OutReach: OverviewEnd-to-end management of your subscriber engagement initiatives.Sandvine OutReach provides fixed, mobile, and converged access communications service providers (CSPs) with a single product to build, execute, and manage personalized omni-channel subscriber engagement initiatives.

With OutReach, CSPs can rapidly implement a wide variety of valuable use cases:• Notifications and Promotions: Deliver the right message at

the right time on the right channel• Subscriber Self-Service: Empower subscribers to manage

their own services and to carry out automated workflows• Marketplaces: Leverage your billing relationships and provide

subscribers access to digital content and even physical goodsImportantly, OutReach lets you manage and execute these subscriber engagement activities across many channels:• Portals: Create personalized portals that provide real utility

and keep subscribers coming back• Mobile Apps: Build loyalty with your own branded hybrid

app with dynamic content and send messages using app push overlays and notifications

• In-Browser Engagement: Deliver messages and interact within the browser using overlays and browser push notifications

• Out-of-Band Engagement: Provide utility and create engagement on older devices

Key BenefitsOutReach has a number of benefits for communications service providers, including:• Faster Time-to-Market: Simplify omni-

channel campaign execution and bypass traditional IT challenges with the cloud-based OutReach Experience Manager and hosted content

• Flexibility: Choose the communications channel that works best for each subscriber and for each engagement

• Increased Revenue: Leverage timely contextual promotions and upsell messages to grow ARPU

• Improved Loyalty: Reduce churn by building an ongoing positive relationship with subscribers

• Reduced Operating Expenses: Implement self-service automated workflows for common subscriber processes

The OutReach DifferenceNothing else is quite like OutReach, because OutReach combines a number of unique features and characteristics to enable complete, end-to-end subscriber engagement:• Inline Capabilities: traffic intersection and redirection, and content injection• Cloud-based Content Management: define, manage, and host your engagement content in the cloud• Omni-channel Engagement: centralized management of a wide variety of engagement channels• Subscriber Awareness: benefit from the Sandvine platform’s implicit subscriber awareness• Policy Control: link your engagement activities to real-time network policy control actions• Device Support: a comprehensive library of more than 26,000 supported devices

Satisfy Many Subscriber Engagement Use Cases...

Notifications and Promotions

Notifications and promotions are an entire use case family unto themselves. Ultimately, though, they’re about delivering the right message at the right time, on the right channel.

Right Message

What is the reason for delivering a notification? For instance:

• Usage update• Marketing promotion• Security threat• Copyright violation• Sponsored advertisement• …and many more!

Right Time

What triggers the communication? Including:

• Usage threshold is crossed• Attempt to access restricted

content• Point in billing cycle• Malicious activity is detected• External event• …and many more!

Right Channel

What is the best channel for your message? Including:

• In-browser overlay• Browser push notification• HTTP redirection• SMS, USSD, email• Mobile application• Subscriber portal• App push notification• App push overlay

Subscriber Self-Service

By empowering subscribers to manage their own services and devices, communications service providers can grow revenue and drastically reduce operational expenses, while simultaneously improving the subscriber experience and increasing subscriber loyalty.

Self-Care

Take care of basic functions:

• Display usage statistics and subscription details• Enable subscribers to make changes to account

details

Self-Help

Empower subscribers to solve their own problems quickly:

• Contextual FAQs and user guides• Automated process workflows

Self-Ordering

Increase revenue by helping subscribers buy services:

• Purchase bundles and activate services• Purchasing content in an operator-branded

marketplace

Account Management

Enable subscribers to truly personalize their services:

• Control account features and authorization, for instance: set parental control filters, define application priorities, etc.

Marketplaces

Marketplaces let you leverage your billing relationships and provide subscribers access to digital content and even physical goods.

In many parts of the world—and indeed potentially for most mobile subscribers—bank accounts, debit services, and credits cards are not available. In these markets, the mobile service provider is an intermediary in many transactions and subscribers purchase credit with the mobile provider.

