padini holdings berhad
TRANSCRIPT
PADINI HOLDINGS BERHAD
Fashion & Retail Industry
GROUP MEMBER
• Abdul Wafie
• Aina Farah
• Arif Afizi
• Atikah Izzati
VISSION• To be the best fashion company ever
MISSION• To exceed customers’ expectations and our brands’ promise
ORGANISATIONAL CHARTHj Sahid b M. Yasin
(chairman)
Yong Pang Chaun(Managing Director)
Yong Lai Wah
(Director)
Chong Chin Lin
(Director)Foo Kee Fatt
(Director)Chan Kwai
Heng(Director)
Yeap Tien Ching
(Director)
PADINI MANAGEMENT SYSTEM
OBJECTIVE & GOALS• Maintain and increase its leadership
position in Malaysia’s fashion industry through various strategies.
• To turn its various labels into regionally recognized fashion leaders.
• To upgrade the image of its products while emphasizing value and quality
CORPORATE VALUE
• SPEED• Ensure that it provides optimum resources to enable efficiency and
effectiveness in its dealing.• AGGRESSIVE
• PADINI uses aggressiveness in its marketing strategies.• SIMPLICITY
• The logo is designed in a simple way • to make in easier for customers to connect to the name and service oriented.
• STAFF EMPOWERMENT• PADINI involve training staff • so that they would have good understanding about the organization’s
service.
PLANNING
• PADINI should be able to realize on the growing of Malaysian affluent as many
can afford to purchase higher priced items beside the value products that the
group offers.
• The incremental of wealthy and thriving customer base has allowed brands
such us PADINI, PADINI Authentic and Seed to obtain higher value products.
• The group can take this advantage to strengthen its single brand stores into
multi-brand concept stores.
STRATEGIES
• Offer the membership card for customers.• Make a sale.• Give coupon• Advertising strategy• Padini store places
SWOT• STRENGTH
• Leading brand in Malaysia• Many retail outlet• Market leadership• Promising quality• Product for all ages
• WEAKNESS• Unstable profits• No online shopping
• OPPORTUNITIES• Expands their business• Prioritize local companies• Open more branches• Earn more profit
• THREATS• New to market• Increase competition• No celebrity endorsement
padini.comfacebook.com/padiniholdingsbhdtwitter.com/Padini_tw
BRAND OUTLET• PADINI• SEED• PADINI AUTHENTIC• P&Co• MIKI• VINCCI• TIZIO