packaging your services to get more clients & increase your income

“Packaging Your

Services to Get More

Clients & Increase

www.SmartSimpleMarketing.com

Clients & Increase

Your Income”Sydni Craig-Hart

The Smart Simple

Marketing Coach

Eating at a Restaurant• An opportunity to learn a valuable marketing

lesson

– Greeted by hostess

– Seated and host offers a well-designed menu


– Seated and host offers a well-designed menu

– Menu: Appetizers, entrees, beverages & desserts

• Can almost taste the delectable suggestions before even ordering!

• This is the VERY experience that you want to

create for your prospective customers.

Here is a step-by-step on just how to do this:

Curb Appeal

• Prospects may size you up before they even

get a chance to know you

• Target markets needs to learn about your


• Target markets needs to learn about your

ability to solve their problems

• Marketing materials MUST be top-notch, well

designed and appeal to your ideal client

Irresistible Menu

• Prospects need to see that you not only have

a solution to their problem, but you have

multiple choices


multiple choices

– Options allow prospects to see themselves

working with you according to the right solution at

the right investment

Example – Irresistible Menu

• If you are an interior designer, you could offer

three different packages for your clients such as

these:


these:– Package A ($$$) - This is the all inclusive, top level access, A-Z

option

– Package B ($$) - This option provides some hand holding and

access to you to supplement more of a do-it-yourself kit

– Package C ($) - A do-it-yourself kit based on your step by step

process for interior design

Irresistible Menu – Cont.• Each option should:

– Include specific components designed to give the client

the best possible experience

– Get them to the results they’re looking for as quickly as


– Get them to the results they’re looking for as quickly as

possible

– Show them exactly what they’ll get at each level & what

specific situation that option addresses

– Allow them to easily choose according to their needs and

their budget what is the right solution for them

Solutions• Keep these “Five Solutions” questions in mind:

– Who is looking for the solutions that you already have?

– What specifically does this group want or need?

– What are your greatest strengths?


– What are your greatest strengths?

– What specific problems do you solve?

– What results can you help your clients achieve?

• Answers:

– Summed up in the options you provide

“Kits”

• People typically like to buy neat & tidy options to

their problems, so that is the reason “kits” are so

popular


popular

– “Kit” leads you to believe if you buy this, it has everything

you need to create the result you are looking for

• Use this concept to develop lucrative, client

attractive packages that help your audience solve

their problems

Advanced Tip

• Naming your packages

– Name them in a way that will


help your clients visualize the

solution that they will receive

– “Gold, Silver and Platinum” doesn’t really mean

anything to the person who is looking for your

help

Example of Package Names

• Realize Your Vision: This is designed for clients who

want an overhaul of their business.

• Ready To Succeed: Normally for clients who have


• Ready To Succeed: Normally for clients who have

done some preliminary work and wants additional

help in growing their business.

• Profitable Marketing Results: Serves those who want

specific training in marketing a service based

business.

Summary

• You want to grow your business

• You want to maximize your profit potential

and help as many people as possible


and help as many people as possible

***Offer packaged solutions that serve the needs

of your clients

You can easily increase your income by turning the solutions you

offer into tasty service menu that appeals to the crucial needs

of your audience

Thanks for watching!Visit www.SmartSimpleMarketing.com

NOW to pick up your FREE marketing

tools, including the free training “5

Simple Steps to More Clients, More


Simple Steps to More Clients, More

Visibility and More Freedom” and to

schedule a complementary “Business

Breakthrough” session with Sydni! Sydni Craig-Hart

The Smart Simple

Marketing Coach