p1 snooker project. power snooker group (psg) has to date invested c.£1,160,000 in the r&d,...

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Page 1: P1 Snooker project. Power Snooker Group (PSG) has to date invested c.£1,160,000 in the R&D, trials, testing, industry analysis, brand development, TV piloting, and the concept and

www.powersnooker.comP1

Page 2: P1 Snooker project. Power Snooker Group (PSG) has to date invested c.£1,160,000 in the R&D, trials, testing, industry analysis, brand development, TV piloting, and the concept and

www.powersnooker.comP2

Executive SummaryAs a 21st Century adaptation of the traditional game, Power Snooker represents a unique opportunity to capitalize on an established global audience, and the ability to infiltrate a younger generation of fans.

Power Snooker tournaments are contested by the best players in the world. Two pilot events in London and Manchester were broadcast live in the UK (ITV4) and were syndicated to over 200 countries throughout Europe, the Middle East, Africa, Asia, Oceania and the Americas. ITV described the television ratings as “extraordinary”.

The Power Snooker project has already generated over £4million of PR media value in the UK alone. The pilot events achieved over 8 million website hits, and in addition there have been over 500,000 free and paid downloads of a Power Snooker App.

Furthermore the game has been successfully deployed on multiple levels: as a credible fast- format cue sport for the top players in the world, for live audiences, for international television syndication, and for media appeal, in particular, on-line.

Sound foundations are, therefore, in place for the global evolution of the Power Snooker project.

Power Snooker Group (PSG) has to date invested c.£1,160,000 in the R&D, trials, testing, industry analysis, brand development, TV piloting, and the concept and build of a sustainable stress-tested business model for demonstrative growth moving forward.

www.powersnooker.comP2