paciterra identity system manual

PACITERRAGRAPHIC STANDARDS MANUAL 2009 — FIRST EDITION, ENGLISH

Table of Contents

1 Introduction

2 Logos

8 Signatures

10 Incorrect Uses

12 Typography

14 Stationary

22 Advertising

24 Vehicles

26 Ancillary Items

18 Summary and Check List

As the country of Paciterra continues the transformation that is preparing it for the next

century, it is imperative that we all work together to communicate a clear and consistent

identity to our important external audiences. The development of visual identity standards

that are applicable to the entire country is critical to achieving this objective.

Paciterra’s symbol, the heart-trident, provides the basis around which this graphics

standards manual has been developed. The manual provides guidelines for proper use

of the symbol, the Paciterra logos, and a variety of signatures pertaining to the country’s

many official departments. The material is presented in a simple and concise manner that

provides easy access to a range of information that will help assure consistency in the way

we utilize our logo.

Although no one symbol can tell the whole story of a complex country, the visual identity

presented in this manual conveys a sense of Paciterra as a great nation rooted in a proud

heritage and poised to be a critical part of our world’s future. I ask you to comply with the

standards outlined here, and I urge you to join me in implementing Paciterra’s identity

system with pride and enthusiasm.

Austin W. Hunter

President

Paciterra Graphic Standards — Introduction 1

Graphic Design Standards

The focus of a graphic identity is usually

a symbol or logo. However, an identity

system is much more than the utilization of

a symbol. A comprehensive graphic system

is a structure for communicating and

presenting information logically, clearly,

and with distinction.

The standards and guidelines presented in

this manual have firm institutional support.

Embracing and following these standards

will be advantageous to the entire Paciterra

community, enabling us to achieve clarity

and effectiveness in all print and electronic

communications.

At this time, it is impossible to cover all

of the possible uses and applications of

the new identity; therefore, this manual is

intended to be an introduction and a guide

to the basic components of the

identity system. Implementation of these

standards will develop greater awareness of

the country as a whole, while enabling the

individual departments to convey distinct

identities.

Our comprehensive commitment to

excellence in design will exemplify

our commitment to quality in all other

respects. When the graphic system is fully

implemented, the identity will

consistently distinguish all Paciterra

publications and advertising.

History

Originally established as one of the four

states in the Federated States of Micronesia

(FSM), and among the Senyavin Islands

(part of the larger Caroline Islands group),

Paciterra achieved its independence

in 1975. The islands are located about

2,5oo miles southwest of Hawaii: and the

population is close to 40,000 residents and

always growing. Our Paciterra islanders

have a reputation as being extremely

welcoming to outsiders, and the island

contains a wealth of biodiversity. Paciterra

is also one of the wettest places on earth

with annual recorded rainfall exceeding 300

inches each year.

Paciterra’s visual symbol is the comprised

of two items: a heart and a trident. Both

are rendered very softly and gracefully

mimicking the country’s motto of “Peace,

Love, and Prosperity.”

The trident represents our fishing industry,

which we have become famous for. In

Greek mythology, Poseidon was the god

of the sea. (His Roman counterpart was

Neptune) Also, the three prongs comprising

the trident stand for the three aspects of

our motto, “Peace, Love, and Prosperity.”

Quality and Coordination

Paciterra’s Creative Media Office

at the Communications Center will oversee

design standards. These offices are valuable

resources for facilitating and maintaining

graphic design awareness, consistency, and

excellence.

Please direct your questions and/or

requests for information, camera-ready

reproduction art and electronic files to:

Paciterra Creative Media Department

Telephone: (+55) 555-4567

Fax: (+55) 555-3684

[email protected]

Paciterra Communications Department

Telephone: (+55) 234-5678

Fax: (+55) 234-3967

Additionally, standards information

and electronic files are available on the

internet:

www.logo.paciterra.gov

Paciterra Graphic Standards — Logos 2

Paciterra Symbol

As previously stated in the history of our country, Paciterra’s visual symbol is the comprised

of two items: a heart and a trident. The negative, or white space, shall always be the trident;

the positive, or colored space, shall always be the heart. Both are rendered very softly and

gracefully mimicking the country’s motto of “Peace, Love, and Prosperity.”

