page 1 j14-019602-01 12-sep - 21-sep 2014 public - final ... · sex age tenure acorn rented from...

192
ACORN TENURE AGE SEX RENTED FROM THE LOCAL AUTHORITY /BELONGS RENTED TO A URBAN WEALTHY FROM HOUSING BOUGHT HARD MODERATE COMFORTA PROSPERI ACHIEVER OWNER/ PRIVATE ASSOCIATI ON A OWNED PRESSED MEANS BLY OFF TY S RENTERS OCCUPIER OTHER LANDLORD ON MORTGAGE OUTRIGHT 55+ 35-54 16-34 65+ 55-64 45-54 35-44 25-34 16-24 FEMALE MALE TOTAL (w) (v) (u) (t) (s) (r) (q) (p) (o) (n) (m) (l) (k) (j) (i) (h) (g) (f) (e) (d) (c) (b) (a) (z) 621 280 417 324 397 772 1254 16 397 375 567 687 809 642 591 512 297 337 305 282 309 1022 1020 2042 UNWEIGHTED BASE 629 249 457 279 425 694 1319 29** 347 347 809 511 697 700 646 402 295 328 371 317 329 1051 991 2042 WEIGHTED BASE 31% 12% 22% 14% 21% 34% 65% 1 %** 17% 17% 40% 25% 34% 34% 32% 20% 14% 16% 18% 16% 16% 51% 49% 100% 218 99 194 96 202 - 809 - - - 809 - 157 422 230 45 112 196 225 136 94 395 414 809 IT IS BEING BOUGHT 35% 40% 43%w 34% 48 %ztw - 61 %zlnor - - - 100 %zlnoqr - 23%h 60 %zcdgh 36 %chk 11% 38 %hk 60 %zcdgh 61 %zcdgh 43 %chik 28%h 38% 42% 40 %chkln ON A MORTGAGE ik ik ik orw 76 67 141 55 172 - 511 - - - - 511 375 75 60 259 116 51 25 19 41 265 245 511 IT IS OWNED 12% 27%w 31 %ztw 20%w 41 %ztuvw - 39 %zmnor - - - - 100 %zmnoqr 54 %zcde 11 %de 9%d 65 %zcdefg 39 %zcdef 15 %deij 7% 6% 12%d 25% 25% 25 %cdefi OUTRIGHT fgij ijk ij j mnortw 100 56 54 115 23 347 - - 347 - - - 34 91 222 15 19 27 63 106 117 178 169 347 IT IS RENTED FROM 16%s 22 %zsuw 12%s 41 %zsuvw 5% 50 %zlmnq - - 100 %zlmnqr - - - 5%h 13 %fghk 34 %zefgh 4% 7% 8 %hk 17 %fghjk 33 %zefgh 35 %zefgh 17% 17% 17 %fghjk A PRIVATE LANDLORD jk jk jk l mnqsu 228 26 54 14 21 347 - - - 347 - - 127 108 113 83 44 52 55 54 58 208 139 347 RENTED FROM THE 36 %zstuv 11%st 12%st 5% 5% 50 %zlmoq - - - 100 %zlmoqr - - 18% 15% 17% 21 %zjk 15% 16% 15% 17% 18% 20 %za 14% 17 %almoq LOCAL AUTHORITY/ stuv BELONGS TO A HOUSING ASSOCIATION 328 82 108 129 44 694 - - 347 347 - - 161 198 335 97 64 80 119 160 175 386 309 694 RENTER 52 %zsuv 33%su 24%s 46 %zsuv 10% 100 %zlmq - - 100 %zlmq 100 %zlmq - - 23% 28 %fgk 52 %zefgh 24% 22% 24% 32 %fghk 50 %zefgh 53 %zefgh 37 %za 31% 34 %afghj jk jk jk klmqsu 294 165 335 150 374 - 1319 - - - 809 511 532 497 290 304 228 247 250 156 134 661 659 1319 OWNER/OCCUPIER 47% 66%tw 73 %ztw 54% 88 %ztuvw - 100 %znor - - - 100 %znor 100 %znor 76 %zcde 71 %zcdi 45% 76 %zcdei 77 %zcdei 75 %zcdei 67 %cdi 49%i 41% 63% 66% 65 %cdino ij j rtw 6 2 14 * 6 - - 29 - - - - 3 4 21 - 3 2 2 1 20 5 23 29 OTHER 1% 1% 3%zt * 2% - - 100% - - - - * 1% 3 %zdefhj - 1%h 1% 1% * 6 %zdefgh * 2 %zb 1 %bhjklm k ijk noqr - - - - - - - - - - - - - - - - - - - - - - - - REFUSED - - - - - - - - - - - - - - - - - - - - - - - - Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER 23 Sep 2014 Table 1 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/w Overlap formulae used. ** very small base (under 30) ineligible for sig testing

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Page 1: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

2189919496202-809---809-1574222304511219622513694395414809IT IS BEING BOUGHT35%40%43%w34%48%ztw-61%zlnor---100%zlnoqr-23%h60%zcdgh36%chk11%38%hk60%zcdgh61%zcdgh43%chik28%h38%42%40%chklnON A MORTGAGE

ikikikorw

766714155172-511----511375756025911651251941265245511IT IS OWNED12%27%w31%ztw20%w41%ztuvw-39%zmnor----100%zmnoqr54%zcde11%de9%d65%zcdefg39%zcdef15%deij7%6%12%d25%25%25%cdefiOUTRIGHT

fgijijkijjmnortw

100565411523347--347---349122215192763106117178169347IT IS RENTED FROM16%s22%zsuw12%s41%zsuvw5%50%zlmnq--100%zlmnqr---5%h13%fghk34%zefgh4%7%8%hk17%fghjk33%zefgh35%zefgh17%17%17%fghjkA PRIVATE LANDLORD

jkjkjklmnqsu

22826541421347---347--127108113834452555458208139347RENTED FROM THE36%zstuv11%st12%st5%5%50%zlmoq---100%zlmoqr--18%15%17%21%zjk15%16%15%17%18%20%za14%17%almoqLOCAL AUTHORITY/

stuvBELONGS TO AHOUSINGASSOCIATION

3288210812944694--347347--161198335976480119160175386309694RENTER52%zsuv33%su24%s46%zsuv10%100%zlmq--100%zlmq100%zlmq--23%28%fgk52%zefgh24%22%24%32%fghk50%zefgh53%zefgh37%za31%34%afghj

jkjkjkklmqsu

294165335150374-1319---8095115324972903042282472501561346616591319OWNER/OCCUPIER47%66%tw73%ztw54%88%ztuvw-100%znor---100%znor100%znor76%zcde71%zcdi45%76%zcdei77%zcdei75%zcdei67%cdi49%i41%63%66%65%cdino

ijjrtw

6214*6--29----3421-32212052329OTHER1%1%3%zt*2%--100%----*1%3%zdefhj-1%h1%1%*6%zdefgh*2%zb1%bhjklm

kijknoqr

------------------------REFUSED------------------------

Page 1

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 1

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 2: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

4375483170262293359450396503518195129445061639105473809IT IS BEING BOUGHT37%39%17%40%s45%zs54%zq47%zn35%62%zj35%jk14%10%20%h11%33%h25%h44%fh56%zb56%zf44%fh59%zb40%fhON A MORTGAGE

rskliefghighiidefghijknsi

114988492148186167343128437623730073311153174095511IT IS OWNED9%26%zu17%21%25%s34%zq22%27%zo20%j30%jm30%zj13%7%65%zab8%18%10%14%a25%ad17%i12%25%abOUTRIGHT

rsmcdefgiegidegijmsu

40308959111942103244802859472118126917210752151347IT IS RENTED FROM34%zt16%20%p21%zp20%zp8%13%19%zo12%19%23%zm26%zm22%h4%14%h39%za15%h19%zh11%h22%h19%h17%hmA PRIVATE LANDLORD

bcdegopthi

2232220575491711822935207990489237193511663773347RENTED FROM THE19%17%43%zp18%pq8%p3%15%18%5%14%m31%zl50%zk50%za20%za43%za11%31%za10%a8%16%ad9%17%admLOCAL AUTHORITY/

qrmlmbcdefcdbcdfhbcdfhpqBELONGS TO AhHOUSING

ASSOCIATION

616303011661695922147311548137137691095088523261389224694RENTER53%zt33%62%zp39%zp29%p11%29%37%zo18%33%m55%zl76%zk73%za24%57%za49%za46%za29%h19%38%ac28%34%ac

qrqmlmbcdefbcdhcdhcdhdhdhmophqt

541252167262410479526793525941114126350367761769561455681319OWNER/OCCUPIER46%66%zu35%61%s70%zr88%zq69%zn62%82%zj65%jk44%j23%27%76%za42%43%54%i69%zb81%zb61%fg71%zb65%ef

srsklbdefgefgiefgiiefgigijknisu

12814-8618103331--113-14-21229OTHER1%1%3%zr-1%r1%2%n1%*2%1%1%--1%h8%zab-1%h-1%1%h1%hmn

dehir

----------------------REFUSED----------------------

Page 2

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 2

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 3: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

5331617919924556391566816464547233649323576809IT IS BEING BOUGHT18%57%zm42%mp33%p47%zk37%32%31%35%24%47%zg33%54%ze49%za35%a21%40%abON A MORTGAGE

npbegijkmp

991258715111239870908411339747238131246134511IT IS OWNED34%zmno23%21%25%21%26%z25%49%zj44%zj17%29%zg33%zd6%13%37%zc36%zc25%cdOUTRIGHT

g

3085101103522952717311771702151322107560347IT IS RENTED FROM11%15%24%zm17%p10%19%zl9%9%16%26%zf13%15%21%ze21%zb11%16%b17%beA PRIVATE LANDLORD

opfijlp

1042352133942538318722512223411313811098347RENTED FROM THE36%zmno4%12%o22%zn18%17%29%zh10%h4%33%zf9%17%18%14%16%27%zb17%cfLOCAL AUTHORITY/

oichinoBELONGS TO AHOUSINGASSOCIATION

1341091532361475471103537402293449245348184158694RENTER47%zmno20%36%o39%zo28%36%zl39%hi19%20%59%zf22%32%39%ze35%b28%43%zb34%be

cfhilo

15244126734935896116114615127710429453756244812101319OWNER/OCCUPIER53%80%zm63%p58%68%63%57%80%zj79%zj41%77%zg67%zd60%63%72%za57%65%ad

npcgjkmp

1*4212261312424217253*29OTHER**1%4%zno4%zk*5%zhi1%1%1%2%2%1%3%zab**1%abg

pko

-----------------REFUSED-----------------

Page 3

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 3

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 4: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

