Linda Sanders, Creative Director

ozfeathers.com.au

Business History from 1995

• Started with a retail kite shop, moved online 1999

• Website and email not a major focus, sales were word of mouth, only in SA

• In a small, rural township – Telstra Exchange is small, slow internet, not good for business, with no hope to grow.

• Hobby-sized business.• Limited access to wider

markets.

FIRST of its kind in SA, 1998

ozfeathers.com.au

2011 – NBN offered

• In early stages explanations were highly technical; yawn-worthy.

• Glitches -externally - where to fit the box?Needed connection to power source, and must come through the external wall. Contractors couldn't offer advice.

internally – unit needs to be accessible, but has lots of distracting flashing lights

We built a cupboard in another room.

NBN – switched on Sept 2011

WE CAN NOW…

•… Skype and still use other computers at same time. (I used to have to make cuppa when partner wanted to make a call)•… view multiple YouTube videos (tuition, promotion, keep up with our competitors)•… quickly open different websites while customers are still on the phone. (Pre-NBN had to hang up, research, then call back.)

ozfeathers.com.au

NBN benefits to us

If NBN is a multi-lane high-speed freeway, then we used to think like the horse-drawn cart on a dirt road… but now we’re working like a gutsy 4WD and we’re keeping up with semi-trailers and Porsches…

•Helped us link with valuable international connections•LinkedIn, YouTube, Facebook Business Page – unheard of before NBN. Helped our reputation expand overseas.•Amazing Google & SEO benefits from website Blogs •We now go direct to our Asian raw materials’ suppliers

ozfeathers.com.au

Why we love NBN• Customer base now

worldwide

• Conference calls are hassle-free and high voice quality

• Internet costs are CHEAP advertising – just 33¢ extra per day for enormous R.O.I.

• Social Media an excellent PR tool - takes a few minutes each day.

• Telephony is clearer, all calls are cheaper via fibrephone.

• No more Telstra! Bonus.

ozfeathers.com.au

•…“NBN for Dummies” as a take-home pack in the early days•…we had video examples of existing set ups… plugs, lights•…Telstra had been clearer & upfront over copper wire issue. Telstra only offer DATA port telephony at present, not VOICE port connection. We needed seamless transition.

If Only…ozfeathers.com.au

WHAT ISN’T WORKING, just yet…?

• Only a few customers are NBN-connected.

• Many expect face-to-face or phone-to-phone rather than internet. Reluctance to USE technology.

EXAMPLES from recently:• “You can see my logo on my shop sign.

Just drive past and you’ll see it.”

• “We’re struggling with how to put it up. Stop in when you drive past…?” (Only 150kms round trip…!)

• Suggested customer email a digital photo, instead he expected a site visit.

ozfeathers.com.au

I’m happy to PAY IT FORWARD and answer questions.Our website is on the photo of Spike below.

Thank you, Linda Sanders

ozfeathers.com.au