packaging ppt
DESCRIPTION
introduction, type of pacakging its functionfactors, IIP,labeling and markingTRANSCRIPT
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INTERNATIONAL MARKETING
MODEL COLLEGETY B.M.S
Subject: INTERNATIONAL
MARKETING
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PACKAGING
PACKAGING
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INTRODUCTIONPackaging is a process of covering, wrapping
of goods into a package. Packaging involves desinging & producing the wrapper for a product.
Packaging is next to grading and branding
Packaging is essential for Offering goods in safe, and secured position to consumer
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TYPES OF PACKAGING
-Designed for consumer - industrial packaging is
convenience & appeal, focuses on the handling
marketing consideration convenience & protection
& display during transportation
- The main emphaises - the main emphaises
Is on marketing is on logistics
CONSUMER PACKAGING INDUSTRIAL PACKAGING
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FUNCTIONS OF PACKAGING PRIMARY FUNCTION
Presentation
Protection
Preservation
Economy
convenience
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Primary functions…….. PRESENTATION:
presentation of product should be attractive & eye catching
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PROTECTION
- protection increases life cycle of a product PRESERVATION
- It preserves original colours,
Quality, favour etc
ECONOMY- Packaging of a prodcut should be
economy
CONVENIENCE
- packaging should be light to handle
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SECONDARY FUNCTION
Containment
Identification
SuitabilityLabeling
Handling
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Secondary function Containment: - premeasured , preweight and then placed in box
Identification : - packaging helps to indentify the products easily
Labeling : -it helps to promote the sale of goods
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Handling: - when package is light in weight
it facilitate easy handling of cargo
Suitability: - packaging should be match with
the product
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Factors for package design in international market
Physical characteristicsLanguage, colour and sizeEconomyContainerConvenience
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Indian institute of packaging
The Indian institute of packaging was setup in Mumbai on 14th may 1966
Indian institute of packaging is a registered body under the societies registration Act
Laboratories are in Delhi , Chennai & Kolkata
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Role of IIP in export packagingGrapes
Mangoes Mangoes
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Vegetables
Handicrafts Handicrafts
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LABELING AND MARKINGThe label is printed matters that appears on
the package
Marking means putting some identification mark on the package during transportation and wharehousing
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Types of labels
Brand label
Grade label
Informative label
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Some other international labeling symbols in use are as follows
s
Cclamp
Do not clamp
keep away from water
Do not use hand hook
This way upKeep away
from sunlight
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Problems in product packaging
Over weight
Breakage
Pilferage
Moisture and
temperature