overdrive - auto dealer marketing
DESCRIPTION
Using our"Overdrive" program. Auto dealers can push their inventory, brand, and dealership to the largest network of print, online, and mobile partners in the industry.TRANSCRIPT
OVERDRIVEThe Competitive Edge
• Own and operate recycler.com and over 40 other sites
• Largest Online Automotive, Local Search and Display Advertising Networks on the web for local businesses
• 65 Print Publications delivering Active Local Buyers to local retail and automotive businesses since 1968
• Service over 3,000 car dealers nationwide
• 500+ Employees nationwide
Target Media Partners
How Overdrive Works
Our NetworksWe strategically position you across the largest networks
focused on finding Active Local Buyers
at the point of decision.
Your InventoryYour Dealership – Your Brand
We create multiple ways to direct Active Local Buyers to your
used car inventory , to your dealership, and to your website.
Active Local BuyersBy engaging the most qualified local buyers, we provide you
with the best return on your investment
and show you the results.
We strategically place your inventory on sites where Active Local Buyers can find your listings!
Your Inventory
5
Using our comprehensive data tracking systems we ch oose your most popular vehicles and showcase them to Active Local Buyers i n the Bargain Mart Classifieds publications.
Your Inventory
Your Dealership
Business Information
Call to action Tagline
Dealership Photo Slideshow
Social Media Links
Promotions for additional dealership
profit centers - Auto Body, Parts & Repair
Build & Monitor Reputation - Reviews
Promotions on Competitors ProfilesPromotions, Offers & Deals
Owner Message with Photo
Live Twitter Feed
The most comprehensive content in the industry
composed of keywords designed to help you
become more popular with search engines.
Strategically positioned throughout our network
of 300+ directories and mobile apps to help your
business get found by Active Local Buyers.
Your Place – Your Profile
Your Dealership
The New Word of Mouth - Reviews Optimize your Dealership
64% of online users seek out reviews
Develop Positive Online Reputation
Online reviews are heavily indexed by search engines - the more you have, the more visibility you receive!
Your Place – Reviews
“The power of genuine customer reviews is invaluable. The real-time feedback is great for positive reinforcement but also creates awareness for improvements we can bring to our business.” Ben Heinrich, (Chicago, IL)
Your Brand
We place your display ads across our
network to drive moreActive Local Buyers
to your web site.
Network of 25+ of the most relevant
Automotive sites for your Used Car
Inventory.
Brand Partners
We have developed 6 Dynamic Networks designed to deliverActive Local Buyers no matter where they start or e nd there Web search.
Networks
Classified SitesInventory Network
2
Network of over 10 of the most relevant
classified sites puts your ads in front of Active
Local Buyers!
Auto SitesInventory Network
1
10
Networks
Classified PublicationsPrint Media
3
Powerful Display Networks to
Brand your dealership and drive web
traffic directly to your website.
BrandDisplay Network
4
Bargain Mart Classifieds gets your
inventory seen by over 30,000 Local Active
Buyers weekly through 600 high traffic
distribution locations.
Network of 300 Powerful Local Search
sites to get your Dealership found
with the right ad message.
Local SearchDirectories Network
Local SearchMobile Apps Network
Network of 40 Mobile Apps. Mobile is
the fastest growing media for search
with over 90 million smart phones in the
market today.
5 6
Market your dealership with the Power of Local.
Networks
� E-mails
� Phone Calls
� Traffic to Your Site
� Premium Positions for Your Inventory
� Printed Directions to Your Dealership
� Eyeballs on Your Specials
� Views to Your Inventory
� Brand Impressions
� Client Reviews
� Walk In Traffic
Active Local Buyers
Overdrive gives you the competitive edge by delivering more Active Local Buyers.
Big Results
ComprehensiveTracking Verifies
Results!
Overdrive Tracking Report
Satisfied Clients
Satisfied Clients
Satisfied Clients
Satisfied Clients