will still be key in 2015,while only three per cent believejelly sandals will remain as popular.
Founder and CEO ofVoucherCodesPro.co.uk Nick Swansaid: “It’s interesting to hear whatBritons think will be key in thefashion industry over the coming 12months, and whilst no doubt someof the predictions will be spot on, Idon’t doubt that artists and fashiondesigners will continue to come upwith new, quirky, fresh ideas thatwill take the country by storm.
“That being said, no one should feelthey don’t have the correct bodyshape, or even lack the confidenceto pull off an outfit that they’d liketo try.
“We’d always tell people toexperiment with different looks atleast once – if you’ve tried it andstill don’t feel comfortable in it, atleast you can say you’ve given it ago.
“Besides, you might find it’s thebest thing you’ve ever worn.”
Over the knee boots was fourth on thelist of potential fashion trends in thepoll by VoucherCodesPro.co.uk
Androgynous look setto take UK by storm
A YOUNG designer whose companyprovides footwear fans with an easyand affordable way to jazz up theirhigh heels is looking to expand intonew markets.
Dominique Michon has alreadylaunched Heel Up in Tokyo, Milan,Amsterdam and Antwerp and is nowaiming to make her designsavailable to an even biggeraudience.
Heel Ups attach easily by a simple,small elastic strap that is wrappedaround the heel to instantly providea reusable fashion boost that laststhroughout the day and into thenight.
The 2014/2015 collection featureseight handmade designs, includingDo not Cheetah on Me, FurryFrench, Black Incredible, Desire Me,Flora, Ms. Metal, Du Freaque Chic
and Sweet Flamingo.
Dominique said: “The inspirationbehind Heel Up basically came fromhaving a taste for high fashion on auniversity student’s budget.
“I made the first Heel Up prototypeswith the goal of dressing up an oldpair of my heels to wear to a holidayparty and was surprised at thenumber of compliments I receivedon my old shoes.”
Dominique hopes to expand companyHeel Up provides footwear fans with an easy and affordable way to jazz up their high heels.
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4 February/March 2015 news
Ellen’s exhibitionproves popularwith visitors
Palimpsest: The Shoe As Record explores the interactions between footwear andthe body.
By Christina Eccles
AN innovative footwear exhibitioncurated by shoe designer EllenSampson has proved popular withvisitors to Northampton Museumand Art Gallery.
The exhibition; Palimpsest: TheShoe As Record shows a series ofEllen's work, exploring theinteractions between footwear andthe body, looking at how shoes canbecome vessels or records ofmemory.
The exhibition also featured the firstscreening of her new nine-minutefilm Dance, which addressesthemes of fairy tales and desire,examining the captivating, butpotentially dangerous qualities ofshoes through a routine performedby contemporary dancer NicoleGaurino and cinematographer SarahCunningham.
Ellen said: “I thought that themuseum was a very appropriateplace to show my work.
“The film is something that I’vewanted to do for quite a long time.”
The exhibition was on show fromNovember 15 to January 25 andwelcomed visitors of all ages andbackgrounds, from children to localpeople and art college students.
Ellen added: “It’s been lovely howmany people came to look and it’sbeen very nice that kids have beenlooking and showing an interest.”
Ellen is currently planning anotherexhibition in Norfolk whilst studyingfor her PHD in FashionWomenswear.
The exhibition featured the firstscreening of Ellen’s new nine-minutefilm Dance.
NAT-2 has launched a capsule collection of LED sneakers including threedifferent LED outsoles for women, men and kids. The entire outsole changeswith a simple push on a hidden button while wearing the shoes. Every pair canbe quickly re-loaded many times with an included double-USB cable. With aconstant use of the LEDs they last about six hours per charge.
Online store founderLizzie scoops awardTHE founder of online shoe storeKindredSole.com has scooped aprestigious award.
De Montfort University Leicestergraduate Lizzie Leary won the NewMedia, Technology and Onlinecategory at the regional VenusAwards, held at Birmingham’sInternational Convention Centre.
She said: “I wasn’t expecting theaward at all. I got through the semi-finals and then I was up against fourother business owners. I was reallysurprised to win.
“For it to be that category that I wonwas very important because of thetype of business that we are – andfor it to be local was also important.I was really pleased.”
KindredSole.com puts togetherfootwear collections each seasonfrom worldwide fashion brands and
offers free next day UK delivery.
And Lizzie hopes winning the awardwill help to boost the business evenfurther.
She added: “It’s great in terms ofgetting more press coverage, gettingour name out there to reach morepotential customers – letting themknow what we are about, that we’renot just a shoe shop but also afashion community.”
Lizzie Leary with her award.
Pentland Brands has announced a series of senior leadership appointments.These include Matt Rock who has been appointed global supply chain director,Pentland Brands and Marco Ellerker who becomes managing director of theLlfestyle division (Kickers, Ted Baker Footwear and Boxfresh). CEO Andy Longsaid: “As a business we are committed to leadership development andsuccession planning, so I’m really pleased we have been able to make theseappointments from our own leadership talent bank. It means we can ensurecontinuity not only for our teams, but also for our partners, customers andsuppliers.”
PATIENTS with foot and ankleproblems can now benefit frommore surgical options with the re-launch of a UK based EuropeanFoot Institute clinic.
Situated in Hove, the clinic is beingheaded by German orthopaedicconsultant, Dirk Nowak and willprovide cutting edge European footand ankle procedures including a'micro invasive' bunion procedure
and the Cartiva implant for patientswho have arthritis in the big toe.
Dirk said: “I am very pleased to beoffering UK patients with moretreatment options for foot and ankleconditions.
“I have a successful practice inGermany and am looking forward toUK patients benefiting from myclinical expertise.”
Hove clinic to providetreatment options
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6 February/March 2015 news
Terminal Fivereopened byLaura BaileyHEATHROW Terminal Five hasreopened following aninvestment of over £40m.
Luxury brands with outlets atTerminal Five include newadditions such as Louis Vuitton,plus Harrods, John Lewis, KurtGeiger and LK Bennett.
British Airways’ chief commercialofficer Andrew Crawley said:“The addition of these newstores to our flagship home,Heathrow Terminal Five, is greatnews for our customers.
“Our travellers are verydiscerning, appreciate gooddesign and want to make themost of their time and money –it's why they fly with BritishAirways in the first place.
“Being able to pick up a littlesomething from these exclusivebrands as part of their flyingexperience is a real bonus.”
A STELLA McCartney clutch bagand pair of Doc Martens wereamong the top vegan fashionpicks chosen by stylist and TVpresenter Louise Roe as part ofa new PETA campaign.
