“Keller Williams, our future has never been brighter,” President John Davis said during the State of Your Company resen-tation. “And we’ve never been more committed to the train-ing, tools and innovation that are going to keep you at the leading edge,” CEO Chris Heller added. And to shake things up even more, to really become more disruptive, Keller Williams announced how it plans to drive new and meaningful experiences for buyers and sellers that happen through their agent. “We’ve created a new charter for inno-vation to envision and invest in new ideas at every level of Keller Williams,” Heller con-tinued. And the talented new innovator leading the charge

CEO Chris Heller and President John Davis rec-ognized 12-time BOLD graduates Gene Arant, Diane Johnson and Amy Kite at the State of Your Company pres-entation. They also applauded the company’s 16-time fi nisher Kimberly Genovese and a true BOLD legend, who has taken BOLD 17 times, Kelley Clute.

Market centers hosted BOLD 271 times in 2015, empowering and educating more than 20,000 associates who graduated from the pro-

Every year at Family Reunion, attendees get a detailed look at U.S. and Canadian hous-ing trends, as well as what market trends can be antici-pated for the year. Gary Keller kicked off his information-packed Vision Speech with the numbers that drive the U.S. real estate market. They also explored issues affecting the U.S. economy and the real estate industry.

Home SalesIn 2015, 5.26 million homes were sold, making it the best year for home sales since 2006. In 2016, some slowdown in sales is expected as interest rates slowly pick up – with sales projected to be around 5 million by the end of the year.

is Chief Innovation Offi cer Josh Team.

“Under Team’s leadership, we’ve set Keller Williams on an ambitious course of inno-vation,” Heller said. Working with leaders across Keller Williams, Team will lead pro-jects aimed at envisioning and developing new platforms and solutions, scaling next-genera-tion tools for Keller Williams and collaborating with compa-nies and entrepreneurs on the leading edge.

On Sunday, Team presented “The Future of KW Tech and

gram. What does this mean for production? Research revealed that BOLD attendees aver-age an impressive 15 contracts during the course.

“Our worldwide regions are taking BOLD global,” Heller said. “And we’re excited that BOLD is helping more and more agents get into KW MAPS Coaching.” There are now more than 3,000 Keller Williams associates in Mastery Coaching.

Innovation,” where he shared the strategy and approach KW will take to lead the disrup-tion in the industry as well as some of the exciting things on KW’s horizon. “Many of us are data rich but insight poor,” Team said. “Our fi rst and larg-est opportunity is to turn data into insight for our agents and then for our consumers through the agent.”

MONDAY, FEBRUARY 15, 2016

THE TIME

IS NOW

CHANGE AGENTS

BOLD LEGENDS

BUILT TOSUCCEED

Chairman of the Board, Gary Keller

Josh Team, chief innovation offi cer

Home PriceThe median home price for 2015 was $222,400, an increase of 6.8 percent from 2014. This bump was largely attributable to lower interest rates in 2015 than in 2014. This fi gure puts home prices right on the edge of what is considered a sustainable rate. Price growth is estimated to be between 3 to 6 percent in 2016.

CONTINUES ON 6

Keller Williams associates gathered for the 22nd annual Family Reunion in New Orleans, La.

New Agent Websites Are Here!

3

Welcome Our Newest Worldwide Partners

6

KWU Connect Puts the World's Best Training in Your Hands

IN 2015 …

5

At the State of Your Company presentation this morn-ing, Keller Williams Realty CEO Chris Heller and President John Davis ener-gized the 15,000 attendees who gathered from all over the world to attend the indus-try’s leading training event, Family Reunion.

The focus was on associate record gains in productivity, profi tability and profi t share. "It’s your passion, your com-mitment, your performance, that motivates and challenges us. You’re a rocket. And we’re just happy to be along for the ride,” Davis said. “You’re the best business partners in the world.” The crowd enthu-siastically agreed. In 2015, KW associates increased closed volume by 24 percent, closed 19 percent more units and earned 24 percent more income than they did in 2014. And don’t forget that 2014 was a record-breaking year as well.

Reminding associates that Keller Williams Realty was built to succeed not only in good times but in bad, the question about when to expect an inevitable market shift was addressed. “We’re built to expand market share when others contract,” Heller said.

“Market shifts sound scary,” Heller said. “Especially when you consider that with our growth over the past fi ve years, a lot of our associates have never been through a down-

turn.” Fortunately, many Keller Williams associates have experienced a market shift and survived to tell the story – including Heller and Davis, who collectively have experi-enced fi ve market shifts during their careers. How did they do it? By following the Keller Williams models and systems, which were designed to help agents thrive in down markets.

Setting the stage for every-one to achieve the best year of their career, Heller and Davis focused on local markets and expanding market share. As an example of how top agents across the company are taking their businesses to new heights at Keller Williams, they showed a video featur-ing some of OutFront’s recent Head-Turners, who collec-tively closed $500 million in volume in 2015. “That’s $500 million in additional market share for their market centers,” Davis said.

Throughout the four-day Family Reunion event, asso-ciates have the opportunity to select from more than 200 breakout sessions where they will further enhance their market survival skills and pre-pare themselves for any market condition. “Real estate is all about opportunities,” Heller said. And there has never been a better time for associates to seize them.

$98,084,800

$129,814,588

PROFIT SHARE

+32%

2014 2015HOME TO 134,000 ASSOCIATES WORLDWIDE…AND COUNTING!

