O M A H A W O R L D - H E R A L D A DV E R T I S I N G S O LU T I O N S

ADVERTISING SOLUTIONS

Newspaper Desktop Mobile Email Podcast

a presentation for:

LOGO HERE

• 33 years in business and have 3 locations in: Norfolk, Lincoln & Blair

• 3 companies within 1: Roofing & Sheet Metal, Repair, Residential Windows, Doors & Siding

• Target geo / demo for McKinnis Roofing is within zip codes with higher concentration of home between 9 • 2014 Sales were around $8 million

• Focus on Improving after the sale service, retaining customers for life, lifetime warranty

• Current Media Mix for McKinnis Roofing includes phone book, TV, Internet & Direct Mail

Building a strong understanding of the needs of your business is the starting block for creating a highly effective advertising campaign.

C L I E N T O V E RV I E W | W H AT W E ’ V E L E A R N E D

C L I E N T O V E RV I E W

Based on the needs of your business we have developed an advertising campaign utilizing the best suited product mix to fully optimize your promotional efforts.

- We recommend that you 2015 Omaha World-Herald advertising investment include print and distribute flyers that will be inserted into the zip codes with high concentration of homes 9 – 13 years old. The Omaha World-Herald will also put a weekly print and digital ad campaign in Sports and on the Weather page of Omaha.com. These solutions will help McKinnis roofing effectively increase market share by reaching the focused areas surrounding the store and targeting the core consumer demographic of McKinnis Roofing.

• Create top of mind brand awareness for McKinnis Residential• Grow sales of all business categories• Reach 6 out of 10 adults in the Omaha market.

O B J EC T I V E – W H AT W E WA N T TO A C C O M P L I S H | B A S E D O N YO U R N E E D S

O B J EC T I V E

C O N S U LT

P L A N

I M P L E M E N T & T R A C K

S U C C E E D

S T R AT EGY | H O W W E ’ R E G O I N G TO A C C O M P L I S H T H I S

S T R AT EGY

• Message - Develop the message that resonates with your target audience

• Reach - Put that message in front of a large audience

• Frequency - Reinforce the message as many times as possible. Research has shown that a consumer needs to see a message multiple times before considering making a purchase.

• Visibility - Make sure that potential customers can find your business online

D ES I G N C O N C E P T | M E S S A G E L AYO U T

D ES I G N C O N C E P T

Stats, Specs or Additional Products

D ES I G N C O N C E P T | M E S S A G E L AYO U T

D ES I G N C O N C E P T

Stats, Specs or Additional Products

Omaha World-Herald• 389,900 readers Sunday World-Herald• 157,400 subscribers Sunday World-Herald• 270,700 readers daily Omaha World-Herald• 127,213 subscribers daily Omaha World-Herald

Omaha.com• 12.5 million overall monthly page views • 6.6 million monthly mobile site & app pageviews• 1.14 million monthly unique visitors

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For

each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

7-day cumes for local TV station sites, even when combined with their the late news shows, don’t reach as big an audience as The World-Herald and Omaha.com

R E A D E RS H I P | P R I N T & O N L I N E

R E A D E RS H I P

LATE NEWS & TV NEWS WEBSITE CUMES VS.THE OMAHA WORLD-HERALD & OMAHA.COM

OWH & OMAHA.-

COM

KPTM & KPTM.COM

KMTV & KMTV.COM

WOWT & WOWT.COM

KETV & KETV.COM

0%

10%

20%

30%

40%

50%

60%

70%

15%

7%

18%

21%

19%

13%

7%

% OF VISITORS

<1818 - 2425 - 3435 - 4445 - 5455 - 6465+

34%

37%

18%

11%

HOUSEHOLD INCOME

$0 - $50K$50 - $100K$100 - $150K$150K +

31%

46%

23%

EDUCATION

No CollegeSome CollegeGraduate

62%

38%

GENDER

MaleFemale

34%

66%

FAMILY SIZE

Have KidsNo Kids

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

I N T EG R AT E D N E W S A U D I E N C E | D E M O G R A P H I C S

D E M O G R A P H I C S

Source: Google Analytics. Data is taken from 2,206,916 users between April 7 th 2015 to May 7th 2015.

D E M O G R A P H I C S | O M A H A .C O M

O N L I N E D E M O G R A P H I C S

AGE DEMOGRAPHICS OF OMAHA.COM

18 - 24 25 - 34 35 - 44 45 - 54 55 - 640%

5%

10%

15%

20%

25%

30%GENDER DEMOGRAPHICS OF OMAHA.COM

40%

60%

% Visitors

FemaleMale

Source: The Omaha World Herald’s custom study of Email Blasts. Data sourced from four largest email blast lists; General Marketing, Daily Headlines, Daily Deal, and Breaking News. Data used provided by subscribers. Metro Omaha defined as any zip code located in our primary 2 county market; Douglas and Sarpy County.