Louise is starring in an exclusivenew PETA video in which sheshows off her stylish new haul ofvegan fashion and reveals thatwith more choice than ever onthe high street and from topdesigners it is easy to findproducts which are animalfriendly.
PETA encourages compassionatedesigners to sign up for thePETA-Approved Veganprogramme, which helpsretailers communicate to theircustomers which products are100 per cent vegan.
TV presentermakes veganfashion picks
SECRETARY of state foreducation Nicky Morgan MP haspaid a visit to to De MontfortUniversity Leicester to learnabout its links to Britain’sschools and colleges and meetstudents and staff fromdepartments including footweardesign.
During the visit, she met DMUvice-chancellor professorDominic Shellard before beingtaken on a tour of the campusand talking to third yearstudents
Minister visitsuniversity
Affordable luxury footwear brand Moda in Pelle is set to unveil its new look branding at PURE London. The refresh, createdin partnership with leading design agency, Idea is Everything, is a major step in the evolution and expansion of the 40 yearold British shoe brand. It is also part of Moda in Pelle’s continued UK growth plan, following on from the recent growthcapital investment. CEO David Inglis said: “The brand refresh will assist us in building on our heritage and will consolidateour position as a leading affordable luxury footwear brand. We are excited for what the future holds and look forward towelcoming visitors to our stand to experience our new collection and feedback on the natural evolution and developmentof Moda in Pelle’s visual identity.” Visitors to the stand will also be the first to preview the brand’s AW15 collection, whichwill showcase key trends from casual through to occasion wear styles.
Footwear brand opens first Britishpop up store in Covent GardenPARISIAN footwear brand Bobbies ismaking its products more readilyavailable to Brits with its first pop upstore in London’s Covent Garden.
The brand, which was established in2010, offers wearers an originalFrench take on the classicMoccasin, as well as other classicstyles ranging from desert boots toballet flats.
Co-founder Antoine Baloze said:“We've developed our distributionnetwork just as much as ourproducts. Initially Bobbies was amen’s driving loafer brand, nowwe've developed a whole range ofcasual shoes.”
The brand has now made the jumpto the capital in a bid to attract awider audience of not onlyLondoners but tourists as well.
Antoine added: “London is one ofthe most interesting cities for abrand like Bobbies.
“Londoners have style and unlikeFrench people are probably moreeccentric, which is an opportunityfor a happy brand like us.”
The shoes are stocked in more than300 stores across 40 countries and
Bobbies are particularly interested infurther expansion in the UK market.
Antoine added: “We are planning todevelop our wholesale distribution inEurope and more particularly in theUK.”
Bobbies aims to attract a wider audience of Londoners and tourists.
DAME Zandra Rhodes will present alifetime retrospective at theforthcoming Pure London show.
With a career spanning over 50years, Zandra is one of the mostdistinguished names in fashiondesign and the wider fashion andtextiles industry.
In an interview with Eric Musgrave,
editor of Drapers, she will share hercareer highlights on stage, includinga look back through her designarchive and a preview of her newcollection for AW15.
Zandra will also share her views ontoday’s fashion environment,offering visitors a valuable reflectionon the evolving industry and itstrends.
Zandra to speak at Pure
Dame Zandra Rhodes
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feat
ures
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It’s ShowtimePages 11-16
8 February/March 2015
Sarah-Jayne noticesgap in market for afashionable trainerTHE inspiration for the brand camewhen head designer and founderSarah-Jayne Newey noticed a gap inthe market for a more sophisticatedfashion trainer.
She explained: “A lot of trainers aresports driven instead of fashiondriven. With our trainers it’s allabout the block colour.”
NEONs are British made, luxuryfashion trainers designed with style-conscious women in mind.
The entire shoe, including thewedge, is a single block colour usingthe same leathers throughout.
And with block colour trainers beingworn by the likes of PharrellWilliams, the appetite for this typeof footwear is showing no signs ofslowing down.
Sarah-Jayne added: “I am sopleased to see such iconic peopleflying the flag for the one colourtrainer. It completely validates ourhard work for the past year buildingthe NEON brand.”
According to Sarah-Jayne, who hasover 10 years in the fashionfootwear industry, the trainers canbe worn by women of all ages; fromteenagers to the over 60s.
She added: “You can wear ourtrainers at 15 or 65. On oneoccasion we’ve had a 68-year-oldwomen ringing us for a pair.”
Now with the brand gaining its firststockist since launching last yearand with a men’s range in thepipeline over the coming months,Sarah-Jayne is looking forward to abusy 2015 and further raisingawareness of NEON designs.
She added: “It’s hard work but it’sabout focus, sticking to your pathand setting small and realisticgoals.”
NEONs are British made, luxury fashion trainers designed with style-conscious women in mind.
With colours on offer ranging from bright pinks to sparkly golds, footwearbrand NEON is playing a huge part in the current block colour trainer trend.Out on A Limb reporter Olivia Taylor found out more.
08 29/1/15 13:39 Page 1
9February/March 2015features
TAKING inspiration from thelanguage of flowers – the Victoriantradition of using flowers to convey aparticular message – the 2015collection from Rachel Simpson isbeautifully romantic.
This floral theme is echoedthroughout, with clusters of softsuede flowers and petal shapeddetailing. Each shoe is named aftera flower with individual meaning,such as the stunning new Myrtle,meaning love.
The collection consists of 12beautiful new shoes on a selectionof wearable heel heights, includingthree adaptations of the classicballet flat and a comfortable lowheel for day to night comfort.
Headlining this new range isGardenia, a twenties inspired two-part t-bar with intricate petaldetailing on both the front and backof the shoe.
Other styles include the flapper styleHoneysuckle, complete with ribbontie and petal shaped cut-outs andballroom inspired Jasmine in antique
silver and gold.
As part of the new collection, thedesigner has also launched aselection of co-ordinating bridalaccessories, handmade in the UK byindependent designers, tocomplement both new and currentstyles.
Collection inspired bylanguage of flowers
WITH celebrity favourite Aruna Seth’sbridal shoes being described as ‘fitfor a princess’, it’s easy to see whythey are becoming a popular choicefor brides-to-be on their big day.
Out On A Limb caught up with thedesigner to find out more about herlatest collections – and why shebelieves a pop of colour could bethe next big wedding trend.
What type of bride is wearingAruna Seth bridal shoes?
We do such a wide variety of shoesthat it can be a range of brides.From the more traditional ones thatwear plain satin shoes to glamorousbrides who want all over sparkle witha shoe completely covered inSwarovski crystals.
We also get the range of heightlovers, from those who want sixinches, to brides who are morecomfortable in a pair of bridalballerinas.
