REDUCING UNDERAGE DRINKING/UNDERAGE DUI FOR PENNSYLVANIANS (16-20 YEARS OLD)

PA U-Turn Campaign

2413 North Front Street Harrisburg, PA 17110 Please contact Felicity DeBacco-Erni at 717.238.4354

www.padui.org

Here at the Pennsylvania Driving Under the Influence (PA DUI) Association, we had to create a powerful campaign to reduce underage drinking and driving across the Commonwealth of Pennsylvania. After being awarded funds from the PA Commission on Crime and Delinquency, it was time for us to act.

OBJECTIVE

To reduce underage drinking and driving among 16–20-year-olds across Pennsylvania, thereby reducing the harmful consequences associated with the problem

including arrests, injuries and deaths.

CHALLENGES

Unfortunately, the “stronger than superman” attitude towards life is getting our young adults killed at a faster rate than ever before, and the number

one cause is completely preventable… underage drinking and driving. It’s an epidemic of the highest consequence.

As a group, 16-to-20-year-olds are one of the most complex to understand, difficult to penetrate and hardest to sway. As part of the Millennial generation,

this group lives in its own unique world. A world that evolves at breakneck speed and is full of online social networks, innovation, connectivity, immediacy,

superhighways, music, 24-7 information availability, independence, social change and more. But along with the positives come negatives.

Millennials face changes, fears and negativity that we do not fully comprehend. The temptations and pressure to conform are larger than life. Drugs, date

rape, sexual identity, body image, financial instability, war, divorce, multi-layered families and bullying are just a few of the many issues they face on a

constant basis. Millennials are survivalists however, and we needed to empower them with the right information to make the right decisions. This was not

easy. Millennials come from an era of information and are bombarded with images, words, videos and advertisements thousands of times a day. We had to

do something different to ensure that our message rose to the top and peaked the interest of our core group.

t h e p r o b l e m

Our strategy was threefold. First, we needed a way to communicate with our audience in their world, their way and in their words while reaching out to people

who interact with this group on a consistent basis to become ambassadors of the campaign. Secondly, we needed a method of education that this group

embraces and understands. Finally, we needed to develop an exciting, fun way to engage our audience.

CommUNICAte. Millennials live in the online realm. Research shows they are the largest, most technology-savvy age group online and account for a

large portion of the population on social media sites. Our campaign joined them where they already live and breathe — on the Web — so a centralized Web

site was an integral part in the campaign. Social media sites — the most popular of which is Facebook — are used to increase traffic to the Web site, raise

awareness and spread the message.

With needing to reach such a widespread geographic footprint, the campaign also utilized those people who consistently interact with our target

audience — teachers, administrators, parents, SADD advisors, law enforcement and government officials. These groups are on the front lines of the underage

drinking and driving problem and their support was vital in spreading the campaign message.

eDUCAte. Research shows the scare tactics utilized in past anti-drunk-driving campaigns are no longer effective. We set-up a way to reach our target audi-

ence that was fresh, engaging and empowering. Our research indicated that perceptions about alcohol use in this age group are blatantly wrong. Society has

created a perception that most or all young adults are drinking when, in reality, it’s a small percentage that participate in these behaviors. So we developed

a social norm campaign that worked to reverse these misconceptions about alcohol use and underage drinking and driving and empowered our audience to

rethink these dangerous behaviors.

eNGAGe. The final piece of the strategic puzzle was to engage our audience, involve them in the campaign and drive them back to the Web where

the campaign ultimately lives. This was accomplished through the integration of the campaign at student-attended events where its presence was hip,

approachable and attractive to Millennials.

t h e S t r A t e G Y

The U-Turn campaign’s phases provided a multi layered approach using primarily non-traditional methods to create the biggest impact, produce the highest

rate of return on investment and, most importantly, generate change.

What we have is a broad-based viral and public relations initiative using tools that include:

Facebook, Twitter and other social networks and media

• Event posters and other collateral materials

• Email blasts and webcasts

• Posts on calendars, blogs and forums

• Press conferences

• Traditional media relations

• Reciprocal linking

• Media placement of promotional videos

Since its launch in mid-August 2009, the U-Turn Campaign has grown into an overwhelming success. The following pages provide a peek into the U-Turn

experience and its results.

t h e t A C t I C S

U-Turn logo

t h e l o G o

o v e r A l l b r A N D l o o k A N D f e e l

Stat posters

Challenge/teaser posters

The webinar was a preliminary announcement broadcast to students,

teachers, law enforcement and government officials across Pennsylvania. It was

broadcast prior to the actual launch of the campaign in an effort to share our

ideas, establish a base of knowledge, set expectations, build momentum, and

get feedback and ideas from those people on the “front lines” and those who

interact with our target audience on a regular basis.

the webinar drew in over 200 participants in the following groups:

The webinar was an invaluable start to the U-Turn campaign. We received

positive insights from the comments and feedback, got an invaluable start to

the fan base on the PA U-Turn Facebook fan page, and requests for U-Turn

events began pouring in almost immediately. These were our first U-Turn

ambassadors.

