outdoor industry association cause branding presentation
DESCRIPTION
My presentation to the Outdoor Industry Association's leadership on Cause Branding.TRANSCRIPT
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What do you stand for?
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What do you stand for?
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“Lee National Denim Day is our favorite day of the
year because it says more about the Lee
brand than anything else we do.”
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LegacyLegacy
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ChoiceChoice
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1.51.5
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What’s the outdoor industry’s uniquebrand challenge,and can cause help?
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Change is possible
Change is possible
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707060603737
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650650600600
2020
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LeadershipLeadership
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StrategyStrategy
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Consumer Insight
Consumer Insight
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Employee EngagementEmployee
Engagement
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PartnershipsPartnerships
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Authenticity& Transparency
Authenticity& Transparency
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IntegratedMarketing
Support
IntegratedMarketing
Support
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ROIROI
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Thank You!Thank You!
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Questions?Jeff RisleyQuestions?Jeff RisleyPhone: 816-423-6027E-mail: [email protected]: http://risleyranch.blogs.com
Phone: 816-423-6027E-mail: [email protected]: http://risleyranch.blogs.com