10849103681161981677065497072496310410888401036843809IT IS BEING BOUGHT61%zabcdeghjklmnopqr48%al39%35%35%39%36%40%al37%39%40%p48%al35%36%61%za38%45%39%35%29%40%alON A MORTGAGE

npnpbcdeghjklmnopqr

312869481011061284423833660283494314822694842511IT IS OWNED17%27%26%24%30%ze21%27%fh25%fo26%fo20%33%ze27%19%33%ze17%20%25%26%24%28%25%foOUTRIGHT

fhkmotttfhklmfhklmttotnot

786241421117728527044248354275513624118347IT IS RENTED FROM4%8%24%zaf21%fi12%ft22%za16%ft16%fi18%fi24%za13%ft8%19%fis15%ft4%23%zaf14%ft24%za21%fi12%ft17%fiA PRIVATE LANDLORD

gijlmnpstfijlmstmpstfgijltgijlmpfgijlpstmpstpstpstmnpststmnpst

311727397279823202722425174636314312273947347RENTED FROM THE17%17%10%20%cr22%cg16%18%cg18%zc18%cr13%14%17%26%zc12%17%18%cr14%10%20%cr31%zc17%crLOCAL AUTHORITY/

jkrrrgjklmdefgiBELONGS TO AnorjklmnHOUSING

oprstASSOCIATION

382589801141901596055426749258277389825898065694RENTER21%25%34%ft41%fg34%fj38%fg34%fg34%fj36%zf37%fg27%25%45%zc27%21%42%zf28%34%ft41%fg43%fg34%fj

ijsttijstttgijmsijstdfgijgijmsijstijstttlmnprt

st

139771711152173042951148932106132779719813913662171115851319OWNER/OCCUPIER78%zabcehklmnopqr75%za65%h59%65%ah61%63%h64%hl62%h59%72%za75%za54%69%eh78%za58%70%h65%h59%56%65%hl

behklobehklbehklnbcehkomnoqmopqmnoqlmnop

qr

1-213813272661-2111-221229OTHER1%-1%1%1%2%3%zeh2%2%3%zce1%-1%4%zce1%-2%1%1%1%1%

morlmr

---------------------REFUSED---------------------

Page 4

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 4

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 5: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

15327922015710849761710819825273357676252174307809IT IS BEING BOUGHT38%41%43%n35%61%zabc48%bi37%32%34%39%37%40%e37%37%37%37%45%zbce40%eON A MORTGAGE

defghijfghik

65178144124312858229810616845239458168148137511IT IS OWNED16%26%q28%q28%q17%27%28%am43%zace31%zafh21%25%25%ahm25%ahm28%am25%31%zace20%25%ahmqOUTRIGHT

fghmmfghm

111110903678468391111283012854612855118347IT IS RENTED FROM28%znop16%n17%n8%4%8%23%zbfil15%m12%m22%zabe19%bilm16%blm18%zbfi23%zbfi19%bilm12%m17%blm17%bilmA PRIVATE LANDLORD

mfilmlmlmn

6710054126311722571791223252772212293110347RENTED FROM THE17%o15%10%28%zopq17%17%11%9%22%zadhk16%18%dk18%dk18%dk11%18%dk20%dk16%17%dkoLOCAL AUTHORITY/

BELONGS TO AHOUSINGASSOCIATION

1792091441623825691311019024962556269249148228694RENTER45%znop31%28%36%o21%25%34%m25%35%m38%alm36%lm34%m36%zbfl34%m36%lm31%m33%m34%mo

m

219457364280139771343920630442011859691344203224431319OWNER/OCCUPIER55%68%q70%znq62%78%zabc75%zcef65%75%64%61%61%65%eh62%65%61%68%eh65%h65%ehq

defghikgh

210971-2-3814272621431029OTHER1%1%2%2%1%-1%-1%2%2%1%2%1%2%1%1%1%

------------------REFUSED------------------

Page 5

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 5

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 6: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

66-26-2910217516731535175115757840115809IT IS BEING BOUGHT41%-61%zklq-75%40%41%31%34%41%33%41%40%38%39%44%59%zcde40%ON A MORTGAGE

fghij

32-17-10549710839741418652382740511IT IS OWNED20%-39%klq-25%21%23%18%38%zacd26%27%23%30%ac26%19%30%20%25%OUTRIGHT

fhj

447-23-40781234653318284246137347IT IS RENTED FROM27%zklo100%-100%-16%o18%o22%aef15%a18%aef22%aef10%a10%a21%aef23%zaef14%a3%17%aefoA PRIVATE LANDLORD

16----43571527452746542340932347RENTED FROM THE10%----17%o13%o28%bdhi12%12%18%25%zbdh19%11%20%dh10%17%17%hoqLOCAL AUTHORITY/

iBELONGS TO AHOUSINGASSOCIATION

607-23-82136276011061648265852239694RENTER37%ko100%-100%-32%o32%o51%zabd28%30%a39%ab35%a29%33%a42%zabe24%20%34%ao

ehihi

98-43-381562722615625192116201127117671551319OWNER/OCCUPIER62%-100%zklq-100%61%64%49%72%cj68%cj60%64%70%cj64%58%74%cj79%zcdf65%j

ghj

2----1819-1102236-2129OTHER1%----7%zq5%zq-1%3%c1%1%1%3%c-2%1%1%

------------------REFUSED------------------

Page 6

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 6

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 7: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

2218358741156575241247505492809IT IS BEING BOUGHT36%41%40%32%41%41%35%32%47%zcd49%zcd40%cdON A MORTGAGE

191083593195365158206293248511IT IS OWNED31%24%25%24%25%26%23%27%d27%z25%25%OUTRIGHT

8972363653228122141164150347IT IS RENTED FROM13%22%zh16%28%zef14%16%18%18%b15%15%17%abA PRIVATE LANDLORD

9592541870206149151110106347RENTED FROM THE15%13%17%14%19%15%22%zab20%zab10%11%17%abeiLOCAL AUTHORITY/

BELONGS TO AHOUSINGASSOCIATION

1715649054123434270292274256694RENTER28%35%34%42%ze33%31%39%zab38%zab25%26%34%abe

41291946712519414004537987401319OWNER/OCCUPIER67%65%65%56%67%g67%zg58%59%74%zcd74%zcd65%cd

3*25212418208629OTHER5%i*2%i1%*2%3%zab3%zab1%1%1%abi

-----------REFUSED-----------

Page 7

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 7

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

Page 8: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

567112422230---809IT IS BEING BOUGHT28%49%z85%zf79%zf---40%abON A MORTGAGE

6871167560---511IT IS OWNED34%51%zde15%21%---25%abeOUTRIGHT

397---1991222347IT IS RENTED FROM19%---100%100%z100%z17%defA PRIVATE LANDLORD

375------347RENTED FROM THE18%------17%abdefLOCAL AUTHORITY/

BELONGS TO AHOUSINGASSOCIATION

772---1991222694RENTER38%---100%100%z100%z34%def

1254228497290---1319OWNER/OCCUPIER61%100%z100%z100%z---65%ab

16------29OTHER1%------1%e

--------REFUSED--------

Page 8

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 8

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 9: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

582971363865152182837985341122022564117997136234A. I AM LIVING AT HOME WITH PARENTS9%12%16%zsw13%9%9%11%61%8%11%12%10%1%2%34%zdefg*1%1%2%13%efghj54%zdef9%14%zb11%befg

hjkkghijkhjkor

122363189-1267211015-13710581826B. I AM LOOKING TO BUY AS A FIRST-2%1%1%2%1%3%zlmq1%-3%zlmq2%l1%**1%hk2%hk-*1%h2%hk3%zghk1%1%2%1%bhklqTIME BUYER IN THE NEXT 12 MONTHS

2211141293038-2372910103226541121179353368C. I AM LOOKING TO MOVE TO A LARGER4%5%3%4%2%4%ln3%l-7%zlmnq2%4%2%1%5%ghk4%hk1%1%3%k6%zghk5%ghk3%3%3%3%hklPROPERTY IN THE NEXT 12 MONTHS

r

85125261143274261733203171613731332356D. I AM LOOKING TO MOVE TO A1%2%3%2%6%ztuvw2%3%7%2%1%3%3%5%zcdei3%ci*4%zcdi5%zcdei4%cdi2%1%*3%2%3%cdirwSMALLER PROPERTY IN THE NEXT 12

MONTHS

34312210-1*55435133-417412E. I AM LOOKING TO BUY A SECOND*1%1%***1%-**1%1%1%*1%*1%1%-1%*1%*1%HOME IN THE NEXT 12 MONTHS

2423193-723--57--23435612F. I AM DOUBLE RENTING (E.G.*1%1%1%*1%zlq*-2%zlmq1%*--1%k1%k--1%k1%1%hk1%*1%1%qHOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

417212323-121112175598315-52126G. I AM EXPECTING TO CONTRIBUTE1%1%2%1%3%zw*2%r-*1%1%2%zor2%zcej1%1%2%cej3%zcej1%*2%i-1%2%zb1%brFINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

6-74-98-544342103221828817DON'T KNOW1%-1%s1%s-1%1%-1%1%1%1%1%*2%1%1%1%*3%zeijk*1%1%1%

515195338213335550103992642866294106256143603662592873272261348537451598NONE OF THESE82%zu78%74%76%79%79%79%32%76%82%78%80%90%zcdi88%zcdi56%c91%zcdi88%zcdi87%zcdi88%zcdi71%ci41%81%za75%78%acdi

