Packaging

As a result of socioeconomic changes, packages have become increasingly important in the scheme

of distribution. Packages must perform the threefold operate of containing, protecting , and

merchandising. At the beginning of the 20th century bundles were of a few fundamental types and

performed their functions far less satisfactorily than they certainly now.

The party cracker barrel which was noticed in grocery stores at the turn of the century might be

compared with today's neatly wrapped package regarding cookies or toast. Each contains a certain

amount of food, in the case of the party cracker barrel it was necessary to remove the desired volume

and place it in a paper box or bag for the customer to take home. Today the manufacturer prepacks

various weights in packages. These packages safeguard the product far better than the cracker barrel

using its open top; they keep both disease-carrying organisms and wetness from the crackers. The

customer thus is certain of obtaining a product that is sanitary as well as in a crisp situation. Finally,

the bundle with its attractively designed panels printed in several colors can effectively promote the

purchase of that brand of cookies on the supermarket's or grocer's shelf. The cracker barrel, whilst

perhaps a multi-colored institution, was not considered a colorful retailing device.

Just as the field regarding packaging spans several product areas, coming from food and drugs to

automotive components and hardware, in addition , it uses products with the glass, paper, metallic ,

and plastic industries. Packagers use corrugated shipping containers, metallic cans, paper-foil

containers , glass bottles, plastic containers , plastic film pouches and bags, document cartons, paper

systems , and many other types regarding packages. Into these they place literally almost anything

that is manufactured.

Of the tens of billions spent on packaging, concerning 40 percent went in to food packaging, ten

percent each into beverage and durable goods product packaging , 7.8 percent to drugs and

cosmetics, 2 percent to confections, a single percent to cigarettes , and 29.2 percent for product

packaging other nondurable things. About half of the payments expended went to obtain packaging

paper, table , and corrugated storage containers. These corrugated shippers accounted for about $2

billion, the largest quantity spent for any pot type. More than $1.75 billion went for metal containers ,

about $1 billion each for glass and plastic storage containers and films, leading to $500 million for

wood containers.

In many manufacturing companies a packaging panel works out packaging difficulties and develops

new containers. The problems with the packaging operation and also the package itself are usually so

numerous and involved that the product packaging department usually makes sure that the company

a lawyer is on the panel to provide advice on labeling and pure foods and drug regulations ; the traffic

director is available to suggest shipping regulations; the assembly department is symbolized to see

that bundle design is compatible with operating , filling, and final on production gear ; the sales and

advertising departments to find out that the package will be properly designed to market ; and the

purchasing department to handle supplier associations.

The utilisation of the package as a retailing aid has become more and more important since the

widespread establishment of food markets began in the late 1930's. A clerk no longer serves the

customer as requested or advises what things or brands to purchase. In markets these days ,

packages themselves should attract the attention with the consumer who is passing them by in the

rate of three hundred items a minute. The customer generally will spend concerning 20 to half an

hour in the market on each and every trip and will get through to the checkout counter having an

average of twenty one items. Since edibles account for about fifty percent of all packaging, it is easy

to see why there has been such an emphasis on attractive product packaging design and

appearance.

The same is true in the area regarding cosmetics, where layout is deemed such a strong

merchandising component that the average life of any cosmetics package before redesign is only 3 to

6 months. Design with the package is important for any product that will be utilized in the package in

your home , such as vitamin supplements and cleansing cells. Packages alone, nonetheless , cannot

sell an item. Many surveys have found that an attractive layout cannot bring repeated sales of an

substandard product.

Besides design for defense and appearance, design for convenience is important to both packagers

and purchasers. Features include products for easy opening, such as tear tapes and strips; means of

simple re-closure, such as fold-over tabs; dispensing spouts and slots; and usability of the bundle as

a storage pot or as a means of utilizing the product, as in the truth of frozen ready food sold in any

plastic pouch in which the food is heated for serving. Traffic Manager