Closed Units

+19% to 843,000

+24% to$228 Billion

Closed Volume

GCI

to $6 Billion

+24%

DON’T MISS TODAY’S KW MAPS COACHING SESSIONS:

Want to Be a KW MAPS Coach?11:30 a.m. | Room 388

Hire, Train, and Coach Your ISA/OSA Sales Team11:30 a.m. | NOLA C

Fierce Conversations – Communicate with Clarity 1:30 p.m. | Room 393

BOLD and the Power of Your Words5 p.m. | NOLA C

It's not about being smarter--it's about using data to create a better human experience @joshteam #KWFR

Blair McBride@bemcbride · Feb 14

Monday, February 15, 2016

LUXURY HOMESMember with the most production: Bob Lucido | Ellicott City (Md.)

Team leaders that added the most associates to KW Luxury Homes International: Tami Farnsworth | Plano (Texas) and Jeffery Adamson | Destin (Fla.)

Region that added the most associates to KW Luxury Homes International: Carl Nardone | New England Region

KW COMMERCIALTop KW Commercial agent for 2015: Matthew Kanner | Los Angeles, Calif.

Top team leader who recruited the most agents to KW Commercial: Andrea Leslie | Los Angeles, Calif.

The region that recruited the most KW Commercial agents: New York – Tri State Region | Michael Brand, Bryan Fair, and Ashley Levinstone

Luminary AwardAdam Hughes, KWRI

Team Leader Hall of Fame InducteesJulie Brown

Julie Costa

Rino Caturano

Terri Arias

Home Run Launch WinnersRaymond Chappell and Bo Menkiti | Rockville (Md.)

Ana Enersen and Aloysius Donohue | Tenafly (N.J.)

Rick Skogg and Caleb Hayes | Green Bay (Wis.)

Black Belt Team Leader – Net RecruitingBrian Icenhower | Kansas City – Northland (Mo.)

Black Belt Team Leader – Gross RecruitingDiane Johnson & Melanie Kennemann | Austin SW (Texas)

Entrepreneur of the YearBrenda Benson

MCA Hall of FameLinda Bess Gunter | Atlanta – Chattahoochee North (Ga.)

Jacqueline King | Keller Williams Legacy Metropolitan (Md.)

Laura Smith | Wichita East (Kan.)

Excellence AwardCheryl Sadoti

Top 3 Couples Profit Share EarnersJimmy and Linda McKissack

PRODUCTIVITY 2

ExcellenceAwarding

KW’s 2015 Top Award Winners

Althea and Robert Osborn

Gary and Nikki Ubaldini

Top 3 Individual Profit Share EarnersMike Brodie

Kay Evans

Bob Kilinski

No. 1 Market Center in Profit Share and Closed Units – Launch Green Bay (Wis.) - Rick Skogg and Caleb Hayes

No. 1 Market Center in Production – Launch Greater Lexington (Ky.) - Dana Gentry-Jackson and Bill Haggard

No. 1 Market Center in Production and Profit Share – GrowthLong Beach Pacific Estates (Calif.) - David Culen and Lee Ziff

No. 1 Market Center in Units – GrowthSioux Falls (S.D.) - Patrick Showers and Tony Ratchford

No. 1 Market Center in Profit Share AchievementBallantyne Area (N.C.)

No. 1 Market Center in Production Closed Units – AchievementAustin SW (Texas) | Diane Johnson, Melanie Kennemann, and Mary Tennant

Rookie of the YearAndrew Ipekian

Top Individual in Growth PartnerBrent Mitchell

Top 5 Individuals in Closed UnitsDavid Stich

Libby Sosinski

Ryan Hanson

Shelly Koehler

James Benson

Top 5 Individuals in GCILan Bowling

Matthew Kanner

Murahari Amarnath

Julie Wyss

Juliette Kulda

Top 5 Teams in Closed UnitsAdam Graddy Team - Greater Springfield (Mo.)

The Home Action Team - Austin, Southwest

Brad Reeser Team - Central Oklahoma

The Haussmann Team - Greater Quad Cities

Kinler Bellew Team - LaPlace

Top 5 Teams in GCIElaine Pruzon - Summit (N.J.)

Jesse Weinberg - Marina del Rey (Calif.)

Richard Schulman Team - Santa Monica (Calif.)

Georgeé & Company - Miami NE (Fla.)

The Bennett Team - Walnut Creek

Top 5 Groups in Closed UnitsBob Lucido Team - Ellicott City (Md.)

Joe Rothchild Group - Signature (Texas)

The Loken Group - Signature (Texas)

The EZ Sales Team - Greater Cleveland (Ohio)

Jeff Glover & Associates - Plymouth/Canton (Mich.)

Top 5 Groups in GCIBob Lucido Team - Ellicott City (Md.)

Alchemy Real Estate Group - Downtown Seattle (Wash.)

The Rhodes Team - Dallas Preston Road (Texas)

Jeff Glover & Associates - Plymouth/Canton (Mich.)

Ben Kinney Team - Bellingham (Wash.)

Top Mega Agent Expansion Agent in Closed UnitsThe EZ Sales Team

Top Mega Agent Expansion Agent in GCIJeff Glover & Associates

Top Business Innovator in Units and GCIHergenrother Realty Group

KW MAPS COACHING AWARDSThe region who has helped the most agents through coaching: Northwest Region

The market center who has helped the most agents: Austin SW (Texas)

The top region with the most registra-tions for BOLD from January through December 2015: Southeast Region

The top market center with the most registrations for BOLD: Boise (Idaho)

MAPS Mastery Mardi Gras World

Takes on

On Saturday, KW MAPS Coaching Mastery clients enjoyed an evening unlike any other as they discovered the many facets of Mardi Gras World! From a true carnival experience in the world-famous Float Den, to breathtaking views of the Mississippi River, to relaxing under the stars in the Grand Oaks Mansion, it was surely a night to remember!

