overview of social platforms | pacific new media course taught by wahine media
TRANSCRIPT
Overview of Social Media Platforms
Taught by Wahine Media social media strategy, training & implementation for business!!!!!!!Slides: slideshare.net/wahinemedia
Not all social platforms are made equal !
Every social media platform has its own language, strengths, and demographics
Who uses each platform? !
Who uses each platform? !
What are the strengths of each platform? !
Who uses each platform? !
What are the strengths of each platform? !
How can you maximize your time? !
Who uses each platform? !
What are the strengths of each platform? !
How can you maximize your time? !
How do you decide what platforms to use?
Understanding how to use a social platform is not a strategy !
A strategy plans out how to maximize that understandingFor more: Social Media Strategy with Rob Bertholf (July 25)
User Demographics
• Over 1.1 billion active users (source) • 751 million monthly mobile users (source) • 67% of internet users use Facebook (source) • Popular among female, aged 18-29 (source) • 85% of fans of brands on Facebook
recommend brands to others (source) • 52% of marketers have found a customer
via Facebook in 2013 (source)
Why use Facebook?
• Integrated into people’s daily lives • 23% of Facebook users 5x/day (source) • Can post dynamic content: links, photos,
videos, polls/questions, text • Most widely used platform
What is Edge Rank?
• 96% of your fans never return to the wall • Home feed is “weighted” • Affinity: how much interaction • Weight: what kind of content • Time Decay: how long • 90% of engagement on a post happens
within 9 hours of going live • More on Edge Rank: http://mashable.com/2013/05/07/facebook-
edgerank-infographic
Facebook Events
• Any individual can invite friends to attend • You can now include link to tickets • You can add cover photo • When updates are posted to wall, all
invitees or attendees receive notification (unless they manually turn off)
• You can privately message guests
Apps
• Run promotions, contests, giveaways • Install Twitter, RSS, Instagram feed • Embed customer reviews (TripAdvisor) • Instal email list opt-in form • Embed iFrame • Must drive traffic to direct url (96% of
fans never return to wall) • Create using a 3rd party tool (Shortstack,
Hubspot, NorthSocial, etc.)
Facebook Groups
• Used to communicate among a targeted group (topic, location, relationship)
• Private or public • More intimate interaction • Limited features—no apps, ads, analytics
Facebook Ads
• Promoted page • Promoted posts • Offers • More on Ads: http://sproutsocial.com/
insights/2012/09/facebook-advertising-types
Other features
• Analytics • Pages manager app • Scheduling in Facebook
For more: Facebook for Business with Wahine Media, (June 22)
User Demographics
• 288 million monthly active users (source) • Fastest growing social network by active
users (44% growth since June 2012) (source) • 55-64 fastest growing demographic (source) • 1 in 4 teens use Twitter (source) • Popular among adults, aged 18-29,
African American, urban areas (source) • 36% of marketers have found a customer
on Twitter in 2013 (source) • People use Twitter for breaking news
Why use Twitter?
• Directly access anyone with public profile • Conversational and real-time • Post more often • Hashtags • No edge rank (except promoted posts)
Hashtags
• Single most powerful tool on Twitter • Follow and join conversations
surrounding a topic, event, keyword, news, campaign, or popular culture
• No one owns a hashtag • More on finding good hashtags: http://
sproutsocial.com/insights/2011/08/twitter-hashtags
Mobile App
• Twitter Card (formerly expanded Tweets) • Some content propagates in native app
• Photo galleries (Flickr, Twitter) • Instagram (owned by Facebook) pop-up • Links
• Can switch between multiple accounts
For more: Networking on Twitter with Wahine Media (July 13)
User Demographics
• 100 million active monthly users • 40 million photos per day (source) • Popular among women, aged
18-29, Hispanic and African American who live in urban areas (source)
Why use Instagram?
• Tell your story through photos • Designed to share real-time
experiences • Hashtags • Geo-tag integration
Features
• Upload from your phone or iPad • Several 3rd party apps to browse/
post Instagram photos (Gramatics, Instafeed, Gramfeed, PicStitch)
• Feed to Twitter and Facebook • Analytics (via stati.gram)
Geo-‐tag Technology
• Can add a geo-tag to any photo
(using Foursquare technology) • Search photos by location
• Click on tag in Instagram • Use Gramfeed • Useful for brick and mortar
businesses to monitor photos taken on-location
User Demographics
• 20 million monthly active users • 80% of users are women, 50% have
children • Users spend an average 90 minutes per
month on site • Over 80% of pins are re-pins • 70% of users say they are on Pinterest to
get inspiration on what to buy (source)
Why use Pinterest?
• Tell your stories with photos and video • If you want to reach women • If you are producing visual content that is
housed on your website • If you are a product based business B2C • Pinterest is action and affinity-based.
People make collections of what they “dream” and “want” (boards)
Features
• Post to Twitter and Facebook • Video friendly • Boards • Pins & re-pins • Hashtags and prices • Analytics
YouTube
User Demographics
• Over 1 billion unique visits/month • 25% of global views come from mobile
device • 70% of traffic outside US (source) • Real-time viewer info: http://
youtube.com/trendsmap
Why use YouTube?
• Tell your story with video • If you are a business
“personality” (solopreneur) • Google product - SEO • If you are in the entertainment or
education industry
Features
• Cover photo, profile pic, layout • Links to website, other social profiles • Auto-feed to activity to Twitter and
Facebook • Curate playlists • Subscribe to other channels • Feature channels • Analytics • Monetize videos
Google+
User Demographics
• Second largest social network • Over 350 million monthly active users • Average G+ user spends 6 min/month • 31% of users in US • 13% in India (second most popular) • 20% of users are students • 42% are single • 67% are male • More on G+ demographics: http://mashable.com/2012/02/15/
everything-about-google-plus
Why use Google+?
• Google product - SEO • Integrates with other Google products • Google Places, Google Authorship • Search function powered by Google • If you want to reach an entrepreneur,
male, college, or tech audience • If you are a brick and mortar business or
a blogger (content creator)
Features
• Circles • Individual must put biz page in circle to
get updates • Biz page put individuals in circle and
get their updates • Events • Communities • Hashtags • +1: tag and “like” • Analytics: Ripples
Hangouts
• Public or private video conversations • Up to 10 videos at once • Can stream live (Hangouts on Air) and
save on YouTube • Can schedule in advance (integrates with
events) • Easy to produce, across multiple time
zones
For more: Google+ with Tara Coomans (date TBD)
User Demographics
• 200 million monthly users (source) • 64% of users are outside the US • Largest professional business
network
Why use LinkedIn?
• Nurture professional relationships • Maintain your professional
business presence • Looking for employees • HR, recruiting, staffing industry • Have higher-level conversations
Features
• Company profile • Make updates (links and photos) • Add services & open positions • Associate a LinkedIn Group
• Recommendations (for services) • Groups: high level conversations • Analytics • Advertising
For more: LinkedIn with Sue Kunimune (August 24)
Keep in touch!
Wahine Media web: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia!Karen Weikert @karenweikert!Gwen Woltz @gjwahine !!!Download this slideshow:http://slideshare.net/wahinemedia