------------------------REFUSED------------------------

1085411262901362721978571759767842763334404482194190237427ANY (A TO G)17%22%24%w22%21%20%21%68%23%16%22%19%10%12%43%zdef8%12%12%12%26%zefg59%zdef18%24%zb21%befg

ghjkhjkghijkhjknw

703173404182156184043102545212312381350181106151256FTB (A+B)11%12%16%sw14%10%12%12%61%11%12%13%11%1%3%hk36%zdefg*1%2%hk3%hk16%efghj55%zdef10%15%zb13%befg

hjkkghijkhjk

Page 9

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 9

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 10: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

57998-38---29107239429159-191938OWNER-OCCUPIER UP-SIZER (C)1%3%w2%3%w2%-3%zlnor---4%znor2%nor1%3%zcghk1%1%1%3%ck4%zcghi3%ci-2%2%2%knorw

k

11451123--23---2615112487121123PRS UP-SIZER (C)2%2%1%**3%zlmnq--7%zlmnq---*1%2%zhk**1%1%3%zghk2%k1%1%1%hklmq

r

329425-43---26172914115141121-212143OWNER-OCCUPIER DOWN-SIZER (D)*1%2%1%6%ztuvw-3%znor---3%nor3%znor4%zcdei2%ei*4%zcdei5%zcdei3%cdeij1%*-2%2%2%dinor

jjw

131117--7---133*11221617PRS DOWN-SIZER (D)*1%***1%zlmq--2%zlmnq---******1%1%*1%**

r

442132233960982441666324764492324293534158278160ANY ACTIVE7%8%7%8%9%9%n7%7%13%zlmnq5%8%6%7%9%h8%6%8%9%9%11%chi5%8%8%8%hn

r

Page 10

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 9

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 11: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

2321072366858203312981111342710249412667234A. I AM LIVING AT HOME WITH PARENTS19%zt11%15%zr8%12%11%27%zn2%4%6%5%6%3%1%31%zab58%za3%h9%h2%11%ehi8%h11%acd

cdehibcdegehijklhimnr

22535108620181312-1-123231926B. I AM LOOKING TO BUY AS A FIRST-2%1%1%1%2%1%1%2%3%z1%1%1%2%h-2%h-*2%zh3%h1%h2%zh1%hTIME BUYER IN THE NEXT 12 MONTHS

7611492222224739693453-551393968C. I AM LOOKING TO MOVE TO A LARGER6%zt3%3%2%4%4%3%4%6%zj4%4%2%4%f1%3%-4%fh5%zh4%f4%h5%zh3%hPROPERTY IN THE NEXT 12 MONTHS

25441213271640206433162-332162456D. I AM LOOKING TO MOVE TO A2%3%1%3%s2%5%zqs2%3%3%4%2%2%3%4%2%-3%3%2%3%3%3%sSMALLER PROPERTY IN THE NEXT 12

MONTHS

1913447542***2--19-1712E. I AM LOOKING TO BUY A SECOND1%**1%1%1%1%*1%2%****--1%1%-1%1%1%HOME IN THE NEXT 12 MONTHS

294133485-11--1**10-1812F. I AM DOUBLE RENTING (E.G.2%zt*1%*1%1%1%1%1%-*1%--1%h**1%-1%1%h1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

3233281442214-21-72-*1617826G. I AM EXPECTING TO CONTRIBUTE3%zt1%1%*1%3%zr1%2%z2%-1%1%-2%3%-*1%1%3%za1%1%FINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

11463535123-42*312-11-3817DON'T KNOW1%1%1%1%1%1%1%1%*-1%1%1%1%1%1%-1%-1%1%1%

7515093753564594085011097517120217156834225173101868611796281598NONE OF THESE65%79%zu78%83%zp78%75%65%86%zo80%84%86%z87%z88%za92%za59%41%89%za78%fg88%fg76%fg78%fg78%fg

bdfgbdfgbdfgou

----------------------REFUSED----------------------

393851016912313426016712324312111353510313230854168427ANY (A TO G)34%zt20%21%16%21%25%r34%zn13%19%jk16%12%12%12%8%40%zab58%za11%21%eh12%23%eh21%eh21%eh

cdehibcdehiijknrit

242317442756520848441014124427102411532883256FTB (A+B)21%zt12%15%r10%13%12%27%zn4%7%7%6%7%5%h1%31%zab58%za4%h10%eh5%h12%eh10%eh13%ad

cdehibcdegehijkhilmn

Page 11

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 10

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 12: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

43536131612272631--4--133252638OWNER-OCCUPIER UP-SIZER (C)3%2%1%2%2%3%s2%2%4%zjk2%*--1%--1%3%zh2%2%3%zh2%hks

221837581510273313-215121123PRS UP-SIZER (C)2%1%2%1%1%1%1%1%2%1%3%z2%3%h*3%h-2%1%h2%1%1%h1%h

1421892412311552--142-225141943OWNER-OCCUPIER DOWN-SIZER (D)1%2%*2%s2%4%zqs2%2%2%j4%jk1%--3%2%-2%2%2%2%2%2%s

1622211641-1-*--15-237PRS DOWN-SIZER (D)1%*******1%*-1%-*--1%*-1%**

11147223047615011078151689246-811362087160ANY ACTIVE10%8%5%7%8%11%zs6%9%12%zjk11%7%5%9%f5%7%f-7%f10%zfh9%f8%f11%zfh8%fh

s

Page 12

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 10

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 13: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

72786105185484014167416017657199313234A. I AM LIVING AT HOME WITH PARENTS2%5%20%zop17%zo35%zk3%14%i8%8%11%12%12%z9%20%zab5%a1%11%abk

pop

-1565422713101716101012526B. I AM LOOKING TO BUY AS A FIRST--3%zmp1%1%1%1%2%1%2%1%1%1%2%1%2%1%1%TIME BUYER IN THE NEXT 12 MONTHS

72010281455533264326424319668C. I AM LOOKING TO MOVE TO A LARGER2%4%2%5%3%4%2%2%2%4%3%2%7%ze4%a3%2%3%aePROPERTY IN THE NEXT 12 MONTHS

101761812441095104649716261456D. I AM LOOKING TO MOVE TO A4%3%1%3%2%3%4%5%z3%1%3%g3%zd1%2%4%zc4%c3%cdgSMALLER PROPERTY IN THE NEXT 12

MONTHS

*422383312107582212E. I AM LOOKING TO BUY A SECOND*1%1%*1%1%1%2%1%*1%*1%1%**1%HOME IN THE NEXT 12 MONTHS

17*31111-166848-412F. I AM DOUBLE RENTING (E.G.*1%*1%*1%*-1%1%*1%1%1%-1%b1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

51711111633891826*916226G. I AM EXPECTING TO CONTRIBUTE2%mn3%zmn**2%1%1%1%4%zj1%1%2%zd*1%2%zac*1%dkmFINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

244561142271011687217DON'T KNOW1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%

2544443094422921306214148152543105510994997025553331598NONE OF THESE88%zmno81%mn73%73%56%86%zl75%81%80%80%78%78%80%70%83%zc90%zb78%cl

cmn

-----------------REFUSED-----------------

3110211016022919866343713329430512228810633427ANY (A TO G)11%19%p26%zo26%zo43%zk13%23%18%19%19%22%22%20%29%za16%a9%21%abk

ppbp

74091109188684516198217419166206428256FTB (A+B)2%7%p21%zop18%zo36%zk4%16%i9%10%12%13%13%10%21%za6%a2%13%abk

pbop

41589102921343418212511338OWNER-OCCUPIER UP-SIZER (C)1%3%2%2%2%2%1%*2%1%3%zg1%3%ze2%2%1%2%eg

Page 13

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 11

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 14: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

2411522121-158716147323PRS UP-SIZER (C)1%1%*2%zno*1%z1%1%-2%zf1%*3%ze1%1%1%1%ef

815411123199324139410231043OWNER-OCCUPIER DOWN-SIZER (D)3%3%1%2%2%2%3%5%z2%*3%zg3%zd1%1%3%zc3%c2%cdg

121316--143534*27PRS DOWN-SIZER (D)***1%**--1%1%*****1%*

1755245233127241713461139763746026160ANY ACTIVE6%10%n6%9%6%8%8%9%7%7%8%7%10%e7%9%7%8%e

Page 14

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 11

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 15: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

23739203459511941642077447232118392027234A. I AM LIVING AT HOME WITH PARENTS13%hj7%15%hj10%hj10%hj12%hj11%hj11%hj11%hj11%hj4%7%2%16%hjl13%hj9%h20%zeh15%hj10%hj18%eh11%hj

mnijlmopjps

4-73263191512-2145-73-26B. I AM LOOKING TO BUY AS A FIRST-2%-3%zlm2%1%1%1%1%1%1%1%-1%*2%2%-3%zlm2%-1%TIME BUYER IN THE NEXT 12 MONTHS

21129517225653931815262129168C. I AM LOOKING TO MOVE TO A LARGER1%1%5%p5%p1%3%5%p3%4%p5%fpt2%1%4%5%p1%2%2%5%p5%p1%3%PROPERTY IN THE NEXT 12 MONTHS

63742457494032034462-74456D. I AM LOOKING TO MOVE TO A3%3%3%2%7%zab1%2%3%o3%o2%11%zab3%2%1%3%1%-3%2%2%3%oSMALLER PROPERTY IN THE NEXT 12

cdeghcdefghMONTHSklmnoiklmnoqrpqrst

*22-142108*12-2*312--12E. I AM LOOKING TO BUY A SECOND*2%1%-*1%*1%1%*1%2%-1%*1%1%1%--1%HOME IN THE NEXT 12 MONTHS

--41-51773---1--241-12F. I AM DOUBLE RENTING (E.G.--2%zlm1%-1%m***2%lmp---*--3%elm2%zlm1%-1%mHOMEOWNERS WHO LET THEIR EXISTING

pnppHOME AND RENT IN A DIFFERENTLOCATION)

