2

Our VisionWe wanted to challenge extremism through integration and education.

Have an impact on the lives of real people.

Connecting people

3

Target Audience: Asylum Seekers

.

Asylum seekers 2014 vs. 2015.

4

The Path of the Refugee

Escapes horror of home country Seeks asylum in a

new place

Tries to integrate into a

new society

If they feel unwelcome or

lack of belonging

Becomes Frustrated and

loses hope

Goes back to home country

→ is at risk

Alienates from society → is at risk

This is where we have to succeed

Experience

Lack of information (City & Country)

Local people’s negative attitudes

Lack of activities in the reception center

Lack of contact with locals

The main problem is that poor integration leads to radicalization and violent

extremism

Experience

Strategic Approach: Offline to Online

Social media

Mobile

service

Events and offline activities

Awareness, interest &

opinion change

Experience

Events:United by Football

United By Food – International Dinner

Suit up asylum seekers (Secret Santa)

Bring cultures together

Create media awareness

Bring people online after events

Goals:

Experience

Online Presence

Goals

01

Interaction between Finns and foreigners in Finland

03 Promotion of our online and offline events

04

Sharing material collected from events and daily life

05 Raising awareness of the refugee situation and effecting opinions

How to achieve these?

Supporting channel – Attracting opinion leaders

Supporting channel – Visual content

Main channel – information and discussion

Website Official presence

Supporting channel – Video content

Channels

Challenging extremism by promoting integration02

10

WebsiteChoose your Future website

functionedAs the official presence For our campaign

Home pageSocial Feed

Ask AnythingAbout Us

Get Involved

About Turku & Welcome package

EventsEvent Calendar

11

Interaction between Finns and Foreigners in Finland

Starting important discussions

Participating in current discussions

Promoting offline events

Sharing information

12

Positive posts and attitude, unite not

divide

Using call to actions in posts

Frequent posts, averaging 2,3 posts

per day

Taking real-life events into consideration

Adding Arabic translations when

possible

13

Versatile posts: pictures, videos, articles, stories, interviews etc.

Quick response to comments and

messages, resulting in <4 min average response time to

messages

Posting and commenting on other

related pages

Using call to actions in posts

14

metrics

Likes: 2663

Post Reach: 297 771

Unique Reach: 347 806

15resultsMetrics

paid advertising

Campaigns16 in total

Ad sets39 in total

Ads198 in total

316,385 Impressions

134,211 People reached

Avg. CPA(all actions)

€0.034

35,914 Actions

16

Supporting Channel

We tweeted to Minister Stubb and he

tweeted back and followed us!

01 Attracting Opinion Leaders in Finland 02

Participating in on-going Conversations in Finnish and in English

03 Generating Traffic and Raising Awareness

@alexstubb: Alexander Stubb, Finance Minister of Finland. 249 000 Followers

@rikurantala: Riku Rantala, Journalist and adventurist. 106 000 followers

@villeniinisto: Ville Niinistö, Party Leader the Greens. 36 900 Followers

@imagelehti: Image-magazine. 13 900 Followers

@yanarozan: Ozan Yanar, a Finnish politician. 6791 Followers

@FCTPS: FC TPS Turku · Professional football team. 5058 Followers

@FeldtRanta: Maarit Feldt-Ranta a Finnish politician. 4817 Followers

@vaestoliitto: Finnish support organization for families and young. 4645 Followers

3042Page reach

24800Tweet views

59Followers

314Number of engagements

2082 views for this tweet!

17

About City – Integration AppA solution for faster integration

Get involved

Online discussion

Events calendar

Interaction

Everyday lifeTop things to know

Important placesSports & leisure

Information

Experience

Let’s take a closer look at About City

Crystalize information Make it fun and easy to learn

Make it visual Translation to Arabic + other languages

Media ExposureMedia pieces in total:

14Our story was shared in these media publications

Media Impact

Our project in web media

United by Food on the radio

Our project in print media

About Turku on local TV.

20

Our legacy

About TurkuEvent calendar Restaurant daySocial media community

“Choose Your Future is a great example of how academic enthusiasm, voluntary work and digital innovations can help in solving our complex problems. Social media and the free flow of information are one of the causes for large scale immigration. They can also offer solutions.

Innovation has been the most significant driver for development, and fostering it is crucial for turning the challenge of immigration into an opportunity - in Europe and worldwide. Integration is the best tool against extremism. I strongly encourage Choose Your Future and other similar projects to help immigrants integrate and eventually contribute.”

Petteri OrpoMinister of the Interior

Finland