Outbound Ranger &Classified Ranger

Challenges

As we all know, the industry has faced more than its share of

challenges over the last few years. We simply are not selling ads like we used to.

Inbound call volumes are decreasing at alarming rates.

We need to be more aggressive with the competition.

Renewals are low hanging fruit, but getting all the call backs done is a real

challenge.

We’re using a CRM, and we are collecting a lot of data, but it doesn’t seem to

have an impact on revenue.

Our account executives spend too much time on non-revenue generating tasks.

We Can Not Give Up

Although the classified revenue stream is diminishing, most still see it as revenue we cannot afford to give up on. That said, given the current climate, any investment in the classified advertising franchise must have real, measurable ROI that will be achieved very quickly, if not immediately.

The Solution

With the decrease of inbound calls, we must use all means possible, including process and technology improvements, to transform call centers and inside sales teams into highly effective OUTBOUND sales teams. Furthermore, we must keep our account executives on the telephone (selling) as much as possible.

Our Products

Classified RangerSupplying account executives with warm, fresh leads is perhaps the single most important element in keeping them “selling” as much as possible.

Classified Ranger is designed to do just that by collecting and delivering contact information for individuals and organizations that are advertising in your market. The data is collected at regular intervals and becomes a very warm lead list for your new business acquisition efforts.

Classified Ranger

Advanced options are available to ensure that duplicate advertisers are not contacted too many times.

Core SourcesAutotrader

Careerbuilder

Cars.com

Craigslist

Dice

eBay Classifieds

(formerly Kijiji)

Monster

PennysaverUSA

Realtor.com

Regional Help Wanted

Switchboard.com

Yellowpages.com

Trulia

KaangoAdd to this list any local sources that are unique to your marketplace.

Leads

Classified Ranger

Questions?

Outbound Ranger

Revenue Will Increase …….Guaranteed

Key Features

An “active engagement” process combined with “single click feedback” allow for the following:Increased revenue & productivityAbsolute accountabilityOutbound calling effectiveness trackingImporting of leads from any competitor or sourceIsolation of problems quickly and efficientlyTime savings

ResultsDallas Morning News (Belo – circ. 264,459 daily)• In 2010 increased revenue from renewals by over

$100,000 against prior year• In 2011 tracking to increase renewal revenue by

more than $200,000 over 2010Before Outbound Ranger, we had no accurate and/or efficient way of managing and tracking renewal sales. Ranger has made that process easy and has given us tremendous insight into how effective our classified ads are for our clients as well as the revenue potential associated with renewals. In 2010, we increased revenue from renewals by over $100,000 against prior year. In 2011, we are already tracking to increase renewal revenue by more than $200,000 versus 2010. We get monthly support from their Marketing and Customer Service Director which is a tremendous strategic and analytical added value. Outbound Ranger has helped us improve customer satisfaction and take fuller advantage of some low-hanging revenue streams!

Keith PulliasDallas Morning News

ResultsCalgary Herald (PostMedia Network) circ. 125,578 daily)

(Doubled Revenue In The First Month)“If you think your staff is doing all they can with their callbacks on expired ads, I suggest checking again. It’s very likely they are leaving real dollars on the table. You could check every callback every day or, know its getting done timely and efficiently with the help of Ranger Data.”

Gary Cobb Calgary Herald

ResultsShaw Media Network

“I have been managing classified advertising for more than 20 years, and have never worked with a tool as efficient and effective as Outbound Ranger. The product helps focus our sales time on what matters most. The reporting not only measures our success, and identifies areas for development, it also provides a measurable ROI.

Never have I worked with a vendor who provided more support. Grace Shields spends time with me every month ensuring that we are getting the most out of Outbound Ranger. She reviews our success, points out growth potential and shares experiences from other newspapers that she works with throughout the county. Grace is what sets Outbound Ranger apart from any other product.”

Shelly BissellShaw Media

Actual Results

Year Total Leads% of Total

Leads CalledClosing

RatioPotential Revenue Sales

% of Potential Revenue

2009 43,133 22% 52% $4,413,537 $655,709 15%

2010 31,757 49% 34% $2,943,667 $761,462 26%

2011 26,014 52% 43% $2,646,397 $947,489 36%

Account Executive Main Application

Manager Main Application

• “Action Needed” notifies management that something requires your attention.

• The results of today’s calls are displayed prominently

• Statistics describes how your leads are assigned and distributed

• Individual Account Executive statistics are displayed

• Sales and other resolve counts are displayed, separated by ad/lead type

• Icons allow access to features and display login status.

Report ExamplesBecause It’s Been Measured – You Can Manage It!

Outbound Ranger

Easy Install

Because the Outbound Ranger system is web-based users only need access to a web browser and an internet connection – no software installation necessary.

Because Classified Ranger is a service there are no special requirements. Leads can be deployed directly to your team.

Questions?