The trident represents our fishing industry, which we have become famous for. In Greek

mythology, Poseidon was the god of the sea. (His Roman counterpart was Neptune) Also,

the three prongs comprising the trident stand for the three aspects of our motto, “Peace,

Love, and Prosperity.”

When referring to the country or a signature, the symbol must always be accompanied

by the wording. The only time the heart-trident symbol may stand alone is when utilized

as a graphical element. In this case, it should be fairly large on the page. In this sense, the

symbol may run off of the page; however, this must be done carefully so that the sense of

the heart and trident elements are not lost and the meaning is still visible on the print area

of the document.

Heart-trident symbol

Paciterra Turquoise Version

Heart-trident symbol

Black Version


Paciterra Logos

The official Paciterra logo is the heart-trident symbol accompanied by our country’s name.

The logo is the formal identifier for the country of Paciterra. It may be used by any of

Paciterra’s departments, organizations, affiliates, etc. with limitations.

The word “PACITERRA” is all caps, displayed in the typeface Optima, and has a 25pt kerning

between all letters.

Our logo has two versions: a horizontal logo and a vertical logo. The horizontal logo is the

standard and preferred logo to use. The vertical logo is used when appropriate in terms

of matching layout orientation. This vertical logo is also used in times when it is looked

upon in a more graphical sense: mainly in advertising or other highly visual printed/digital

pieces.

The use of the Paciterra logos should be limited. In general, the use of the Paciterra logo

is to be used primarily by its government or when it is being reffered to as the actual

country. The use of Paciterra signatures (as shown on page 8) is preferred when used in

direct relation to departmental, organizational, etc. entities. The logos may be used in print

advertising with specific limitations (as shown on pages 22-23.)

PACITERRAThe vertical logo and secondary logo for Paciterra. To be used

when orientation is appropriate or when used in image-heavy

documents.

PACITERRAThe horizontal logo and primary logo for Paciterra. This version is to be used in

everyday instances when referring to the actual country. Naturally, this logo is also

used when referring to the Government of Paciterra.

PACITERRA

PACITERRA

PACITERRA

PACITERRA

Two-Color

The official color of Paciterra is Paciterra

Turquoise (or PANTONE® 329). The identity

system utilizes this official color with the

addition of Paciterra Grey (or PANTONE®

514) for most primary typography.

The Two-Color version of the logo must

always be printed on a 100% white

background to maintain the integrity of the

logo.

(The official logos may also be printed in

Black. Black is the alternative when budget

or context rule out the use of two-color.)

Except for special print techniques, these

are the only colors which may be used

to print the logo. The four-color process

equivalent for Paciterra Turquoise is 100%

Cyan, 34% Magenta, 62% Yellow, and 0%

Black. For Paciterra Grey, it is solely 65%

Black.

Paciterra Grey*

PANTONE® 514

C=0 M=0 Y=0 K=65

Paciterra Turquoise*

PANTONE® 329

C=100 M=34 Y=62 K=0

The colors shown on this page and throughout this

manual have not been evaluated by PANTONE®,

Inc. for accuracy and may not match the PANTONE®

Color Standards. Refer to the current edition of the

PANTONE® Color Formula Guide for accurate colors.

PANTONE® is a registered trademark of PANTONE®, Inc.


Reproduction Art and Files

Camera-ready reproduction art for the Paciterra logos and signatures are available through

the Paciterra Communications Department. (See page 1.)

Electronic (Illustrator™ EPS) files of the logos are also available. These files are provided in

no particular size. The integrity of the logo is of such quality and finéss that resizing is done

quite comfortably without the need of altered, smaller logos. When scaling either logos,

the ascender height of the “C” in “PACITERRA” shall never be any smaller than 1/8” (or 0p9.)

PACITERRA

PACITERRA

To ensure that the wording on both logos is the same

size, the ascender height of “C” is used, the not height

of the entire logo.

An example of a 0p9 square. Remember that the height

of the square is in conjunction with the letter “C” — no

other letter’s ascender height may be used.


Clear Zone

The integrity of the logo demands that no words or images crowd, overlap, or merge with

it. All words and images used in proximity to the seal should be placed no closer than one

pica (1p0) in proximity to each side of the logo as a whole.