Law Enforcement and Government Officials

W e b I N A r

pullayouee.com is a living, breathing online gathering place for young adults. Here our audience can share stories, photos and videos, check out

current stats from around the state and beyond, find upcoming events near them, see raffle winners, enter contests and take the U-Turn survey.

Pullayouee.com is the heart of the U-Turn campaign and provides the information and tools necessary to reverse misconceptions about alcohol

use and underage drinking and driving.

W e b S I t e h o m e p A G e

The traffic on pullayouee.com is impressive since the launch of U-Turn in mid-August 2009;

not just in the number of visits, but page views, length of stay and the breadth of traffic

statewide. Below are snapshots of the analytics behind pullayouee.com.

time frame: April 8 2009 — Dec. 28, 2010

visits to site: 8,971

total page views: 27,168

Average pages per visit: over 3 pages

Average length of stay: 2:33

A N A l Y t I C S

New visitors: 6,691

returning visitors: 2,280

Geographically where users are when visiting the site.

A N A l Y t I C S

Traffic sources are diverse with direct, referral and

search engines all driving youth and supporters to

the site. Referral sites include Facebook, Twitter

and several schools who are promoting pullayouee.

com on intranets and school Web sites.

Below: Top 10 sources directing users to pullayouee.com

This is where all the important information lives. Remember those misconceptions we mentioned? Stats is where we provide our audience with the right

information to help clear up some of the common confusion about alcohol use and underage drunk driving. Societal perceptions are paired with the statistic

that challenges that misperception. This allows the audience to “Think again” about what it “knows” as the truth.

This section is also home to the U-Turn survey where youth answer the questions and see the results immediately — yet another tool to inspire the

180-degree shift in perception — or share their own (mis)perception that is then added to this section of pullayouee.com.

W e b S I t e S t A t S

The Post section of the site allows young adults to share stories, photos, poems, videos and whatever else they can think of with the rest of the world.

Here they have the opportunity to document an experience, share a video of themselves and their friends having fun without alcohol or upload a snapshot

from a U-Turn event.

This section of pullayouee.com empowers our audience to have a part in the U-Turn campaign. It gives them a voice and allows them to interact with other

teens, share experiences and have a hand in changing these dangerous and often deadly behaviors.

W e b S I t e p o S t

U-Turn is exciting and full of energy and the events are where it comes to life with action, music, fun and giveaways. The Events page on pullayouee.com

is where young adults can find upcoming U-Turn events near them, view past events and share details about their own sober events.

W e b S I t e e v e N t S

“Relax. Put your feet up. Listen to some music. Be yourself. You can have fun without alcohol.”

This is the message of the U-Turn lounge. From big, squishy, comfy chairs and popular music in every genre to T-shirts

and free giveaways, the U-Turn lounge is the driving force behind the U-Turn campaign. The lounge offers a relaxing,

energetic, place to gather and have fun with friends without the pressures of alcohol. The lounge is used at music events,

after-homecoming parties, tailgating at football games and is a favorite for many students and young adults.

U - t U r N l o U N G e

2009

Boiling Springs High School — Cumberland County

Booze News Program West Chester University — Chester County

Duquesne University — Allegheny County

Fifth Quarter Program Conrad Weiser School District — Berks County

Halifax High School — Dauphin County

PA DUI Association Annual Meeting — Centre County

PA SADD State Conference — Somerset County

PA SADD State Conference — Lancaster County

PIAA High School Football Playoffs (Hershey, PA) — Dauphin County

York/Adams County Community Forum Against Underage Drinking — York County

Youth Leadership Advocacy Day-Dauphin County (State Capitol) — Dauphin County

Youth Rally-Dauphin County (State Capitol) — Dauphin County

2010

Belle Vernon High School — Westmoreland County

Central Mountain High School — Clinton County

Elizabethtown College — Lancaster County

Gettysburg Town Hall Meeting on Underage Drinking — Adams County

Greater Latrobe High School — Westmoreland County

Manheim Township High School — Lancaster County

Plum High School — Allegheny County

Robert Morris College — Allegheny County

York City Police Department’s county-wide “Drive Safe Campaign” event — York County