Do you think it’s ok to be moredaring and original with yourwedding shoe style or colour?
It’s great to add a bit of colour to awedding palette. We’ve seen someamazing photography of brideswearing a traditional ivory dress witha rich splash of fuchsia pink shoes.Colour looks stunning especially fora sunshine wedding and it’s fun anddifferent.
How can a wedding shoe have asmuch impact as a weddingdress?
Some brides who are really intoshoes pick their shoes first beforetheir dresses. We think it’simportant that a bride feels andlooks amazing from head to toe. Agood pair of shoes can especiallystand out with a shorter weddingdress. I think I’ll have to have ashorter wedding dress for my big daysince I’m in the shoe industry and atleast four different pairs of shoes.
What bridal shoe trends do youpredict for 2015?
We predict that more brides willstart to wear colourful shoes ontheir feet. Brides in America love towear colourful pinks and blues ontheir feet. This trend is starting totake off more in the UK with morebrides wearing blue shoes to coverthe ‘something blue’ aspect of awedding, but we have a variety ofcolours.
Bridal shoes ‘fitfor a princess’
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10 February/March 2015 features
Out on a Limb cover story
Editor’scomment
Christina EcclesEditor
IT may be a grey and rainy January day as Iwrite this issue’s editor’s comment, but inthe footwear industry, it appears things arelooking much brighter; with colour predictedas a top trend for 2015.
From NEON Footwear’s colour block trainersand cover story brand La Paire’s stylishmetallic ballet flats to celebrity favouriteAruna Seth’s vibrant bridal shoes, it seemsthe fashion world’s best dressed feet will befar from dull this year.
Personally, this is a trend I’m lookingforward to participating in and I’ve alreadypicked up my own pair of coloured shoes –fuschia pink suede heels – which I can’twait to wear once the weather improves!
If other brands are also embracing colourfor the coming seasons, then the upcomingshows should provide a rainbow of optionsfor stockists to choose from.
We’ll be interested to get their take onwhat’s proving popular and are lookingforward to seeing some exciting displaystands over the coming weeks.
It would also be great to see how retailersare tapping into the current trends. If youhave revamped your shop windows with afresh, new look for spring/summer or havetried an innovative marketing campaign toentice new customers through your doors,then we would love to hear from you.
La Paire unveils anelegant and boldnew AW15 rangeFOUNDED in 2012, boutique shoelabel La Paire offers chic leatherflats for the modern woman.
Feminine yet elegant silhouettesreflect the La Paire customer whodemands a shoe with style, comfort,quality and fine craftsmanship.
The new AW15 collection fromboutique shoe label La Paire offerswearers six new shapes, in an arrayof colourways from dusky pink,mirrored rose gold, maroon and rubyred.
These bold colours and rich texturescombine to add a glamorous edgeto the new season.
The label’s classic pointed toe flatshave been updated with luxurious
textured materials and extradetailing with the addition of ankle-straps.
Stand out styles include shoes withscalloped edges and ballet flats withsheer mesh panels.
Highlights include the chic pumpsAlex. Crafted from either soft blacksuede and sheer black mesh or in astriking silver version, the classic
shape of these pointed toe flats iskept simple with minimal details formaximum impact.
The new Ava flats bring a slimmingsilhouette back into focus with anankle-strap. The bold red hue anddelicate scallop edging adds aneffortlessly glamorous touch.
This season also sees La Paireunveil a new shoe, the slipper. TheRuby slipper is designed in bothleopard print or black leather, with asmall heel and leather sole.
They are the perfect complement toany autumn wardrobe and aredestined to be on high rotation asyour new shoe staple.
Each pair of shoes is hand craftedin Spain by traditional artisans.
La Paire now offers two seasonalcollections a year as well as their'Classics' collection. This permanentrange of the brand’s signatureSummer and Winter styles makes LaPaire the first point of call for bothWinter sun and summer holidayflats.
www.lapaire.co.ukFor wholesale enquiries
contact La Paire:
Amy La: [email protected] www.lapaire.co.uk
T: @la_paire
Colour to bea top trend
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12 February/March 2015 features
Pure London’s leading line-up toinclude over 300 new brands ...PURE London is to offer fashionretailers with a one-stop destinationto discover collections from aroundthe globe as a record number ofboth new and returning brands makeup the leading line-up for February2015.
Organised by i2i Events Group, thedefinitive fashion trade show willhouse over 800 brands in totalacross womenswear, footwear andaccessories – 300 of which will benew to the show, with figures forfirst-time exhibitors up 15 per centon last season.
The event is not to be missed on theAutumn Winter 15/16 buyingcalendar as over 80 brands will beshowcasing their latest collectionsexclusively at the show.
Over the last couple of seasons,Pure London has been on anexciting journey of transformation torefocus and upgrade its brand mix,content and presentation.
Central to these changes has beenthe styling, editing and curation ofeach section. As a result, the show
has attracted a higher quality ofbrands, and a vast increase in thenumber of brands enquiring aboutparticipation.
The record rebook following theAugust edition, which saw a nine percent increase in the number ofbrands returning compared to thesame time last year, has alsoencouraged interest from newbrands across all sections of theshow.
While championing British brands,Pure London has also grown itsreputation on the international showcircuit, with the introduction of newinternational brands each seasonsignifying the crucial position of PureLondon as a gateway for brands intothe UK market.
Dedicated sections Agenda, Aspireand Allure will showcase the latestin womenswear collections, with newnames to the show including BZR,BLACK by K&M, Oilily, Noa Noa,Skunkfunk, Cream, Fransa, Joules,GUESS, Ardent&Co, b.young,Rosemunde, Sita Murt and Avoca.
Over 45 new names will add to theyoung fashion line-up in Spirit,including Minkpink, Lavish Alice,Vero Moda, Only, Vila, IllustratedPeople, A.M London, South Beach,Abandon Ship and WHATEVER.
Building on the changes of lastseason, the footwear section willgrow its offering with more than 30new British and international brands:Bloch UK, Ten Points, Siga, RebecaSanver, Carmen Siaz, Zeha BerlinFootwear, Australia Luxe Collective,Cubanas, Lofina, Mjus, Swear,Bueno, Ernest Footwear and LaurenVita.
Accessories, located in the GrandHall Gallery of London Olympia, willshowcase collections from CoxMoore, Timex Watches, Frog &Tower, Hergest Design, Letol andEkoTree; while Northskull, LalaQueen, Brenda Macleod, WagnerArt, Mark Bags and Ame Moi willadd to the eclectic offering inPremium Accessories.