It is important to note that although only the full color marks are shown below, all Paciterra

marks must follow the clear zone guidelines.

PACITERRAPACITERRA

An example of a 1p0 square. The clear space may

be larger than 1p0, but must never be less than it.

Remember, the clear zone must be equal on all sides.

Print backgrounds: Light

In general, the Paciterra logos in Two-Color

are only ever printed on a solid, 100% White

background. However, when printing on a

light background that is not White, the solid

Black logo should be used.

Any of the full Black logos may be printed

on any solid color, screen of color, textured,

illustrative, or photographic background

that is light enough to provide sufficient

contrast for clarity and legibility.

Although a logo may be printed on a

variety of backgrounds, no words or images

should overlap or merge with it. It should

never be integrated into an illustration,

cartoon, or other symbol or logo.

Print backgrounds: Dark

To produce the logo on a dark background,

it should be presented as full White, or

reversed out. Again, the Two-Color logos

should never be printed on any color other

than solid, 100% White.

Any of the logos may be reversed out of

any solid color, screen of color, textured,

illustrative or photographic background

that is dark enough to provide sufficient


Please note that although only one logo is used for

demonstration purposes, all of the logos are subject to

these parameters. (See pages 10-11 for discussion of

incorrect uses.)

PACITERRA

PACITERRA

PACITERRA

PACITERRA

PACITERRA PACITERRA

PACITERRA PACITERRA

Examples of proper color and background integration

and usage for the Paciterra logos.

Examples of unacceptable color and background

integration and usage for the Paciterra logos.


Special print techniques

The seal may be embossed, engraved, foil stamped on paper, etched in metal or glass,

cast in metal, or carved in stone or wood. Some of these special print (and fabrication)

techniques may produce colors other than the official colors. However, these colors should

be the result of the needs of the technique and they should be natural, neutral, and

compatible with the official identity, (e.g., silver, gold, wood grain).

Most of the special print and production techniques require an altered design for the

seal, whether it is a change in color or even the type may need to be bold to be legible in

certain techniques.

It is important to note that although only the full color marks are shown below, all Paciterra

marks must follow the special print techniques.

PACITERRA

PACITERRA Top left: An example of a gold logo to be used for the

special technique, metallic ink.

Bottom left: An example of a logo with bold type,

typical usage for engraving techniques in dense

materials, such as wood or stone.


Examples of signatures

The term signature refers to the joining of two primary elements in the graphic identity

system — the logo and the department/organization. The logotype consists of the word

identifiers — “Paciterra” and “‘Particular’ Department/Service,” set in the official Optima

typeface and style. One universal signature template is used to reduce any confusion and

to maintain a universal look.

The additional line of text, the actual signature part, is Paciterra Turquoise. The size of the

signature verbage should be exactly half the size of “PACITERRA.” The entire word element

is now the same height as the heart-trident symbol. The words in the signature must align

flush left to the “P” in “PACITERRA” and be exactly one pica (1p0) below the descender in the

country’s name.

Normal clear zone and reproduction art/file procedures as stated earlier are applied to all

signatures. (See page 5.)

paciterraisland coast guard

paciterrapolice department

paciterramarine conservation

paciterrawater services

paciterradigital media services

paciterrapublic school system

paciterrapprivate school system

paciterrawildlife conservation

paciterraelectricity services

paciterrawaste management

paciterrahealth department

Paciterra Graphic Standards —Signatures 8

Print backgrounds: Light

In general, the Paciterra signatures in Two-

Color are only ever printed on a solid, 100%

White background. However, when printing

on a light background that is not White, the

solid Black logo should be used.

Any of the full Black signatures may be

printed on any solid color, screen of color,

textured, illustrative, or photographic

background that is light enough to provide

sufficient contrast for clarity and legibility.

Although a signature may be printed on a

variety of backgrounds, no words or images

should overlap or merge with it. It should

never be integrated into an illustration,

cartoon or other symbol or logo.

Print backgrounds: Dark

To produce the signature on a dark

background, it should be presented as full

White, or reversed out. Again, the Two-

Color signatures should never be printed

on any color other than solid, 100% White.