*-101449171611-35*11101326G. I AM EXPECTING TO CONTRIBUTE*-4%zbe*1%1%2%1%1%1%*-2%2%**1%4%zbe*2%1%mFINANCIALLY TO

fjlmofjlmoA FAMILY MEMBER BUYING A PROPERTYqtqtIN NEXT 12 MONTHS

2-4-271131152-1-2-34-117DON'T KNOW1%-1%-1%1%*1%1%3%zbe1%-1%-1%-3%beg1%-*1%

glmnqlmnq

143891781592623963701420118813714589158212143197621781591171598NONE OF THESE80%cr87%zc68%81%cr78%cr79%cr79%cg80%zc79%cr76%80%cr87%zc87%za74%80%cr84%zc70%68%81%cr77%78%cr

dgkrrrdgkrcdgkldgormnopr

---------------------REFUSED---------------------

341380377099963473013835132174343624803735427ANY (A TO G)19%13%30%zb19%21%h20%h20%h20%h20%h21%h19%13%12%26%eh19%16%27%hi30%zb19%23%h21%hm

efhijimnssefhijklmnoklmnopqstpqst

Page 15

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 12

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 16: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

257472237655421017821107748252618472227256FTB (A+B)14%hj7%18%zhi11%h11%hj13%hj12%hj12%hj12%hj12%hj5%7%4%17%hjn14%hj11%h20%hi18%zh11%h18%hj13%hj

jlmnpsjsijlmnpmps

1194461429284215911294138OWNER-OCCUPIER UP-SIZER (C)*1%4%eft2%1%1%3%2%2%2%1%1%3%3%**2%4%eft2%1%2%

1-24178212041-3612-24-23PRS UP-SIZER (C)*-1%2%*1%2%1%1%2%p*-2%2%*1%-1%2%-1%

63322135393121934161-32243OWNER-OCCUPIER DOWN-SIZER (D)3%eo3%o1%1%6%zab1%1%2%o2%o1%11%zab3%o2%*3%eo*-1%1%1%2%o

cegklcdefghmnoqriklmno

pqrst

--3--31442---1-1-3--7PRS DOWN-SIZER (D)--1%zm--1%***1%---*-*-1%zm--*m

12627163132351331151327614211215327165160ANY ACTIVE7%6%10%a8%9%a6%8%7%8%8%15%zad6%8%7%7%7%3%10%a8%3%8%

efgiklmnopst

Page 16

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 12

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 17: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

4372605923734632597320017034734582234A. I AM LIVING AT HOME WITH PARENTS11%11%12%13%13%7%17%zbcef11%10%12%11%11%11%17%zbce11%10%12%11%

glfgl

755104-6-26820176821026B. I AM LOOKING TO BUY AS A FIRST-2%1%1%2%2%-3%zbef-1%1%1%1%1%3%zbef1%1%2%1%TIME BUYER IN THE NEXT 12 MONTHS

1822226218421734605783471968C. I AM LOOKING TO MOVE TO A LARGER4%n3%4%n1%1%1%4%i8%bilm1%3%i5%zbfim3%bi4%bi4%i5%zbfim2%3%3%binPROPERTY IN THE NEXT 12 MONTHS

91124116352245115142511291156D. I AM LOOKING TO MOVE TO A2%2%5%zp2%3%3%2%3%7%zacde1%2%3%ah3%h2%2%6%zacef2%h3%ahSMALLER PROPERTY IN THE NEXT 12

fghkghMONTHS

3-35*22-142108223512E. I AM LOOKING TO BUY A SECOND1%p-1%1%p*2%1%-*1%*1%*1%*1%1%1%HOME IN THE NEXT 12 MONTHS

5322--4--538843-512F. I AM DOUBLE RENTING (E.G.1%***--2%zbefi--1%**1%2%zbefi*-1%1%fHOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

46610*-7-441220197124426G. I AM EXPECTING TO CONTRIBUTE1%1%1%2%*-3%zabef-1%1%2%1%1%3%zabef2%1%1%1%fFINANCIALLY TO

hmhmA FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

410122-3-2721412322917DON'T KNOW1%1%o**1%-2%cg-1%1%cg*1%1%2%cg*1%1%f1%

3075473983461438913640252396541146212301365413815391598NONE OF THESE77%81%77%77%80%dk87%zdk67%78%79%dk79%dk79%dk80%zdk79%dk67%79%dk81%dk79%dk78%dk

------------------REFUSED------------------

881191191013413651165991413623166514189132427ANY (A TO G)22%18%23%23%19%13%32%zabc22%20%20%21%20%20%32%zabc21%19%19%21%fp

efghilmefghilm

5075646725740635658021618440804889256FTB (A+B)13%11%12%15%14%7%20%zabce11%11%13%12%12%12%20%zabc12%10%13%13%f

fghilefghil

10111341163162133316215738OWNER-OCCUPIER UP-SIZER (C)2%2%3%1%*1%3%i5%abim*1%3%afi2%2%ai3%i3%afi1%1%2%a

3119-1-11171222211122723PRS UP-SIZER (C)1%2%n2%n-*-1%3%*1%2%1%1%1%2%*1%1%

Page 17

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 13

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 18: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

572296322213741322726843OWNER-OCCUPIER DOWN-SIZER (D)1%1%4%zpq2%3%ah3%h1%3%h7%zacde1%1%2%acgh2%cgh1%1%5%zacde1%h2%hp

fghkfghk

42-1--3--314431-37PRS DOWN-SIZER (D)1%zo*-*--1%zbcef--1%***1%zbcef*-**f

gg

3639523212621629325513912121554144160ANY ACTIVE9%6%10%p7%7%6%10%11%9%6%8%8%8%10%8%9%6%8%p

Page 18

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 13

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 19: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

4----234234232591782824191725234A. I AM LIVING AT HOME WITH PARENTS2%----91%zkoq55%zoq4%15%f16%zf11%f4%10%12%f9%19%fj13%f11%foq

26----262611911214-526B. I AM LOOKING TO BUY AS A FIRST-17%zko----10%zk6%z2%*2%1%1%1%1%2%-3%1%TIME BUYER IN THE NEXT 12 MONTHS

68--233816811216674104-368C. I AM LOOKING TO MOVE TO A LARGER43%zklo--100%100%*16%zlo2%6%e4%4%4%1%5%e2%-1%3%PROPERTY IN THE NEXT 12 MONTHS

56743---56-25552342-656D. I AM LOOKING TO MOVE TO A35%zkl100%100%zkl---13%zl-1%1%3%3%8%zbcdf2%1%-3%3%SMALLER PROPERTY IN THE NEXT 12

qhiMONTHS

12-1-1-12-13-21*31*12E. I AM LOOKING TO BUY A SECOND7%zkl-1%-2%-3%z-1%1%-1%**1%1%*1%HOME IN THE NEXT 12 MONTHS

1----112-13---3-2-12F. I AM DOUBLE RENTING (E.G.*----*3%zlq-*1%---1%-2%e-1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

------26-4121241-2126G. I AM EXPECTING TO CONTRIBUTE------6%zlq-2%3%zc*1%1%1%-2%1%1%FINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

-------1-31-25-*217DON'T KNOW-------2%-1%*-1%2%z-1%1%1%

-------47164263125157223150172681551598NONE OF THESE-------89%h75%71%81%h86%zdhi78%76%85%zdhi75%79%78%hklo

q

------------------REFUSED------------------

160743233825642755410429256144302239427ANY (A TO G)100%z100%100%z100%100%100%z100%z9%25%cfj28%zcfj19%14%21%22%15%24%20%21%cf

26----256256333671793025221728256FTB (A+B)17%o----100%zkoq60%zoq7%15%f18%zef11%5%11%13%f11%19%f14%f13%fo

38---38-38-8112635--138OWNER-OCCUPIER UP-SIZER (C)24%zklo---100%-9%zl-4%c3%c1%3%c1%2%--1%2%

23--23--2314442141-123PRS UP-SIZER (C)14%zklo--100%--5%zl2%2%1%3%1%*2%1%-*1%

Page 19

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 14

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 20: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

43-43---43-24252031-643OWNER-OCCUPIER DOWN-SIZER (D)27%zkl-100%zklq---10%zl-1%1%1%3%7%zbcdg1%*-3%2%

hi

77----7--*1--21--7PRS DOWN-SIZER (D)4%zkl100%----2%z--*1%--1%1%--*

160743233826160216321315301612114160ANY ACTIVE100%zkl100%100%zkl100%100%10%37%zl5%8%9%b8%8%10%b8%6%1%7%8%b

Page 20

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 14

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 21: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

11561427411551041118277234A. I AM LIVING AT HOME WITH PARENTS19%12%10%5%11%11%15%zab14%zab8%8%11%abgh

1521361779181726B. I AM LOOKING TO BUY AS A FIRST-1%1%1%2%2%1%1%1%2%2%1%TIME BUYER IN THE NEXT 12 MONTHS

-1453814451414494668C. I AM LOOKING TO MOVE TO A LARGER-3%4%6%4%3%2%2%5%zcd5%zcd3%cdPROPERTY IN THE NEXT 12 MONTHS

11342614351916363756D. I AM LOOKING TO MOVE TO A2%3%3%5%4%3%3%2%3%4%z3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

-57246645712E. I AM LOOKING TO BUY A SECOND-1%*2%e1%*1%1%*1%1%HOME IN THE NEXT 12 MONTHS

*1101-10357512F. I AM DOUBLE RENTING (E.G.1%*1%1%-1%*1%1%*1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

-2252320715201126G. I AM EXPECTING TO CONTRIBUTE-*2%z2%1%1%1%2%2%a1%1%FINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