D E M O G R A P H I C S | E M A I L DATA B A S E

E M A I L DATA B A S E

69%

31%

% Subscribers

FemaleMale

GENDER DEMOGRAPHICS OF OMAHA.COM’S EMAIL DATABASE AUDIENCE

4%5%

13%

20%

34%

23%

% Subscribers

Downtown OmahaMidtown OmahaNorth OmahaSouth OmahaWest OmahaCouncil Bluffs/Carter Lake

METRO OMAHA’S DEMOGRAPHIC OF OMAHA.COM’S EMAIL DATABASE AUDIENCE

19-county RTZDaily 249,658 32.6%Sunday 352,044 46.0%INA 483,122 63.1%Adults 766,122

Primary Market AreaDaily 194,506 37.3%Sunday 252,062 48.3%INA 347,422 66.5%Adults 522,148

8-county CBSADaily 226,166 34.0%Sunday 306,856 46.2%INA 427,272 64.3%Adults 664,610

24-county DMADaily 261,460 31.6%Sunday 361,884 43.8%INA 501,354 60.6%Adults 826,718

There are 826,718 adults 18 and older in the 24-county Omaha DMA

501,354 Adults60.6% 7-day Reach

R E A D E RS H I P C O N T I N U E D

R E A D E RS H I P C O N T I N U E D

OMAHA WORLD-HERALD & OMAHA.COMINTEGRATED NEWS AUDIENCE

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of

Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

M A R K E T O V E RV I E W

M A R K E T O V E RV I E W

Additional research or other information, that pertains to client if applicable.This information might be more appropriate to share during another point in the presentation.

If you’re unsure, ask your manager.

Preprint Inserts have been a driving force for newspaper media and continues to be an excellent resource and media venue for businesses today. Using the mass distribution of the Omaha World-Herald and our printing capabilities we can deliver your message in a very powerful and direct method. Clients who have utilized the preprinted inserts with the Omaha World-Herald know that it’s extremely valuable, effective and provides results.

• Less expensive than direct mail on a cost-per-piece basis

• Drive traffic and increase sales through geo-targeting, which means clients can target customers by zip code

• Creative flexibility, with a professional look and feel

• P&D’s can be printed in advance and distributed over a period of time, effectively managing the flow of cashing in on great deals

• Elevated visibility and credibility – your piece is featured alongside pre-prints from larger retailers

PRINT & DISTRIBUTE

P R I N T & D I S T R I B U T E

P R I N T & D I S T R I B U T E

The Omaha World-Herald as over 389,000+ readers on Sunday and over 270,000+ readers daily. The Omaha World-Herald currently has over 157,000+ on Sunday and 127,000+ daily subscribers. Having a presence in the Omaha World-Herald on a consistent basis will establish credibility, familiarity and top-of-mind awareness for you business. Print advertising in the Omaha World-Herald newspapers can be used in a multitude of sizes and special sections that will help your business capture the audience that your business needs.

PRINT ADVERTISING

P R I N T A DV E R T I S I N G

P R I N T A DV E R T I S I N G

S.N.A.P – Small Space Newspaper Advertising Program

• SNAP is a small space program at a value price for small to medium sized businesses with built in reach and frequency pricing.

• Pick any 3 days, Monday – Saturday

• Ads can be changed each week.

PRINT ADVERTISING

P R I N T A DV E R T I S I N G

P R I N T A DV E R T I S I N G

Don't miss this opportunity to brand your business with these prime advertising locations! Advertising now available on Page 1

• Section Front ads will be placed at the bottom of the front page of the section (6-col by 2" full-color ad).

• Refer ads will be placed in the "Inside Today" Rail. Rail placement is subject to the News Department layout of the Front Page (1" x 1.15" full-color ad).

• Strip ads will be placed at the bottom of Page 1 (6-col by 1" full-color ad).

S E C T I O N F R O N T S

S E C T I O N F R O N T S

SECTION FRONTS

The Living section is known for its lifestyle features and also includes Community Connection. Saturday Zoned Living will include local news and information about people, places, special events, activities, schools and church life throughout the neighborhoods.