Any of the signatures may be reversed out

of any solid color, screen of color, textured,

illustrative, or photographic background

that is dark enough to provide sufficient


Please note that although only one signature is used

for demonstration purposes, all of the signatures are

subject to these parameters. (See pages 10-11 for

discussion of incorrect uses.)

Examples of proper color and background integration

and usage for the Paciterra signatures.

Examples of unacceptable color and background

integration and usage for the Paciterra signatures.

HEALTH DEPARTMENTPACITERRA








Paciterra Graphic Standards —Signatures 9

Incorrect Uses

In order to establish and maintain consistent and effective use of the Paciterra logos and

signatures, it is essential to follow the standards in this manual. The sample incorrect

examples illustrated on these pages demonstrate some common errors that can be made.

Such misuses will undermine Paciterra’s effort to present a strong and unified image, and

will alter the perception and meaning of the logos and signatures. Also, improper use

could jeopardize their status as components of a registered identity.

Please note that although only one logo is used for demonstration purposes, all the official

logos and signatures are subject to these parameters.

You should never:

Change the typeface

Change the typestyle

Improper proportion

Improper color

Add shadows/glows

Improper alignment

Framing

Distort

Add elements

Overlapping elements

Improper placement

Paciterra Graphic Standards — Logos/Signatures: Incorrect Usage 10

PACITERRADifferent typeface: Optima is the only

typeface which may be used in the

signature format. Others ( i.e., Helvetica, as

shown above) are not allowed.

PACITERRAImproper proportion: The symbol in

relationship to the typography should not

be altered. Reduce and enlarge logos and

signatures proportionately.

PACITERRADifferent typestyle: Optima is the only

typestyle used in the signature format.

Others (i.e., Optima Italic, as shown above)

are not allowed.

PACITERRADistortion: The seal and signature

should not be subject to distortion or

manipulation, i.e., slanting, stretching,

twisting or curving.

PACITERRAImproper placement of symbol: the

placement of the symbol relative to the

typography should not be altered.

APACITERRFraming: The logo and any of its signatures

should never be framed in a restricting box,

shape, or specific area.

PACITERRAImproper color: The logo and any of the

signatures should never be reproduced in

any colors other than the official approved

colors.

PACITERRAImproper alignment of symbol: the symbol

relative to the typography should not be

altered.

PACITERRAShadows or glows: The logo and its

signatures must never have any sort of drop

shadow or outer/inner glow.

PACITERRAAdding elements: Never add any elements

as part of the logos or any of its signatures

APACITERR

Overlapping or alignment of visual

element or symbol: The logo and any of

its signatures should not be encumbered

by other visual elements. Avoid the use

of any copy, slogans, symbols or images

overlapping or aligned with the logos or

signatures.

Paciterra Graphic Standards — Logos/Signatures: Incorrect Usage 11

Typography

The official identity system typefaces are Myriad Pro and Optima — for both of these

typefaces, all typestyles are allowed for use. The typeface used for the text of this particular

manual is Myriad Pro.

Myriad Pro: typestyles Regular, Semibold, Italic, and Semibold are the only approved

typestyles for the Paciterra identity. Never use Bold or Bold Italic.

Optima: typestyles Regular, Bold, Italic, and Bold Italic are the only approved typestyles for

the Paciterra identity. Never use Extra Black.

In cases of online web sites, Verdana is to be used, as it is a web-safe font which will be

displayed correctly on all monitors and cause no problems for viewers. This is the only

approved usage for Verdana: it is never to be used in any print documents.

Specific Uses

While Optima is the font used in the Paciterra logos and signatures, Myriad Pro is the most

commonly used typeface in Paciterra-related documents. Myriad Pro is used as the “text”

typeface, as it more easily legible.

Optima is typicall used as a display typeface for graphics, however the usage in text

documents is also acceptable.

Paciterra Graphic Standards —Typography 12

Optima Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Optima Bold



0123456789

Optima Italic



0123456789

Optima Bold Italic



0123456789

The quick brown fox jumps over the lazy dog




Myriad Pro Regular



0123456789

Myriad Pro Semibold



0123456789

Myriad Pro Italic



0123456789

Myriad Pro Semibold Italic



0123456789





Paciterra Graphic Standards —Typography 13

Stationary

The stationery system provides for customization of all components; such as letterheads,

envelopes, and business cards. To the right and below are some examples of these

stationary items.