Ignite is one of the founda-tional courses offered by Keller Williams University (KWU) because it helps agents boost their production quickly. Ignite helps associates build market share … and that cre-ates opportunities for them and their families.

In 2015, KWU pilot-tested the new Ignite course in sev-eral market centers including Morristown (N.J). “Our Ignite beta was a slam dunk,” said Morristown Team Leader Julie Costa. “With 56 attendees, I expected momentum to fizzle out after a week or so. I am proud to say our agents proved me wrong. It was infused with energy, agents motivating each other, and the highest level of peer accountability I have ever seen.”

They divided participants into teams, and the winning team got an all-expenses-paid trip to Family Reunion. During the State of Your Company presentation this morning, Keller Williams Realty CEO Chris Heller and President John Davis congrat-

Mary Tennant and Mo Anderson with past recipients of the Keller Williams Award of Exellence

Top Mega Agent Expansion Agent (GCI) Jeff Glover & Associates

Entrepreneur of the Year Brenda Benson & President John Davis

Jimmy and Linda McKissack with CEO Chris Heller

The Bob Lucido Team became the first team to earn more than $10 million in GCI in a year

OP Lucas Sherradan with Black Belt TL Brian Icenhower

TRAINING IS LEVERAGE

4 MODELS TO MEGA AGENT

ulated Morristown Operating Principal Michael Brand, Team Leader Julie Costa, and the winning Morristown Ignite team: Lou Pennacchio, Tom Silvestri, Beverly Sackman, Samantha Engel, and Mary Ellen Albin.

In four weeks, their team added 4,600 contacts to their databases, made 3,800 con-tacts, handwrote 4,000 notes, previewed 1,700 homes, set 191 appointments and wrote 61 agreements for $24 million dollars in sales volume.

“Ignite not only launches agents on the path to success, it funds the next step toward mastery, which is BOLD,” Davis said. “And BOLD helps you dominate market share!”

Morristown (N.J.) market center leaders and Ignite champions.

This year there are more than 8,000 medallion award winners!

CONGRATULATIONS to you all.

The Millionaire Real Estate Agent presents four models for building a business that, when followed and mastered, lead an agent toward success.

On day two of Family Reunion, Dan Harker of Dallas, Texas, moderated a panel of three mega agents, including Rae Wayne of Los Angeles, Calif., Michael Perna of Novi, Mich. and Chris Suarez of Portland, Ore.

To grow their businesses, each agent had thoroughly studied and applied the four models – economic, budget, lead generation and organizational.

All three mega agents agreed the economic model was the first and most logical place to start, allowing an agents to set goals and build plans for achievement.

Without this foundation, the other three models don’t make sense. Goals are the dictators of actions, which is why Wayne says she reviews her goals every week to know where the business stands.

After using the economic model to set goals, the natural next step is the lead generation model to help you achieve those goals.

Monday, February 15, 2016TECHNOLOGY 3

"Facebook is a conversation over coffee, more intimate. Twitter is a cocktail party, you can go in & out of conversations." #kwfr #KWFR2016

Troy Laur@Laurville · Feb 14

Takeaways from this class onsocial media – work a system, seek genuine connections, it needs to be you and your voice #KWYP #KWFR

H. Beacher Realtor@HLBeach · Feb 14

MEET YOUR NEW AGENT WEBSITE

YOU NEVER LOOKED BETTER ONLINE

HEARD IN THE

MARKETPLACE

YOUR SOCIAL BUSINESS

RETURN ON ENGAGEMENT

With 92 percent of buyers using the Internet now to search for a home, agents need a Website that works for them and can be found by con-sumers. At Family Reunion 2016, Keller Williams Realty announced the exciting launch of the new KW Agent Websites.

Slated to roll out in phases beginning in March, the new responsive and modern WordPress Websites will be available to all KW agents and market centers in the United States and Canada. This huge release will help associates take their digital presence to the next level.

Built on WordPress, one of the most popular platforms on the Web, these new sites are easy to set up, fully customiza-

Kirby Chan of Newmarket, Ontario, winner of the September and October Canada KW Mobile App download contest, has discov-ered how to harness the power of Facebook to promote his personally branded app.

“I really believe in the con-cept of the KW Mobile App. I am getting in front of the con-sumer without them going on the Internet,” Chan said.

Chan knew he had to be purposeful in his strategy if it was going to work. After researching many different methods, he concluded he needed to connect with people one on one through network-ing events, door knocking, phone and email. But he also discovered a new channel to reach people – Facebook.

“Of all the methods I used, the most effi cient and effective was Facebook,” Chan said.

Today's successful real estate agents are excellent at building and maintaining relationships in person. But, in this current digital age, it's increasingly important for agents to become skilled at develop-ing online relationships too. Almost half of U.S. home buyers begin their search for potential homes and real estate agents online. They are look-ing at your Website and social media profi le to infl uence their decision.

ble, and come at no additional cost to associates. New KW Websites feature out-of-the-box SEO and the search experience your consumers want. Plus, it’s mobile friendly (responsive) – so the Website appears great regardless of the device your customers use.

