STRATEGIC CREATIVE THINKING �CBLs & TRENDLAB�

The idea is at the center. �

Strategic communication can touch all destinations or just some, the most useful ones.�

Our approach relies upon aesthetical-emotional marketing, focuses on consumer behaviour and market trends, makes “good sense” the sense in doing things.�

Our services are integrated to respond to the effective communication needs, by adopting an homogeneous vision starting from the strategy towards the objective.�

Investigation methods:�

-  CBL (creative brainstorming lab)�

-  TRENDLAB �

OUTLINES – THINKING IDEAS

CBL (Creative Brainstorming Labs) �

Companies are often confronted with relevant questions about themselelves, their products, their services.�

Finding original and effective answers to these questions is the challenge our CBLs are confronted with.�

CBLs (Creative Brainstorming Labs) are creative sessions involving a panel of selected participants who are taken into a guided/oriented creative process about a specific subject.�

Areas of investigation are:�-  Brand and product name finding�-  Brand/Product/Service positioning�-  Visual (brand/image/pack) exploration and validation�-  Concept definition and search�-  Consumer Trends and Behaviours�

YOUR QUESTIONS, OUR ANSWERS.

CBLs are characterized by a selection of participants who are recruited through the direct relational network of Outlines. Which means that – depending on the type of research objective – the most suitable composition of participants is defined through an effective knowledge of the personal experience and background of each participant.�

The people who attend our CBLs are segmented per type of profession, consumption profile, attitudes and lifestyles, age and propension to experiment. �

SELECTING THE PANEL

Every CBL is peculiar and taylor-made, as every kind of investigation has its own specificity. The feature common to every CBL, though, is the construction of a path through the idea: in order to accomplish the research, particpants are guided into a multi-faceted analysis which relies upon creative stimuli, sensorial and visual approaches, verbal and iconic elements, inter-exchange and free flow of suggestions. �

According to the type of quest, our team elaborates a dedicated “plot” of CBL, which is shared with the client. CBLs incorporate elements of games, psychologic and semiotic dynamics, experiencial phases. Clients can either attend the CBL as observers or active participants. �

CBLs aim to provide a set of solutions or indications which can both be definitive or complementary to a wider scenario of research. �

CBLs’ PROCESS

Outlines has a in-house research location which allows great flexibility in managing the research activity calendar. The location is equipped with the most complete technological tools and is composed by a CBL Room (32 sqm), Observation Room (12sqm) and Welcome Room (Reception Area). �

The space has been conceived to offer a clean and bright ambiance, an ideal setting for stimulating thoughts and ideas. �

Outlines is centrally located in Milan, just a few steps away the city center and the FieraMilanoCity area.�

CBLs’ LOCATION

TRENDLAB�

OUTLINES has created TRENDLAB an international observatory focusing on the dynamics of consumer behaviour. �

Stimuli, concepts, product ideas are addressed to a “reserved network” of observers who correspond with us from many parts of the globe: from Paris to Beijing, from London to Chicago, from New York to Athens, from Hong Kong to Milano, our network evaluates the emerging trends, their specificity and their evolutions. �

Travelers, thinkers, creative people, communication experts, event-makers co-operate with TRENDLAB by always providing their original perspectives and feelings thanks to a cross-cultural and interactive approach. �

WHAT IS TRENDLAB?

TRENDLAB team periodically shares with the network an “IDEA BID”, meaning a set of questions, concept stimuli, ideas having the purpose of identifying or investigating new trends of consumption, lifestyles, products and services. According to their will, the participants may offer their creative contribution following the indications of the “idea bid”. The “idea bid” is launched by the TRENDLAB team to each single participant. The participant gives the creative contribution directly to TRENDLAB team. �

TRENDLAB is able to generate a sort of creative brainstorming laboratory in a relatively short range of time, involving several points of view and collecting feeds from a selected panel of participants.�

HOW DOES IT WORK?

WHAT �…DEFINING THE OBJECTIVE�

WHAT IS THE IDEA BID?

THE IDEA BID�LAUNCHES THE STIMULUS�

THE CONCEPT�…USING THE RIGHT WORDS�

THE IMAGINATION�…USING A VISUAL STIMULUS, A SUGGESTION�

THE TASK�…CHALLENGING THE CREATIVITY�

When we introduce the IDEA BID it is always determinant to approach our participants by letting them focus immediately on our scenario of research:�

THE IMPORTANCE OF DEFINING THE TERRITORY�

THE IMPORTANCE OF THE “WHERE?”�

THE CONNECTION “PRODUCT-YOU”�

THE RELEVANCE OF THE PRACTICAL AND BENEFICIAL ASPECTS�

BUILDING SPECIFIC MOMENTS�

TALKING ABOUT THE PRODUCT�

SUGGESTING A FEELING�

COMMUNICATING THE EXPERIENCE�

THE IDEA BID - KEY NOTES

CONTACT�

OFFICES�Via San Siro, 33 - 20149 Milano - IT�Ph. +39.02.48.15.462�www.outlinesonweb.com�

Mr. Alberto Zavatta�Founder Partner - General Manager�

alberto@outlinesonweb.com