Following its applauded launch atthe August show, a dedicated
Emerging Brands area will return tothe February edition, offering buyersthe finest in capsule collections froma selection of premium accessoriesand footwear brands. New brands inthis area include Susie in the Sky,Co.Ro Jewellery, Brit Stitch, Clair BBags, Lorina Bijoux, and J’s Designs.
Adding a wholly new element to theshow will be Pure Rocks, an areadedicated to showcasing silver, goldplated and semi-precious jewellery.Supported by Retail Jeweller, thearea will showcase collections frominnovative British and internationallabels including Astrid & Miyu,Coco’s Liberty, My Flash Trash, Alexi,Kirstin Ash, Henry Daniel Jewelleryand JuditB.
All the brands and seminar contentat the show is included within theshow app – search Pure London2015 on the App Store.
The next edition of Pure London will betaking place from 8-10 February, 2015at London Olympia. For moreinformation and to register to attend,please visit: www.purelondon.com
it’s showtime
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14 featuresFebruaryMarch 2015 One Step Ahead
MBT the physiological footwearbrand will soon unveil their newSS15 collection when they launch inearly 2015.
A modern, refreshing palette ofcolours on new and existingproducts with the MBT patentedtechnology is sure to excite loyal andattract new fans.
Furthermore, the UK MBT businesshas been very busy re-establishingits position in the UK market.
The team – including VP (Europe)Tony Arquimbau and HOS PaulBuckingham began working from a
new office based in CamberleySurrey in July this year.
Paul said: “The office location givesus good access to London, airportsand major road links, enablingtravel to our customers in the UK,we are pleased to have a newshowroom and warehouse on sitewith which to manage stock as wellas customer meetings.”
In a strategic move to further growand strengthen the brand in the UKand Eire market the team have justlaunched a new e-commerce site.
Paul added: “The site has been built
with our global IT team, and can beaccessed either from ourMBT.COM/UK page or directly athttps://shop.mbt.com/uk
“It is a sleek, easy to use site,currently featuring our FW14collection and soon to launch SS15.We are confident the new onlineshop will be a success providing aneasy purchase option for the manyUK consumers.
“E-commerce is a key element ofour global strategy and is extremelyimportant for the UK market, weoffer free next day shipping to UKand the site will also help us to
understand our market better as wereview our sales and feedback.”
The team are also currently on thelookout for locations to begin a rollout of new MBT concept stores inthe UK.
Tony added: “We are excited to beable to offer our loyal fans the newMBT shopping experience in the UK.
“We are hoping to announce alocation for the new shop verysoon.”
For sales enquiries contact LauraGreen on +44 (0) 1276 64443.
Ready to launch SS15, the newMBT UK team has arrived
14 29/1/15 13:45 Page 1
15February/March 2015features
AFTER three successful events inLondon the BOB team are thrilled toannounce BOB North.
Taking place in May in the historicPost Office building and MarketSquare in the heart of theLancashire city of Preston, the BOBNorth event is working in partnershipwith Marketing Lancashire andPreston City Council to ensuremaximum impact to both exhibitorand visitor.
Once again creating a pop-updepartment store and breathing newlife into a disused yet magnificentlate-Victorian building BOB North isseeking to fulfil its mission to bringthe very best of British produce toour audience by reaching out tobrands across the whole of Britainrather than just holding court inLondon.
Working closely with our partners theBOB team will ensure that the verybest brands producing across theNorth of England are fullyrepresented and will again providethe finest food, drink andentertainment to sit alongside allthat our exhibitors have to offer.
The Best of Britannia team are alsomassively excited to announce our2015 home for BOB London – themajestic Nicholls and Clarkewarehouse building and courtyard onShoreditch High Street; a stone’sthrow from Spitalfields and BrickLane Markets and straddling theedges of the City of London andhipster Shoreditch.
Taking place over the last weekendin June, to take full advantage of
our new indoor and outdoor space,the BOB team is thrilled to be ableto once more provide up to 40,000square feet of brand space for ourexhibitors in a location wheremassive pedestrian footfall isalready guaranteed.
Speaking about BoB, non-executivedirector and renowned designer,Wayne Hemingway MBE said: “Ihave been a fan of Best of Britanniasince its inaugural event in 2012.BoB is hitting the zeitgeist withBritish manufacturing seeing aresurgence.
“We are at a time when retailersneed security of supply (somethingthat the Far East often falls downon).
“The realisation of quality arebecoming key issues inmanufacturing and a growingnumber of consumers hereunderstand the boost to the UKeconomy to jobs and to thesustainability and ethical sourcingthat ‘Made in the UK’ brings.
“As a born and bred Lancastrian,who manufactures much of mycompany’s designs in the county, Iam delighted that BOB North iscoming to Preston where the impactof the event in a region with such aproud manufacturing and creativeheritage is bound to be huge.”
Ruth Connor, chief executive ofMarketing Lancashire, said: “We’rean innovative and creative countywith a real “make it” movement andwe’re incredibly proud that Preston,Lancashire will host the first BOBevent outside of London.”
Best of Britishmoves northto Preston
it’s showtime
Designers, manufacturers and suppliers will join forces to reach out to retailers andpresent their collections on a worldwide stage at the forthcoming GDS trade show inDüsseldorf. The twice-yearly event, which takes place on February 4 – 6 and July 29 –31, is gaining the title of the global destination for trendsetting in shoes and acces-sories. With retailers seeking insight and inspiration to identify forthcoming trends,GDS and tagit!, the private label show which runs concurrently, are providing a plat-form to decide style directions for the worldwide footwear and accessories trade. Thetransition of the event into three distinct themed ‘style worlds’ has also proved popu-lar.
Preston will host the first BOB North event.
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16 February/March 2015 features
New brands and featuresat annual Moda FootwearWith just a few days until ModaFootwear opens its doors at the NECfor A/W15, a host of new brandsand features are set to make thisFebruary (15-17) a must-visit.
Joining a host of industry favourites– including Dr Martens, Barbour,Aigle, Bogs, Alpe, Holster, Sorel,Skechers, Cara London, Brakeburn,MBT, Base London and Unisa toname but a few – this season’sshow will also welcome a strongcontingent of new brands fromacross the globe.
Among them are internationalhousehold names Helly Hansen andCat. The former’s performanceoutdoor footwear is set to combineeveryday styles with the brandssignature weather-proof technologiesand materials, whilst Cat fusesurban workwear styles with thelatest trends for both men andwomen. Timberland ®, will also bejoining the line-up this seasonbringing both its men’s apparelrange and a small selection offootwear to the show.