With these Websites, online marketing has never been easier or more effective. With easy-to-set-up and easy-to-use templates, these new respon-sive Websites provide exactly what you need to rank higher in relevant searches.

And, your new agent Website is completely editable so that you can customize the content you want to publish. Best of all, it integrates with eEdge, the KWLS and White Pages.

KEY FEATURES TO GET EXCITED ABOUT

Quick SetupQuick and easy setup wizard has Websites ready in just fi ve minutes.

Site DesignsProfessionally designed templates built to showcase your properties and professionalism.

Custom BrandingAdjust color scheme, upload photos, add logos, and tailor menus and pages to fi t your unique brand.

Mobile Ready / Responsive DesignLooks great on any device.

Natural Language SearchPersonalize search forms, select featured properties, and give your consumers saved search capabilities.

BloggingEasily add social media accounts to your Website and create blog posts.

Chan lead generates daily on Facebook. Of his 52 closings in 2015, one-fi fth were gener-ated on Facebook.

“It was easy to connect with everyone on one platform,” Chan aid. “Similar to asking friends if they are looking to buy, sell or invest in real estate, I simply asked Facebook friends to download my app.”

Chan cautioned that, while this sounds simple, you still need to take the time to develop relationships fi rst before asking for them to download your app.

“Just posting a post doesn’t work enough anymore,” Chan said. “You have to reach out to people through personal direct messages.” Chan said agents should approach lead genera-tion on Facebook exactly the same way they do using other channels.

KW associate Kirby Chan lead generates on Facebook.

From Left to Right: Liz Landry, Lisa Archer, Jaimie Moerbe and Nick Baldwin

On Sunday, Kelley Henderson of Phoenix, Ariz., moderated a panel with Jaimie Moerbe, social media man-ager at KWRI, Lisa Archer of Charlotte, N.C., Nick Baldwin of Montclair, N.J., and Liz Landry of Jacksonville, Fla.

The panel began their dis-cussion about the business of social media and explored the potential business benefi ts of a

robust social media following, as well as how to leverage ads for greater business impact.

Speaking of leverage, the panel also addressed how to build interconnections between different social media channels for best results.

Equally important to using social media to boost your business is knowing the best practices of posting. There is a science to when to post for increased visibility. For Twitter, tweets should be snip-pets of information, insights and quick tips. Link the reader back to your Website and blog; it's where you can not only gain Website traffi c, but offer a platform for consumers to learn even more. You should always keep your social posts

positive, professional, inform-ative and engaging.

As an extension of you and your business, your social media presence represents an exciting opportunity to offer positive and insightful information to increase your marketing efforts. With a

What channel do you see INCREASING IN USE FOR REAL ESTATE in the next fi ve years?

The panelists all agreed that THE NEXT REVOLUTION IN SOCIAL MEDIA IS VIDEO such as Periscope, Facebook Live, and Instagram video.

– Carlos Escobar

“I am most excited about the learning. The learning is amazing.”

– Patti Hornstra

“I just came on as a Productivity Coach and I am excited to be here to learn more about the

role and how to maximize the opportunities.”

– Jarel Washington

– Jana May

“I’m here for industry knowledge, professional growth and getting the pieces together to grow my business.”

“I joined KW in July and this is my fi rst Family Reunion. An associate I don’t even know, Debbie Kemptor, gifted me her ticket. That’s what I love about this culture.”

good plan and a commitment to follow through, the rewards can be astonishing. So get out there and get social! Posting about Family Reunion today? Be sure to use #KWFR in your posts.

To learn more, visit (mykw.kw.com/website)

Really excited for what KW is bringing tech wise for agents and our clients. #newexperiences #KWFR

lvhomesbymike@TheKruseTeam Feb 14

How to Lead Generate with Facebook

• Build your friend list which is your social database.

• Add to it daily. • Communicate with

your connections systematically.

• Service your leads.

Monday, February 15, 2016

GPS

FARM

& R

ANCH

COMMERCIAL

LUXU

RY

SPECIALTY MARKETS 4

MARKETOPPORTUNITIES

"We shouldn’t be asking, 'ARE there opportunities?' We should be asking, 'WHERE are the opportunities?!'" Keller Williams Realty President John Davis said. Numerous Family Reunion breakout sessions offer associates a look into specialized market opportunities. Best of all, you don’t have to pick just one.

MASSIVE OPPORTUNITY WITH MULTIFAMILY PROPERTIES

Multifamily properties offer opportunities – and challenges – on a large scale. Today at 11:30 a.m. in Room 283, KW Commercial agent Michael Simpson of Long Beach (Calif.) will share with Family Reunion attendees his insider tips on how to fi nd, secure and operate massive deals, leading to a massive payoff.

Simpson, a nationally recognized top-produc-ing agent at KW Coastal Properties, is passionate about commercial real estate – especially multi-family properties.

“I came out of the gate in commercial to the mul-tifamily market,” he says. “Why? Because there is a

Native Texan and top-pro-ducing KW associate Tara Stark recently added rec-ognition as the 2015 #1 Real Estate Sales Associate and #1 Listing Agent for the DFW Metro SW market center to her list of accom-plishments. Yesterday, in a Family Reunion session with Christian Chatellier and Kasey Mock on Feb. 14 titled “Marketing for Farm and Ranch Listings,” Stark shared insights into how to win farm and ranch clients.

“Out here, it all begins with your reputation – it’s the backbone of the farm and ranch world,” Stark said. “Oftentimes, these properties have been in families for multiple generations. There are emotions, there are mem-ories and even legacies built on these properties.

