oxygen lean methodology

@oxygenaccelwww.oxygenaccelerator.com

LEAN

Simon Jenner

CEO, Oxygen Accelerator

@simonjenner

Not LeanI think the problem is X

The solution looks like this:A website with social logon

Location based

HTML 5 mobile ready front end

Cloud based, multi continent hosting for resilience

Ability for users to like each others profiles

Monetization via adverts

We can launch in 6-9 months

YOU JUST CREATED A PRODUCT THAT NO ONE CAN USE OR WANTS

In the beginning


Lean manufacturing - Toyota

2011

How to drive a startup


Vision

Strategy

Product Optimization& Iteration

Pivot

True North

STRATEGY IS BASED ON ASSUMPTIONS


Customers can be acquired for $1 Customers will use a mobile app

Each customer will invite 0.5 other customers

Customers wants to do X We can build it in 3-months

Advertisers will pay $3 per customerThere are 100,000 early adopters

We will attract customers via social media

Customers will come back to the app daily

LEAP of FAITHs


Some assumptions are Leaps of Faith

iPod

-People want to listen to music on the move-People will pay for music

KEY ASSUMPTION


Value creation

Growth

BUILD, MEASURE, LEARN


BUILDLEARN

MEASURE

IDEAS

PRODUCTDATA

BUILD


Build a key assumptions solving

Minimum Viable Product (MVP)

MEASURE


Must be real data

What to measure – everything

AARRR – Pirate metrics

LEARN


Test data with customers

Must impact business results

CYCLE FAST


BUILDLEARN

MEASURE

IDEAS

PRODUCTDATA

PIVOT or PERSEVERE


Get enough data then make

Data based decisionsCustomer based decisions

PIVOTS


- Zoom in pivot –more niche- Zoom out pivot – less niche- Customer segment pivot- Customer need pivot- Technology pivot- Business model pivot- Channel pivot

PIVOT


sortedlocal.com

Assumptions

-People wanted unskilled tasks doing (customers)-People wanted unskilled per hour work (sorters)-Attracting sorters was going to be difficult-Customers will want to use mobile

An unskilled tasks market place

PIVOT


sortedlocal.com

MVP

-Customer task led mobile app- Customer creates profile & then task “I need a cleaner on

Friday at 4pm to clean my flat” - Sorters respond via messaging system saying they will do it

& their price per hour- Customer selects a Sorter & pays


PIVOT


sortedlocal.com

Data 1st Month

-1st task posted was an advert not a task-600 Sorters signed up-20 Customers signed up-60% bounce rate on website-Zero tasks completed-Customers saying to many responses to task, takes to long to message each sorter, trust issues with sorters


PIVOT


sortedlocal.com

Pivot – Live for 2 weeks

-Sorter led task market place-Each sorter has a profile-Customer searches by task & location (i.e. cleaning)-Customer selects Sorter from a list of profiles


PIVOT


sortedlocal.com

Data – 2 weeks old

-2000 customers signed up-31 tasks posted-5% bounce rate on website-Zero tasks completed (via site)-Transactions are being taken off-line-150+ clicks on Book now button on Sorter profile


GROWTH ENGINES


-Sticky Engine-Viral Engine-Paid Engine


LAUNCH

ASSUMPTION CANVAS


Assumptions

Tests (Build)

BUILD, MEASURE, LEARN CANVAS


LearnBuild Measure

Planned Actual


CONTACT

Simon Jenner

[email protected]

@simonjenner

oxygen lean methodology

Small Business & Entrepreneurship

hour customer

mobile app customer

customer selec

pivot orpersevereget

mobile appeach customer

task market place

task location

profilecustomer searches