-510149975717DON'T KNOW-1%1%1%1%1%1%1%*1%1%

4834811579729011065225868637981598NONE OF THESE79%78%79%77%77%79%76%77%80%80%d78%

-----------REFUSED-----------

13942952881284157172213196427ANY (A TO G)21%21%20%22%22%20%23%22%20%20%21%

11601608471701091189993256FTB (A+B)19%13%11%6%13%12%16%zab15%zab9%9%13%abgh

-730452975302838OWNER-OCCUPIER UP-SIZER (C)-2%2%3%1%2%1%1%3%zcd3%zcd2%c

-617491065141423PRS UP-SIZER (C)-1%1%3%ze2%ze1%1%1%1%1%1%e

-934511261412282943OWNER-OCCUPIER DOWN-SIZER (D)-2%2%4%3%2%2%2%3%3%z2%

13311412647PRS DOWN-SIZER (D)2%1%*1%****1%**

Page 21

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 15

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

Page 22: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

23612119381024643106105160ANY ACTIVE3%8%8%15%ze10%7%7%6%10%zcd11%zcd8%c

Page 22

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 15

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

Page 23: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

1921101401126234A. I AM LIVING AT HOME WITH PARENTS9%*2%48%zef7%1%12%b11%bef

26-45-5726B. I AM LOOKING TO BUY AS A FIRST-1%-1%2%-5%z3%z1%TIME BUYER IN THE NEXT 12 MONTHS

652239161568C. I AM LOOKING TO MOVE TO A LARGER3%1%5%f3%5%7%7%z3%fPROPERTY IN THE NEXT 12 MONTHS

561414113356D. I AM LOOKING TO MOVE TO A3%6%zd3%*5%3%1%3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

14324--112E. I AM LOOKING TO BUY A SECOND1%1%*1%--1%1%HOME IN THE NEXT 12 MONTHS

16-12-3412F. I AM DOUBLE RENTING (E.G.1%-*1%-3%z2%z1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

28834--126G. I AM EXPECTING TO CONTRIBUTE1%4%ze1%1%--*1%FINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

211141*417DON'T KNOW1%**1%4%*2%1%

163320043812816741611598NONE OF THESE80%88%zd88%zd44%80%82%72%78%ad

--------REFUSED--------

388275715831658427ANY (A TO G)19%12%12%55%zef16%18%26%21%ef

2141141401533256FTB (A+B)10%*3%f48%zef7%6%15%b13%ef

322239---38OWNER-OCCUPIER UP-SIZER (C)2%1%5%zf3%---2%

23---161523PRS UP-SIZER (C)1%---5%7%z7%z1%

4214141---43OWNER-OCCUPIER DOWN-SIZER (D)2%6%zd3%*---2%

8---1337PRS DOWN-SIZER (D)*---5%3%z1%*

Page 23

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 16

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 24: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

15719431721427160ANY ACTIVE8%8%9%6%9%15%z12%z8%

Page 24

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 16

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 25: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

B) SELLA) BUYAA

PROPERTPROPERTY?Y?

20422042UNWEIGHTED BASE

20422042WEIGHTED BASE

166121(4) VERY GOOD TIME8%6%

914881(3) FAIRLY GOOD45%43%TIME

569609(2) FAIRLY BAD28%30%TIME

119156(1) VERY BAD TIME6%8%

10811001GOOD TIME53%49%

688765BAD TIME34%37%

393236NET GOOD19%12%

2.642.55MEAN

274275DON'T KNOW13%13%

Page 25

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 17

Q.YR03 SUMMARY TABLETHINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...BASE: ALL ADULTS AGED 16+

Page 26: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

391321153333862191456304943292227192516135071121(4) VERY GOOD TIME6%5%5%5%8%5%7%6%5%4%7%6%7%h6%4%5%9%zci6%7%5%4%5%7%b6%b

264112193116195223654413192436218297352232162136162190128104438442881(3) FAIRLY GOOD42%45%42%42%46%32%n50%zlnor14%38%nr27%54%zlnoqr43%nr43%ci50%zcdhi36%40%46%ci49%zcdhi51%zcdhi40%i32%42%45%43%cinorTIME

kk

181671399212721337719101113208168229190190136938410687103320289609(2) FAIRLY BAD29%27%30%33%30%31%29%66%29%32%m26%33%mq33%zfj27%29%34%zfj32%26%28%27%31%30%29%30%mTIME

491638312378771403838383754652216282635298670156(1) VERY BAD TIME8%6%8%11%zs5%11%zlmq6%5%12%zmq11%zmq5%7%q5%8%10%ghk5%5%9%7%11%zghk9%8%7%8%hkmq

30212521413122825674061501064922483463952601841631812141431174885131001GOOD TIME48%50%47%47%54%37%n56%zlnor21%43%nr31%61%zlnoqr48%nr50%chi56%zcdhi40%46%c55%zcdhi55%zcdhi58%zcdhi45%i35%46%52%zb49%bcino

kkkr

2308217612315029245320141151247206267244255158109112132123132406359765BAD TIME37%33%39%44%zsv35%42%zmq34%m71%40%m44%zmq31%40%mq38%35%39%39%37%34%35%39%40%39%36%37%mq

724338879-36286-149-45245418015152654688321-1582154236NET GOOD12%t17%ztu8%t3%19%ztuw-5%22%zlnor-50%3%-13%30%zlnoq8%or11%cdhi22%zcdhi1%6%ci18%zcdhik21%zcdhi22%zcdhi7%ci-5%8%16%zb12%bcdhi

rkkklnort

2.552.592.512.452.63zt2.382.63zlno2.242.442.322.69zlnoq2.53nr2.58chi2.60zcdi2.432.542.64zcdi2.59ci2.62cdi2.462.402.512.59zb2.55bcinMEANrror

96416625471471263579070578461131602336255180157118275DON'T KNOW15%t17%t14%9%11%21%zlmoq10%9%16%lmq26%zlmoq9%11%12%eg9%20%zdefgj15%egjk8%11%7%16%egj24%zefgh15%12%13%egjlm

rkjkqt

Page 26

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 18

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 27: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

51152620304439824712121143142-8081557121(4) VERY GOOD TIME4%6%5%5%5%8%5%6%7%8%5%6%5%e7%e5%1%-7%ze11%ef6%e7%e6%e

3884215818626427230957133955104573618625654752231103388881(3) FAIRLY GOOD33%44%zu33%43%s45%s50%zs40%45%z53%zj39%42%j32%38%40%29%36%42%47%zg45%44%48%zg43%gjTIME

klhhsu

41561140149176144237372161508554251543249403092270217609(2) FAIRLY BAD35%29%29%35%zp30%26%31%29%25%35%m34%m30%26%33%za37%28%36%28%31%30%27%30%mTIME

d

14141453338407086421124251325220138432160156(1) VERY BAD TIME12%zt7%9%8%7%7%9%7%7%8%9%14%zm14%za5%2%11%11%gh8%4%9%7%8%hn

dgh

42957184206294317348653387671166940216296747602391184451001GOOD TIME37%50%zu38%48%s50%s58%zq46%51%zo60%zj46%46%38%42%47%33%38%42%54%ze56%g50%g55%ze49%gj

rsklfghifghisu

547021851822141843074582036210879381793470533922491278765BAD TIME47%zt37%38%42%zp37%34%40%36%32%43%m43%zm44%m40%39%39%39%47%za35%35%38%35%37%mn

d

-12255-124801334119518458-11338-5-3-62091527168236NET GOOD-10%13%z*6%s14%rs24%zq5%15%zo29%zj4%3%-6%3%8%efg-5%-2%-5%19%zb21%ze12%ef21%zb12%ef

ursklefghifghigidefghghijkilorsu

2.352.56z2.452.502.562.64z2.482.58z2.66z2.522.472.372.402.56e2.502.352.352.60z2.70e2.542.61z2.55eMEANursojkefifefijosu

1925011240784511016653162732176524411311562881275DON'T KNOW16%13%23%zp9%13%p8%14%13%8%11%11%18%km18%ad14%ad28%za23%za12%10%9%12%10%13%ad

qrbcdehbdmpr

Page 27

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 19

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 28: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

20352928388318111037848140604713121(4) VERY GOOD TIME7%6%7%5%7%5%6%6%5%5%6%6%6%6%7%a3%6%a

952761712601946861138178220660616264417310148881(3) FAIRLY GOOD33%50%zm40%43%p37%45%zl40%44%41%32%49%zg44%42%42%46%z40%43%glTIME

npp

97159123173149459886064226383443165292192124609(2) FAIRLY BAD34%29%29%28%28%30%31%33%34%33%zf28%31%z26%29%29%34%30%TIME

2735404443114281017758211245884127156(1) VERY BAD TIME9%6%9%7%8%7%10%5%9%11%zf6%8%7%9%6%7%8%f

11531120028823276913192872577446973044773571611001GOOD TIME40%56%zm47%47%44%51%zl46%50%46%38%55%zg49%49%48%53%za44%49%ag

npp

1231931632161925731167080301464555210380233151765BAD TIME43%zo35%39%36%36%38%41%38%42%44%zf34%39%zd33%38%35%41%37%f

-911737714019615217-4328014294971249236NET GOOD-3%21%zm9%p12%p8%13%zl5%12%hj4%-6%21%zg10%15%ze10%a19%za3%12%aeg

npchjlp

2.452.62z2.522.542.542.552.492.572.482.392.62z2.532.582.522.62z2.472.55aMEANpgagp

4946601031021733721231251511631131417857275DON'T KNOW17%o8%14%o17%zo19%zk11%13%11%12%18%zf11%11%18%ze14%12%15%13%ef

ko

Page 28

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 20

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 29: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

9107191637241149515121071791577194121(4) VERY GOOD TIME5%10%cr3%10%cr5%7%cr5%6%cr6%cr8%cr6%10%cr4%6%5%6%7%3%10%cr3%6%cr