ON THE RANCH, IT’S IN THE HANDSHAKE

Having an understanding of what these unique list-ings represent is important; understanding the mindset is the key to success in farm and ranch.”

Even though Stark came from a farm and ranch family, you don’t have to in order to be successful in this area. But you do need to build a repertoire with the community. “Marketing these properties is built on a well-respected and trustworthy reputation,” Stark says.

In addition to a solid pro-fessional reputation, agents should possess experience and have a track record of success.

To learn more about how Stark markets her farm and ranch listings, visit blog.kw.com for complete Family Reunion 2016 coverage.

Tara Stark

AUTHENTICITY IS ESSENTIAL

“Whatever happens in other countries affects all of us no matter where we

live. This is a crucial understanding we must embrace.”

“Someone who wants to be in the luxury market must provide an experience –

an experience that they are well-versed in and accustomed to.”

Why commercial? “There is a huge cash fl ow, it involves less vacancy risk, there are bigger deals and profi ts, creative fi nancing, and lenders qualify the properties.”

“Marketing these [farm and ranch] properties is built on a well-respected and trustworthy reputation.”

International buyers pur-chased more than $100 billion of real estate in the United States and Canada in 2015. That’s a market with huge opportunity for real estate agents. Today at 1:30 p.m. in Room 387, KW associate and Global Property Specialist (GPS) member Zola Szerencses of Winter Park (Fla.) will show attendees the simple steps they can take to reach international buyers and grow their business.

In today’s session titled, “Take Your Business Global in Seven Simple

Steps,” Szerencses will expound on: • How to choose an

international region that matters to you

• The unique qualities of international clients

• Which certifi cations are necessary and why

• How to build your professional dream team and who to have on speed dial

• How to incorporate your international business into your business plan

• International marketing tips

“You must be authen-tic. One cannot be an agent of the world," says Szerencses. “To be suc-cessful in international real estate, you have to choose a region or select one to three countries to special-ize in. Most importantly, the reasons for your choices must be authentic. Clients will see through you if your reasoning is for fi nancial gain alone. Being authentic is essential.”

Zola Szerencses

Kay Evans

Michael Simpson

MOVE UP TO

LUXURY - THE FULL SERVICE MARKET

Kay Evans, regional investor in the Southeast Region, which is home to 55 market centers and more than 8,000 agents, spoke to KW associates at Family Reunion about how they can move up to luxury. This year marks Evans’ 16th Family Reunion event.

In yesterday’s presentation, Evans shared her key ingredients on entering and succeeding in the fi eld of luxury real estate. Once the decision to move up to luxury is made, Evans strongly urges agents to understand whom these clients are, how to attract them and what tools to utilize.

“Luxury is not just about selling more expensive properties,” she said. “Luxury is a new level of commitment and service. These clients have heavy expectations, they expect superior service, high levels of knowledge and expertise in all areas of real estate.”

Ready to move up to luxury? Evans suggested diving into the following books to better understand this prestigious clientele:

• Kiss, Bow, Or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries by Terri Morrison and Wayne A. Conaway

• The works of Jack Cotton, such as Selling Luxury Homes. • Secrets of the Millionaire Mind by T. Harv Eker Visit blog.kw.com to read more and learn where to fi nd luxury

clients and what fi ve questions you should ask yourself before moving up to luxury.

huge cash fl ow, it involves less vacancy risk, there are bigger deals and profi ts, creative fi nanc-ing, and lenders qualify the properties.”

Being a commercial agent has numerous opportunities and chal-lenges. Knowing what they are is the easy part; suc-cessfully navigating the challenges and maximizing on opportunities is where Simpson excels.

Simpson created a “grid” system that targets sell-ers who are currently not maximizing their equity position with a specifi c property. Using his grid system, Simpson is able to show multifamily inves-tors why they are getting a

diminished return on their property and what they can do to fi x it. Don’t miss the session today to learn more about it!

Monday, February 15, 2016

investors and local and inter-national clients interested in buying and selling Panamanian real estate. For more than a decade, as a business owner and entrepreneur, he served in management roles with

GROWTH 5

KELLER WILLIAMS

EXPANDS TO PANAMA

KELLER WILLIAMS EXTENDS LEAD AS

WORLD'S LARGEST REAL ESTATE FRANCHISE

VISIT THE

INTERNATIONAL

PAVILION TODAY TO

NETWORK WITH OUR GLOBAL PARTNERS

12:45 TO 1:30 P.M.

Today at the State of Your Company presentation, Keller Williams Worldwide (KWW) announced the newest region in the KW family, Panama. Operating Principal David Bayliss will lead a strong team of principals to manage and grow operations in the country. KW Panama joins a quickly expanding Keller Williams presence in Latin America, including regions in Belize, Colombia, Costa Rica and Mexico.

The announcement marks a strong start for KW’s global growth in 2016 on the heels of a strong 2015. Last year, KWW doubled its overseas offi ce count, growing from 35 to 70 market centers. Worldwide associate count also grew a net 1,483 to reach 2,273 associates across the Americas, Europe, Africa and Asia in 2015.

“We’re excited to have found the right people to lead our Keller Williams’ franchise in Panama,” said Bill Soteroff, president, KWW. “David and his core group of leaders have a strong vision for grow-ing and maturing Panama’s real estate and will make an excellent addition to our worldwide family.”