Mini Moda, the dedicated kids’footwear zone within the showcontinues to welcome the biggestnames with the likes of Bobux,Pediped, Agatha Ruiz de La Prada,Chipmunks, HappiJoey, Moccis,Legero, Superfit, Daisy Roots andFroddo to name but a few. In Select,Justin Reece returns for its secondouting alongside the likes ofWrangler Footwear.
In addition to the brands on show,Moda continues to build on itsholistic approach to the buyingexperience, with the introduction ofa lingerie specific panel to theshow’s already comprehensiveseminar programme.
The panel which will take place on
the Tuesday (17 February) of theshow, will invite a contingent ofretailers, bloggers, press and keyfigures from across the sector to thecatwalk to discuss some of the keysocial trends which are set to affectfootwear retailers including how e-commerce and digital media cansupport and or challenge the highstreet footwear specialist.
Moda’s daily catwalk shows willonce again present the latesttrends, whilst the seminarprogramme receives a further boostthis season with the introduction ofthe BE2B Hub.
Combining, the show’s strongestretail-oriented seminar programmeto date with a host of technology,logistics and in-store serviceproviders, the BE2B Hub offers allvisitors a one-stop-shop for all theirbusiness needs.
This season’s seminar programmeincludes a series of talks from theFashion Association of Britain whichwill be disseminating practical,applicable advice from theirmembers, preferred providers and
business coaches. The FAB team willalso offer one-to-one retail clinicsfrom its stand in the BE2B Hub.
Other seminars to be anticipatedinclude business coaching andfunding advice from former Mulberryand Clarks operational manager JimJordan, social trends and consumerinsights from research group INTO,as well a topics on marketing, socialmedia, stock management and e-commerce insights from experts andModa regulars such as Dennis Reid,Tony Scott, Martin O'Toole and JonnyRoss.
Elsewhere, giving visitors a sneakpreview of the future of the industry,students from De Montfort’sUniversity leading footwear designcourse will present the finalists fromthe History in the Makingcompetition, hosted by ModaFootwear each year.
Six students from the course havewon the opportunity to display theirfinal projects at the show in aspecial installation by the Hall 20catwalk. Students and staff from DeMontfort University will be on hand
to speak about the designs and theuse of new materials and methodsof manufacture in their work.
Course leader, Kevin Guilford, said:“The fantastic exposure DMUfootwear students have received byshowing at Moda Footwear, the UK’snational show for the sector, has ledto design positions at Clarks, NewBalance, Hudson, Dr Marten,Loakes, Vivien Westwood and manyothers. The History in the Makingcompetition sums up perfectly thefuture of the industry as well asproviding the brief for their designswhich can draw on their ownpersonal history or that of thefootwear and fashion industry.”
Sean O’Connor, event director forModa Footwear, said: “This seasonsees a huge commitment andinvestment from the brandsexhibiting, and we are confident thatthe retailers will support their efforts,in turn seeing new names, newcollections and generally benefittingfrom networking and participating inthe national show for the footwearsector.”
it’s showtime
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17February/March 2015kool for kids + kids at Moda
LUXURY children’s brand YoungSoles has introduced its A/W 2015range at Playtime Paris.
Now available in 10 countries acrossEurope, the Middle East and the US,Young Soles has taken on 15 newstockists since the launch of its S/S2015 collection.
Founder Louise Shill said: “For theAutumn/Winter ‘15 season, we havereally pushed the heritage themeand been strongly influenced by mid80’s and early 90’s fashion andmusic.
“We have moved on from thetraditional styles of our first twoseasons, mixing our heritage cutswith contemporary prints and high
shine leather, mostly seen on formalshoes. I hope to have captured arebellious feel with this collection byintroducing an edgier colour schemeof white patent, bubble pink,oxblood and opulent gold across avariety of new styles.”
Responding to customer demand,the brand has introduced new winterboots to the collection: the FrancisChelsea Boot and Sidney, a laceand zip-up brogue boot.
Favourites from A/W 2014 stillfeature including the Hattie monkeyboots with Liberty print cotton laces,Vera ankle boots with buckledetailing and the Rosie T-bar, thebrand’s signature shoe.
Luxury brand unveilsrange at Paris event
KIDS can only have fun in sturdyshoes that can keep up with all oftheir adventures.
That’s why, as one of the mostsuccessful manufacturers ofchildren’s shoes, Superfit pays somuch attention to perfectworkmanship and the highest qualitymaterials.
We take quality very seriously.Because after all, we take ‘Bigresponsibility for your feet’.
The AW15 collection offers shoes forall adventures with Gorgeous FirstWalkers, Sporty Trainers, FashionHigh Tops, Stylish Heeled Boots,
Apres Ski Boots and Fun Slippers inseasonal fashion colours.
There is also a ‘Back to School’range for the UK and Ireland.
Superfit has shoes for children of allages, with styles offered in sizes 18– 43.
MODA Stand R29
UK South & Ireland
Marcus Baker MSSF, Tel +44 (0)7775 995547or email [email protected]
UK North Terry McIntosh, Tel 07957 834348 or email
Sturdy shoes to keep upwith kids’ adventures
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18 February/March 2015 kool for kids + kids at Moda
DAISY Roots has been the UK’sleading manufacturer of soft leathershoes for babies, toddlers andyoung children for 20 years.
This spring we have added a lovelyselection of new designs including acute Lion, a divine embroidered Beeand a sweet Dream CatcherMoccasin design.
Our collection is sold both in the UKand exported internationally. DaisyRoots boots are available in sizes tofit babies from new born to childrenof up to four years old.
The collection features colourfuldesigns and all our shoes arepresented in clear plastic hangingbags to ensure that your customers
are able to see the booties at theirbest.
Our shoes are easy to put on whilstbeing supple enough to allow littletoes the room they need to stretchand grow.
The soft chrome free leather we useallows feet to breathe, making ourboots the closest thing to bare feet,just as medics recommend.
With the increasing popularity oflaminate and tiled floors in thehome, our soft leather booties withanti-slip soles are the ideal way tokeep little feet safe and warm.
For further information call Daisy Roots on01604 880066 or visit www.daisy-roots.com
Daisy Roots adds newdesigns to collection
EARLY Days, the longest establishedbaby shoe manufacturer in the UK,is enjoying its busiest trading periodin many years.
The new range of leather pramshoes launched at Bubble in January2013 has been a huge success,with the Leicester based companystruggling to cope with demand.
Their usual two to three week leadtime has been extended to 12weeks and the company is tryingdesperately to recruit more skilledstaff though, frustratingly, this isproving to be very difficult due to thechanging structure of the UK skillbase.
The company has startedoutsourcing some operations tolocal companies, this is proving tobe very successful and they areplanning to extend this to otheroperations moving into 2015.