1. NEW! Zoned circulation with 3 zones to choose fromRegular full-run circulation to 68 counties

• Target the areas you want topromote your goods and services

• Three zones to choose from• Save with frequency discounts• Full color available

2. Regular full-run circulation to 68 counties

Living Section on Saturday: 2 Options NOW Available

Z O N E D L I V I N G

Z O N E D L I V I N G

SATURDAY ZONED LIVING

NEBRASKAReaches Fremont, Plattsmouth, Lincoln, Norfolk, Columbus, Grand Island, Kearney, Hastings, York, Beatrice, Nebraska City and the remaining Nebraska communities.

IOWA21 countries in western Iowa including Council Bluffs and Carter Lake

Z O N E D L I V I N G

Z O N E D L I V I N G

SATURDAY ZONED LIVING

ZONES

1. CORE

2. SARPY PLUS

3. MILLARD ELKHORN

Promote your business with Pop-outs & Special Sections

Grab our readers’ attention with a Pop-Out ad A special process during printing allows the Pop-Out Pages to appear just outside the rest of the newspaper, directing readers right to your colorful full-page ad. You can also take advantage of promoting your business in one of our awesome Special Sections!

P O P O U T & S P E C I A L S EC T I O N S

P O P O U T S

POP OUTS & SPECIAL SECTIONS

GO Magazine publishes every Thursday and is a premier promotional sponsorship publication for bars, pubs and restaurants to advertise.

G O M A G A Z I N E

G O M A G A Z I N E

The Coupon Book appears in the Sunday World-Herald Metro Edition each week (circulation 116,200). It appears in a tabloid format, 16 – 20 pages / week and all of the ads are in full color. The Coupon Book is positioned in Sunday’s strong shopping environment. Readers will learn to look for the weekly tab. Your ad copy can change every week to take advantage of dynamic new promotions. Coupon Book also includes a print-to-web Digital component as well.

116,200 CirculationPublishes every Sunday

C O U P O N B O O K

C O U P O N B O O K

COUPON BOOK

Momaha (mom-aha) is the Omaha World-Herald’s print and online community for moms. The goal is to help moms learn, laugh and connect. Readers can check out new articles or blogs daily from our Mom Team and chat with others via our forums. Every Thursday morning Momaha sends out an E-Newsletter to over 16,000+ Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and their families.

MOMAHA

M O M A H A

M O M A H A

Reach Affluent Adults with Inspired living

A beautiful, full-color glossy home and lifestyle magazine. 30,000 copies are distributed bi-monthly in Douglas and Sarpy counties, targeting home owners whose homes are valued at $200,000 or higher and at advertiser locations.

I N S P I R E D L I V I N G

I N S P I R E D L I V I N G

INSPIRED LIVING

Omaha.com currently receives 12.5 million page views and 1.14 million unique visitors each month. Omaha.com is the go-to local area website for up-to-date credible content and information. Omaha.com receives a broad mixture of consumers visiting daily. These visitors age from 18-75 plus. 51% of these visitors are either college graduates or have some college education. 55% of these visitors are over the age of 18 and have a household income of over $60K per year.

DIGITAL DISPLAY ADVERTISING

D I G I TA L D I S P L AY A DV E R T I S I N G

D I G I TA L D I S P L AY

Mobile advertising with the Omaha World-Herald is extremely affordable at only $15 cost per thousand (CPM) for run-of-site or $20 for targeted ad impressions. The conversion rate for mobile users is significantly higher meaning that their intent to call, email or visit is much more likely to happen with their mobile phone or tablet versus traditional desktop advertising.

The mobile site and mobile app for Omaha.com currently receives 5.28 million mobile page views and 1.47 million tablet page views each month. The mobile ads on Omaha.com are tailored to users of the I Phone, Blackberry, Nokia, Android, Palm & tablets.

Mobile Site Mobile App

M O B I L E A DV E R T I S I N G

M O B I L E A DV E R T I S I N G

MOBILE ADVERTISING

According to DMA interactive, 54% of small businesses surveyed rated e-mails as the top online promotion to drive site visitors and customers to their websites and storefronts. Email marketing is 20 times more effective than direct mail. At the Omaha World-Herald we can design a campaign to fit almost every budget. Our current email database is over 94,000+ loyal subscribers who want to receive amazing offers from local businesses. Email marketing is one of the most effective advertising options for delivering results with a strong ROI!

E M A I L B L A S T

E M A I L B L A S T

EMAIL BLAST

Subscribers who are engaged with news content are more likely to interact with an advertising message. Advertisers that are associated with Daily Headline E-Newsletter content are considered “more trusted” by readers. Omaha.com readers are educated, high income consumers.