York County Town Hall Meeting on Underage Drinking — York County

York/Adams County Community Forum Against Underage Drinking — York County

Total number of youth contacts at U-Turn Lounge Events: 7,000

U - t U r N e v e N t S

W e b S I t e S t U f f

U-Turn is about awareness, so the more ways people can show their support of the campaign, the better. Two links on pullayouee.com offer numerous ways to be

involved. T-shirts are available from the Stuff section while wallpapers, posters, web banners, flair and logos are in the Downloads link.

W e b S I t e o U t r e A C h

www.facebook.com/PaUturn

Total number of visits to the Facebook Page: 15,100

U - t U r N A D D I t I o N A l e l e C t r o N I C o U t r e A C h

Utilizing an electronic newsletter to various target groups the campaign

provides information and content to thousands of individuals. Information

includes events, trainings, campaign updates, and general information on

getting involved.

Electronic newsletters released during the 2009-2010 grant period: 20,000+

U - t U r N A N D S A D D

The U-Turn campaign and its look are very well received. As such, the PA DUI Association chose to extend the reach of the campaign, using its likeness for

both the 2009 PA State SADD Conference and Youth Advocacy Day program covers.

Button flair and bumper stickers are more tools in the U-Turn arsenal that drive young adults back to the Web site, where the U-Turn campaign lives.

f l A I r

T-shirts are an integral part of the U-Turn experience. The goal was to create

cool designs that appeal to young adults without preaching to them. The shirts

are a huge draw at events with the first five events seeing over 1,000 handed

out. While these shirts are not your typical “don’t drink and drive” message,

they act as a constant reminder to “Think again” about decisions while

discretely promoting pullayouee.com.

f l A I r A N D f A S h I o N

A Public Service Announcement (PSA) Video Contest was created to draw more involvement from our audience. Students in high school were challenged to create

a PSA with a Prom theme while those in college were presented with a Spring Break theme. Posters were sent to prospective schools in the launch packet (see

next page), Facebook ads were created and eblasts were sent out to announce the contest. Winners have the opportunity to be featured on pullayouee.com and

take part in media releases for television.

W e b S I t e v I D e o p S A C o N t e S t

Winning Video(s) located at www.pullayouee.com/Post

l A U N C h p A C k e t

In order to launch the U-Turn campaign and, more specifically, the PSA Video contest, launch packets were sent out to 503 high schools, 200 college

ATODs and 7 art/design schools. Each package consisted of:

• Letter announcing U-Turn campaign

• Posters for students and teachers to use to promote the U-Turn campaign on campus

• Stickers

• A press release for school newspapers

• A script to be used as a radio spot or morning announcement

• PSA Video Contest posters to promote the contest and drive traffic to the Web site

p U b l I C r e l A t I o N S m e D I A C o v e r A G e

An active media relations campaign has surrounded the entire U-Turn campaign from the beginning. U-Turn has received coverage in every event market in Pennsylvania including: DuBois, Erie, State College and Reading as well as coverage in Pittsburgh, Carlisle, Harrisburg, Johnstown, Altoona and Wilkes Barre.

U-Turn has anchored over five press conferences while partnering with PennDOT, NHTSA, Pennsylvania State Police and several local law enforcement agencies. In many cases, students wearing U-Turn T-shirts and buttons participated by speaking out against underage drinking and driving and supporting the U-Turn campaign.

Knowing that students, teachers and parents visit school Web sites to gather information about events, activities, grades and school work, we reached out to over 500 high schools and 100 colleges and universities across the commonwealth encouraging them to link to pullayouee.com from their Web sites and/or intranets. U-Turn expects that the links on these scholastic Web sites will create even more traffic to pullayouee.com and increase campaign awareness.