As previously stated, the typeface Myriad Pro shall be used in these documents.

When appropriate, signatures should be used instead of the country logo itself.

Each stationary item’s “blueprints” will be explained in following pages.

Envelope shown at 40% — actual size 3-34 x 7-5/8

Paciterra Graphic Standards — Stationary 14

Above left: Business card front at 80%

Above right: Busincess card back at 80%

PACITERRA

Malissa KoebelCreative Media Director

Creative Media Department 219 Oceanview Blvd., Suite 115Pohnpei, Paciterra, 96941T +55 386-1037E [email protected]

PACITERRAPaciterraName of DepartmentStreet AddressCity Name, Paciterra 00000-0000

Addressee Name(Business or Department Name)Street AddressCity Name, Paciterra 00000-0000

Letterhead shown at 80%

Paciterra Graphic Standards — Stationary 15

Paciterra Department of Revenue

219 Oceanview Boulevard, Suite 104

+55 123-4567

PACITERRA

Addressee NameCompany Name (optional)Department or P.O. Box NumberStreet AddressCity, Country, 00000-0000

Dear Addressee,

This letter illustrates how the text of any letter can be integrated in a harmonious way with the design of the Paciterra letterhead. The format shown here helps to unify all correspondence from the country and its departments or organizations and, therefore, reinforces the consistency of image which is an overall part of the graphic identity system. The format shown here is typed in Myriad Pro, one of the official typefaces. Optima may be used in more formal situations.

Ostrud dolor at am, consenibh er augiam amet ulluptate conse te dipis augiamet alit acilla ad ming el exer alismod tie mod el ing ero dolobore tat lor iure do er sed esequipit prat. Ut dolenim alit adio consed dolendi amcore mincin veniat. Ut nummy nulput nos do consequ ipisisl dolorperit irit wis elenim velit luptat dionse conse vel dit prat, sustrud dionsed magna alisl eum eugait nonsecte diatet aute modolent inissit praesequamet pratem iriusto exercidui el eu faccum digna faccum nisci blamcor sed te et adigna facillut lum vel ulla feummod del do ercin henim illaore tatin vulputpate vel iriure vel exerat wisl inibh ea amcommy nim ea feugue commolore dit velessi.

Complimentary Close,

[Signature]

Sender’s NameTitle (optional)

Today’s Date

Letterheads

The format shown here helps to unify all correspondence from the country and its

departments or organizations and, therefore, reinforces the consistency of image which is

an overall part of the graphic identity system.

Paragraphs are indicated by one line space, with no indention. After the complimentary

close, allow three line spaces for the sender’s signature.

The margins or text frame is where the entire document shall be placed in. Logo placement

and text alignment will be flush with the edges. It is important to use the primary, horizontal

logo with the letterheads.

The wave graphical element is placed at the bottom of the document with a full bleed. The

top “peak” of the wave shall rest directly on the bottom margin line.

Text for this document shall be Myriad Pro 10/15 in the “regular” weight. If bold text is

needed, use the “semibold” selection.

Paciterra Graphic Standards — Stationary: Business Letterheads 16

Letterhead shown at 80%

Paciterra Graphic Standards — Stationary: Business Letterheads 17

Paciterra Department of Revenue

219 Oceanview Boulevard, Suite 104

+55 123-4567

PACITERRA

Addressee NameCompany Name (optional)Department or P.O. Box NumberStreet AddressCity, Country, 00000-0000

Dear Addressee,

This letter illustrates how the text of any letter can be integrated in a harmonious way with the design of the Paciterra letterhead. The format shown here helps to unify all correspondence from the country and its departments or organizations and, therefore, reinforces the consistency of image which is an overall part of the graphic identity system. The format shown here is typed in Myriad Pro, one of the official typefaces. Optima may be used in more formal situations.