Daily Headline E-Newsletter Benefits: 100,000+ opt-ins | Daily

Breaking News Benefits: 100,000+ opt-ins | 4 pushes / week

E- N E W S L E T T E R & B R E A K I N G N E W S

E- N E W S L E T T E R

E-NEWSLETTER & BREAKING NEWS

Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now!

DA I LY D EA L O M A H A

DA I LY D EA L O M A H A

DAILYDEAL OMAHA

Livewell Nebraska is Nebraska’s only comprehensive print and online source for wellness news and information. Livewell Nebraska is your destination for all things “health” in Nebraska! Read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms. Consumers can read local blogs about heart health, childhood obesity, disease prevention and nutrition.

6,000+ SubscribersLivewell Nebraska E-Newsletter

L I V E W E L L

L I V E W E L L N E B R A S K A

LIVEWELL NEBRASKA

Findit is an online web presence enhancement service provided by the Omaha World-Herald. It incorporates a multi-functional software that enables you to monitor your business’s online reputation while also providing premium promotional platforms that helps improves your business’s local awareness and share of voice.

F I N D I T

F I N D I T

FINDIT

WA L LV PA P E R A DV E R T I S I N G

WA L L PA P E R A DV E R T I S I N G

Increase promotional presence with digital wallpaper. Static ads form the background of a page on Omaha.com paired with a sliding billboard to generate awareness for the upcoming events.

WALLPAPER

Promote your business or service & earn money to spend on advertising! No cash outlay! Join the auction excitement! FREE Advertising for Trade! Participate in a Powerful Local Community Event

Benefit from Free Advertising & Promotion Raise Awareness of Your Business, Products, and Services Catalog Ads are only $40 Each, and Online Ads are FREE! For every item or service you offer for the online auction that sells, we will give you dollar for dollar, the retail value of your item or service in advertising credit!

A U C T I O N B LO C K

A U C T I O N B LO C K

AUCTION BLOCK

T B L P O D C A S T R A D I O A DV E R T I S I N G

T B L P O D C A S T R A D I O

The Bottom Line is a daily talk show with sports and more from the Omaha World-Herald.

The Bottom Line will focus on sports news, opinion and analysis, with a splash of news and entertainment. The show will broadcast weekdays from 2 to 6 p.m. Listen live on Omaha.com and through The Bottom Line app. Episodes will be available on video and podcast.

You can hear The Bottom Line with Mike'l Severe on Big Apple News Radio, 1600 AM and 105.5 FM in the Nebraska City area and 107.7 in Omaha. In Fremont, listen on 1340 KHUB.

TBL PODCAST RADIO ADVERTISING

• Include research or testimonials to support why you’ve recommended the products that make up your solution…

• In this example, you could include a testimonial about the effectiveness of P&Ds for a similar business.

• You should also include any information that will help your prospect/client tie the value of the solution to the business need or goal that they shared with you…

• For example, you could share Integrated Newspaper Audience numbers (INA) and research that indicates women read the “Living” section.

W H Y T H ES E P R O M OT I O N A L P R O D U C T S

P R O M OT I O N A L P L A N

P R O M OT I O N A L P L A N

P R O M OT I O N A L P L A N

ANNUAL PROMOTIONAL CAMPAIGN

• $150 / mo. - Inside Business Online Sponsorship takeover on Wed, Thurs, Sat & Sunday • $2,421 / mo. - Inside Business Print Spotlight Sponsorship Full Color Section Front 26x / 2x per month• $495 / mo. - Findit Services Brand Builder Plus online web presence enhancement services

1X KICKOFF

• $2500 / $1250 ea. - 2 (two) Email Blast to kickoff your promotional branding efforts

$3,066 / MO. $39,292 / ANNUAL (INCLUDES EMAIL BLASTS)

Omaha World-HeraldOmaha.com

Pat SmithSenior Digital Account Executive402-444-1104 - Office402-657-1363 - CellEmail: Pat.Smith@owh.com1314 Douglas St - Suite 600Omaha, NE 68102

www.omaha.comwww.dailydealomaha.com

N E X T S T E P S

N E X T S T E P S

Omaha World-HeraldOmaha.com

Pat SmithSenior Digital Account Executive402-444-1104 - Office402-657-1363 - CellEmail: Pat.Smith@owh.com1314 Douglas St - Suite 600Omaha, NE 68102

www.omaha.comwww.dailydealomaha.com

1. Do you think this message and campaign will meet your objectives?

2. Make adjustments to the creative, if needed

3. Approve the creative

4. Make adjustments to the ad schedule, if needed

5. Approve the ad schedule

6. Schedule a follow up meeting after ads have started running to check in (no more than 30 days), to see if any adjustments are needed. Continue with follow up meetings on an ongoing basis.