Following is a sample of some of the press coverage to date:

WGAL-TV (NBC) News 8, May 6, 2009Carlisle Sentinel, May 10, 2009Reading Eagle, June 16, 2009Times Leader, July 23, 2009

Pittsburgh Tribune-Review, August 22, 2009Pittsburgh Post-Gazette, August 22, 2009Penn State Live, August 24, 2009WTAJ-TV, August 26, 2009

Wercentralpa.com, August 26, 2009Gannon WPSE Radio, August 27, 2009Penn State Daily Collegian, September 4, 2009

p A D U I S t A f f p r e S e N t A t I o N S o f t h e U - t U r N C A m p A I G N

At the request of various organizations and agencies the PA DUI Association staff presents campaign materials and lends our expertise on underage drinking and DUI. Presentations were provided at the following venues where attendees were also offered materials and given information to take along to distribute via their respective entities:

Total in attendance: 2,000+

Center for Traffic Safety’s Annual High School Driver Education Seminar*

Elizabethtown Area Communities That Care general meeting

Lancaster County Community Resource Officer Seminar

Lebanon County Town Hall Meeting on Underage Drinking

PA NOYS statewide meeting

PennDOT Comprehensive Highway Safety Coordinator’s Conference

PennDOT Statewide Sobriety Checkpoint Coordinator’s Conference

SADD National Staff meeting

SADD State Coordinator’s annual national winter meeting*

South Central Pennsylvania Highway Safety Network’s Annual High School Driver Education Seminar*

South Central Pennsylvania Highway Safety Network’s Annual Law Enforcement Seminar

York City Police Department’s county-wide “Drive Safe Campaign” event

York County Town Hall Meeting on Underage Drinking

York/Adams County Community Forum Against Underage Drinking

*Presentations conducted in both 2009 and 2010

f A C e b o o k f A N / l I k e p A G e

U-Turn’s accompanying Facebook fan page - facebook.com/PaUturn - is a place where we actively seek out our

audience and is yet another chance to keep them updated and involved in the U-Turn campaign. Photos, videos, contest

announcements and event listings are shared on Facebook and fans/likes are kept updated via the Facebook status and

update messages. Here is a snapshot of the fans U-Turn has gathered (see the breakdown on the next page):

total fans/likes: 1,089 (as of December 22, 2010)

percentage 16- to- 20-year olds: 63.8%

top cities: Harrisburg, Philadelphia, Pittsburgh, Carlisle, Scranton, Altoona, Plymouth Meeting, Lancaster, Allentown

www.facebook.com/PaUturn

f A C e b o o k f A N / l I k e p A G e m o r e S t A t S

www.facebook.com/PaUturn

Chart (above): shows age and gender breakdowns of users who hit the Facebook page.

Chart top (right): shows the age and gender of the users who interact with Facebook. These

are the active users who comment and post.

Chart (bottom right): shows where people are coming from and where they are

interacting on Facebook.

Where users are going Where users are coming from

Facebook’s unprecedented audience-targeting advertising system allows for geographic, demographic and psychographic focusing serving to maximize

ROI by targeting ads to a very specific audience. Facebook ads are an ongoing, integral part of the U-Turn campaign and will continue to accompany

events and news to communicate with and involve more young adults. Below is a sampling of ads broadcast to promote U-Turn.

This first ad for U-Turn pushed young

adults to the Facebook fan page to

build a fan base prior to the launch of

pullayouee.com.

This Facebook ad was broadcast to teach-

ers and professors prior to the start of the

school year. The goal was to ask for their

help in getting entrants for our PSA contest.

Much like the ad to the left, this

Facebook ad was created to target

students to increase participation in the

PSA contest. Both ads pushed users to

the PSA section of the Web site where

the rules and regulations are found.

Facebook Push PSA Contest - Teacher Push PSA Contest - Student Push

f A C e b o o k A D S

f A C e b o o k A D r e S U l t S

This first ad was broadcast to the

audience prior to the launch of www.

pullayouee.com. The aim was to

gather fans on the Facebook page,

promote awareness and gather

momentum to push U-Turn forward.

To the right are statistics showing

response levels and their correlation

to the number of fans gained.

target: Pennsylvanians between the

ages of 16 and 20 who were not

already fans of the U-Turn Facebook

page.

Dates broadcast: June 12–24, 2009

Impressions: 3.3 million

Clicks: 1,550

fans gained: 350

t W I t t e r

Focus groups conducted before the U-Turn

campaign launch taught us that the majority

of our target audience does not use the social

network site Twitter. A good portion of adults

who interact with them, however, do. We utilize

Twitter to keep these influencers updated on

events and the success of the campaign, share

our ongoing survey results, drive traffic to the

Web site and keep U-Turn top-of-mind with the

people that connect with our target every day.

Twitter also allows the PA DUI Association to

take a leadership role in underage drinking and

driving prevention and to share the success of

U-Turn with other organizations, media and

government agencies across the United States.

