PACKAGING

Packaging is done at every level of marketing:raw materials: crates, drumsmanufactures: boxes, shrink wrapretailers: boxes, bags

WHY PACKAGE?CONSOLIDATIONto keep product togetherliquids are put in bottles, cans,

jars to keep from spillingmany boxes of a product are

shrink wrappedeasier to ship, store, display

WHY PACKAGE?PROTECTION

protect products from breaking: bubble wrap, styrofoam, plastic

protect from sunlight, air, germs

safety seals, tamper-proof packaging

WHY PACKAGE?BRAND IDENTIFICATION

used to sell product based on brand/manufacturer

mainly on packaged goodsnot really used for electronics,

appliances, furniture (customer relies on seeing/trying product)

WHY PACKAGE?BRAND IDENTIFICATION

used to sell product based on brand/manufacturer

mainly on packaged goodsnot really used for electronics,

appliances, furniture (customer relies on seeing/trying product)

some packages have a proprietary design, meaning that the shape/colour/design of the package can only be used by the manufacturer of the product

WHY PACKAGE?PROMOTION

sometimes the package is why the product is purchased, especially if packaging can be reused

“limited edition” packaging used to tie in to special events (makes package a souvenir)

WHY PACKAGE? Today, consumers want environmentally-friendly packaging:

reduced packaging, recyclable packaging, biodegradable, non-aerosol, etc.

PACKAGING REQUIRMENTS

What do you notice is on food packaging in Canada?

brainstorm as groupWrite down and discuss if you think it is law to include this information

WHY PACKAGE?INFORMATION

Packaging in Canada must follow the Consumer Packaging and Labelling Act

by law, food package labels must contain ingredient list, most to least

in Canada nutritional information is voluntary

product name, size, weight, UPC

ACTIVITY

In your groups try to fill out packaging chart