outline editorial content readership profilepenetrationconclusionweekly sectionsdaily sections
TRANSCRIPT
The MiddleEast’s Leading
English Newspaper
Outline
Editorial Content
Readership
ProfilePenetration
Conclusion
Weekly SectionsDaily Sections
Kingdom & GCC
Middle East
Americas
South Asia
Philippine
International
Opinion
Sports
Economy
Leisure
Daily Sections
Every Saturday - Travel
Every Saturday - Entertainment
Every Sunday - Piony Extra (Tabloid size in Tugaloo language)
Every Sunday - The Wall Street Journal
Every Tuesday - IT
Every Thursday - Arab News Review
Every Friday - Sports
Every Monday & Friday - Religion
Weekly Sections
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Arab News Saudi Gazette
Gulf Mad-
hyamam
Gulf News Hindi News
USA tiday ME Chan-drika
Herald Tribune
Inqilab English News
0%
5%
10%
15%
20%
20.8%
12.7%
4.3% 4.0% 3.8% 3.8%3.0% 2.3% 2.3%
1.5%
Non Arabs
Arab News is the Leading Non Arabs publication
Penetration
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Arab News review
Others Time Newsweek Fortune Hello Abante Meed Vanitha0%
1%
2%
3%
4%
5%
6%
7%
6.0%5.6%
3.6%3.3%
2.0% 1.9% 1.8%
0.6% 0.4%
Non Arabs
Arab News Review is the Leading Non Arabs Weekly
Profile Arab News
Region
38.0%
50.2%
11.9%
Riyadh Jeddah Dammam/Khobar
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
76.1%
23.9%
Male Female
Profile Arab News
Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
9.6%
47.2%
31.8%
11.3%
15-24 25-34 35-44 45+
Profile Arab News
Age
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
22.1%
44.0%
8.2%
17.0%
8.7%
Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified
Profile Arab News
Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
19.6%
47.8%
32.6%
Upto Intermediate Upto Secondary University & Above
Profile Arab News
Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Conclusion
Arab news offers the ultimate communication solutions through delivering:
High Readership
Customized content to suit English readers
needs
Specialized target
Rich environment /
context
Thank you