After just several weeks on Twitter, U-Turn has

50 followers. Followers of @PAUTURN include:

Ad CouncilPA Cyber SchoolsDUI HelpDriver Safety InstructorsLafusion Café in Willow Grove, PAThe Century CouncilGovernment Prevention PartnershipDUI NewsPA Next MagazinePA Non ProfitsPA HighwaysPA Pathways PolicyFord Driving SkillsSADD NationalDon’t Tweet and DriveHistoric HarrisburgSeveral PA Students in our demographic

S U r v e Y S

The U-Turn Survey seeks to build our own social norm program based on

the perceptions and actions of young people in Pennsylvania. In order to

get a free U-Turn shirt at events, students must first fill out the anonymous

survey regarding their personal drinking habits and what they believe to be

true about the habits of their peers.

As of December 22, 2010, 4,241 surveys have been completed with 81

percent being high school students and 19 percent college students.

For current results of this survey visit www.pullayouee.com/Stats/Survey

and click “view survey results.”

During the above noted events, youth were asked to complete a short

(anonymous) survey to reveal such things as their personal drinking experi-

ence and that of their friends, peer pressure, parental involvement, and DUI.

Total number of youth surveys gathered from U-Turn Lounge events: 4,241

t r A I N I N G

PROVIDING TRAINING FOR LAW ENFORCEMENT AND

PROFESSIONALS WHO WORK WITH AND ENCOUNTER YOUTH

t r A I N I N G

Providing a comprehensive campaign includes developing training for professionals that is not currently available through other sources. Appropriately titled

“Underage Drinking/DUI: Turning the Spotlight on Today’s Youth,” the primary goal is to provide professionals with the tools they need to understand today’s

youth and their relationship with alcohol and driving. In total, eight trainings were held for nearly 500 professionals from various fields including;

law enforcement, probation/parole, treatment and prevention, and education. Below is the list of the presentations offered during this general session style

training – all attendees heard every presenter.

the millennials: Understanding today’s GenerationUnderstanding the motivations, thought processes, and character of youth today goes a long way in making your job easier thereby increasing the potential to change risk-taking behavior whether it’s through education, adjudication, or enforcement. Presenter: Felicity DeBacco-Erni, Executive Director, Pennsylvania SADD

Substance Abuse and the Adolescent brainAdolescence is the period of time during which many people begin to use alcohol and other drugs, and often do so heavily. This presentation focuses on recent findings regarding adolescent substance use, adolescent brain development, and the impact of alcohol on adolescent behavior and brain function. Presenter: Sam Monismith, D.Ed, Associate Professor of Health Education, School of Behavioral Sciences and Education, Penn State

Age Compliance Checks/fake IDsThe Pennsylvania State Police have the authority to work with under-age buyers to purchase alcoholic beverages in a controlled environment. Through the program, much has been discovered including the creative production and use of fake ID’s. This session provides an update on both the compliance check program and the latest information on fake ID’s. Presenters: Todd Merlina, Enforcement Supervisor, and Corporal Rick Goodling, Pennsylvania State Police, Bureau of Liquor Control Enforcement

pennDot highway Safety programs This presentation highlights some recent highway safety program initiatives and updates. This includes young drivers, motorcycle safety, medical competency and roadway improvements. Presenter: Scott Shenk, Division Chief, Driver Safety, Pennsylvania Bureau of Driver Licensing

UAD Case law/proper enforcement proceduresUnderage drinking enforcement has increased in Pennsylvania over the last decade. As the enforcement of underage drinking laws evolve, the need for professionals to have updated information on case law and proper procedures for enforcement continually increases. This session discusses current case law and procedures that law enforcement must comply with when enforcing Pennsylvania’s underage drinking laws. Presenter: Max Little, Traffic Safety Resource Prosecutor, Pennsylvania District Attorneys Association

AvAIlAble reSoUrCeS This session will feature enforcement and prevention programs being implemented in PA. Focus during this session will include contract information for the agency currently providing technical assistance for the programs. Several of the featured programs have been successful in communities, statewide and/or on a national level. Presenter: Felicity DeBacco-Erni

training Sites & Attendance Numbers:Chester County (57) Mercer County (70) Dauphin County (67) Northampton County (59)Fayette County (52) Warren County (26) Lancaster County (114) Westmoreland County (52)

total Attendees that received the “Spotlight” training: 497

p r o v I D I N G t o o l S f o r l A W e N f o r C e m e N t A G e N C I e S

PBT Grants

p r o v I D I N G t o o l S f o r l A W e N f o r C e m e N t A G e N C I e S

estimated Number of Contacts through pbt Grant program: 5,381+

Delivering a multi-faceted approach to reducing underage drinking and driving under the influence (DUI) requires providing tools to law enforcement. Law

enforcement agencies utilize Portable Breath Testing devices (PBT’s) in their work to detect drivers driving under the influence, youth who are under the

influence at school, sporting events, or while making an arrest that involves youth.