Early Days are pleased to report thehuge growth in business has not just
come from the UK market as theirexports have grown significantly andthey now export over 40 per cent ofthe shoes they produce.
In over 60 years’ trading thecompany’s exports have constantlybeen around 20 per cent so this isfantastic news, especially in view ofsomewhat turbulent tradingconditions during 2014.
Early Days enjoys busiesttrading period for years
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19February/March 2015
FRODDO – every step is your storyLOCATED at the foot of the almostuntouched Ivancica mountains inCroatia FRODDO has grown frombeing an association of localshoemakers for miners in 1946 intoa leading shoe manufactureremploying over 1,000 people.
From the very beginning thephilosophy has been aboutsustainability, caring for the localcommunity and environment, usingnatural, high quality materials.
FRODDO shoes and boots have beendelighting both parents and childrenacross Europe for many years andare becoming increasingly popular inthe UK and globally.
Children love the fun styles andparents know that the fit, comfortand quality are assured.
We are inspired by the fact thatevery child and every little foot isspecial. Our designers work closelywith paediatric orthopaedicconsultants, child psychologists,parents and children in order tocreate anatomic, natural, individualand playful footwear.
Our shoes all have arch support andbreathable membranes and noharmful, toxic materials or chromeV1 compounds are used inproduction.
The new AW15 collection willdelight. Using vegetable dyes forvibrant colour and top quality leathersourced from Italy and Austria, wehave created a range full ofinteresting and unique details. Lookout for our new and shiny leather,fur, pompons and fringe trim and anexciting new leopard print.
This season also includes gold,burgundy, purple, grey, ochre anddark blue as well as contrastingstitching and embroidery in brightblue and orange. All guaranteed tobrighten up the dullest Winters day.
Our trademark FRODDOTEX rangeuses waterproof and breathable
membranes and our natural woollinings will keep feet warm and dryin the coldest rainy and snowyweather.
FRODDO has also introduced a newBambi Steps line in sizes 17 – 27with lightweight, flexible solescreating complete softness, mobilityand support with each little step.This range features our detachable,anti-bacterial Smile insole allowingeasy measurement and cleaning.
Come and see us at MODA on stand U22 orcall 01707 888388 for further details.
Also exhibiting at:Gatwick Show, Holiday Inn,
February 22 – 23.
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Range offers citylooks and vintagestyles
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Emily becomesbrand ambassador
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20 February/March 2015
THE Hummel sporting lifestyle brandepitomises everything good aboutDanish design and quality.
Difficult to define and impossible tocopy, the brand is unique, which iswhy it is one of the most popular‘must have’s’ this year.
Founded in 1923 Hummel isadmired by football and handballenthusiasts and Hummel clothingand footwear is worn by the world’sgreatest football teams includingReal Madrid, Tottenham Hotspur andthe Danish national team.
The good news is Hummel footwearis now available in the UK forchildren’s and adults’ discerningfootwear and clothing retailers.
Hummel is a recognisable sportsbrand due to its timeless quirkylook, strong colour combinations,fashion forward lines andsilhouettes, essential to Hummel’sbrand ethos.
Hummel’s design teams strive tocreate each season’s collection withthe brief to “change only one thing.”
Selected items inspire new and
modern looks, but always with aneye to the distinct Hummel sportsheritage.
Our A/W ’15 season’s range is acollaboration of our past success,current fashion and a step forwardto the future, so if you are lookingfor sneakers, trainers and casualfashionista styling…look no further.
UK distributor Skape Ltd is proud tobe associated with Hummel andhope you will share our goal toattack public interest, defend ourheritage and score increased sales!
Unique brand is wornby best football teams
IT is strange, isn’t it? The scientiststry to create a synthetic fiber thatkeeps the warmth when it is wet, iswarm when it is cold and cool whenit is warm, is careful about your skinand – on top of that – hasantibacterial qualities.
All this work is done unnecessarily.Sheep skin and sheep wool alreadyhave those qualities – quitenaturally.
Without additives. Every day.
That’s why the Shepherd staff loveworking with sheep skin.
It is natural. Slippers, boots andshoes from Shepherd are made ofsheep skin and they are ageless.
We’ve never worried about beingtrendy or not. Our key focus hasalways been the same, high qualityand excellent design.
The fact that today’s trends seem tohave caught up with us and whatmatters, well that’s just an added
bonus we think.
Of course the genuine article andwearing natural and comfortablethings are what matters. We’vealways known that!
Quality is always naturally trendy theShepherd way.
Simple really!
Loved by everybody. Naturally.Welcome to a new year withShepherd.
Shepherd – because qualityis always naturally trendy
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21February/March 2015new product showcase
LEGeRO! What couldbe more trendy?THE pioneer in lightweight shoetechnology is underscoring itsposition as a trendsetter for the newcasual generation.
High-quality inner linings combinedwith GORE-TEX® technologyguarantee that your feet will stay dryand warm.
Because LEGeRO wants to do more,we want our shoes to be like best
friends – they never let you downand are up for anything.
And that’s what makes them ourfeet’s favourite shoes.
UK South & IrelandMarcus Baker MSSF, Tel +44 (0)7775 995547
or email [email protected] North
Terry McIntosh, Tel 07957 834348 or [email protected]
THE new winter collection fromMustang is available for both menand women, offering wearers bothclassic city looks and vintagestyles.
The recent ladies collectionboasts a wide range of styles fromrunning trainers made fromlightweight fibres to masculinechunky heels with metal zippersand thick soles.
Mustang are also stocking theclassic Chelsea boot in styles forboth men and women.
The brand are focusing on dark
winter colours – greys, blues andcoppers – but also spicing theirstyles up with leopard and zebraprint patterns.
For men, Mustang are offering acomfortable shoe that doesn’tcompromise on style, with bothhigh top and mid cut sneakersmade from lightweight materials.
The brand are also stockingclassic design “downtown chic”boots for evening wear and laceup boots with metal zippers andfur linings for casual everydaywear.
Range offers city looksand vintage styles
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22 new product showcaseFebruary/March 2015
British heritage footwear label Goodwin Smith has teamed up with luxury customisationbrand Goldgenie to create a new collection; On The Rocks. Goodwin Smith approachedGoldgenie to have three of the brand’s bestselling pairs of shoes embellished withSwarovski crystals by their London craftsmen. The collection includes the Newchurch, aclassic black British brogue, the Whittaker, a timeless Derby brogue in navy suede and theHargreaves double strap Chelsea Boot. Managing director of Goodwin Smith Tim Smithsaid: “These have turned out great. We decided to look at having our best sellers “blingedup” after receiving numerous requests from overseas customers." The shoes take threeweeks to construct from order and come with a one-year guarantee.
