packaging eric hudson, preserve on green packaging
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August 5, 2010March 27, 2012
MassRecycle
The Need: The Fourth Quadrant1. Eating
4. Consumer Goods
2. Transportation
3. Home Climate Control
Non-food consumer goods in the U.S. make up 29% of U.S. emissions
We make our products in the USA, so that we can ship shorter distances, using less fuel and limiting our environmental footprint.
All Preserve products are dishwasher-safe and made to last—as well as to look good doing it.
Preserve products are BPA-free, melamine-free, and made from 100% recycled plastic. By using recycled materials, we save energy, preserve natural resources, and create an incentive for communities to recycle.
We do not test on animals. Period. All of our plastic products are recyclable, either through our mail-in take-back program (toothbrushes and razor handles), at the curb in communities that recycle #5 plastic, or through our Gimme 5 bins.
The Preserve ApproachWe believe in expecting more out of the products that we use every day. A product should both perform seamlessly and delight our senses. And we all deserve products that help us lead healthy lives and minimize the impact on our incredibly stressed environment. That’s why we take the time to ensure that our products meet your needs intuitively and stylishly. We refuse to even consider materials with even a hint of potential health risks. We make our products out of recycled #5 polypropylene plastic that can then in turn be recycled. We keep our packaging simple, and we limit carbon emissions by streamlining transportation and manufacturing. We are demanding because we know you are too!
Preserve Mail-Back Pack
Preserve implemented a first of its kind take back program for its toothbrush in 1995. Since then we have launched 4 new categories of products and have take back programs for them all.
We will soon convert the postage-paid model to one of Rewards, where the Preserver receives back more than their postage. In addition, there will be three different methods to return products to Preserve.
# 1 Selling toothbrush in Natural Channel# 1 Selling toothbrush at Amazon.com
Everyday Tableware Sustainable Design
#5 use is rising while recycling remains low
0
1000
2000
3000
4000
5000
6000
7000
1997 1999 2001 2003 2005 2007 2009
Generationthousand tons
Total Plastic Production in the USA
PET
HDPE
PP
Resin Recycling rate
PET 21%
HDPE 11%
PP 1%
Founding Partners:
Retail partner:Supporting Partner:
Gimme 5 Partners
Gimme 5Preserve launched Gimme 5 in 2005 at Park Slope Food Coop
At Whole Foods Nationwide.
Coops are now signing on Nationwide.
In discussions with Wegman’s and other retailers.
Gimme 5 App helps you find locations and get rewarded for recycling.
Gimme 5 Vision
Preserve Plastic™
Choosing Preserve Plastic means a sizeable reduction in greenhouse gases emitted, and significantly less water, energy, oil, natural gas and coal used.
Gimme 5 by the Numbers
Recyclebank & Gimme 5 RewardsPreserve joins with Recyclebank to reward Gimme 5 recyclers
a new framework to evaluate corporations based on their social and environmental policies
Recyclebank has over 3 Million members and is recognized as America’s #1 clean tech company.
Partnership With GMCR - Keurig
Unique Product Placement
The Preserve toothbrush, popping up when you least expect itCameo in Kevin Bacon / Logitech / Google TV commercial
Will Ferrell with the Preserve Toothbrush in Stranger Than Fiction
Why Changing Consumer Behavior Matters
As humans push beyond nature’s carrying capacity, the global ecosystem suffers. Already, we have exceeded these limits by as much as 30%.
If everyone in the world consumed like we do in the U.S., we would need the resources of 5 earths.
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Thank You