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OVERCOMING ONLINE VIDEO STREAMING CHALLENGES WITH BETTER QOE OVERCOMING ONLINE VIDEO STREAMING CHALLENGES WITH BETTER QOE THE RISE OF OTT SERVICES A LOOK AT THE OTT MARKET GROWTH OF OTT SUBSCRIBERS, WORLDWIDE KEY PLAYERS IN THE OTT MARKET KEY CHALLENGES OF ONLINE VIDEO STREAMING ELEMENTS THAT IMPACT QoE OF AN OTT NETWORK STREAMING METRICS THAT IMPACT QoE OF ONLINE VIDEO STREAMING : AN AUDIENCE PERSPECTIVE THE NEED FOR QOE FOR OTT KEY METRICS FOR OTT PROVIDERS KEY QUESTIONS AN OTT QOE SOLUTION CAN HELP ANSWER Radical shift in content viewing – Any-time, Anywhere, Any-device Content delivered over internet via OTT services without any via-media High speed internet and IP delivered content is disrupting media industry Smartphone ubiquity makes it the preferred platform for online media consumption. Number of subscribers in millions OTT subscribers to reach a mark of 650Mn by 2021; nearly double from 2016. Global subscription OTT market to grow by 24.0% in 2018 46 69 102 181 290 401 473 536 595 650 0 100 200 300 400 500 600 700 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Number of over-the-top (OTT) subscription video service subscribers worldwide from 2012 to 2021 (in millions) Source: Global Video Over-the-Top (OTT) Services Market, Aranca Bandwidth limitations Latency issues Device Incompatibility OTT service providers unilaterally agree that superior Quality of Experience greatly reduces subscriber churn. Demand for videos with high quality and consistency Quantity of content is not a measure of success in OTT Exceptional customer engagement promotes greater platform stickiness Average Bit Rate (ABR) • Faster video start up times • Reduced rebuffering delays • Highest quality video viewing experience Asset Genre Analysis • Viewing pattern analysis wrt genres • Customer segment targeting and profiling • Customized viewing experience • Check transmission related parameters • Check machine related parameters • Ensure system delivers as per client-side player requirements Engagement Analysis • Better knowledge about customer tastes • Monetization by strategic ad placement • Customizing future video to maximize engagement Quality of Service Analysis Subscriber behaviour analytics Viewing experience analytics Network Quality analytics Hierarchical view of metrics in the network Complete view of a session Advanced search and aggregation Fault prediction based on time slicing window Multi-dimensional views for correlating metrics Location-based viewing options Online TV and video Online TV and video subscription revenues Online TV and video advertising $ billions $ billions percent 2010 0 10 20 30 40 50 2020 2010 0 10 20 30 40 50 2020 2010 0 10 20 30 40 50 2020 4.0 27 2.4 18.1 40 42.3 User Behaviour Aspects Application and device compatibility Quality of content CDN performance Network operator performance Average bitrate Media playback error Rebuffering time Start buffering time HSC’s OTT QoE and Analytics Solution provides real-time, multi-dimensional, integrated & customizable actionable insights into the complete delivery network chain of the video viewing sessions. The solution can be used to gain deep insight into the network conditions, subscriber behaviour and viewing experience metrics. Interested? www.hsc.com [email protected] +91.124.4178999 REFERENCES https://www.forbes.com/sites/forbestechcouncil/2018/01/23/how-ott-will-innovate-in-2018/#1a18d0f7526b https://blog.harmonicinc.com/the-ott-dilemma-how-to-ensure-superior-qoe/ https://blog.streamlyzer.com/2016/03/11/chooing-right-key-performance-index-for-video-streaming-service/ https://www.atkearney.com/communications-media-technology/ott-streaming-in-the-limelight-four-trends-and-predictions-for-the-media-industry

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Page 1: OVERCOMING ONLINE VIDEO STREAMING CHALLENGES …...Online TV and video Online TV and video subscription revenues Online TV and video advertising $ billions percent $ billions 2010