A consequence of not having a credit card is that you cannot easily make purchases from iTunes, Google Play, or other popular app stores. This reality presents an opportunity for mobile operators to create their own store and to increase revenue by selling apps, digital content, and even physical goods otherwise unavailable to subscribers.

PortalsCreate Personalized Portals that Provide Real Utility

A well-designed, useful portal is a great way to build a profitable ongoing relationship with your subscribers.

OutReach provides everything you need to create effective, personalized subscriber portals that:

• Contribute to revenue growth with targeted up-sell/cross-sell promotions and self-ordering capabilities

• Reduce operations and support costs with self-service utilities like self-care, account management, and self-help (e.g., FAQs, guides, and automated workflows) functions

• Build loyalty by giving subscribers reasons to keep coming back

...Across Many Powerful Channels

Mobile AppsBuild Loyalty with an Amazing App Experience

Branded apps create a channel of engagement with subscribers that builds loyalty and strengthens your customer relationships.

OutReach lets you:

• Build a complete branded mobile app: if you don’t already have a multi-purpose mobile app for your subscribers, then let us help you build one

• Enrich your existing mobile app: increase the utility of your current app with dynamic components powered by OutReach

• Launch use case-specific apps: grow subscriber loyalty with apps that have specific functions (e.g., WiFi finder) or marketing tie-ins

• Send messages using app push overlay and notifications triggered through your branded mobile app. Overlay messages are unique as they are not buried with other notifications in the notification tray or behind active applications.

In-BrowserDeliver Messages and Interact Within the Browser

The web browser commands a huge amount of subscriber attention, so it provides a fantastic medium for delivering messages and engaging with subscribers.

OutReach gives you the ability to:

• Intelligently intersect web browsing traffic and redirect to a defined destination (e.g., notification page, subscriber portal, self-service screen, etc.): This technique is a powerful way to ensure important messages, like billing notifications or security alerts, are seen by subscribers

• Insert a floating overlay (containing text, images, audio, video, or rich HTML content) on top of the web page, with the appropriate size and orientation for the user’s device: This technique is a powerful subscriber-friendly alternative to full redirection, and is a great way to deliver notifications and promotions

• Leverage browser push notifications to ensure messages can always be delivered, no matter what site a subscriber is visiting and whether or not that site is encrypted

Out-of-BandCreate Engagement on Older Devices

SMS, USSD, and email provide valuable utility and provide engagement channels for users on older devices; they also serve as useful secondary channels for subscribers, in general:

• SMS remains a great way to send contextual and short-term notifications and promotions, and to deliver confirmation of self-care, self-ordering, and account management activities

• USSD is a powerful mechanism for self-ordering

• Email is well-suited to use cases that aren’t real-time sensitive, such as weekly usage updates, longer-term notifications and promotions, and service activation confirmations

HTTP Redirection*

Intelligently intersect web browsing traffic and redirect to a defined destination (e.g., notification page, self-management portal).

This technique is a powerful way to ensure important messages, like billing notifications or security alerts, are seen by subscribers and can also be used to increase awareness of new services, like short-term promotions or a new subscriber self-management portal.

You can combine HTTP Redirection with intelligent campaign management to carefully control when, why, and to where subscriber traffic is redirected.

*HTTP Redirection requires the Sandvine Policy Traffic Switch

Out-of-Band Notification

Trigger notifications via SMS (short message service), WAP (wireless application protocol) Push, email, and USSD (unstructured supplementary service data), which are important mechanisms for subscribers using feature phones or for subscribers who simply prefer this means of interaction.

These out-of-band notifications are achieved by integrating OutReach with your existing SMSC (short message service center) or similar system.

Out-of-band notifications are a great way to provide billing updates to subscribers, to make them aware of short-term promotions, and to drive traffic to your subscriber portals.

