paac benefits communications broker/consultant services

Next Generation Benefit CommunicationsThe Wave of Today

It’s a BuzzFeed, Facebook, Twitter, YouTube World. Employees aren’t reading old-fashioned dense text and table-filled benefits documents.

Let’s do something better together:

Let’s upgrade your clients’ communication program with rich learning environments that engage and activate their employees.

Together, we will make your clients’ benefits communications more powerful — and you more competitive.

Your new competitive advantage

Communications are vital to your clients

Our philosophy

Our media approach

The power of measuring everything

How we work with you

Our qualifications to work with your clients

A final question and our contact info

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We give you a new competitive advantage.

At the initial sales stage, PAAC gives you a substantial ability to differentiate yourself by providing a

range of next generation communications that are more compelling to prospects and deliver far more

value than traditional documents.

Our services also increase your ability to retain clients when competitors come calling. Our programs are

designed to be offered as ongoing services provided by you and licensed to the employer — while your client.

We understand your business development needs. PAAC’s president, Glenn Page, has 25 years of

communications experience and over a decade as the senior executive leading the marketing and benefits

communication departments of one of the country’s largest independent brokers.

We are a benefits communication agency specializing in digital communications that give brokers a new avenue to differentiate.

Page & Associates Communications, LLC3

Benefits communications are more Important than ever to your clients.

* 2014 Aflac Open Enrollment Survey** 2014 Aflac Workforces Report

6464% of surveyed employees rarely or never understand the changes in their benefit coverage.*

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48% of surveyed employees say they are at least somewhat likely to look for new jobs in the next 12 months.**

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80% of surveyed employees agree that a well communicated benefits package would make them less likely to leave their jobs.*

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Your clients are acutely aware that as the U.S. emerges from recession,

their employees are increasingly willing to change jobs. It doesn’t help

that at the same time, benefit packages are much more difficult for

employees to understand.

Consequently, the stakes for employers to communicate the value of

their benefits program have never been higher. Yesterday’s tired

approaches won’t cut it. Your clients are looking for new solutions.

Who do you want them to turn to help retain their talent - you or

a competitor?

PAAC can provide the next generation solutions that will make you an

indispensable communications partner to your clients.


Our philosophy: Create benefits communications that are crafted from the perspective of employees and delivered through the media they need to be engaged.

This constituent philosophy translates to your clients’ communications in

these important ways:

1. Our documents are structured as practical decision support guides,

helping employees to understand their choices.

2. We eliminate as much industry jargon as possible (and where we

cannot completely, define it at the point the translation is needed).

3. We see spouses/partners as decision makers and include them as

vital audiences in benefits communication campaigns.

4. We streamline benefits communications by layering information

so that the essential information is clearly absorbed, with in-depth

information easily available if wanted.

5. We provide multiple media avenues to the education needed,

allowing employees to choose their preferred method of learning.

Nurture, engage, activate.

We see employees as constituents whom we hope to influence to make

informed benefits choices, but that first need us to help them:

▶ To understand the language of benefits

▶ To know the steps to use benefits wisely

▶ To appreciate how their lifestyle choices affect their costs

www.paacom.com n [email protected] n phone: 856.783.5589 5

PAAC offers one of the largest range of communication services available anywhere. But, the

value of our service set is not in a long laundry list; it’s how we combine these services to give

your clients’ employees and their families the greatest range of choice possible to find

their ideal learning tool.

Many of our programs combine web-based interactive presentations, mobile-ready websites,

e-mail, SMS, and print communications into an integrated campaign.

Our Media Approach: Choice

Communication Campaigns

We bring a wide range of traditional and digital communication types to support your clients:

1. Recruitment & New Hire Guides - Provided in multiple stages, including pre-candidate, offer and benefits onboarding.

2. Open Enrollment Guides - Provided in two forms – expert and novice. We also provide spouse/partner versions at no additional charge.

3. Wellness Program Introduction/Education Programs.

4. Consumerism Introduction/Education Programs.

5. Carrier Transition Programs – Disruption surveying, transition announcements, provider search education, transition of care education.

6. Health Care Reform Education — Information portal and employee updates to explain ACA relevance.

7. Benefit Updates – On-demand e-mail/text communications.

8. Employee Surveys - Including Benefits Satisfaction, Dependent Audit, Provider Disruption, Tobacco Use, Voluntary Benefits, Exit Surveys).