OVERCOMING ONLINE VIDEO STREAMING CHALLENGES

WITH BETTER QOE

OVERCOMING ONLINE VIDEO STREAMING CHALLENGES

WITH BETTER QOE

THE RISE OF OTT SERVICES

A LOOK AT THE OTT MARKET

GROWTH OF OTT SUBSCRIBERS, WORLDWIDE

KEY PLAYERS IN THEOTT MARKET

KEY CHALLENGESOF ONLINE VIDEO STREAMING

ELEMENTS THAT IMPACT QoE OF AN OTT NETWORK

STREAMING METRICS THAT IMPACT QoE OF ONLINE VIDEO STREAMING : AN AUDIENCE PERSPECTIVE

THE NEED FOR QOE FOR OTT

KEY METRICS FOROTT PROVIDERS

KEY QUESTIONS AN OTT QOE SOLUTION CAN HELP ANSWER

Radical shift in content viewing – Any-time, Anywhere, Any-device

Content delivered over internet via OTT services without any via-media

High speed internet and IP delivered content is disrupting media industry

Smartphone ubiquity makes it the preferred platform for online media consumption.

Num

ber of subscribers in millions

OTT subscribers to reach a mark of 650Mn by 2021; nearly double from

2016.

Global subscription OTT market to grow by 24.0%

in 2018

46 69102

181

290

401

473536

595650

0

100

200

300

400

500

600

700

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Number of over-the-top (OTT) subscription video service subscribersworldwide from 2012 to 2021 (in millions)

Source: Global Video Over-the-Top (OTT)Services Market, Aranca

Bandwidthlimitations

Latencyissues

DeviceIncompatibility

OTT service providers unilaterally agree that superior Quality of Experience greatly reduces subscriber churn.

Demand for videoswith high qualityand consistency

Quantity of content isnot a measure

of success in OTT

Exceptional customerengagement promotes

greater platform stickiness

Average BitRate (ABR)

• Faster video start up times• Reduced rebuffering delays• Highest quality video viewing experience

Asset GenreAnalysis

• Viewing pattern analysiswrt genres

• Customer segment targetingand profiling

• Customized viewing experience

• Check transmission related parameters

• Check machine related parameters

• Ensure system delivers as per client-side player requirements

EngagementAnalysis

• Better knowledge about customer tastes• Monetization by strategic ad placement• Customizing future video to maximize engagement

Quality of Service Analysis

Subscriber behaviour analytics

Viewing experience analytics

NetworkQuality

analytics

Hierarchical view of metrics in the

network

Completeview of asession

Advancedsearch and aggregation

Fault prediction based on time slicing window

Multi-dimensional views for

correlating metrics

Location-based viewingoptions

Online TV and video

Online TV and video subscription revenues

Online TV and video advertising

$ billions $ billionspercent

20100

10

20

30

40

50

2020 20100

10

20

30

40

50

2020 20100

10

20

30

40

50

2020

4.0

27

2.4

18.1

4042.3

User BehaviourAspects

Application and devicecompatibility

Qualityof content

CDNperformance

Network operatorperformance

Averagebitrate

Media playbackerror

Rebufferingtime

Start bufferingtime

HSC’s OTT QoE and Analytics Solution provides real-time, multi-dimensional, integrated & customizable actionable insights into the complete delivery network chain of the video viewing sessions. The solution can be used to gain deep insight into the network conditions, subscriber behaviour and viewing experience metrics.

Interested? www.hsc.com [email protected]+91.124.4178999

REFERENCEShttps://www.forbes.com/sites/forbestechcouncil/2018/01/23/how-ott-will-innovate-in-2018/#1a18d0f7526b

https://blog.harmonicinc.com/the-ott-dilemma-how-to-ensure-superior-qoe/https://blog.streamlyzer.com/2016/03/11/chooing-right-key-performance-index-for-video-streaming-service/

https://www.atkearney.com/communications-media-technology/ott-streaming-in-the-limelight-four-trends-and-predictions-for-the-media-industry