81517969151240210802670879251941178110548796959881(3) FAIRLY GOOD45%cr50%bc30%35%45%cr48%zb45%cr45%zb45%bc49%bc51%zb50%bc52%zb41%cr45%cr45%cr54%bc30%35%39%43%bcTIME

qrcqrcqrqrqrcpqrqrcnqrqrqr

4430104569413314750443041493049984472201045645609(2) FAIRLY BAD25%30%40%zb28%28%26%31%28%29%23%27%30%27%34%k25%31%22%40%zb28%30%30%kmTIME

dfhjkdfhjklmopqlmopqtt

93402618273211710412833309123402610156(1) VERY BAD TIME5%3%15%zad13%zd5%5%7%h7%h7%h7%h5%3%1%10%hno5%5%3%15%zad13%zd7%8%hmo

efhijkefhijefhijkefhijlmnopsklmnolmnopsklmnotpsttpst

896186881672772349157651021046110113389120548688631001GOOD TIME50%cr60%za33%45%cr50%cr55%za50%cr51%zc51%zc57%za57%za60%za56%ac47%cr50%cr51%cr61%ab33%45%cr41%49%cr

bcqrbclqrrrbcqrbcpqrbcqrrcqr

543314482113160179621534535733511285485221448255765BAD TIME30%33%55%za42%df34%32%38%h35%36%o29%31%33%28%45%df30%36%25%55%za42%df36%37%hk

bdefhhkothjklmbdefhhkotlmoijklmnoptijklm

nopqsnopqstt

3528-5865411755295231504628505353532-5868236NET GOOD20%zabgnq27%za-22%3%16%zab23%za12%bg17%za15%za28%za25%za27%za27%za2%20%zab15%ab36%za-22%3%5%12%bcg

beglmgqbceglqbcglnbcgnqbeglmbeglmbeglmbeglmgnqgqbefglqrnpqmnpqrqrrnpqnpqnpqnpqmnopq

t

2.62cr2.72z2.232.47c2.59c2.66z2.55c2.59z2.58z2.68z2.67z2.72z2.69z2.46c2.62c2.60c2.76z2.232.47c2.48c2.55cMEANabcgqrrbcglqrbcgqrcgrbcgqrbcgpqabcgqabcgnrrrabcgqrrrrrrrqrr

3673226556653244200242172825362913322634275DON'T KNOW20%zcgijlmnors7%12%13%16%gi13%11%14%13%13%12%7%16%n9%20%zcg12%14%12%13%22%zc13%

jsijlmnogijlmrsnors

Page 29

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 21

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

2541213491074113744114957442545121(4) VERY GOOD TIME6%6%4%8%5%10%dik4%7%4%7%6%6%6%4%6%5%7%6%

1552912381978151561914724028782569356287217321881(3) FAIRLY GOOD39%43%46%44%45%dk50%dk27%37%46%dk48%zdk42%dk45%zdk45%dk27%42%dk46%dk47%zdk43%dkTIME

121205163120443085258913320352444985203144177609(2) FAIRLY BAD30%30%31%27%25%30%41%zabc48%zabc28%26%30%29%29%41%zabc30%30%26%30%afTIME

efghimefghimefghim

443740359331317276512511231652336156(1) VERY BAD TIME11%zp6%8%8%5%3%15%zabce6%5%5%10%abefh7%7%a15%zabce10%abef5%5%8%abfhp

fghilmfghilmh

18033225823189616323159277330938788633302423661001GOOD TIME45%49%50%51%50%dk60%zdk31%44%50%dk55%zdek48%dk51%zdk51%zdk31%48%dk51%dk54%zdk49%dk

165242203155543311628106160268649562116268167213765BAD TIME41%36%39%34%30%33%57%zabc54%zabe33%32%39%afh35%a36%ah57%zabc39%afh35%31%37%afh

efghilmfhilmefghilm

159055763528-53-55211762289226-536275152236NET GOOD4%13%q11%q17%zoq20%zcgj27%zbce-26%-10%16%zcg23%zbcd9%djk16%zcdeg15%zcdg-26%9%djk16%zcdgj22%zbcd12%djkq

fgijjefgijkjkjkkefgjk

2.472.58q2.522.602.62dk2.72zcd2.222.452.58dk2.66zcd2.52dk2.58zcd2.57dk2.222.52dk2.60dk2.65zcd2.55dkqMEANgkefgkgkefgk

541025663367251556686250207258663102275DON'T KNOW14%15%11%14%20%zace7%12%j2%17%bjl13%j13%j14%j13%j12%j13%j13%j15%hj13%j

fghjl

Page 30

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 22

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

201445828-922111515138811121(4) VERY GOOD TIME13%zkl13%8%19%13%3%7%l-4%6%7%8%5%7%4%9%6%6%

853261023851682492130539213795924990881(3) FAIRLY GOOD53%zkl42%61%zkl42%61%33%39%45%42%35%34%50%gh48%gh48%gh46%h54%gh46%h43%hlTIME

372115586133147013352558146672044609(2) FAIRLY BAD23%24%26%22%13%33%31%q26%32%36%zabd34%a30%28%23%33%a22%23%30%aTIME

6-1*-323912948154161111310156(1) VERY BAD TIME4%-2%1%-13%q9%q3%13%zabcd13%zabc10%f2%5%6%5%3%5%8%f

efdef

1054291428931962410115264106152108101571011001GOOD TIME66%zkl56%69%zkl61%74%36%46%l45%47%41%42%58%zgh53%h55%gh50%62%zgh52%h49%hl

4321255118172159918167599757782355765BAD TIME27%24%28%23%13%46%q40%q28%46%abde49%zabc44%abd32%34%29%38%a25%28%37%abdq

fdefj

62217924-252492-29-3475551233446236NET GOOD39%zkl32%41%zk38%61%-10%6%17%gi1%-8%-2%26%zcgh19%zcgh26%zcgh11%gi37%zceg24%zcgh12%ghik

iiihijil

2.81zkl2.872.77kl2.943.002.322.50l2.582.412.382.462.71zgh2.61hi2.67zgh2.55h2.78zcg2.65zgh2.55hilMEANiihii

121145465914173723173833241140275DON'T KNOW7%20%2%15%13%18%oq14%oq26%zcef8%10%15%9%13%17%i12%12%20%zcfh13%oq

hii

Page 31

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 23

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

8298212218845-75121121(4) VERY GOOD TIME12%6%6%9%5%6%7%c-7%c12%zbcd6%c

2421563241167664239-631881881(3) FAIRLY GOOD39%48%z43%32%45%g47%zg35%c-58%zcd88%zbcd43%cdgTIME

2211946248109423317609285-609(2) FAIRLY BAD37%27%32%z38%z29%30%46%zab80%zabd26%a-30%abTIME

22312413231147915673-156(1) VERY BAD TIME3%5%8%i10%6%8%12%zab20%zabd7%a-8%ai

3224471452188752284-70510011001GOOD TIME52%55%z49%41%50%54%zg41%c-65%zcd100%zbcd49%cd

2414258661132537396765357-765BAD TIME40%32%40%zi48%zef35%38%58%zab100%zabd33%a-37%abi

7103128-856214-112-7653481001236NET GOOD12%23%zh9%-7%15%g15%zg-16%-100%32%zd100%zbcd12%dgh

2.672.65zh2.522.452.582.562.37c1.802.67zcd3.12zbc2.55cdhMEANd

56116113561108-18-275DON'T KNOW9%14%11%11%15%e8%1%ac-2%ac-13%abcde

h

Page 32

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 24

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

Page 33: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

1212232162411121(4) VERY GOOD TIME6%10%z7%6%9%4%5%6%

85310928611993586881(3) FAIRLY GOOD42%48%58%zdf41%44%38%39%43%TIME

638731278552961609(2) FAIRLY BAD31%32%26%29%26%32%27%30%TIME

1579242911522156(1) VERY BAD TIME8%4%5%10%ef6%17%z10%8%ef

9741313181341038971001GOOD TIME48%57%z64%zd46%53%42%43%49%

7958215111464483765BAD TIME39%36%30%39%32%48%z37%37%e

17949167214-613236NET GOOD9%21%zd34%zdf7%22%-6%6%b12%ab

2.532.68zd2.70zd2.492.672.332.472.55bMEAN

2731528413843275DON'T KNOW13%7%6%14%ef15%9%19%zb13%ef

Page 33

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 25

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 34: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

4112334041471172281968497452403737232929117591166(4) VERY GOOD TIME6%5%7%14%zuvw10%7%9%6%8%6%8%10%n11%zcij7%6%9%c13%zcfij7%8%9%ci3%7%9%8%c

248115203116231226682613690438244317350246178140160191137110458457914(3) FAIRLY GOOD39%46%44%41%54%ztuw33%n52%zlnor23%39%nr26%54%zlnor48%nor46%ci50%zci38%44%c47%ci49%ci51%zci43%i33%44%46%45%cinorTIME

w

20272124838921933316103116200134191192186111809210183103297271569(2) FAIRLY BAD32%zs29%s27%30%s21%32%zmq25%57%30%33%zlmq25%26%27%27%29%28%27%28%27%26%31%28%27%28%qsTIME

46628172151661193342253240481517201924236653119(1) VERY BAD TIME7%v3%6%6%5%7%z5%5%5%9%zlmq5%5%5%6%7%h4%6%6%5%8%h7%6%5%6%hkv

28912723615627227479881641105052933924022862151771822201651215335481081GOOD TIME46%51%52%56%w64%zuvw39%n61%zlnor29%47%nr32%62%znor57%znor56%zci57%zci44%c54%ci60%zci55%ci59%zci52%ci37%51%55%53%cinor

w

247781511001102704001812214924115822323223312696112120107126363324688BAD TIME39%zsv31%33%36%s26%39%zlmq30%62%35%43%zlmq30%31%32%33%36%31%33%34%32%34%38%35%33%34%mqs

415084561624399-943-392641351691705389807010058-5169223393NET GOOD7%20%w18%w20%w38%ztuvw1%30%zlnor-33%12%nr-11%33%zlnor26%znor24%zci24%zci8%c22%ci27%zcdi21%ci27%zcdi18%ci-2%16%23%zb19%bcino

rw

2.532.652.622.70w2.76zuw2.50n2.71znr2.342.61nr2.372.71znr2.70znr2.71zci2.65ci2.542.69ci2.72ci2.63c2.68ci2.62ci2.442.602.672.64cinrMEANw

93447024431501213618962598266126602234314482155118274DON'T KNOW15%t17%st15%t8%10%22%zlmoq9%9%18%zlmq26%zlmoq8%12%mq12%g9%19%zdefgj15%egjk7%10%8%14%g25%zdefg15%12%13%egjmq

rkhijkt

Page 34

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 26

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

18146263454526310374112084471879971478166(4) VERY GOOD TIME15%zt8%5%8%9%s10%s8%8%12%zj8%8%4%4%10%zg1%5%6%9%g10%g6%10%g8%gj

st

4186715419926729433458035570113473520430594853829112397914(3) FAIRLY GOOD35%45%u32%46%s46%s54%zq44%45%55%zj49%j45%j26%37%44%35%33%42%48%zf42%47%49%zf45%jsTIME

rskgigiu

32534150128158132205364143417666291252855382932363207569(2) FAIRLY BAD27%28%31%p30%27%24%27%28%22%28%30%m37%zm31%27%32%31%34%26%33%27%26%28%mTIME