NEW styling for AW15 fromtraditional English shoemaker Loakefocuses on two new collections inthe Shoemakers range.
The first comprises four smart, butprogressive styles in polished leatherfor formal or business wear.
A Chelsea boot, a Derby brogue anda blind-seam toe-cap Oxford comein black polished leather, and apunched-vamp Oxford comes inblack or brown polished leather. Allhave subtle Navy leather linings andan exaggerated chisel toe.
All the designs in this collectionhave Loake’s popular half leather,half rubber Goodyear Welted soleswhich provide improved grip duringwear.
Also new in the Loake Shoemakerscollection are three styles on atraditional last with an elongatedalmond toe and polished, naturaledged Goodyear Welted soles.
A Derby brogue, a plain-front Derbyboot and a brogue boot come ineither veg-tanned distressed leather
or burnished calf in black, tan orcognac.
All the new styles are handmadeusing techniques that can be tracedback to when the Loake family firststarted producing shoes, fivegenerations and over 130 years ago.No detail is compromised and onlythe very best materials are used.
Wholesale prices: approx. £78-£83.
RRPs: approx. £170-£200.
For further information, please contact:Bridget Gray, Loake PR, 01892 522889
Andrew Loake, Loake Bros. Ltd.01536 415411
www.loake.co.uk
Shoemakers focus ontwo new collections
BRITAIN’S number one ski crossathlete Emily Sarsfield has becomea brand ambassador for outdoorfootwear brand Sorel.
Emily, who is also a Eurosportcommentator, ski instructor andmodel, is unbeaten in domesticcompetition, winning eight Britishtitles.
She also made history in 2010, asthe first British female to win aEuropa Cup event in any skidiscipline.
As a brand ambassador, Emily willbe sharing her passion for skiing andher love for the designs across hersocial media channels.
She said: "Living in the mountainsyou always have to think aboutpractical footwear but being a typicalgirl... loving my shoes, my Sorelsare both fashionable and practical.”
From the fall and winter collections,Emily chose The Slimshortie westerninspired boot and the Joan Wedgeas her favourite designs.
Emily becomes brandambassador for Sorel
British ski cross star Emily Sarsfield.
Ikon continues to be the definitive solution for men’s on trend semi-formal fashion shoes;constantly updating silhouettes and colours to deliver the latest required styling.Spring/Summer 15 sees yet another strong collection from the Ikon team. All the classicwardrobe styles, tweaked and reworked to keep them fresh along with a splash of colourfor the for the more adventurous male. Brogues, Loafers, Slip On or Lace Ups, whatever itis you’re looking for Ikon is sure to have it.
The latest collection from Caprice iscombining fashion and wellness withthe current trends.
There is a large variety offashionable options in ankle bootson offer for their customers. From
classically restrained to fashionablyelegant right down to robust andprominent. The successful range ofCaprice lasts are complemented bypointed shapes.
The new line also displayed zippers,straps and buckles make for a fresh,fashionable look.
Many new fashion trends have beenimplemented in our range of boots.
Young and pointed shapes
complement the variety of models ofthe Caprice line to the fullsatisfaction of all our customers.
Fine materials, soft leather,lightweight soles and fashionableuppers result in the seductivecombination of fashion andconvenience in this new line.
The mixes of materials, paddingsand buckles on the shoe give themthe individual Caprice look.
The new line also includesoverknees and three-quarter highboots.
For the next season, Caprice willoffer not just fashionable shoes butsporty ones as well, including newsneakers and lace-up variants.
Fashion meets comfort
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LUXURY pearl jeweller Yoko Londonwas chosen as the official jewellerypartner of the EE British AcademyFilm Awards.
The brand’s designs were on displayat the BAFTA Nominee Style Suitesat The Savoy Hotel ahead of theevent, where nominees, presentersand BAFTA VIPs were invited tochoose pieces to wear for theceremony, which took place onFebruary 8.
Yoko London CEO Michael Hakimiansaid: “Our partnership with BAFTA isa superb collaboration of two Britishbrands who are leaders in theirrespective fields.
“We are proud to be supportingBAFTA in their celebration ofexcellence in film. Our luxurious anddistinctive creations are perfectlyaligned with the glamour and styleseen at the film awards.”
Yoko London chosenas jewellery partner
Maxwell Scott Bagsunveils its rebrandLUXURY leather goods companyMaxwell Scott Bags has re-launchedits website following a re-brand.
An international business based inYork, Maxwell Scott Bags fusesBritish design with Italiancraftsmanship to create luxuryleather products ranging frombriefcases and luggage to handbagsand accessories.
Founder William Forshaw said:“Back in 2002 I had a tiny visionand a passion for leather, and thebusiness hasn’t stopped growingsince.
“With well over a decade ofprofessional design andcraftsmanship experience under ourbelts, I felt a re-brand wasnecessary to appeal to a newgeneration of leather lovers.
“Since 2002, Maxwell Scott Bagshas branched out and we now sellour products internationally.
“lthough still a small business with asmall staff base, the company isexpanding all the time andeventually aims to be the most-loved luxury British bag maker in theworld.”
Footwear designer Aruna Seth haslaunched a new range of clutch bags. The butterfly designs come in eightdifferent colours and are suitable forboth fashion and bridalwear.
ORGANISERS of Pure London haveannounced plans for a new jewelleryarea to be unveiled at theforthcoming show.
Supported by Retail Jeweller anddedicated to sterling silver, gold-plated and semi-precious jewellery,Pure Rocks aims to add a newelement to the wider Accessoriesand Premium Accessories areas ofthe show.
Exhibitors will include:
� Astrid and Miyu: Founded in2011 by Connie Nam, the mix ofluxury and high-street pieces havebecome esteemed with numerouspress and fashion bloggers, with thecollections stocked in Fenwick andHouse of Fraser among otherleading stores.
� Coco’s Liberty: Part of London-based jewellery brand Coco’sRevenge. Creating timeless yetcontemporary styles with a focus onclean lines, geometric formations,subtle textures and repeatedpatterns, the collection is the fusionof creative styles by jewellerydesigner Elina Bergert and fashiondesigner Natasha Khushi.
� My Flash Trash: Founded in 2008by British entrepreneur AmberAtherton, the online jewelleryboutique was originally launched asa platform for up-and-comingjewellery designers and now sells aselection of international andestablished labels as well as theirown designs.
� Alexi: A brand that celebrates theessence of femininity with theirstylish and sophisticated pieces.The collection boasts high qualitydesign across a full selection ofrings, bracelets, pendants andnecklaces, while remaining bothaffordable and wearable for thecontemporary woman.
