outside-in: a community-driven approach to innovation
TRANSCRIPT
An initiative of TechSoup Global
A sense of place.
If someone in your organization has the term “Community” somewhere in their title? (EX: Community Manager)
You are delivering programs or engaging stakeholders beyond the borders of your local geographic area/zip code?
You have a facebook account?
You have cancelled your facebook account?
You have an iphone or other smart phone device?
An initiative of TechSoup GlobalJune 25, 2010
Welcome! My name is Billy Bicket.
‣ 1973: Born, Bronx
‣ 82: World Cup, Italy
‣ 91: Graduate High School
‣ 92-96: USMC
‣ 96-00: University of San Francisco B.A. History
‣ 2000: Teacher, Aim High, Urban School
‣ 00: Burlingtonfreepress.com, Development
‣ 01: 1800flowers.com, Corporate Development
‣ 02-04: Meetup.com, Partnerships Director
‣ 05- Present: Sr. Director, TSG
‣ Twitter: @billyb
‣ My links: http://del.icio.us/monklife
An initiative of TechSoup Global
‣ What is Community-Driven Innovation?
‣ NetSquared Case Study
‣ A Process
‣ Guidelines
June 25, 2010
Outside-In: Amplifying Org Impact Through Copm Community-Driven Innovation.
An initiative of TechSoup GlobalJune 25, 2010
Behavior is a function of a person and his or her environment.
- Kurt Lewin, Father of Social Psychology
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Sue Wasiolek, Duke's dean of students and assistant vice president for student affairs, checks e-mail every six minutes. "An unanswered e-mail in my inbox screams at me," she said.
Environmental Change: Inbox Full
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Environmental Change: 10x More Devices
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Ubiquity of Social Networks
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CDI strategies focus on designing programs for an increasingly networked world.
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CDI By Design: Examples
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Startup: Citizen-centric design
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.Gov: Encouraging Community-Developed Applications
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CDI: A networked approach to designing programs and services based on the capacity and interests of your most passionate supporters.
An initiative of TechSoup Global
What does Community-Driven Innovation mean?
June 25, 2010
consultant
developers
funders
social entrepreneur
enthusiasts
nonprofits
A networked approach to designing programs and services based on the capacity and interests of your most passionate supporters.
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The Business Case: Why this is important
1. Provides direct contact with the people who make your org successful 2. Data, data, and more data 3. Reduce support costs 4. Engenders trust 5. Amplifies stakeholder opinion
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The Dynamic
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Approaching Community-Driven Innovation
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Where is your organization going?
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What are you doing to help people create change?
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Case Study: NetSquared
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Organizational Goal:
Format:
Outcome
Find others interested in potential of leveraging social technology for social change
Face-to-face conference
Established relationships with +200 passionate people interested in understanding the implications of networked future on social-benefit organizations
Case Study: NetSquared
June 25, 2010
An initiative of TechSoup Global
People want to share(Photos; Stories; Resources, etc.)
People want to meet up
What We Learned
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People Want To Contribute
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25% of respondents to the survey said "YES" they will engage with us regularly to discuss best way for NetSquared to move forward.
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User-type:
Key Activities:
Metrics
Reach
5%: Funders25%: Nonprofit staff executive or board15%: Social Entrepreneur25%: Developers30%: Friend of Projects
Online: NetSquared BlogOffline: Net Tuesdays, Camps, Hack DaysOther: Net2 Challenges
Online: User-growth; User-engagementOffline: User-participation; Quality-RatingsOther: # of Projects submitted to Challenges; Quality of Projects submitted
25,000+ users(70) Organizers in as many cities
NetSquared: Community Snapshot
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Time
Sharing CollaborationCooperation
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Step 1:
Define the ‘sweet spot’ between what ‘they’ want to do, and what ‘you’ want to do.
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Step 2
Develop programming and activities that encourage exchange and reciprocity among your most active stakeholders.
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Step 3
Define roles and responsibilities.
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Step 4
Organize the toolbox.
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Step 5
Engage stakeholders as if the success of your organization is dependent on them.
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Social WebNetSquared Platform
NetSquared Local EventsCommunity Wiki
CDI @ NetSquared
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Roles & Responsibilities
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The Toolbox
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Networking Content
Collaboration Sharing
Social Platforms
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What’s next?
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‣ 1. CDI is not about tools. It is a different way of looking at -- and approaching communication, innovation and collaboration.
‣ 2. Mileage may vary. Distinguish between the personal and institutional stance toward social media and open approaches to innovation, and then learn if it meets any intrinsic needs of your own.
‣ 3. It’s not about the number of followers or friends. It is about quality. The quality of the fiber you develop to bind the relationships in your network, and the quality of interactions by the people working towards a common goal.
‣ 4. You can stumble if you’re humble. You can make mistakes, accept correction, do better next time, and, in the process, achieve your goals...as long as you do it in plain view.
‣ 5. Invest time and resources in getting alignment between your organization and the interests of your key stakeholders.
‣ 6. The field is advancing rapidly, in response to whatever people want to do, trivial or profound. Find alignment with key stakeholders first, then go do something to change the world!
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Guiding Principles:
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Text
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Engagement Strategy:
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‣ NetSquared.org
‣ IDEO Tool-kit: http://www.ideo.com/work/item/human-centered-design-toolkit/
‣ The Ultimate Social Media Database: http://www.engagementdb.com/
‣ Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Resources:
June 25, 2010
An initiative of TechSoup Global
Slide 4: Mary Meekerʼs 2010 Internet Trends http://www.slideshare.net/CMSummit/ms-internet-trends060710finalSlide 5: Duke Today http://news.duke.edu/2008/11/email_overload.htmlSlide 6: http://www.slideshare.net/CMSummit/ms-internet-trends060710finalSlide 7: Facebook in #ʻs, website-monitoring.comSlide 10: Seeclickfix.comSlide 11: data.govSlide 12: Wikimedia Strategy http://strategy.wikimedia.org/wiki/Main_PageSlide 15: http://capecodbranding.com/blog/2008/12/31/the-groundswell-effect-part-iii/Slide 17: http://www.flickr.com/photos/lagthenoggin/19325231/Slide 18: http://www.flickr.com/photos/jamescridland/613445810/Slide 19: http://www.flickr.com/photos/ideaconstructor/Slide 24: Slide 9: “The New Socialism: Global Collectivist Society Is Coming Online Slide 9: “The New Socialism: Global Collectivist Society Is Coming Online http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialismSlide 32: http://talktome.org/org.shtml
Credits:
June 25, 2010