In-Browser Overlay*

Insert a floating content box (containing text, images, audio, video, or HTML page) into a web browsing session, with the appropriate size and orientation for the user’s device.

This technique can be a more subscriber-friendly alternative to HTTP Redirection, in that the subscriber’s browsing session continues uninterrupted, but your message is still prominently displayed.

A personalized floating overlay can be used for a wide range of use cases, including: bill reminders, security and malware alerts, real-time data usage updates, and promotional campaigns (e.g., short-term offers, increase awareness of your subscriber portals, etc.).

Additional features of the In-Browser Overlay feature include:

Context Enrichment:

• Enables context-sensitive, personalized communications by passing related information (i.e., anything available to the Sandvine Policy Engine, such as subscriber identity, location, security status, data usage, etc.) to the notifications server via URL enrichment

• Personalize with information retrieved from other systems (e.g., subscriber management platforms, subscriber profile repositories, demographics databases, etc.)

Intelligence:

• Floating overlays are only applied to HTTP content that is destined for a web browser• CSPs can define a “do not brand” list of URLs

Campaign Integration:

• Leverage the OutReach Experience Manager to manage communications campaigns

Stability, Privacy, and Security:

• Health-check ensures the notifications server is online before creating an overlay• Does not inspect or modify the requested webpage• Notifications Manager only provides content when presented with a valid request, making it safe from

attacks and tampering• All subscriber information shared with the notifications server is AES encrypted and HMAC-MD5 hashed

(128-bit keys)

Performance Metrics:

• Provides measurement and reporting into campaign performance and related metrics (e.g., top browsers, total time messages are displayed, clicks-to-close, etc.)

• Integrates with advertising servers in order to manage and track impressions

*In-Browser Overlay requires the Sandvine Policy Traffic Switch

Key Features of OutReach

Browser Push Notifications

Browser push notifications allow subscribers to opt-in to timely messages and notifications from specific sites; OutReach lets you take advantage of this valuable communications channel.

Mobile Apps Unique App Capabilities: take advantage of a powerful combination of native and hybrid app functionality

• Hybrid Apps: with hybrid apps, the user installs the app once but you can still control and edit the in-app interface and experience over time without needing to update the app and re-enter the app store review process

• SmartService App: enables users to purchase bite-size mobile Internet access through a customized app available through Google Play or Apple iTunes

• App Push Notification: allows subscribers to opt-in to timely messages and notifications from their operators’ branded app

• App Push Overlay: similar to app push notification but in form of an overlay displayed over any apps or browsing sessions. Overlay messages are unique as they are not buried with other notifications in the notification tray or behind active applications

• Native App Functions: control many aspects of your applications for iPhone, iPad, Android, Windows Phone, and Blackberry, including custom menus, splash screen, notification center, transitions, user authentication, and much more

• App SDK: expands the portal presence into App Stores (e.g., iTunes, Play, etc.) with exclusive native and hybrid app functionality; gather a complete set of native components to extend hybrid functionalities with native behavior, in order to deliver the best and most flexible subscriber app experience; all native components can be controlled from the Interface Manager, such as cache controls, device APIs (e.g., maps, network, user ID, etc.)

Put the power of service personalization in the hands of your customersA feature of Sandvine’s OutReach product, SmartService App is a complete end-to-end solution for dispensing mobile Internet services with vending machine-like precision and personalization. Have an existing self-care portal or specific branding requirements? No problem. SmartService App can be completely customized to align with the

look and feel of your brand, with your company’s colors, logos, and image mandatories, as well as include Internet services, packages, and promotions that are unique to your business and your market.

Sandvine SmartService App radically enhances the mobile operator’s service creation model with the ability to now offer completely personalized mobile experiences to subscribers:

For Digital Service Providers: Create differentiation, offer personalized services, build loyalty, increase incremental revenue, and incremental subscribers

For Digital Consumers: Cost certainty, choice, and customization with mobile Internet access

OutReach Experience

Manager

The only multi-screen, cloud-hosted, content management systems (CMS) built specifically for communications service providers.

