Pack-iTS Case Study

PGDM2/1528

Sachin Chaudhary

Case Synopsis

About

Case is about 6

management students

who were planning to

venture a lunch service

Objective

Main motto was to provide

flexibility to the parents

and children by offering

healthy lunch

Plans

versatile dishes to be

offered and charged

accordingly.

Background

• Case is based in CANADA

• Students were from Brescia

University

• Had to invest $25000 & not

sure about external funding

Problem

• External Funding

• Lack of experience

• Time Investment

• New brand

• Most of the parents were working in CANADA

• Obesity rate among children is gradually

decreasing

• Primary purpose was to bridge the gap

• Parents were concerned about their children’s

health

Inference

STRENGTH

• Health food choices

• Flexibility & variety

WEAKNESS

• Investment of time

• Budget restraints

OPPORTUNITIES

• Health conscious society

• No cafeteria in schools

THREAT

• Picky/choosy eaters

• Bounded monthly programmes

Target

nearby

colleges

schools

Opt for an

investor

or loan for

additional

finance

Hire

administrati

ve assistant

Greater

variety of

food

SWOT

Recommendation