packaging: a key driver for healthier...

PACKAGING: A KEY DRIVER FOR HEALTHIER

CONSUMPTION

Bruce Funnell Head of Packaging – Global Confectionery

Nestlé R&D

• Total sales circa CHF 100 Billion

• 2000+ Brands

• Over 86 national subsidiaries

November 2014 Bruce Funnell – Nestlé PTC York

NESTLÉ: GLOBAL LEADER IN FOOD & BEVERAGES DELIVERING NUTRITIOUS FOOD & BEVERAGES SINCE 1867

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3 November 2014 Bruce Funnell – Nestlé PTC York

OUR AMBITION BE THE RECOGNISED LEADER IN NUTRITION, HEALTH AND WELLNESS AND THE INDUSTRY REFERENCE FOR FINANCIAL PERFORMANCE

Input

costs Urbanisation

Sustainability Aging

population Malnutrition

Rising

Prosperity

New

Technologies

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THE NEW REALITY WE ARE LIVING IN A TIME OF EXPONENTIAL CHANGE


www.bbc.co.uk/

news

http://www.stayhealthy.com/Template/en_us/BinaryResource/Theme/Default/content/images/obesity_chart.jpg

Overnutrition Undernutrition

Nutrient excess

Overweight & obesity

• CVD, diabetes

• Etc.

Nutrient deficiencies

• Protein energy malnutrition

• Micronutrient malnutrition

Focus on “Big 4”: iron, vit A, iodine, zinc

1.6 billion

1.0 billion

>2.0 billion


MALNUTRITION IS A GLOBAL CHALLENGE FOOD Vs NUTRITION SECURITY: FROM UNDER NUTRITION TO OBESITY PANDEMIC

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Source: Global Burden of Diseases, Injuries, and Risk

Factors Study 2013, Lancet medical journal.,July 22, 2014


3 4 50 Tobacco use

Physical Inactivity

Poor diet

3 Risk Factors

4 Diseases

Heart Disease

Chronic Respiratory Disease Cancer

Obesity (TII

Diabetes)

50% of Deaths

OVERNUTRITION IS A MAJOR CONCERN 50% OF DEATHS ARE DRIVEN BY BEHAVIOUR AND THEREFORE PREVENTABLE

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Source: World Health Organisation, Global status report on non-communicable diseases 2010


10 % of

children in UK

enter primary school

overweight…

20 % of

children

leave primary school

overweight.

> 80 % of 16-17 year olds

are

overweight…

Overweight in this age

group is likely

to remain into

adulthood

OBESITY IN CHILDREN: A GROWING CONCERN BEHAVIOURAL CHANGE IS NEEDED

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Source: J J Reilly, Obesity in childhood and adolescence: evidence based clinical and public health perspectives, Postgrad Med J. JulY 2006; 82(969): 429–437.


• 86% (sales) of our products for children in Europe met all

of the Nestlé Nutritional Foundation criteria

• 5.3 billion € sales of children’s & family products in

Europe already had specific portion guidance on-pack

• 99.3% (sales) of our products in Europe had front of

pack GDA labelling

• 1414 products renovated to reduce sodium, sugars,

trans-fats, total fat, calories or artificial colourings

• 2062 products reformulated with increase of nutritious

ingredients / essential nutrients

• By 2015 offer specific Portion Guidance ™ on-pack on

every single eligible children & family product in our

portfolio

HOW IS NESTLE MEETING ITS AMBITION ? 2013 PROGRESS & COMMITMENTS IN EUROPE

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Good to remember

2 snakes (25g) are one portion

Good to remember

A box of Nerds is one portion

Disruptively communicating with consumers on the

right portion: e.g. front of pack, activity icons

WHAT DOES THIS MEAN FOR PACKAGING? PORTION GUIDANCE ON PIECE PRODUCTS

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Intuitively communicating with consumers on the right

portion: e.g. One row ( 4 pieces) = One serving

PORTION GUIDANCE ON PACK PORTION GUIDANCE ON TABLETS

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PACKAGING FOR PORTION CONTROL PORTION FORMATS FOR INDIVIDUAL OR SHARING

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PACKAGING FOR SHARING PORTIONS RECLOSE TO SAVE SOME FOR LATER


EDUCATION TO MEASURE CONSUMPTION PORTION CONTROL THROUGH CONSUMER ENGAGEMENT

November 2014 Bruce Funnell – Nestlé PTC York 13


SLOWING DOWN CONSUMPTION INTERACTIVE PORTION CONTROL

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PORTIONABLE MULTI-PACKS EFFICIENT MATERIAL USAGE THROUGH BOOKLET FORMATS

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PORTION CONTROL ON-THE-GO COMBINING MATERIALS & TECHNOLOGIES

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Put the consumer, the shopper, the retailer

at the centre of the packaging development.

GOOD PACKAGING DESIGN IS CONSUMER CENTRIC PUTTING THE CONSUMER, SHOPPER & RETAILER AT THE CENTRE

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consume

sell

shop

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CONSUMER CENTRIC PACKAGING THE COMPLETE LIFECYCLE NEEDS TO BE ADDRESSED



SUSTAINABILITY CHALLENGE WE ARE FIRMLY COMMITTED TO REDUCE WASTE ALONG THE VALUE CHAIN

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INNOVATION IS NEEDED TO MEET THE CHANGING WORLD BREAKING THE PARADIGM

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SUMMARY COMMUNICATION & INNOVATION: ENGAGING HEALTHIER CONSUMPTION

Guiding through

responsible messages

that Consumers can

relate to

COMMUNICATION INNOVATION SYSTEM Portion-ability needs to be

intuitive & engaging,

decreasing waste without

added complexity

Packaging is part of a system

Product & Packaging must be

designed together

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Thank you

“ the great thing about the future is that you can shape it “


Thank you for listening

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