outlook-presentation for class

8/8/2019 Outlook-Presentation for Class

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PROJECT REPORT ON CONSUMER PERCEPTIONTOWARDS OUTLOOK MAGAZINES

SUBMITED BY:DINESH


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PRINT MEDIAPRINT MEDIACurrent Size: Rs 19,500 Crore

Projected Size By 2012: Rs 24,460 Crore

CAGR : 12%

Reasons :-

Booming Indian Economy.

Rising Consumer Spending.

Literate Population On The Rise.

Foreign Media Investing In Indian Publications.


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y Group Started In October, 1995

y Headed By: Mr. Vinod Mehta (Editor-in-chief)

y 1.5 Million Readers (National Readership Survey - 2007)

y One Of Indias Four Top-selling English Weekly Magazine.

y Competitor: India Today (35-years old Brand)


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PROJECT TITLEPROJECT TITLE

Consumer Perception toward Outlook Magazine

y Division Sales & Product Promotion

Research Sample Size-100

y First Month Direct Approach

y Second Month Govt. & Private Sectors

y Third Month Canopies Outside Gardens


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LEARNING FROM THE PROJECTLEARNING FROM THE PROJECT

Learning Process

y How sales and sales promotion strategies are made and

implemented?

y How work is done in teams?

y How performance is evaluated?y Why targets are important to achieve?


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OBJECTIVESOBJECTIVES

y To find the most preferred magazine in Chandigarh.

y

To find the monthly budget of readers for their favouritemagazine.

y To identify the factors which motivate readers to purchase a

magazine.y To find most preferred magazine of outlook in Chandigarh.


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RESEARCH METHODOLOGYRESEARCH METHODOLOGY

y Convenience sampling & Judgmental sampling

1. PRIMARY DATA- By Observation.- Through Personal Interview.

2. SECONDARY DATA- Internet


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MARKETING STRATEGIESMARKETING STRATEGIESADOPTEDADOPTED

1. Mass impersonal selling methods (Advertising).

Pull Blend.

2. Face to face personal selling (Salesman ship).

Push Blend.

y Both of these are closely related to the Channel of Distribution .


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0

1

2

3

45

6

7

8

9

10

BRA ND C ONTENT O FFERS S ERVIC E AVA IL A BI

LITY

MOST ATTRACTIVE 8 6 7 8 9

LEAST ATTRACTIVE 2 4 3 2 1

BUYING BEHAVIOUR


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OUTLOO

K

INDIA

TODAY

THE

WEEK

THE

ECONO

MIST

GEOTRAVELL

ERMONEY PROFIT FEMINA

RATING 8.5 9 6 7 7.5 8 6.5 3.5 2 .5

0

1

2

3

4

5

6

7

8

9

10

MAGAZINE RATING


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Q . WhichQ . Which brand of OUTLOOK, would brand of OUTLOOK, would

you like to subscribe? (If interested)you like to subscribe? (If interested)


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FINDINGSFINDINGS


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SWOTSWOT -- SS

y Eleven different magazines covering each and every segment

of the market.

y Co - promoters of international magazines like - Marie Claire,

GEO and News week.

y OUTLOOK has well organized and experienced man power.

y OUTLOOK has set up its own strong distribution channels.


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SWOTSWOT W, O, TW, O, TW eaknesses

1. Slow Processing In Case Of Magazine And Gift As Well.Lack of Advertisement as compare to competitors.

Opportunities1. Launch Three New Magazines, Related To Auto Industry,

Beauty Parlours And OUTLOOK Technology.2. Opportunity To Promote Its Magazines At International Level.

Threats1. Strong Competition.2. Perception Of Readers, OUTLOOK Favours Congress Party.


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SUGGESTIONSSUGGESTIONSy Group Should Promote These Magazines: GEO, MARIE

CLAIRE, CAREERS 360, NEWSWEEK

y

Design New Systems To Increase The Efficiency Of SalesExecutive.

y Group Should Promote Its Magazines At International Level.

y Tie-ups With International Magazine Publication Houses.y Backbone Of The Group Is Its Experienced Manpower.


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TREND ANALYSISTREND ANALYSIS

Trend Percentages (Base Year 2007 = 100)

Year Sales Profit Before Tax

Amount

Rs.

Trend% Amount Rs. Trend%

2007 15,329,610 100 8,821,402 100

2008 18,129,020 118 11,320,111 128

2009 20,180,000 131 13,899,768 157


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outlook-presentation for class

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