An infl uential leader and entrepreneur in Panama, Bayliss works with a range of

The second step is realizing that the Worldwide expan-sion team is focused solely on fi nding the “who” and not the “where.” “We’re looking for the next Gary Keller of each country. A visionary entrepre-

neur who gets the vision of KW and wants to be a part of a revolution in the real estate industry,” Curtis said.

The criteria for new fran-chises starts with having a qualifi ed leadership team grounded in Keller Williams culture; KW also strives for government, banking and judicial system stability and a higher maturity level for a real estate market.

“On average, we spend more than eight months in exten-sive training before offi cially launching a franchise. It is a

+19%+6%

NAR KW

Keller Williams OUTPACES INDUSTRY in agent growth by 3X.

ASSOCIATE COUNTYEAR OVER YEAR

2014

133,212

2015 2015

112,161

The theme of this year's State of Your Company was Light It Up!

David Bayliss, the KW Panama team and KW Worldwide leaders KW Worldwide recognizes KW Portugal as top worldwide region in agent growth, GCI and Growth Share.

multiple leading U.S.-based residential and commercial mortgage lenders.

KWW continues to explore expansion opportunities across Central and South America, Central and Eastern Europe and throughout Asia.

In a Family Reunion break-out session yesterday, Ellen Curtis, vice president of KWW, shared with attendees how they can leverage their network to drive KW’s global growth. The fi rst step is under-standing the growth share program and how it works.

KWKW

HOW BIG IS BIG?This year marks the largest Family Reunion in the 22-year history of the event. So, just how big is the largest real estate training event of the year?

More than 1 million

square feet of space used

18,000 area

hotel rooms booked

55,000 meals served

32,000 chairs used

300,000 square

feet of presentation screens

And all of this in just four days! A big thank- you to the KWRI staff who came in from Austin and collectively will have worked a total of 9,000 hours during this event to make it the best one yet.

Since 1983, Keller Williams Realty has grown expo-nentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders.

In 2015, Keller Williams surpassed 133,000 associ-ates, a net gain of more than 20,000. The company is not only growing, it is increasing productivity and profi tability. A new franchise milestone, 99 percent of Keller Williams'

offi ces were profi table for the year.

"Our dynamic growth refl ects the value we're provid-ing our associates to build their businesses and expand market share in their local markets," said President John Davis. "Our systems and models, tools and technology and our world-class training and coaching programs are helping associates create opportuni-ties for themselves and their families."

Last year, associates cel-ebrated the Arlington (Texas) market center, which became the fi rst market center ever to distribute $1 million in profi t share in a single year (2014). This year, at the State of Your Company, associates cel-ebrated three market centers that achieved this milestone: Ballantyne N.C., Austin Southwest and, once again, Arlington (Texas). These profi t share distributions are evidence of the success of the interdependent model, which Keller Williams was designed on, offering maximum rewards to those who help the com-pany grow.

"Through our com-mitment to growth and innovation, we're building momentum and disrupting the real estate industry," said CEO Chris Heller.

#kwfr is an inspiring and thought-provoking event! So much going on in the real estate industry that makes 2016 a great time to buy! @kwri

Trudy Van Dyk@TruCalifornia · Feb 14

First Family Reunion and loving it....so proud to be a part of this Great Organization! #KWFR

Joe Thompson@kwindyhomes · Feb 14

complex process for a reason as each new leader becomes the standard-bearer in their coun-try,” said Soteroff.

Keller Williams has awarded master franchise agreements with leaders covering 21 countries across the Americas, Europe, Africa and Asia.

Want in on the global action? Today at 5 p.m. in Room 387, you can come meet and network with the KW regional leadership teams from Latin America – including Mexico, Colombia, Costa Rica, Belize and Panama.

Monday, February 15, 2016TRAINING 6

VISION CONT.

InventoryMonthly supply of inven-tory tightened in 2015 due to increased demand from lower rates and continued lag in new home construction. Inventory averaged 4.8 months in 2015 compared to 5.2 months in 2014. It is expected to be between 5 to 6 months this year.

Mortgage RatesMortgage rates averaged 3.85 percent in 2015, down 32 base points from the 2014 aver-age. Interest rates were below 2014 levels for most of 2015 as global events placed downward pressure on rates. With the

Federal Reserve now actively raising the federal funds rate, it is expected there will be upward pressure on mortgage rates in 2016.

AffordabilityDue to persistently low mort-gage rates, affordability was flat in 2015 despite growing home prices. It was estimated that the monthly mortgage payment for the average family was 15 percent of their income. For first-time home buyers, it was 25 percent. This is essen-tially unchanged from 2014. Looking to 2016, affordability will likely continue to slowly worsen as interest rates and prices continue to rise.

Gross Domestic Product (GDP)GDP is defined as con-sumption plus investment, government spending and net exports. “Real” GDP calculates out inflation from growth. The United States does not have a designated target level for GDP, but generally growth between 2.5 and 3.5 percent is considered healthy. GDP grew by 2.4 percent in 2015 and is expected to be between 2 to 3 percent in 2016.

State ForecastStates whose economies rely heavily on oil, mining or man-ufacturing will likely face some

Since announcing its creation just over a year ago, KW Kids Can (KWKC) has made some incredible strides forward. The educational nonprofit, envisioned by Gary Keller, is leveraging the success of Keller Williams Realty by bring-ing the company’s strengths in education and training to the next generation of world leaders.

In February 2016, the organization reached an excit-ing milestone: 1,000 young adults completed its inaugu-ral learning program – QL: A World-Changer Mindset. This was made possible thanks to the generous financial sup-port of KW associates and the organization’s network of dedi-cated instructors.

