P R O D U C I N G

MOGRAPH PROJECTS:

A P R O D U C E R ’ S

P E R S P E C T I V E

©Amy DeLouise All Rights Reserved.

Today’ Agenda

Story

Sound

Workflow

Budget Savers

2

Amy DeLouise

Producer|Director

LinkedIn Learning (Lynda) Courses

Focal Press Author

Consult with organizations on how to tell a better story

Clients include:

Jewish Federations of North America, S&P Global, Microsoft, Fulbright Association

www.amydelouise.com

Rod Harlan

Editor|Animator|Videographer

Marketing and media consultant

Author

Trainer|Speaker

Adobe, NAB, FMC, WEVA and

NAPP

Adobe addict

STORY

Getting

Everyone on the

Same Page

Creative Brief

Story goals

Key points

Audience

Who are they?

Demographics?

What do they care about?

Visual ideas, examples, sketches

Include

Impact?

Evocative

Informative

Emotional

Distribution?

Live event?

Social?

Web?

Email?

What is a successful outcome?

People sign up for an event

Organization raises money

Social engagement and shares

Design Reflects Strategy

Goals Channels Design

Concept Boards/Proof of Concept

POV

Camera angles

Lighting

Sound notes

Transitions

Concepting Resources

http://www.storyboardthat.com/

http://www.cinemek.com/storyboard/

www.Piktochart.com

https://animoto.com/

http://prezi.com/

AI styleframes

Scripts: Lay Out the Blueprint

Treatment

Shooting Script

Editing Script(s)

Finalize Timing for

audio, builds, music

“As Aired” Script

Scripting Resources

https://story.adobe.com

https://www.finaldraft.com/

https://writerduet.com/

Google Docs

MSWord

SOUND

Sound Choices for Motion Graphics

VO or no? (other languages?)

Foley sound?

Music only?

Workflow considerations (translations/subtitles)

WORKFLOW

Schedules

Consider turnaround necessary between approvals and next outputs

Build in flexibility when approvals get pushed back

Schedule Milestones

Creative Brief

Style Boards

Proof of concept

motion boards

Script

Keyframes

VO if relevant

Music selects

First draft renders

Interim drafts with

audio/music

Final draft renders

Making the most impact with what you have

BUDGET SAVERS

Wipes and Cuts

Easier to re-render segments than entire timeline

Natural transitions for action

Stylistic Approaches

Fun stylistic approaches can save money too

Line drawing

Cutouts

Stop motion

Fewer fps

Montage

Plan Ahead for Late Assets

Create a template for easier additions

Build some pad in segments that may stretch

Resources

Sketching things out and storyboarding

https://www.linkedin.com/learning/foundations-of-

drawing?u=104

https://www.linkedin.com/learning/animation-

foundations-storyboarding?u=104

Resources

Cinema 4D

https://www.linkedin.com/learning/cinema-4d-r18-

essential-training-motion-graphics/welcome?u=104

Resources

After Effects

https://www.linkedin.com/learning/after-effects-cc-

2017-essential-training-motion-graphics?u=104

https://www.linkedin.com/learning/creating-a-

handmade-look-in-after-effects-01-paper-cutout-

and-stop-motion-styles?u=104

Focus on Story Flow and Goals

Sound is Mission Critical

Detailed Workflow

Plan for Budget Savers

HAVE FUN!

These slides available at www.amydelouise.com/slide-decks

Final Thoughts and Questions?

www.amydelouise.com @brandbuzz

THANK YOU!