9. Private Exchange Promotion/Education Programs.

10. Retirement Plan Promotion.

11. Voluntary Benefits Promotion.

12. Autoresponder libraries – Automated Instant benefits document delivery.

13. On-Demand/Opt-In Text Messages.

14. Employee Meeting Webinars/Presentations.

Technical Documents:

15. Total Compensation Statements

16. Employee Manuals

17. Interactive Forms


The Power of Measuring Everything: Don’t just give information. Get insight.

PAAC recognizes and appreciates the value of print

communications. Still, wherever possible, we emphasize

digital media.

Digital Communications deliver tremendous advantages

for employers, including lower development costs, faster

distribution, and being better received by employees.

No advantage is more important, however than its ability

to track the quantity and quality of employee utilization.

Every digital communication we provide has built-in user

tracking capability. This tracking gives crucial insight into

how employees interact with it: How many visited, how

long they spent on the entire document, as well as visits

to each section of the communication.

With digital communications, your clients will also have

the ability to track individual employee utilization. Individual

tracking can be useful, for example, in understanding a

candidate’s areas of interest based on the use of the new

hire guide (feature can be turned on/off).

The first benefit to your clients? Insight.

1. Ranking of employee interest in benefits (core,

ancillary and voluntary) based on order of accessing

them and time spent on them.

2. Readiness of employees to embrace a consumerism

message or a wellness program (percentage of employees

who spent significant time on applicable sections).

3. Employee interest and engagement by class, or

location.

Next benefit? Your clients’ benefits communication

program will LEARN from experience.

We will harness the power of information to turn your clients’

data into valuable insights to make future communications

more effective at connecting with employees by adjusting

messaging, format and branding.

Not to Worry. We’ll Do It.

Custom ongoing reporting is integrated into our service to

you. Your clients tell us the information they want to track

and it will land on their desk at the interval they specify.


PAAC is committed to working seamless with our broker partners.

We begin by collaborating with you to create precisely the communications

support you need to achieve your client relationship goals.

We are comfortable working with your communications team, as a

“virtual department” integrated into your client service teams; or

working directly with your clients.

Single Source

Regardless of the scope of the program, we can do the heavy lifting.

We are a single source resource for end-to-end communications project

completion, able to provide all of the creative, production and project

management services needed.

Transparency in Cost.

We define the cost of our services up front and unless you request a

change, we won’t talk about price again. No add on fees, just the fees and

the production costs we agreed on.

Team Consistency

The team your client starts with is the team they will finish with.

Production

We oversee all print production. We host digital communications on our

dedicated web servers (unless you or the client requests to host them).

Reporting

PAAC conducts all tracking and reporting – providing reports in a manner

and frequency determined by you or your client.

How We Work With You


PAAC has direct experience working with most - if not all - of the firm types in your book of business.

References available

We are ready to add value immediately.

Glenn Page, our lead consultant, has over 25 years of success in Benefits Communication and Corporate

Communication Executive Roles - working with companies of all sizes and in virtually every industry.

Prior to founding PAAC, Glenn was Senior Vice President in charge of communications for Frenkel Benefits,

a nationally prominent benefits broker and consultant. He founded the communications department and in

that role for over ten years, formulated the benefits branding strategy for hundreds of local, national, and

international firms. Glenn directly managed benefits communications for the firm’s large and VIP accounts.

Glenn has been at the forefront of benefits industry trends, developing communication strategies to support

the introduction of numerous consumer-driven health plans, wellness and ACA strategies for his clients.

Glenn is supported by experienced communications professionals who have extensive experience in

benefits communications project management, digital communications production and in technical areas,

such as employee manuals and benefits statements.


Contact Glenn Page at 856-783-5589, or via e-mail at [email protected]

Page & Associates Communications, LLC

10000 Lincoln Drive East, Suite 201, Marlton, NJ 08053.

Have a client communications challenge you think might

benefit from our approach to benefits communications?

Want to discuss the value of our services in a general way?

Let’s talk. No obligation. Just friendly dialogue.

When is the last time your clients were excited about your benefits communication services?

(If it’s been awhile, we can change that.)
