p2p & cloud media summit mark (buck) peterson general manager, alcatel-lucent ventures

P2P & Cloud Media Summit

Mark (Buck) PetersonGeneral Manager, Alcatel-Lucent Ventures

All Rights Reserved © Alcatel-Lucent 20102 | Alcatel-Lucent Ventures | 2010

Alcatel-Lucent Ventures

Alcatel-Lucent Ventures is a strategic venture group within the communications industry

New business innovation and investment engine inside of Bell Labs

Internal ventures, external venture investments and joint ventures

Moving at the speed of a start-up with the resources of a global company


Alcatel-Lucent corporate strategy

High Leverage Network

ApplicationEnablement How does a Network

Provider’s network keep pace?


Internet service providers are challenged by the rising cost of P2P traffic

Simply adding bandwidth won’t solve the problem … … content sizes are growing exponentially

* Source IDC

HTML, JS, CSS

Website images

SD movie

HD movie

100 b

1 kb

10 kb

100 kb

1 Mb

10 Mb

100 Mb

1 Gb

10 Gb

100 Gb

PhotosMP3

TV shows

UGC

S/W and games

Number of objects online

Patch filesMobile video

P2P

HTTP

Streaming

Subscribers

Source: Cisco, Global IP Traffic Forecast and Methodology, 2006 - 2012

Total

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

2006 2007 2008 2009 2010 2011 2012

Network

Peta

byte

/m

on

th P2P


P2P is contributing to subscriptions for high bandwidth services and those users are sharing large files

Of users who share TV or movies… (%)

Full length movies (~800 Mb - 1.3 Gb) 87

Television episodes (~100 Mb - 400 Mb) 75

Full television series (~10 Gb+) 53

High resolution (possibly HD) TV episodes (~700 Mb - 1.5 Gb+) 54

High resolution (possibly BluRay) movies (~4 Gb – 16 Gb+) 51

These “activist” respondents have at least two of the following criteria:• Concerned about Net Neutrality• Concerned about Government action• Read websites/blogs/forums on topic• Comments/posts on websites/blogs/forums

Music

Movies

TV

Software

Games

Patches

Other

87%

76%

66%

66%

62%

51%

49%

0% 20% 40% 60% 80% 100%

What do they share?

Pays forhighest bandwidth

Has own blog

Believes ISP isslowing connection

61%

34%

31%

0% 20% 40% 60% 80%

Alcatel-Lucent confirms ongoing popularity of P2P activity


End-user focus group – Dec 2009


Alcatel-Lucent research shows bandwidth throttling as a reason to change ISPs

If your ISP offered bandwidth throttling would you…ALL(%)

Segment

ActivistNon-

activistUnited States

United Kingdo

m

Accept the change — it was only a matter of time before the ISPs changed usage policies

20 22 15 22 19

Accept the change — it probably won’t affect me given my usage anyway

20 20 19 18 21

Demand to opt-out, not be subject to bandwidth throttling 30 30 29 32 28

Find another ISP 30 27 36 28 32

89% of P2P users do not want their ISP to offer this; 60% say they would opt-out or walk away

60%

50%

40%

30%

20%

0%

10%

Stronglyagree

Somewhatagree

Somewhatdisagree

Disagree

49%

40%

10%

1%

“I would not want my ISP to offer bandwidth throttling”


Properly messaged peer optimization is supported by virtually all P2P users, including 95% of activists

Activists Pre Post Change

Strongly support my ISP doing this 26 52 +26

Somewhat support my ISP doing this 52 43 -9

Somewhat oppose my ISP doing this 15 3 -12

Strongly oppose my ISP do this 7 3 -4

“[Peer optimization] just seems like fine tuning, more efficient... an evolution of our current technology”— Activist, UK focus group

100%

80%

60%

40%

20%

0%Pre-

messagingPost-

messaging

52%

P2P activists support for ISP-implemented peer optimization

43%

26%52%

+26

Pre-messaging

Post-messaging

15% 3%

7%-16

3%0


Address consumer & policy concerns

Net neutrality• Honor the intent of the end-user• No traffic blocking, throttling or shaping• Use reasonable management that benefits the end-user & ISP

Consumer privacy• Do not track user data• No determination of downloaded content (type, copyright

etc.) • No insight beyond IP addresses

Data retention• Do not store user data or content

Piracy and copyright• Work on technology protocol only• No visibility into content• No storing of content

Wire tapping• Do not copy or record activity


Cloud Computing: motivation

Today, equipment vendors are selling dedicated, specialized boxes to service providers.

Service providers build their networks from the ground up using dedicated equipment for services (e.g., LTE, IMS).

The hardware running these networks and services is dimensioned to meet the peak demand.

This model requires every service provider to build up the entire network stack and service infrastructure.

Use

r D

em

and

tU

ser

Dem

and

t

The goal of Telco Virtualization is to overcome these limitations by enabling service providers to use commodity hardware to run own and

hosted services.


Design Goal: To develop a cloud infrastructure that allows us to execute time-sensitive, stateful, session-oriented applications in a secure environment.

Minimize specialized hardware to what is necessary (e.g., DSLAMs, routers, radio towers).

Most services are performed in software running in clouds on commodity computers.

Reliable execution on a collection of unreliable resources.

Services can inherently grow and shrink.

Dynamic reconfiguration without disruption.

Bell Labs Research Areas:

Resource description and discovery

Application creation framework

Dynamic resource monitoring and mapping

Scalable resource monitoring

Tomorrow: Telco virtualization

Very low initial costs, highly effective resource utilization, support for emerging business models.


Thank You

p2p & cloud media summit mark (buck) peterson general manager, alcatel-lucent ventures

Documents

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p2p users

enduser focus group

record activity slide

bell labs internal ventures