owns the evening bag categorygreatpalms.com/presentations/judithleibernightfragrance.pdf · luxury...
TRANSCRIPT
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Owns the Evening Bag Category
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Hollywood Love AffairWe own the red carpet
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Hollywood Love Affair
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The Judith Leiber showplace boutiques: New York, Las Vegas, South Coast Plaza
and Rodeo Drive. The utmost in refined luxury and elegance. Where the stars go
to make their one-of-a-kind red-carpet selections.
Boutiques
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WHO IS THE JUDITH LEIBER WOMAN?
. . . .She loves to get dressed up for an evening out.
. . . .She always likes to “make an entrance”.
. . . .She likes to travel internationally and appreciates different
cultures
. . . .She knows who she is and what she wants.
. . . .She knows best-of-class quality and high design.
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BRAND POSITIONING:
- Modern luxe
- Confident elegance
-Sophisticated and ornamental.
- “Owns the evening”
- Fun, feminine and the ultimate whimsy
The New Generation of Luxury
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Fragrance Target:
- The Judith Leiber woman
-28 - 35 years old
- High Income
- Brand is Aspirational
- High Fashion Arbiter, Influencer
- Socially adept in-person and online
Fragrance Target Market
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The ultimate in evening wear. Gorgeous, elegant and sparkling couture perfume.
Introducing
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addictive & sensual
oriental amber
caramelized amber
creamy
woodsKiss of patchouli
night blooming jasmine fragrant lilies passion peonies
bergamotblack cinnamon
incense
On the Luxury List: Judith Leiber Night fragrance
Opulent, rich and oh-so-special. A must-have. The new sensual fragrance for your ultimate evening.
A glamorous scent that radiates from your true beauty.
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Art Deco Motif
Geometric
Faceted
Architectural
Form and Structure
Black Opaque
Slim and Elegant
Simplicity
Judith Lieber Night Fragrance Bottle Inspiration
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Black Opaque Glass
Swarovski Crystals
Art Deco Motif
Geometric, Architectural
“The Ultimate Evening”
A “must-have” item
The Bottle
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Silver Foil Coffret
Royal Purple Accent
Showcase Design
Elegant Simplicity
The Presentation
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75 ml EDP USD $175.00
40 ml EDP USD $115.00
The Collection
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luxury boxed spray vial sample 1,5 ml
luxury purse spray 10 ml promotional gift
with Swarovski crystals in a drawstring pouch