outsource everything
TRANSCRIPT
What does it take to build a
marketplace?
Listings
Image Processing
Negotiations
Checkout
Search
Auctions
Curation
Analytics &
Segmentation
Watch Lists
Seller Workflows
Fraud Detection
Inventory
Price Guide
Mailing Lists
How many developers did it take?
2
2.5
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / ResizingFraud Detection
Payment ProcessingAnalytics
Mailing Lists
Discussion Boards
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / ResizingFraud Detection
Payment ProcessingAnalytics
Mailing Lists
Discussion BoardsCuration
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / ResizingFraud Detection
Payment ProcessingAnalytics
Mailing Lists
Discussion Boards
Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Outsource Everything
Except Core Competency
No CPU or developertime spent resizing images
CDN makes it fast
Scale to any size or format
Place Order
Fraud Queue
ApprovedHuman Intervention
Powerful fraud detection engine
Leverage data from other marketplaces
$0.01 per transaction. Seriously.
Discover interconnected fraud rings.
Events
Analytics Queue
Behavioral Emails
Everyone does customer service
Behavioral Analytics
Validate assumptions
Vendor Lock-In?
HTTP / JSON
HTTP / JSON
Look for simple APIs that can be mimicked
Backup
Look for portable data and built-in backups
Build layers of abstraction
Analytics Queue
Build layers of abstraction
Analytics Queue
