didn’t have to market

shift in medium

jonesboro facebook pagewww.facebook.com/ccjpl

case study

Can we replicate

the success?

case study

Meet

$10

the results

7 Libraries28 Days$10 Per Day8413 New Fans

+

the results

San Rafael Public Library3096 Fans

497% Increase

the results

Wake County Public Library

9310 Fans274% Increase

the results

Topeka & Shawnee CountyPublic Library

10013 Fans143% Increase

the results

Chicago Public Library21195 Fans

146% Increase

dropbox

ben@benbizzle.comDropbox

images, images, images

and other images

Facebook Best Practicesflickr.com/photos/birgerking/5600215736/

flickr.com/photos/emagic/56206868/

2 goalsflickr.com/photos/angietorres/4564135455/

2 goalsflickr.com/photos/angietorres/4564135455/

16%

Your team

Multiple admins

Set posting goals

flickr.com/photos/33472412@N00/1696964330/

What - Compelling Content

Be relevant to your Fans

Sharing!

flickr.com/photos/74998608@N00/3067514833/

Be there for customers

Seasonable & timelyflickr.com/photos/94805433@N00/407598475/

Tell your story

How to post

Be human!flickr.com/photos/47494486@N03/5036313154/

Type like you talkflickr.com/photos/60648084@N00/2462966749/

Business casual flickr.com/photos/88913244@N00/1437012378/

Business casual

flickr.com/photos/98819513@N00/5658859137/

Think short.flickr.com/photos/28311604@N00/63694234/

Be visual.flickr.com/photos/20375052@N00/5681426/

36Be visual.

37Videos!

Audience participationflickr.com/photos/65304769@N05/7403731050/

Ask a question

Call to action

Let them participate

When to post?flickr.com/photos/nomadic_lass/6728580615/

Facebook at work, too!flickr.com/photos/10687935@N04/3972319375/

How many posts per day?flickr.com/photos/mentalman1369/2624654120/

Consistency!flickr.com/photos/71651012@N00/221051561/

Connect the dotsflickr.com/photos/28992751@N08/3129872662/

Connect the dots

Connect the dots

Connect the dots

What to measure

Bigger goals…flickr.com/photos/32066106@N06/5726853059/

Best Ideaflickr.com/photos/stevensnodgrass/4906011803/

flickr.com/photos/jenosaur/5461377850/

@benbizzle@davidleeking