packing in india
TRANSCRIPT
- 1. PACKING ININDIA
- Gaurav Agrawal
- IB/04/22
- Sources:-
- Retailer Magazine
- 15 thJanuary 2010
- Vol.4No.9,
- www.uderconsideration.com
- Prof. Dileep Kumar M. Ex-Professor Symbiosis (SCMHRD, SCDL), Pune,
2. Whats your Pick-BIG or small? 3.
- Meaning of Packaging.
- Size does matter.
- Packaging a market tool.
- Packaging choice vary with location.
- Big and small side by side.
- Packaging features that influence the consumers. (Manager point of view)
- Change in packaging pattern of Pepsi.
- Sample of some new packaging style.
4. PACKAGING
- Outer wrapping of a product.
- Protection for a product.
- Way of preservation & identification.
- Helpful in sale of any products.
- Branding of any product.
5. Cont..
- For transportation.
- Represent good analysis of the market and consumer perceiving.
- Philip Kotler packaging as "all the activities of designing and producing the container for a product."
6. Size does matter to a consumer
- Size mainly are three type
- Small, Medium , Big.
- Depends on the usage of that product.
- Depends upon the family members and use ofit.
7. Packaging: A market tool
- Communicate the brand to its customer.
- Convenient to carry small and big both package.
8. Packaging Choice vary with the location
- Peoples lives in interiors and metros has different choice. (Rice, Pulses, wheat etc.)
- It depends largely on their buying habits.
- Small packages are used as a tester.
9. Big and small stayside-by-side
- Various merchandise at one self.
- Customer tendency to compare the alternatives.
10. Packaging features that influence the consumers
- Big pack with discount
- Something new offered
- Easy handling of large
- product.
- Adequate product information on the packs
- Increase profit levels
- Innovation products or packs create interest
- Attract customers increasing sale
- No need of sales staff infusing prompt buy
11. Changing in packaging pattern OF PEPSI (logo) 12. Changing in packaging pattern OF PEPSI (container) 13. 14. Sample of new packaging Style 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. THANKS
- ?
- Questions