61114024302553662661726101921376841845119(1) VERY BAD TIME5%6%8%zp6%5%5%7%5%4%4%7%14%zkl10%h4%2%8%6%6%6%8%6%6%hmn

m

581014180232322346397683430811335539251316855637361264761081GOOD TIME50%53%37%54%s55%s64%zq52%54%67%zj56%j53%j30%41%55%fg36%38%49%57%zf52%53%fg59%ze53%fg

rskligifgiijs

38645189153188157258430169469392391453069453612781252688BAD TIME33%34%39%zp36%32%29%34%34%26%32%37%m51%zk41%31%34%39%40%33%40%34%31%34%mp

qlm

21369-10801331891392542613540-37*1061-110276845223393NET GOOD18%19%-2%19%s23%zs35%zq18%20%41%zj24%16%j-21%*23%zef1%-1%9%fg25%zbc12%fg19%ef28%zb19%ef

rsklgiiefgiigicdefggijsi

2.732.632.452.63s2.68s2.74z2.622.652.80z2.68j2.60j2.252.432.70z2.492.462.552.67i2.602.592.70z2.64iMEANrsjkfgifgijs

1925011243774211016444172533176426411311263076274DON'T KNOW17%13%23%zp10%13%p8%14%13%7%12%10%18%zk18%ad14%ad30%za23%za11%10%9%13%9%13%adm

qrmbcdehdpr

Page 35

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 27

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

20613143391272816295511111353836319166(4) VERY GOOD TIME7%11%zm7%7%7%8%10%9%15%zi8%8%8%8%8%9%a5%8%a

1022811862632087071057999253661640275436316157914(3) FAIRLY GOOD36%51%zm44%43%p39%47%zl37%43%52%j37%49%zg45%44%44%47%43%45%gjTIME

pp

86147120160147422945335204365412157276178113569(2) FAIRLY BAD30%27%28%26%28%28%33%h29%h18%30%27%29%25%28%27%31%28%hTIME

2919253435842112850699029633422119(1) VERY BAD TIME10%zmo3%6%6%7%6%7%7%4%7%5%6%5%6%5%6%6%o

123342217306247834132951283087737523285183791761081GOOD TIME43%62%zm51%p50%47%55%zl47%52%67%zi45%57%zg53%52%52%57%za48%53%ag

npjjlp

1161661451941825061146543254434502185339212136688BAD TIME40%zmo30%34%32%35%33%40%zh35%h22%37%zf32%36%zd30%34%32%37%34%dh

717672112653271830855433925014317916740393NET GOOD2%32%zmn17%p18%p12%22%zl6%16%j45%zi8%25%zg18%23%ze18%a25%za11%19%ae

pjcgjlp

2.482.76z2.62p2.63p2.592.652.572.622.88z2.562.68z2.622.692.632.69z2.552.64aMEANmnpijgagp

484261107981753823201211521601141407757274DON'T KNOW17%o8%14%o18%zo19%zk12%13%13%10%18%zf11%11%18%ze14%11%15%13%ef

ko

Page 36

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 28

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 37: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

35532114165511410669594638153215166(4) VERY GOOD TIME1%5%20%zab11%de4%3%12%zad6%fo7%efk4%5%5%5%16%zad1%4%1%20%zab11%de3%8%efk

defhijfkmopefhjkltmotefhijkdefhijfkmoplmoptklmnoptmoptlmnopsklmnoptqsttqst

614813199153203219783675699148991206192431319962914(3) FAIRLY GOOD34%47%50%ef50%ef46%ft41%47%ft44%ft45%fo39%50%ef47%55%za42%34%39%48%50%ef50%ef41%45%foTIME

kotkottkoptefgklkotkottmnot

63374127951881185284277152373979638927412743569(2) FAIRLY BAD35%zbchnqr36%bc16%14%28%bc37%zb25%bc30%zb29%bc40%zb28%bc36%bc22%28%bc35%zb38%zb31%bc16%14%28%bc28%bcTIME

hqrqrcghjlqrchqrqrcghjlqrhqrqrchnqrcghlmqrqrqrmnpqrmnpqrnpqr

1567161831251129110863221515671610119(1) VERY BAD TIME9%chr5%3%8%chr5%6%h5%h6%chr6%h6%5%5%2%8%chr9%chr7%h6%3%8%chr7%6%chr

645318412016721927589778175100531091666410044184120671081GOOD TIME36%52%ft70%za61%za50%ft44%59%za50%ef52%ef42%55%ef52%ft60%ae58%ae36%43%49%70%za61%za44%53%ef

defgiefklmefklmkotkmotkoptfklmofkotdefgiefklmkmotjklmnoptopttjklmnopt

opstopst

79424844113219143640519816042421017910433484453688BAD TIME44%zbchjlmnpqr42%bc18%22%34%bc44%zb31%ch36%zb35%bc45%zb33%bc42%bc23%35%bc44%zb45%zb37%bc18%22%35%bc34%bc

hqrhqrchjlmrchlnqhqrchjlmqrhqrhqrchjlmchjlmqrqrhqrnpqrrnpqrnpqrnpqr

-151113576541131257262-640116665-15-4111357614393NET GOOD-8%10%ek52%za39%za16%ae*28%zad14%ef17%ae-3%22%ae10%ek37%za23%ae-8%-2%12%ek52%za39%za9%ek19%aef

obdefgdefgifkotefgiklkotfkmotfikmoodefgifikmoobdefgdefgioiklmoshijkljklmnmopstpstjklmnsthijkljklmnt

mnopqopstopstmnopqopststst

2.362.552.99z2.76a2.58f2.472.73z2.58e2.61e2.462.63e2.552.76a2.71e2.362.462.512.99z2.76a2.522.64eMEANabdefefklmtaefklfkotfkmotfkotdefikfkmotabdefefklmfkmotghijkoptmoptlmopsghijkoptlmnoptlmnop

qstqst

3673033556449243200232273019362912303332274DON'T KNOW20%zcgilmnors6%12%17%gi16%gi13%g10%g14%gi13%g13%12%6%16%gin7%20%zcg13%14%12%17%gi21%zc13%g

sjsssilmnorsgilmnsrs

Page 37

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 29

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 38: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

563547293544311168412211444841919166(4) VERY GOOD TIME14%znop5%9%p6%1%5%22%zabce6%3%3%12%zabef7%abhi7%abfhi22%zabce12%zabe4%3%8%abfhi

fghijlmhimmmfghijlmfhimmp

1753032441926148983814420332281670798322230264914(3) FAIRLY GOOD44%45%47%43%34%47%48%am73%zabc45%m41%47%am44%am45%ahm48%am47%am49%ahm39%45%ahmTIME

defghiklm

9919614812563373049318815453943830154134251569(2) FAIRLY BAD25%29%29%28%35%zcdg36%cdgj15%8%29%djk37%zbcd22%djk29%zcde28%cdgj15%22%djk28%djk37%zbcd28%cdgjTIME

jkkefgijkgjkkefgijkk

1935254015673173140112917402546119(1) VERY BAD TIME5%5%5%9%zopq9%5%4%5%5%6%6%6%6%4%6%5%7%6%

2303382912216453142411552194079388221424072492831081GOOD TIME58%znp50%56%49%36%52%m70%zabc79%zabc49%m44%59%zaef51%ahm53%afhm70%zabc59%zaef53%ahim42%53%afhm

efghilmefghilmhimefghilmhim

118231173166794237711021919465052937194159297688BAD TIME30%34%33%37%44%zbcd42%cdgj18%13%34%djk44%zbcd28%djk35%zcde34%cdgj18%28%djk34%djk44%zbcd34%cdgj

efgjkkefgijkgjkkefgijkk

11210711855-15111053445121328829310521390-15393NET GOOD28%znp16%23%np12%-8%10%h51%zabc66%zabc14%ahm*31%zabef16%ahm19%afhm51%zabc31%zabe19%ahil-2%19%afhi

efghilmefghilmhilmefghilmfhilmmlmnp

2.76znp2.592.68n2.542.362.553.00zab2.87zab2.56am2.472.75zab2.60ahm2.63afh3.00zab2.75zab2.60ahm2.442.64afhMEANcefghilefhilmefhilmmcefghilefhilmmn

mm

511075363367254556483249206258365101274DON'T KNOW13%16%o10%14%20%zacd6%12%7%17%bl13%12%14%13%12%12%14%l15%hl13%

efghkl

Page 38

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 30

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 39: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

20-6411833-34731013126713166(4) VERY GOOD TIME12%k-14%17%2%7%8%-16%zabcd20%zabc7%a7%a4%3%3%1%2%8%abcde

efgjdefgj

876221029821802192184739615081784568914(3) FAIRLY GOOD54%zkl83%52%l43%76%32%42%l40%42%50%ac48%a53%zacd52%zacd41%39%50%35%45%alTIME

38110678212413636527527472792769569(2) FAIRLY BAD24%17%24%25%18%32%29%q24%29%gh18%17%29%gh26%h36%zegh39%zegh30%h35%zegh28%ghTIME

8-4--27331171415813814715119(1) VERY BAD TIME5%-9%--10%8%2%8%4%10%h4%4%4%7%7%8%6%

1066281430992132112625783109162878546711081GOOD TIME67%zkl83%65%kl60%78%39%50%l40%58%acd69%zabc54%a60%acdj57%acd44%42%51%36%53%acdl

degij

461146710915714807942608680943484688BAD TIME29%17%32%25%18%42%q37%q26%37%h21%27%33%h30%h40%gh46%zefg37%h43%zegh34%h

hj

61514823-9567451784249767-912-13393NET GOOD38%zkl66%33%zkl35%60%-4%13%l14%d21%acd48%zabc27%zacd27%zabc27%zabc4%-5%14%cd-7%19%acdk

defgijddl

2.78zkl2.832.722.902.832.442.58l2.572.69ac2.94zab2.63ac2.68acd2.65ac2.512.432.512.382.64acdMEANcdefgil

