I’m going to make two points: 1. Why .nyc?

2. Confusion

Outline

1. Why .nyc?

Outline

Good Domain Names

•Short

•Descriptive

•Memorable

Why .nyc?

Names for:• Small Business

• Community and Civics

• Not for Profits

• Individuals

• Issues

Why .nyc?

Identity

•Made in New York

•From New York City

Why .nyc?

To the Internet, there is no New York City !

Why .nyc?

So things.

you find

can

you find

So things.

Why .nyc?

New York City 1800

Planning head, city leaders established a Commission

to plan for the future.

They created:

New York City 1800

The Commissioners Plan of 1811

The Commissioners Plan of 1811

Why can you see the

sun?

Hint:

The Commissioners Plan of 1811

Created the Manhattan Street Grid

The Commissioners Plan of 1811

The grid organized

and made accessible

New York City’s

real estate resources.

Why .nyc?

Organize

and make accessible

New York City’s

digital resources.

So things.

you find

can

you find

So things.

Why .nyc?

So you can find things.

The city has 402 hotels

Google “NYC hotels”you get 50 - 90,000,000 hits

Why .nyc?

So you can find things.

The city has 1,400 schools

Google “NYC schools”

you get 50 -174,000,000 hits

Why .nyc?

So you can find things.

The city has 120 hospitals

Google “NYC hospitals”you get 47 - 144,000,000 hits

Why .nyc?

So things.

you find

can

you find

So things.

Why .nyc?

Why .nyc?

Proximity

Why .nyc?

Networking

Why .nyc?

these are …the historic role of the city…

Proximity ~ Networking

Proximity ~ Networking

…here’s my city networking map…

Proximity ~ Networking

Proximity ~ Networking

…people of all shades interacting in different ways...

Proximity ~ Networking

Proximity ~ Networking

…then about 1995…

Proximity ~ Networking

…we were globalized…

Proximity ~ Networking

• No more junk ~ ebay.com

• His Holiness ~ pope.va

The .com TLD globalized NYC’s communication.

Proximity ~ Networking

…the role of .nyc…

to reconnect the city

Proximity ~ Networking

…the role of .nyc…

to reestablish its historic role

Proximity ~ Networking

Proximity ~ Networking

Part 2

Choice Confusion

…today’s workshop is entitled…

Choice Confusion

Choice Confusion

New Geo-TLDs

• More Consumer Choice?

• More Consumer Confusion?

Choice Confusion

New Geo-TLDs

• More Consumer Choice? • More Consumer Confusion?

Choice Confusion

New Geo-TLDs…why not…

• More Resident Choice? • More Resident Confusion?

Choice Confusion

New Geo-TLDs…why not…

• More Voter Choice?

• More Voter Confusion?

Choice Confusion

New Geo-TLDs…why not…

• More Entrepreneur Choice?

• More Entrepreneur Confusion?

Choice Confusion

New Geo-TLDs…why not…

• More Resident Choice? • More Resident Confusion?

• www.hotels.nyc

• www.schools.nyc

• www.hospitals.nyc

…eliminating confusion…

NYC.GOV

GOV.NYC

Choice Confusion

…eliminating confusion…

NYC.GOVCurrent site for mayor’s office

Choice Confusion

…eliminating confusion…

NYC.GOVCurrent site for mayor’s office

City Council splits its efforts between .us and .info

Choice Confusion

…eliminating confusion…

GOV.NYC redirect to

NYC.GOV

Choice Confusion

A place on the Internet for the city’s residents

and organizations tofind one another.

What We Need

A place on the Internet where the world can find

our resources.

What We Need

OpportunityEspecially for our youth and large

immigrant community.

What We Need

2007 formed

Connecting.nyc Inc. not-for-profit

Acquire & Develop the .nyc TLD

What We Need

Our Wiki Front Pagewww.connectingnyc.org

We Need