Yesterday, QL instructors Seth Campbell, Brentin Hess, John Newman and Margot Weatherford participated in a panel titled “Impact Your Community (And Your Business) with KW Kids Can.” They covered the wide variety of ways that associates can get involved and make a meaning-ful difference in the lives of our

All educational content from KWU, KWConnect and Agent Mountain is now easily accessi-ble on the new KWUConnect Website. Additionally, there is a universal calendar where all classes will be posted. This includes classes from regions, market centers and KWRI. And the most innovative fea-ture is that associates can now easily share their best ideas by uploading videos, audio files, documents and even links to articles on the Web platform.

Enthusiasm for this new and improved platform could be felt in the halls of Family Reunion. Understanding how important it is to stay ahead of the curve, especially with agent education, KW associates are rapidly adopting the platform.

The new KWUConnect site also integrates Amazon-style ratings, reviews and search features so associates can sort content by popularity, type and topic.

IMPACTING COMMUNITIES KW KIDS CANWITH

(blog.kw.com)

Read our Blog

(twitter.com/kwri) (@kellerwilliamsrealty)(www.facebook.com/

KellerWilliamsRealty)

Like us on Facebook Follow us on Twitter Follow us on Instagram

"Success in life starts with you imagining it" Gary Keller #kwri #kwfr

@coachprescott:

MREA has to be used as a model not just a menu or you won't get the same results. #kwfr #kwyp

@templeton33:

Here at #kwfr with over 250 breakout training sessions! Charged and Ready to Grow and Go!

@SayoInnovates:

"Go do what no one else will!" - Gary Keller #kwfr #kellerwilliams

@BrittRealty:

Amazing!! Wow, what an event, love my KW family!! #kwfr

@JuliJacobson:

When you give up negativity & limiting beliefs, you create a vacuum for explosive growth and a life Worth living! #KWFR #AMAZINGTRAINING

@themitchellteam:

Such great wisdom, and so many opportunities to learn and grow as a professional @kwri #kwfr

@OliviaConnett:

A passionate speech on @kwri culture to the leadership teams from Mo Anderson. Will you be a culture keeper? #kwfr

@ChadHyams:

#kwfr #aha as the climate of technology changes, our company is arming us to defeat possible disruptions

@pdxkaleigh:

youth. Session facilitator Nikki Ubaldini kicked off the ses-sion by sharing one of her core beliefs. “I believe I was put on this earth to do more than just take care of myself. KWKC is an opportunity to mold future leaders. They’ll still have to learn their own life lessons, but they’ll start to see them as chal-lenges and not roadblocks.”

Interested in learning more? Come to the encore ses-sion titled “Impact Your Community (And Your Business) with KW Kids Can” today at 11:30 a.m. in Room 287. But make no mis-take, this will be a completely different discussion. KW asso-ciate Jason Abrams will be facilitating a second panel fea-turing Rashel Adragna, Preston McKissack, Anna McKissack and Chase Sloan.

For associates who want to engage in collaboration, the new site has a forum moder-ated by experts and open to all associates to ask questions and have answers emailed directly to you.

On the go? Take KWUConnect with you. The new site is mobile optimized for phones and tablets, so you can upload and view content from anywhere in the world.

Get started now. Log in, share your favorite Family Reunion content and see what others have posted!

Gary Keller and his research team share market insights and analysis to help agents be their client's economist of choice

Canadian Housing Market

difficulty in 2016 due to low oil prices, which are expected to continue throughout the year.

UnemploymentIn 2015, unemployment aver-aged 5.3 percent, continuing the trend toward moving the economy back to full employ-ment. It’s unlikely we will see any substantial decrease in the unemployment rate in 2016.

InflationInflation remained low in 2015 as oil prices continued to decline substantially year-over-year. However, core inflation levels have begun to move back toward the target level of 2 percent.

From credit conditions to oil prices to student loan debt, one thing is certain – noth-ing is certain. The market is impacted by many moving pieces that can easily get out of alignment at any time. Along with focusing on national eco-nomic trends, agents need to look at industry trends as well as the TILA-RESPA Integrated Disclosure forms, which were implemented on Oct. 3, 2015, and "Do Not Call" regulations.

KW Kids Can instructors are inspiring our future leaders

Associates can easily upload session videos and notes

@TRENDING#KWFR

The new KWUConnect site is taking agent education to a whole new level!

WHAT'S

CONTINUED FROM COVER

Inventory Balanced

Declined Slightly

No Significant Change

Mortgage Rates

Affordability

Home Sales 5.5%

Home Price 8.4%

KWUCONNECT LAUNCHES

charliekimberly

keller_williams_maral

thewemertrealtygroup

anthonydazet

Again, I'm amazed by #KellerWilliams and their commitment to developing their #RealEstate agents! #kwfr #kwfr2016 #ILoveMyJob

Keller Williams Türkiye ekibi 'Açılıs Töreni' için hazır! #kwfr2016 #kellerwilliams #kwplatin #kwfr

Turkey team' Opening Ceremony' ready!

We love what we do and we love being amongst such talent and inspiration! #kwfr #kellerwilliams #familyreunion

2015 was the 5th best year in #Home sales ever in #RealEstate #WOW! #KWFR #KWFR2016

Monday, February 15, 2016VALUE 7

KWYP CELEBRATES 2ND ANNUAL

MEMBERS RETREAT

9 - 10:30amDoors open at 8:00 a.m.