Pure Rocksarea to beexpandedfurther
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Footwear, apparel and accessories special-ist Brooks has become an official racepartner to the new Vitality North LondonHalf Marathon, taking place on March 15.For every runner that takes on the uniquestadium to stadium challenge, Brooks willbe supplying them with their own finish-ers’ t-shirt as part of their congratulatorygoody bag. Events and retail marketingcoordinator at Brooks, Sara McMahon,said: “Brooks are delighted to be involvedwith Vitality North London Half Marathon.The Vitality Run Series has a close synergywith Brooks by inspiring people to beactive and we believe that the partnershipwill be a huge success.”
Druids Glen to hostGolf ChampionshipTHE 70th International GolfChampionship of the Shoe Leatherand Allied Trades is to be held inIreland at the Druids Glen Resortabout 30 miles south of Dublin.
The resort has two ChampionshipGolf Courses and a luxury hotel. TheDruids Glen Course is known as theAugusta of Europe and opened in1995. The following year the coursehosted the Irish Open for the first offour consecutive years, with ColinMontgomerie winning the eventtwice.
It has hosted the prestigious SeveTrophy and is in the top fiveparkland courses in Ireland. TheDruids Heath course is challenging,with lakes, streams and largegreens, and provides views out tosea and to the Wicklow Mountains.
President Gordon A. Wilson andchairman Ian Ferris hope you willsupport the Championship.
Last year’s event at The Belfry sawmore than 100 golfers compete forthe numerous trophies, and it ishoped to have a record turnout inIreland, enabling the Charity Trust tocontinue to donate large sums tothe trade charities and a selectedIrish charity.
The current champion is BernardO’Brien from Tuam in CountyGalway, who is keen to make it arecord three wins in row.
Visitors and guests are mostwelcome and can play in the mainChampionship with their invitee or ingroups of three; it provides anexcellent opportunity to entertaincustomers and friends alike.
The informal trade dinner will beheld on June 18 in the Druids GlenHotel and again guests are verywelcome.
Last year’s champion Bernard O’Brienreceives the winner’s trophy frompresident Gordon A. Wilson.
MONSOON Accessorize hasbecome the first UK high streetretailer to use multichannel datasources from both its in-storeand online customers to deliverunique personalised offers viaemailed receipts.
The scheme, which analysesboth customers’ in-store andonline purchasing habits, hasbeen made possible by workingwith digital receipts providereReceipts and RichRelevance, aleader in omnichannelpersonalisation. RichRelevancepresents relevant personalisedrecommendations and offers oncustomers’ emailed receipts,based on a variety of shopperinputs such as online behaviourand items in basket.
With up to 90 per cent ofMonsoon Accessorize’stransactions coming from instore, identification of customersand cross-channel buyingbehaviour is imperative forpersonalisation.
The eReceipts’ technologyaugments the card data byidentifying additional customersat checkout and linking them totheir transactions.
Retailer usesmultichanneldata sources
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25February/March 2015Business + Technology
How footwear retailers can usenew forms of social media ... By Ian Tomlinson, Cybertill
IN recent years, social media hasopened up a new type of dialoguebetween a business and its customers.It now plays an important role inretailers’ marketing strategies byallowing them to engage withcustomers directly, boost awareness oftheir offering, gather feedback, runcompetitions and so much more.
Many footwear retailers in particularhave become adept at using Facebookand Twitter to build up their profileonline, interact with their customerbase and promote products. However,newer platforms such as Instagramand Pinterest are increasingly anintegral piece of the social mediapuzzle. The problem is that the ways inwhich retailers can utilise theseplatforms is not as widely documented,so many are left unsure where to startwith these image-lead networks.
We’ve compiled our top three tips forfootwear retailers on how to usePinterest and Instagram for theirbusiness to engage with existingcustomers and gain new ones.
On Instagram, the footwear communityis huge, from high end fashionistas tosports footwear fanatcis. A key tip is toget creative and post aspirational
lifestyle images, rather than simpleproduct shots. When people scrolldown their feed, images take up themajority of space so it’s important tograb their attention and illustrate howyour products could be used in theirlife. For example, post action shots ofpeople wearing or using your products,e.g. out shopping, out for a drink or ona park run, post about ‘this season’sessentials’ with an image of colourfulproducts scattered on a plainbackground. Experiment withinteresting ways to frame your photos,you don’t have to be a professionalphotographer, snap away on yoursmartphone and see what works best.Boost interaction on your image postsby asking yours followers questionsabout their preferences.
Another way to join in with thefootwear community is using hashtagswhich optimise who can see yourposts. Much like Twitter, using ahashtag before a word makes itclickable. Use this to tag the theme ofyour posts, whether it’s a certainbrand, event or style. When it comesto Instagram, users also like to seebehind the scenes shots that they maynot see through traditional media. Ifyou live in a beautiful part of thecountry, post pictures of the scenerywhile out and about or encourage staff
to share their footwear and fashion tipsand tricks.
After Facebook, Pinterest generatesthe most referral traffic andconversions for retailers. It is thereforea particularly useful platform if youhave an ecommerce website alongsideyour bricks and mortar store. It allowsyou to create a visual representation ofyour products in an engaging way.
Pinterest is made up of ‘pins’ whichare images containing click throughlinks (such as product pages). You cancreate different ‘boards’ for your pinswhich are often used for ideas andinspiration. For instance, you coulddevelop this season’s heels ideasboard, re-pinning the best brands andlatest models, events and creatingproduct recommendations.
Pinterest is also search engine friendly,which is a big benefit for retailers.Pinterest boards are seen as anauthority for keyword terms thatinclude ‘ideas’ or ‘inspiration’ andtherefore they often show up highly insearch results.
To utilise your performance on searchengines through Pinterest, ensure youcreate a username that is easilyrecognisable and use an eye catchingimage. Rather than creating boards by
product type, sort by different ideas orthemes. Make sure to fill in the boarddescription field and place your boardwithin the correct category in Pinterest.
When it comes to images, Pinterest isslightly different to Instagram. Postingthe right images is directly related toconversions as the image is the weblink right through to your site. Researchby Curalate found the mix of factorsthat result in the most engagement tobe:
Colour – images with multiple, vibrantcolours had 3.25 times more repinsthan those with only one dominantcolour.
White space is a turn off – images withactive backgrounds are repined two tofour-times more than ones with a solidcolour background.
Use people, but not faces – imagesthat included angles of people thatdon’t include their face garnered 23%more repins.
Finally, ensure to cross promote yoursocial media profiles to boost followerson each, for instance your Facebookfans may not know you have aPinterest account but once they do,they may like to follow you on there aswell.
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