One-Sample Kolmogorov-Smirnov Test

KualitasPelayanan BrandImage PersepsiHarga

KepuasanPelang

gan

N 230 230 230 230

Normal Parametersa,,b Mean 63.25 25.41 29.09 39.47

Std. Deviation 5.663 2.883 6.187 6.491

Most Extreme Differences Absolute .056 .087 .082 .069

Positive .052 .087 .073 .069

Negative -.056 -.085 -.082 -.055

Kolmogorov-Smirnov Z .851 1.326 1.241 1.046

Asymp. Sig. (2-tailed) .464 .059 .092 .224

a. Test distribution is Normal.

b. Calculated from data.

Korelasi keseluruhan

Correlations

kualitas_pelayanan brand_image persepsi_harga

kepuasan_pelan

ggan

kualitas_pelayanan Pearson Correlation 1 .063 .808** .891**

Sig. (2-tailed) .344 .000 .000

N 230 230 230 230

brand_image Pearson Correlation .063 1 .075 .035

Sig. (2-tailed) .344 .258 .593

N 230 230 230 230

persepsi_harga Pearson Correlation .808** .075 1 .916**

Sig. (2-tailed) .000 .258 .000

N 230 230 230 230

kepuasan_pelanggan Pearson Correlation .891** .035 .916** 1

Sig. (2-tailed) .000 .593 .000

N 230 230 230 230

**. Correlation is significant at the 0.01 level (2-tailed).

KORELASI PARSIAL 1. X1 Terhadap Y

Correlations

kepuasan_pelanggan

kualitas_pelayanan Pearson Correlation .891**

Sig. (2-tailed) .000

N 230

**. Correlation is significant at the 0.01 level (2-tailed).

Analisis Regresi

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 9261.767 1 9261.767 876.400 .000a

Residual 2409.497 228 10.568

Total 11671.264 229

a. Predictors: (Constant), kualitas_pelayanan

b. Dependent Variable: kepuasan_pelanggan

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) -6.118 1.563 -3.915 .000

kualitas_pelayanan .876 .030 .891 29.604 .000

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .891a .794 .793 3.250841

a. Predictors: (Constant), kualitas_pelayanan

2. X2 Terhadap Y

Correlations

kepuasan_pelanggan

brand_image Pearson Correlation .035

Sig. (2-tailed) .593

N 230

Analisis Regresi

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 14.679 1 14.679 .287 .593a

Residual 11656.585 228 51.125

Total 11671.264 229

a. Predictors: (Constant), brand_image

b. Dependent Variable: kepuasan_pelanggan

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 38.428 2.437 15.769 .000

brand_image .065 .122 .035 .536 .593

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .035a .001 -.003 7.150201

a. Predictors: (Constant), brand_image

2. X3 Terhadap Y

Correlations

kepuasan_pelanggan

persepsi_harga Pearson Correlation .916**

Sig. (2-tailed) .000

N 230

**. Correlation is significant at the 0.01 level (2-tailed).

Analisis Regresi ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 9784.099 1 9784.099 1182.078 .000a

Residual 1887.164 228 8.277

Total 11671.264 229

a. Predictors: (Constant), persepsi_harga

b. Dependent Variable: kepuasan_pelanggan

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 8.683 .922 9.416 .000

persepsi_harga 1.127 .033 .916 34.381 .000

a. Dependent Variable: kepuasan_pelanggan Koefisien Determinasi

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .916a .838 .838 2.876984

a. Predictors: (Constant), persepsi_harga

Analisis Regresi Keseluruhan

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 10562.511 3 3520.837 717.661 .000a

Residual 1108.753 226 4.906

Total 11671.264 229

a. Predictors: (Constant), persepsi_harga, brand_image, kualitas_pelayanan

b. Dependent Variable: kepuasan_pelanggan

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) -.632 1.295 -.487 .626

kualitas_pelayanan .428 .034 .435 12.492 .000

brand_image -.063 .038 -.034 -1.664 .097

persepsi_harga .697 .043 .566 16.252 .000

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .951a .905 .904 2.214946

a. Predictors: (Constant), persepsi_harga, brand_image,

kualitas_pelayanan