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OverviewAndy Taylor – Director of Strategy November 2016
Cubic Transportation Systems
WHO WE ARE
4 CUBIC PROPRIETARY | Overview
World’s leading provider of automated
payment, ITS and fare collection
systems and services for the
transportation industry.
Our Business Model is Based on:
– Long-term partnerships with transport
agencies and operators
– Integration of emerging technologies such
as mobile and open payments
– Delivery of world-class services
– Working with World Class Partners to
deliver World Class Solutions
Over 50 million passengers use
Cubic systems daily
Over $50 million in revenues
collected daily
Over 20 regional back-office systems
in operation
Over 400 projects
- 40 major markets
- 5 continents
Over $4.5 billion in contracts awarded
Over 2,400 employees worldwide
MAJOR CUSTOMERS
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Chicago San Francisco Massachusetts London New Jersey,
Philadelphia
Vancouver United Kingdom New York New York
New York South Florida South Florida UK / US Washington D.C. Modena Toronto Minnesota Atlanta
San Diego Sweden United Kingdom Edmonton Los Angeles Scotland Frankfurt Brisbane Sydney
NextCity®
Intelligent Travel Made Real®
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THE WORLD TODAY
• Growing populations
• Increasing urbanization
• Efficient transport networks are critical
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THE WORLD TODAY
• Demand has to be predicted and managed
• Behavior change through incentivisation
• Real integration is needed – but how?
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THE WORLD TOMORROW
• A clear and whole picture of the transportation network
• More informed travellers
• Equitable charging based on use and mode
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THE WORLD TOMORROW
• Real-time and dynamic information
• Effective incident and crisis management
• Convenience of a single mobility account
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VISION
• One Payment Account, All Modes
• Personalized and Pushed Traveler Updates
• Smarter, Real-Time Journey Planning
• Integrated Pricing (“Super Day Pass”)
• Real-Time Integrated Use Information
• Dynamic Information and Price Updates
• Trended, Integrated Data Analytics
• Leveraging Existing Assets
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• World’s largest and most complex multi-
modal smartcard-based fare system – 12.4
million journeys every day including Oyster
and contactless EMV bankcards
• 100+ million contactless bankcard journeys
to date
• Open payments with Fare Capping;
contactless bank cards and mobile
smartphones. One payment media
for all regional travel.
THE VISION BECOMING REAL:
LONDON
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THE VISION BECOMING REAL:
CHICAGO
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• First Full-Scale Open Loop Roll-Out
Account-based system – Mobile Payment
– Offered across modes and agencies
• Unique opportunity with a public and private
partnership– 1st time in USA financing an AFC project of this scale
• Ventra Card– 1.6 million taps on average weekday
– >1.9 billion transactions
• Ventra Mobile App – >1M downloads; 100% app availability
– >3.5 M commuter rail ticket orders
– Sales >USD 75 million
THE BENEFITS
• Increased traveler convenience
• Better informed travelers
• Reduced (shared) costs
• Richer patronage information
• Dynamic fare structures
• Demand management
• Incident and crisis management
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One Account and Beyond…
NextCity® INTEGRATED TRANSPORTATION
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NextCity® ECOSYSTEM
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IN / OUT TICKETING
CONCEPT
(CHECK-IN / BE-OUT)
• Communications enabled
between Mobile App and beacons
in buses/ trains/ stations using
Bluetooth Low Energy (BLE)
• System enables capture and
storage of passenger boarding
and alighting data
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KEY ELEMENTS OF CHECK-IN BE-OUT
19 CUBIC TRANSPORTATION SYSTEMS | CHECK-IN BE-OUT
Smartphone with
Bluetooth Low Energy
(BLE)
On-board Bluetooth
Low Energy
beacons
Customer website
for managing account
and journey history
Reporting Tool
Account-based back
office for fare tables,
payment processing,
and journey information.
Customer Relationship
Management Tool
Integrated Surface Transportation
Management Sytems
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Integrated Surface Transportation Management System
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The Integrated Surface Transportation Management System
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Provide the vision of the future….with the most advanced
Multi-Modal Traffic and Incident Management System.
Architectural Considerations
• Software as a Service (SaaS) solution or
central server based solution
• Full Virtual ATMS and TMC Operations
• Integration of 3rd party applications and data
Key Factures
• Integration of multiple agencies
• Integration with 3rd party Signal Control
• Integration with best-in-class systems
and services
• One Graphical User Interface (GUI)
Delivering Big Data and Deep Analytics to the
Transportation Industry
WHAT WE DO
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Urban Insights harnesses the power of big
data tools and deep analytics to help the
transportation industry improve operations,
reduce costs and better serve travellers..
INSIGHTS TO SHAPE THE FUTURE
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• Anticipate traveller responses to service changes
by predicting the impact on journeys
• Identify stress points in transportation networks
and propose remedies
• Improve journey planning tools and accuracy
• Support frictionless travel across multiple modes
of transportation
• Facilitate the restructuring of transportation
networks to achieve strategic and operational
efficiencies
WHAT’S IN IT FOR CITIES?
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Use transportation data to:
• Comprehend preferences and constraints
– Align service with traveller needs
• Plan cities around mobility objectives
– Manage sustainable growth
– Ensure equal access
• Balance demand with capacity
– Incentivize choices
• Travel across modes
– Journeys
Why Microsoft?
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WHY MICROSOFT?
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Transportation solutions
for the future……
delivered on the
enterprise platforms of
today
• An integrated system that is
scalable to include other agencies
and modes
• Offers a new range of
convenience for MTA customers
• Contactless bankcards and mobile
ticketing
• Available for all modes of
transportation
Thank You