overcome the number one barrier to communication
DESCRIPTION
Talk to mixed audience of Start-ups, Researchers,Students, VC on importance of speaking a common language ( not jargonTRANSCRIPT
Who is your audience?
“Designing a presentation without the audience in mind is like writing a love letter to ‘ whom it may concern’ “
Nancy Duarte
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
` Overcome the No. 1 Barrier to Communication
24th October 2012
Of Success Relies on "Soft Skills"
80% Many recent studies have shown that “Technical Skills” (our natural skillsand learned skills through training and experience) only represent at best 20% of the input into our performance.
The remaining 80% which affects our performance comes from our"Personal Skills”.
“A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.”
Deiric McCann from his book ‘Leadership Charisma’
`
Sales Pitches (no one wants to be sold to)
Sermons (churches empty)
Speeches (no audience)
Pitches/Presentations (uninteresting)
The Aristo Philosophy
Stop Delivering!
Aristo promotes the art of extendedconversation
Have a conversation be it with
1, 5, 50 or 500 people.
`The Aristo Philosophy
Start Having a Conversation
` Padraig Harrington` Paul O’Connell
1. Open
(Connect in 20 words or 7 sec.)
2. Body
(Concentration ON-OFF-ON-OFF-ON-OFF-ONOFF ON OFF-ON-OFF)
3. Close
(If they remember your take home message you are a success)
` The Basics
www.aristo.ie
Template
“ Despite the fact that Father Ted was basically an Irish ‘Only Fools and Horses‘ with a soft, surreal twist (the three male characters in both are almost identical”
- Graham Linehan
` Pictures > Words
“It is the ability to sell – therefore, to communicate to another human being, be it customer, employee, boss, spouse or child that is the basic skill of personal success.”
- Robert T. KiyosakiAuthor of Rich Dad Poor Dad
To connect successfully,use these 3 steps:
` Tip Scales in your Favour
Are Do Get
“A gossip talks about others,
a bore talks about himself,
a salesman talks about his product,
and a brilliant conversationalist talks
about you.”
- Andrew Keogh
` Relationship Building
Factual
Causative
ValueBased
Are
Situation Appraisal Objectives Measure of Success Value to Organisation
`The Basics: Preparation
Do Get
“If a potential customer has made time to meet you, this means they have a problem to solve or a project in mind and they expect that you are not simply coming to tell them what you do, but that you have put some real thought into how you are going to help them solve their problem”
- Deirdre McPartlinEnterprise Ireland Düsseldorf
`Speak the Language of Audience
Situation Appraisal
Objectives
Measure of Success
Value to Organisation
`The Proposal: Delivery
Are Do Get
`Cake or Worm?
web:
www.aristo.ie
email:
http://ie.linkedin.com/in/andrewkeogharisto
phone:
01 8208552
twitter:
@aristoc2g
`My contact details
` Questions & Answers
Pitch Structure Who is your Audience? Connect: (get attention)
What problem do you solve? How do you this? (KISS) How many have you sold? Competition (we are like)
Finances (your ambition)
Who are you? (team) How are they better?
(always finish with how people will be better) Call for Action
` Pitch Structure