outside-in trends, roel van den berg
TRANSCRIPT
Life is for sharing
dutch
the world
biggest Olympics
$ 44.000.000.000
11.128 athletes
$ 4 million per athlete
we could have cured leprosy worldwide
growing population
1.600.000.000
China
charismatic
social media
collapsing
fundamental capitalism
brands
climate
influence
over estimate
next generation
Green is the new Black
village
village
24/7
anytime
anyplace
anywhere
new drug
power
individual
big brother
combination?
co creation
age of 28
age of 9
innovation
leadingleading
leading
consumer
AH fotservice
predictable
vschizophrenic
not
e-commerce
experience
do we listen?
do we think we are listening?
transparancy
trust
1 billion
in control!
listen to me!
help to help
tomorrow
time to market
building business
next level
new ways
almost nothing has changed
I’m in controlfoto leuke mooie vrouw,
lange benenI’m in control
a story
“so that we do not forget for whom we are working”
Albert HeijnRetailer 1927 - now
1e AH-winkel
consumer
organization
competitorbrand perception
consumer
organization
competitorbrand perception who
consumer
organization
competitorbrand perception who what
consumer
organization
competitorbrand perception who what
how
consumer
organization
competitorbrand perception who what
how
consumer needs
consumer
organization
competitorbrand perception who what
how
consumer needs
distributionchannels
consumer
organization
competitorbrand perception who what
how
consumer needs
content distributionchannels
consumer
organization
competitorbrand perception who what
how
consumer needs
content distributionchannels
At the right moment, the right product through the right distribution channel to meet the needs of the consumer
consumer
organization
competitorbrand perception loyalty
“the fool wanders, a wise man travels”
Thomas FullerBritish writer 1608 - 1661