overdose presentation
TRANSCRIPT
Overdose logo: slogan
Z u z a n n a
W a l c z a k
Egle Zelvyte
V a l e s k a
L u g i e r yYuriy Kotlomin
J u l i a
S c h i r n i c k
Table of contents
•What are the goals?•Who is the target audience?•Where is the campaign taking
place?• How was the campaign
made?
What
• Big audience
• Triggering content
• Local community
• Earn money
• Maintain editorial independence
Who
• Primary target audience:
people who are young at heart
• Secondary target audience:
similar websites, travelling blogs, etc.
Where
• Online:
interactivity on the home page
engagement with SNS
• Offline:
competition
events
How
- interactivity
• Online presence
• Game and competition
• Still images
• Video
• still
• still
• still
Overdose logo: slogan