Campaign Management: combine conditions and rules to carefully control when specific messages are presented, and to measure campaign performance

Notifications Manager: create and configure floating in-browser overlay notifications

• Configuration GUI: drop-down menus and configuration fields simplify notification definition and management

• Control Style Elements: contribute to a positive subscriber experience by using a range of style elements, including transparency, time-outs, borders, sizing, and much more

• Server: deployed on-premise to enable inline intersection and redirection of HTTP content

Personalization: deliver a truly personalized subscriber experience

• Leverage Profile Information: integrate with your CRM, SDM, or OSS/BSS systems to ingest subscriber profile information and incorporate in your messages and display rules

• Recommendation Engine: automatically recommend most popular, highest-rated, and related content to drive upsell opportunities and to provide a personalized experience based on observed subscriber interests

• Profiling Rules: choose from more than 100 profiling rules (and custom rules can be created) that leverage device capabilities, subscriber browsing behavior, time and date programming, network type, location, etc

• Active Personalization: subscribers can personalize their own interface

Interface Editor: ensure an optimal subscriber experience with stunning, device type-specific interfaces

• Unlimited page creation: create as many pages as desired; pages can be imported from other OutReach sites to accelerate the creation process

• Widget-based: widgets are components that can be edited, cloned, and re-used across all pages, in order to achieve specific display of static or dynamic content; each widget comes with a series of basic and advanced options that enable maximum design possibilities; choose from more than 70 widgets

• Templates: groups of widgets can be converted into templates, which can be reused and updated en masse; templates are ideal for menus, headers, footers, etc.

• Style Manager: define colors, fonts, effects, margins, and other styling elements• Layout Editor: adapt your interfaces to today’s multi-screen world using device type-specific layouts,

so a single URL is displayed with different page organization tailored to the user’s device type; example layouts include feature phone, smartphone, tablet, PC, and smart TV

Catalog Manager: ingest, manipulate, and render dynamic content to create shopping and portal content flows

• Products and Services: Integrate catalogs to showcase your own products and services, and those from your third-party partners

• Downloads, News, and Links: ingest, mix, and distribute any type of downloadable item (e.g., videos, audio, apps, etc.); create link feeds and categories

Reporting Engine: gain visibility into campaign performance

• Aggregate your campaign KPIs (key performance indicators)• Choose from a range of standard KPIs and define your own• Integrate with third-party campaign analytics tools, including Google Analytics, Omniture, XiTi, and

WebTrends

Rendering Engine: adaptive rendering to create exciting front-ends on practically any subscriber device, old or new

• Supporting more than 26,000 devices, including feature phones, smartphones, tablets, PCs, and smart TVs

• Detects the specific device and determines the appropriate layout• Pre-rendering and caching of static content maximizes performance• Comprehensive support of HTML5, rich media styling and content device adaptation for newer devices• Includes a rendering component for feature phones in XHTML, WML, and other legacy languages

including PML and cHTML

The Rendering Engine ensures your interface is presented in the best format.

Site Testing and Validation: vital tools to test and validate your sites

• Includes a separate testing URL for each site• Device Simulator: test your feature phone designs• Send-to-Phone: quickly view a page directly on your smartphone by sending your URL via SMS• Validate Site: detect empty pages, dead links, heavy pages, and incorrect style elements

Developer Tools: tools for web developers who want to take designs to the next level

• Custom Pages and Layouts: create highly complex interfaces that are automatically compatible with multi-screen rendering

• API Broker: power personalized dashboards, self-care front-ends, authentication, permission-based content, and subscriber profile-specific rules by integrating with your existing CRM and B/OSS APIs

APIs and Interfaces: connect the OutReach Experience Manager to other business systems and third party services