A request for proposal was distributed to over 1,400 Pennsylvania law enforcement agencies for a chance to be awarded one of 20 PBT’s. The response was

overwhelming and 56 applications were received. A review committee selected the twenty awards based on a standard evaluation system that included;

1) a need for this additional enforcement equipment,

2) a clear plan stating how the equipment would be utilized, and 3) a sufficient record of enforcing UAD/DUI laws.

the twenty law enforcement departments were required to track and submit data for a four month period resulting in the following:

• 286 citations for underage drinking (PA Crimes Code 6308)

• 115 DUI’s (PA Motor Vehicle Code 3802)

In addition, charges that resulted from the use of the equipment included;

• Consumption

• Endangering the welfare of a child

• Possession of alcohol

• Public drunkenness

the equipment was also utilized to support 131 roving DUI patrols.

PBT recipients were encouraged to include an educational component using the equipment. Many departments conducted alcohol education

presentations resulting in contact with 4,899 youth under 21 at community events, pre prom and graduation presentations, and alcohol awareness

programs during Alcohol Awareness Month in April 2009.

Media coverage also occurred in local communities where PBT’s were presented to local law enforcement agencies. Media coverage include; seven articles

in local newspapers, two local news stories, two radio shows highlighted the awards, and 10 of the local municipal homepages included a story regarding the

award on their homepages.

A W A r D S

Central Penn Business Journal “Best of the Web” Recognition:

The U Turn Campaign website www.pullayouee.com was named a finalist for a 2010 Best of the

Web Award. The website was selected by an independent panel of judges for its design creativity,

usability, innovation and overall experience.

The website was recognized as one of five finalists in the “Non-profit” category during an awards

program as part the Central Penn Business Journal’s 2010 Internet Summit.

The 2010 Internet Summit and Best of the Web Awards are programs of the Central Penn

Business Journal and are sponsored by NetComm Solutions, Inc.; Netrepid, and Broadview

Networks.

p r o J e C t p A r t N e r S h I p S

Belle Vernon High School

Big 33

Boiling Spring High School

Center for Traffic Safety

Central Dauphin East High School

Central Mountain High School

Central Penn Business Journal

Cimbrian, Inc.

COAD Group

Communities that Care

Community Traffic Safety Project

Conrad Weiser School District

Dauphin County Department of Drug and Alcohol Services

Duquesne University

Elizabethtown College

Fayette County Drug and Alcohol Commission

Greater Latrobe High School

Halifax High School

Intoximeters, Inc.

LAMAR Advertising

Lancaster County Impaired Driving Program

Lancaster County Public Safety Training Center

Manheim Township High School

Millersville University

Penn State Sports Properties

Penn State University, Harrisburg Campus

Pennsylvania Bureau of Driver Licensing

Pennsylvania Department of Health

Pennsylvania Department of Health, Division of Health Risk Reduction

Pennsylvania Department of Transportation

Pennsylvania District Attorney’s Institute

Pennsylvania High School Driver Education Instructors

Pennsylvania Liquor Control Board

Pennsylvania National Organization for Youth Safety (PA NOYS)

Pennsylvania SADD Chapters

Pennsylvania State Police

Pennsylvania State Police Bureau of Liquor Control Enforcement

Plum High School

Quartz Communications

SADD National

South Central Pennsylvania Highway Safety Network

Warren County DUI Program

West Chester University

Westmoreland County DUI Program

York City Police Department

Preparation, coordination and implementation of all facets of the project reported in this document were conducted by:

Felicity DeBacco-Erni, Pennsylvania DUI Association

Barbara Zortman, Pennsylvania DUI Association

along with support from additional staff members of the Pennsylvania DUI Association

Special thanks and appreciation to:

Pennsylvania Commission On Crime and Delinquency for providing funding

Cimbrian Inc. for campaign design and development

Each of our partners for joining us in this effort to reduce and eliminate underage drinking and underage DUI.

pennsylvania DUI Association 2413 North front Street harrisburg, pA 17110 717.238.4354

www.padui.org

f I N A l W o r D S