PRODUCT LED GROWTH

The user journey was redesigned to foster engagement and fuel long term growth Invisio

Growth Loop Strategy

ROLE Director of Growth

GOAL TRACKING

A visual medium for teams to track KPIs, make data-driven decisions and meet targets Data Studio

Metrics Dashboard

FUNNEL PERSONALIZATION

Loyal customers needed a personalized experience

To increase average order value (AOV) and customer lifetime value (LTV), traffic was directed to:

Shopify

Welcome Portal

ROLE CRO Specialist

Name greeting

Accessible loyalty bene�ts

Pick up where you left o�

Facilitate repeat orders

1. A subscription landing page highlighting benefits 2. A personal portal once logged in:activity, recommendations,and loyalty points

CART OPTIMIZATION

Good UX drives users to buy by decreasing purchase friction. Simple colors act as cues to guide eyesight towards checkout.Google Optimize

Experiment Design

Hypothesis Is there a CVR correlation btwn elements 1 & 2 based on color intensity? Top bar: Color accentuates free shipping announcement Dynamic progress bar towards free shipping > increases AOV A �nal message in red pink drives mobile users to CTA button

Multivariate Test Neutral vs. red pink

1

1

2

3

Features created to avoid abandoned cart: Free-shipping progress bar, undo removed item, save for later, empty cart & subscription ads

Result: 9% CVR increase2

3

CUSTOMER SUPPORT EXPERIENCE REDESIGN

Customer support are “the eyes and ears of user experience” for the product teamHealthtap, a Q&A website for physicians & patients, needed to optimize their support experience online

ROLE Junior Product Manager

Redesign experience using a help hierarchy for customer support, based on information density and need. Help progression: Quick Guide Complete Guide Email Support Redesign experience using a help hierarchy for customer support, based on information

Complete GuideRedesign experience using a help hierarchy for customer support, based on information

Email Support

NOT FOR DISTRIBUTION© 2013 HealthTap

Frequently Asked Questions (FAQ)

Balsamiq

Instead of offering static information, what if we can both inform and teach? Interaction requiring the user’s participation makes learning fun, providing superior product experience

User Guides

NOT FOR DISTRIBUTION© 2013 HealthTap

ECOMMERCE: FITTING CUSTOMER’S NEEDS

If a product is the body, then marketing is its suit The evolution of an aesthetic startup’s product lines

ROLE Technology Dev. Manager

Focus Doctors > Consumers > Mobile

HTML5, CSS3 & Javascript

SEARCH DESIGN: PHYSICIANS DIRECTORY

Physician search directory for consumers was broken, disconnected, and not easy to use

PHP & MySQL

Search Results

One Search Bar, One DatabaseAFTER

Multiple Search Criterias, Multiple DatabasesBEFORE

Ad option on right hand panel

ROLE Web App. Developer

Search with partial queries

ELECTRONIC HEALTH RECORD REDESIGN

An old EHR system needed to be updated using modern web design practices

Bootstrap CSS

Redesign Prototype (demo)

ROLE Front End Developer

Visit at: t.ly/mFra

Try in Mac for better results