Ostrud dolor at am, consenibh er augiam amet ulluptate conse te dipis augiamet alit acilla ad ming el exer alismod tie mod el ing ero dolobore tat lor iure do er sed esequipit prat. Ut dolenim alit adio consed dolendi amcore mincin veniat. Ut nummy nulput nos do consequ ipisisl dolorperit irit wis elenim velit luptat dionse conse vel dit prat, sustrud dionsed magna alisl eum eugait nonsecte diatet aute modolent inissit praesequamet pratem iriusto exercidui el eu faccum digna faccum nisci blamcor sed te et adigna facillut lum vel ulla feummod del do ercin henim illaore tatin vulputpate vel iriure vel exerat wisl inibh ea amcommy nim ea feugue commolore dit velessi.

Complimentary Close,

[Signature]

Sender’s NameTitle (optional)

Today’s DateMargins are as follows:

Top 6

Bottom 14

Left 6

Right 6

Envelope shown at 94%

Envelope

The Paciterra envelope measures exactly 3-34 x 7-5/8. The back flap is Paciterra Turquoise with

an extended “tab” of the reversed out heart-trident symbol with a border of the Paciterra

Turquoise.

On the front, the Paciterra logo or signature is displayed with the sender’s name or

department name and address. The addressee information is also given.

The actual “blueprints” for the envelope are explained on the next page.

Paciterra Graphic Standards — Stationary: Envelopes 18





4p0

1p02p1.63

12p5

12p5

Envelope shown at 94%

Paciterra Graphic Standards — Stationary: Envelopes 19

Decorative “Wave” Mark

The official decorative graphic that may be used in documents is the Paciterra “wave.” The

wave was derived from a portion of the Paciterra heart: it is a “fork” from the trident. It is

typically used in tourism graphics, but can be used in many other instances. This graphic

has specific criteria for usage as follows:

Specific Usage Criteria

1. Do not change the opacity level of the graphic.

2. Never change the blend mode of the graphic (i.e. it should always remain at “normal.”)

3. The left and right edges of the wave must bleed off of the document.

4. The wave may only be placed over a solid white background or the Paciterra turquoise.

5. Do not change the color of the wave.

6. Do not take away or add additional waves.

7. White text and the Paciterra logo may be placed over the wave, but nothing else.

8. Do not skew, stretch, or rotate the wave except for certain exceptions, such as vehicular

usage.

9. Placement is to be on the bottom half of the document: cutting off part of the bottom

half of the wave is acceptable.

To the right is an example of the wave being placed into a basic 8.5x11 document.

Paciterra Graphic Standards — Stationary: Business Cards 20

Paciterra Graphic Standards — Stationary: Business Cards 21

Advertising

The mood of Paciterra’s advertising is tourism and showing potentional customers the

wonders of Paciterra. Second to commercial fishing, tourism is the largest form of revenue

for the country. This has been a large focus for the country’s economy the past few years.

There are two approved taglines for tourism-related Paciterra advertising:

Perfection is hard to find. Let us help. We’re experts.

What are you waiting for? Jump into paradise.

Images used in our advertising must showcase our islands’ beautiful and relaxing qualities.

Images of beaches, foilage, and people utilizing an island resource are the most commonly

used.

As often as possible, the tagline should be placed in the upper right-hand corner. This

should be changed if the image’s content does not flow well with the verbage. Certain key

words may be made bold to emphasize certain qualities or moods.

Featured on the bottom of the ad there should always be a rectangle element in Paciterra

Turquoise. The “wave” should be imposed on top of this, but at an opacity lower than 50%.

This is also where the body copy shall go, centered to the page. At the very bottom left-

hand corner there should be information about the Paciterra Tourism Department. Finally

to the right-hand bottom corner, the Paciterra logo should be placed. (Use of the Paciterra

Tourism Department’s signature is also approved.)

Paciterra Graphic Standards — Advertising 22


This hidden gem comes in the form of small remote villages and a simple way of life. Here you’ll find some of the world’s most stunning beaches, dive sites, and fishing sites.

It’s a welcome surprise if you’re looking for that perfect mix of relaxation and adventure.

Go to travelpaciterra.com or call 555.123.4567 and order your free Paciterra visitor package today.

PACITERRA





PACITERRA





PACITERRA

Paciterra Graphic Standards — Advertising 23

Vehicles

Official Paciterra vehicles, such as planes, cars, and boats are often seen around the islands.

