pa ktp lmc jan 09 - media futures associate
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KTP Media Futures Associate PresentationLMC formal review, 13th January 2009
Dr Julian Kücklich, MAMedia Futures AssociateKnowledge Transfer PartnershipUniversity of the Arts London / The Press Association
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Slide 2
The past 4 months in review• Innovation group
– Established in August 2008– Development of an innovation strategy for PA (ongoing)– Innovation survey conducted in December 2008
• Newsgaming project– Consortium-building activities– Initial meetings and planning for EU grant proposal (FP7)
• Dissemination and networking activities– Conference presentations: Summer School on Multimedia Semantics
(Chania), Internet Research 9.0 (Copenhagen), Creative Clusters (Glasgow)
– Other dissemination activities: Fachtagung Jugendinformation (Bonn), ARD/ZDF Online-Workshop (Berlin), London College of Communication (Interactive Media / Interactive Games Design)
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Slide 3
Plan for the next 4 months• Newsgaming
– Finalize consortium by end of January 2009– 1st proposal draft by 15th March, 2009– Proposal submission on 1st April, 2009– Establishment of a Newsgaming Network of Excellence
• Innovation– Research on prediction market systems as an innovation tool– Implementation of feedback channels in cooperation with Comms team– Formation and training of further internal innovation groups
• Dissemination and networking activities– Conference presentations at Game Focus Germany (Hannover),
re:publica (Berlin), next09 (Hamburg), COST298 (Copenhagen)– Other dissemination activities: guest lecture at Humboldt Uni (Berlin),
presentation at the Minds International meeting (Lisbon)
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Slide 4
Benefits log• Personal benefits
– Enhanced research profile due to Newsgaming project– Better understanding of innovation and change management– Better understanding of journalistic production processes– Expanded professional network
• Company benefits– Better knowledge of competitive landscape and new technological
developments– Better knowledge of internal inhibitors of change– Development of a culture of innovation and creativity
• University benefits– Cooperation of LCC students with PA– Knowledge transfer through guest lectures and seminars– Brand-building through conference papers and publications
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Slide 5
Projected expenses• Trip to Lisbon (MINDS International), 4-8 March
– Hotel 300 GBP– Flight 100 GBP– Subtotal 400 GBP
• Trip to Stanford (Innovation Journalism Conference), 18-20 April– Flight (LHR-SFO, YVR-LHR) 400 GBP– Hotel 500 GBP– Misc. Expenses 100 GBP– Subtotal 1000 GBP
• Grand Total 1400 GBP
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Thank you