This session will have mixed seating options, seating at rounds will be available on a fi rst come, fi rst serve basis. Please note that a queue will be formed at the doors to ensure those that arrive fi rst are admitted fi rst. Saving of seats is prohibited.

STAY HEALTHY

AT FAMILY REUNION& ALL YEAR LONGIN 2015

YOU TURNED HEADS, WON AWARDS AND TOPPED CHARTS!

across all industries.

Training magazine named KW

THE WORLD’S #1 TRAINING ORGANIZATION

For the third time, the Stanford Graduate School of Business studied

THE IMPORTANCE OF CULTURE AT KELLER WILLIAMS.

KW agents from across the globe joined

KW TOWN HALL SESSIONShosted by Chris Heller and

John Davis.

KW was represented by

30 ASSOCIATES ON THE NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS’(NAHREP's) annual list of the top-producing real estate agents in the United States

With year-over-year sales growth of 16.1 percent, an increase of nearly $700

million over the previous year, Keller Williams moved up from No. 28 in 2014 to

Were you one of the lucky KW Cares auction winners? If your bid was the highest, you should have received a text last night from KW Cares. Be sure to head over to the KW Cares booth in the KW Marketplace before 2:30 p.m. today to claim your winnings.

NO. 24 IN 2015 ON THE FRANCHISE TIMES 200.

If someone told you that staying healthy could make you wealthy, would you focus more on wellness? It is true. When you are healthy, you are more productive and miss less time from work due to illness. KW Wellness has some travel tips to keep you going when you are on the go.

Get Your Zzz’s Sleep is your most important priority. Lack of sleep deprives your immune system, resulting in a multitude of health consequences. Even though the excitement is high during Family Reunion, be sure to get plenty of rest.

Hydrate Be sure to drink plenty of water. Coffee, tea or soda may be your morning drink of choice, but don’t forget to have water with lunch and throughout the day. Staying hydrated is essential. Bring a portable water bottle with you or look for some in the KW Marketplace.

Wash Your Hands Washing your hands has been said to be the single easiest way to avoid getting sick. When you attend large events, you touch many surfaces and shake many hands.

Keep Movin’ Take the stairs, go for a walk around the hotel or conference center, and make use of the gym. It’s a good habit to always pack your workout clothes and swimsuit. Stop by the KW Wellness booth for other ideas.

UPCOMING WELLNESS

Come to the KW Wellness booth today at 3 p.m. for a stretch class.

And don’t miss the KW Wellness Walk tomorrow morning from 7:45 – 8:30 a.m.

Get your daily steps in before the long day of travel begins by joining your KW family at the Wellness Walk. This indoor activity will take place immediately before the Inspirational Brunch. Participants will receive special, quick entry to brunch seating.

Note: You must arrive promptly at 7:45 a.m. to earn this privilege. Invite your peers to join you because saving seats will NOT be permitted.

"We're honored to be getting into business with

the best talent and excited about the innovations we're introducing. In combination

with our unique company culture and our focus on enhancing the customer

experience, Keller Williams associates are strongly

positioned to grow, thrive and succeed,"

– CEO Chris Heller

Top agents under the age of 40 and Keller Williams execu-tives participated in the Keller Williams Young Professionals, (KWYP) second annual retreat. The morning event included panels on productiv-ity, growth and professional development. It also featured an exclusive conversation with Keller Williams Realty CEO Chris Heller.

his story about his real estate career.

The morning ended with another powerful panel led by Holly Priestner, direc-tor of talent acquisition and KWYP. Top agents under 40 Kristen Williams of Austin, Texas, Kymber Menkiti of Washington D.C., and Rosalyn Luna of Chesterfi eld, Mo., shared their tactics for never ending referrals.

Leo Pareja is NAHREP’s No. 2 Latino Agent in the United States

Tony DiCello introduced the fi rst panel featuring Aaron Armstrong of Nashville, Tenn., Chris Suarez of Portland, Ore., and Matt Patulski of Austin, Texas. They shared the secrets to their success on the panel titled “Million Dollar Plus.” The common theme shared by all panelists was consistency is the key for both personal and business development. Following the models and sys-tems laid out in The Millionaire Real Estate Agent, each of these young men has failed their way

forward and grown beyond their own expectations. “Commit and don’t be afraid of failure,” Armstrong said.

Continuing on the topic of growth and development, Dianna Kokoszka, CEO of KW MAPS Coaching, posed the question, “Are you will-ing to change?” “When you change, your life will change,” she concluded.

Vice Chairman of the Board Mo Anderson brought four agents to the stage who all attended a KWYP webinar with Anderson and accepted her challenge to grow their profi t share tree. Lisa Archer of Charlotte, N.C., Angela Thompson of Pinehurst, N.C., Kymber Menkiti of

Washington D.C., and Seth Couillard of Bloomington, Ill., all used different tac-tics from inviting recruits to Family Reunion to reaching out through email or hosting a career night to start building passive income.

Next, KWYP members got an exclusive glimpse into the life of Keller Williams Realty CEO Chris Heller as he shared

Monday, February 15, 2016CULTURE 8

February 13 - 16th, 2017Las Vegas, Nevada

TURKEYMAY 5 - 8

BODRUM, TURKEY

MEXICOJUNE 8-10

QUERETARO, MEXICO

FAMILY REUNION IS GOING GLOBAL!

SOUTH AFRICAMAY 29 - JUNE 1

SWAZILAND, SOUTH AFRICA

PORTUGALDATES COMING SOONLISBON, PORTUGAL