The markings are the same on each side of the vehicle. The primary horizontal mark is to be

used on planes and boats, due to the lack of vertical space. However, on automobiles, the

vertical mark shall be used.

In this instance, it is acceptable to skew the wave graphical element to fit correctly with the

vehicle’s form and to ensure proper visability and recognition.

Paciterra Graphic Standards — Vehicles 24

Paciterra Graphic Standards — Vehicles 25

Ancillary items

Paciterra Graphic Standards — Ancillary Items 26

Paciterra Graphic Standards — Ancillary Items 27

Symbol

The heart-trident symbol is the most basic

unifying element of the graphic identity

system. It is designed to be an integral

part of the identity system, and in that

capacity, it functions as the primary

identifier within the basic components

of the system — the logo and the

signatures.

The symbol should never be connected

to, or combined with, any other graphic

elements or typography — except as used

within the identity system. To achieve

consistency and maximum effectiveness of

the identity, it is imperative that the symbol

be used according to the standards in this

manual. Improper use will jeopardize

the identity’s copyright and trademark

registration protection.

The symbol is an inseparable part of

the country’s identity. It should not be

used by itself — except when used

for decorative purposes in an already

established Paciterra context or

environment. These uses are limited

and should always be authorized.

For advice and authorization, consult:

Paciterra Communications Department

Telephone: (+55) 555-1345

Fax: (+55) 555-1582

Additionally, you may access graphic

standard information and electronic files

on the internet:

www.logo.paciterra.gov

Signatures

Signatures all consist of the same basic

elements — the heart-trident symbol

and the country/signature logotype

combination. The relationships of those

elements are consistent and only change

for special printing issues. Each signature

should be treated like a unit and should not

be changed or modified.

Typography

The official identity system typefaces are

Myriad Pro and Optima — for both of these

typefaces all typestyles are allowed for

use. The typeface used for the text of this

particular manual is Myriad Pro.

In cases of web sites, Verdana is to be

used, as it is a web-safe font which will be

displayed correctly on all monitors.

Color

The identity system colors are Paciterra

Turquoise (or PANTONE® 329) and

Paciterra Grey (or PANTONE® 514).

The four-color process equivalent for

Paciterra Turquoise is 100% Cyan, 34%

Magenta, 62% Yellow, and 0% Black. For

Paciterra Grey it is solely 65% Black.

Stationery

It is essential that all stationery items

be of consistent design and print quality.

There is one approved source for all

Paciterra stationery items. Requests

for all stationery items can be made by

filling out a standardized form.

For information and forms, contact:

Paciterra Purchasing Department

Telephone: (+55) 555-5821

Fax: (+55) 555-5465

Checklist

All country publications, advertising,

print collateral, and electronic and

audio visual materials must display an

approved application of a signature or

seal in a reasonably prominent, but not

necessarily dominant, location.

Check the following reminders when

utilizing a Paciterra logo or signature:

1 Signatures and logos should always be

taken directly from authorized electronic

files or camera-ready art.

2 When a signature or a logo is reduced or

enlarged, it should be treated as one

unit. Resize all elements proportionately.

3 Check all color for accuracy and make

sure the signature is legible in

the chosen print context.

4 A signature or a logo should never be

integrated into illustrations, cartoons or

other symbols or logos.

5 A signature or a logo does not have to

be large to be effective — but it should

have ample space around it for legibility

and integrity.

Paciterra Graphic Standards — Summary and Checklist 28

Body text: Myriad Pro, Regular and

Semibold, 9/14

Caption text: Myriad Pro Italic, 7.5/12.5

Page Title/Numbering text: Myriad Pro

Regular, 7.5/12.5

Designer and copy writer: Malissa Koebel

All rights reserved. No part of this

publication may be reproduced in any

manner without permission. All identity

system related imaging are © the artist(s),

reproduced with the kind permission of the

artist(s) and/or their representatives.

© 2009 Paciterra Creative Media

paciterra identity system manual

Documents

graphic identity

country of paciterra

paciterra logos

sense of paciterra

paciterra publications

paciterras identity

paciterra islanders

graphics standards manual