• Connection/Transfer Protocols: FTP/SFTP, HTTP/HTTPS with or without persistent connection, NNTP, UCP, Diameter

• Data Protocols: SOAP/WDSL, XML RPC, REST, MM7, UCP, Diameter, custom XML, native RDBMS integration with SQL Server and Oracle, JSON, Java RMI

• Billing Interfaces: Diameter, mPay, Payfoit, W-HA, XTC, SAG, SOA, CCA, SMPP, iMode, IPX, Netsize, Parlay/X (OneAPI)

• Third-Party Services: Google Ajax Search API, OpenX, Google Custom Search Engine, Google Static Maps API, AdMob API, and more

More information is available in Technology Showcase: OutReach Experience Manager

Admin Console: provides centralized management of user roles and permissions; maintains an audit trail

Marketing and Social Plug-Ins: get discovered and multiply your message

• Search-Engine Optimization: automatic creation of mobile sitemaps and enriched HTML headers; enables as many custom domains as desired, so subscribers will only see your brand’s domain name regardless of the device being used; deep link redirection means that mobile traffic to a website can be redirected instantly to the mobile equivalent, whether the page is static or dynamic

• Social Tools: any content or page can easily be shared on Facebook, Twitter, LinkedIn, or Google+; content or pages can also be shared via email or SMS; integrated timelines let you embed specific content provided by social networks to keep pages dynamically up-to-date; OAuth authenticate Facebook and Twitter users and enables personalization features; interact with your subscribers using comment, voting, rating, feedback, polling, and quiz tools

• Advertising: use the integrated multi-screen ad server to manage, deliver and track campaigns; alternatively, connect to your existing third-party ad server, including out-of-the-box support for Google AdSense, DoubleClick, Velti, 24/7 RealMedia, SmartAd Server, OpenX, or Motrocity (additional ad servers can be implemented)

Headquarters Sandvine Incorporated ULCWaterloo, Ontario Canada Phone: +1 519 880 2600 Email: sales@sandvine.com

European Offices Sandvine LimitedSwindon, UK Phone: +44 (0) 1793 512946 Email: sales@sandvine.co.uk

Copyright ©2017 Sandvine Incorporated ULC. Sandvine and the Sandvine logo are registered trademarks of Sandvine Incorporated ULC. All rights reserved.

Revision: 2017-08-15www.sandvine.com

End-to-End Subscriber EngagementOutReach provides complete, end-to-end subscriber engagement:

• Inline Intersection and Redirection: Sandvine’s Policy Traffic Switch (PTS) sits inline, inspecting all subscriber traffic in real-time using deep packet inspection (DPI) traffic classification technology. To enable floating in-browser overlays, the PTS redirects selected HTTP GET requests for JavaScript files to the Notifications Manager, within the OutReach Experience Manager.

• Content Injection: To complete the floating overlay solution, the Notifications Manager returns the requested JavaScript file to the subscriber’s browser, but with added JavaScript that instructs the browser to render a specifically configured floating content window.

• Omni-channel Engagement: Both the SDE and the OutReach Experience Manager use APIs to communicate with other systems, including with your SMSC to enable out-of-band notifications via email, SMS, USSD, and WAP. Additionally, OutReach enables engagement through branded portals, marketplaces, SmartService App, and hybrid apps, and via browser push notifications.

• Content Management and Hosting: The OutReach Experience Manager provides hosting and management of your subscriber engagement content – from simple notifications to rich self-management portals. Integration to your B/OSS components and third-party systems (e.g., advertising, catalogs, content, etc.) enables personalization and advanced use cases.

• Subscriber Awareness: The entire Sandvine deployment is subscriber aware. The Service Delivery Engine (SDE) builds and maintains a real-time association of dynamic IP addresses to the associated subscriber identity, so every single packet, flow, and session is linked to the correct subscriber. This information is shared throughout the system (and can be shared with validated third-parties via a carrier API), and enables personalized subscriber engagement.