8-142485718113529133832241140274DON'T KNOW5%-2%15%4%19%koq13%oq33%zbcd5%9%19%fhi7%13%i16%fhi12%12%21%zcfh13%fhio

efhiiq

Page 39

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 31

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

9201341015139-7616685166(4) VERY GOOD TIME14%i5%9%zi8%4%10%zf-10%d15%zacd9%d8%dfi

3121366241151710-281914620914(3) FAIRLY GOOD50%48%45%32%40%51%zfg-37%d85%zacd62%zcd45%cdgTIME

1411643549124372569323-238569(2) FAIRLY BAD23%26%30%z39%ze33%ze27%83%zabc42%zab-24%b28%abTIME

2347413297111973-46119(1) VERY BAD TIME3%8%5%10%ze8%5%17%zabc9%zab-5%b6%ab

3923379651165849-35710817051081GOOD TIME65%52%54%41%44%61%zfg-47%d100%zacd70%zcd53%cdfg

1615050962153443688396-284688BAD TIME26%34%35%49%ze41%ze32%100%zabc52%zab-28%b34%abe

2384287-1012406-688-391081421393NET GOOD38%zhi19%20%-8%3%g29%zfg-100%-5%100%zacd42%zc19%cfg

2.84i2.572.662.432.482.71zfg1.832.48d3.15zac2.75zcd2.64cdfMEANdg

6641561457107-12-12274DON'T KNOW9%14%11%11%15%e8%-2%bd-1%bd13%abcde

h

Page 40

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 32

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

1733136211617166(4) VERY GOOD TIME8%14%ze7%7%7%7%8%8%

877113280135114380914(3) FAIRLY GOOD43%50%56%z47%58%47%36%45%aTIME

597571336942171569(2) FAIRLY BAD29%25%27%24%20%23%32%28%TIME

118141925-712119(1) VERY BAD TIME6%6%4%9%e-7%5%6%

10501443161561349981081GOOD TIME51%63%z64%z54%65%54%44%53%a

715711529442783688BAD TIME35%31%31%33%20%30%37%34%

335731646192215393NET GOOD16%32%zd33%zd21%45%24%a7%19%a

2.632.75z2.71z2.602.852.632.572.64MEAN

27712294031441274DON'T KNOW14%5%6%14%ef15%15%19%z13%ef

Page 41

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 33

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

3021252141312282567406150106492248346395260184163181214143117488513100112 MTHS GOOD TIME48%50%47%47%54%37%n56%zlnor21%43%nr31%61%zlnoqr48%nr50%chi56%zcdhi40%46%c55%zcdhi55%zcdhi58%zcdhi45%i35%46%52%zb49%bcinoBUY

kkkr

2891272361562722747988164110505293392402286215177182220165121533548108112 MTHS GOOD TIME46%51%52%56%w64%zuvw39%n61%zlnor29%47%nr32%62%znor57%znor56%zci57%zci44%c54%ci60%zci55%ci59%zci52%ci37%51%55%53%cinorSELL

w

230821761231502924532014115124720626724425515810911213212313240635976512 MTHS BAD TIME37%33%39%44%zsv35%42%zmq34%m71%40%m44%zmq31%40%mq38%35%39%39%37%34%35%39%40%39%36%37%mqBUY

24778151100110270400181221492411582232322331269611212010712636332468812 MTHS BAD TIME39%zsv31%33%36%s26%39%zlmq30%62%35%43%zlmq30%31%32%33%36%31%33%34%32%34%38%35%33%34%mqsSELL

212901527118015055058960372178259281165138120127154967035135470512 MTHS GOOD TIME34%t36%t33%25%42%ztuw22%n42%zlnor19%26%nr17%46%zlnoqr35%nor37%chi40%zcdi26%34%ci41%zcdi39%cdi41%zcdi30%i21%33%36%35%cinorBUY GOOD TIME SELL

t

8832585848100184*554511965831089343415256474612915528412 MTHS GOOD TIME14%13%13%21%zsuvw11%14%14%2%16%13%15%13%12%15%h14%11%14%16%h15%15%14%12%16%14%hkBUY BAD TIME SELL

71358081891202343724812211212511711572535463655117018735712 MTHS BAD TIME11%14%18%w29%zsuvw21%w17%n18%m10%21%mnr14%15%22%zmnq18%17%18%18%18%16%17%20%15%16%19%17%wBUY GOOD TIME SELL

1544692426116621317651011219213712313781565865568022916739612 MTHS BAD TIME24%zst18%20%15%14%24%zlmoq16%60%19%29%zlmoq15%18%20%18%21%d20%19%18%17%18%24%22%za17%19%amqsBUY BAD TIME SELL

r

Page 42

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 34

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

4295718420629431734865338767116694021629674760239118445100112 MTHS GOOD TIME37%50%zu38%48%s50%s58%zq46%51%zo60%zj46%46%38%42%47%33%38%42%54%ze56%g50%g55%ze49%gjBUY

rsklfghifghisu

58101418023232234639768343081133553925131685563736126476108112 MTHS GOOD TIME50%53%37%54%s55%s64%zq52%54%67%zj56%j53%j30%41%55%fg36%38%49%57%zf52%53%fg59%ze53%fgSELL

rskligifgiijs

54702185182214184307458203621087938179347053392249127876512 MTHS BAD TIME47%zt37%38%42%zp37%34%40%36%32%43%m43%zm44%m40%39%39%39%47%za35%35%38%35%37%mnBUY

d

3864518915318815725843016946939239145306945361278125268812 MTHS BAD TIME33%34%39%zp36%32%29%34%34%26%32%37%m51%zk41%31%34%39%40%33%40%34%31%34%mpSELL

qlm

2767811515020523524945728948803626160194234426218931670512 MTHS GOOD TIME24%35%zu24%35%s35%s43%zq32%36%45%zj33%j32%j20%27%35%g22%24%30%38%zf31%38%fg39%zf35%gjBUY GOOD TIME SELL

rsklgigisu

14268675385799918595193431135382414171172912528412 MTHS GOOD TIME12%14%14%12%14%15%13%15%15%13%13%17%14%12%10%13%12%15%25%zb12%16%14%BUY BAD TIME SELL

gh

3132064791091061452131303250191385122521201143715035712 MTHS BAD TIME27%zt17%13%18%19%19%s19%17%20%j22%j20%j10%14%18%14%14%18%18%20%16%19%17%jsBUY GOOD TIME SELL

t

233691199810178160236712756592489224431186115212439612 MTHS BAD TIME20%19%25%zp23%pq17%14%21%19%11%19%m22%m33%zk26%ad19%25%25%27%za17%15%22%ad15%19%adBUY BAD TIME SELL

qlmdmp

Page 43

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 35

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

1153112002882327691319287257744697304477357161100112 MTHS GOOD TIME40%56%zm47%47%44%51%zl46%50%46%38%55%zg49%49%48%53%za44%49%agBUY

npp

12334221730624783413295128308773752328518379176108112 MTHS GOOD TIME43%62%zm51%p50%47%55%zl47%52%67%zi45%57%zg53%52%52%57%za48%53%agSELL

npjjlp

123193163216192573116708030146455521038023315176512 MTHS BAD TIME43%zo35%39%36%36%38%41%38%42%44%zf34%39%zd33%38%35%41%37%fBUY

116166145194182506114654325443450218533921213668812 MTHS BAD TIME40%zmo30%34%32%35%33%40%zh35%h22%37%zf32%36%zd30%34%32%37%34%dhSELL

8022213420815655094576816953648522133125711070512 MTHS GOOD TIME28%40%zn32%34%30%36%zl33%31%36%25%39%zg34%35%33%39%za30%35%agBUY GOOD TIME SELL

pp

34856375752093733188519920481141964728412 MTHS GOOD TIME12%15%15%12%14%14%13%18%h10%12%15%14%13%14%14%13%14%BUY BAD TIME SELL

411127797872703936541292282531041831155835712 MTHS BAD TIME14%20%p18%16%17%18%14%20%29%zj19%17%18%17%18%17%16%17%BUY GOOD TIME SELL

8079791181052917632241662302941021931158739612 MTHS BAD TIME28%zmno14%19%19%20%19%27%zh18%13%24%zf17%21%z16%19%17%24%zb19%fhBUY BAD TIME SELL

io

Page 44

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 36

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

89618688167277234915765102104611011338912054868863100112 MTHS GOOD TIME50%cr60%za33%45%cr50%cr55%za50%cr51%zc51%zc57%za57%za60%za56%ac47%cr50%cr51%cr61%ab33%45%cr41%49%crBUY

bcqrbclqrrrbcqrbcpqrbcqrrcqr

64531841201672192758977817510053109166641004418412067108112 MTHS GOOD TIME36%52%ft70%za61%za50%ft44%59%za50%ef52%ef42%55%ef52%ft60%ae58%ae36%43%49%70%za61%za44%53%efSELL

defgiefklmefklmkotkmotkoptfklmofkotdefgiefklmkmotjklmnoptopttjklmnopt

opstopst

54331448211316017962153453573351128548522144825576512 MTHS BAD TIME30%33%55%za42%df34%32%38%h35%36%o29%31%33%28%45%df30%36%25%55%za42%df36%37%hkBUY

bdefhhkothjklmbdefhhkotlmoijklmnoptijklm

nopqsnopqstt

7942484411321914364051981604242101791043348445368812 MTHS BAD TIME44%zbchjlmnpqr42%bc18%22%34%bc44%zb31%ch36%zb35%bc45%zb33%bc42%bc23%35%bc44%zb45%zb37%bc18%22%35%bc34%bcSELL

hqrhqrchjlmrchlnqhqrchjlmqrhqrhqrchjlmchjlmqrqrhqrnpqrrnpqrnpqrnpqr

554467701151721826395406074448110155724067704270512 MTHS GOOD TIME31%43%ac26%36%cr35%cr34%cr39%cr36%zc36%cr34%41%ac43%ac45%za35%31%31%45%ac26%36%cr27%35%crBUY GOOD TIME SELL

errprercefklrmnopr

t

341718175010246266216402917143234471518172128412 MTHS GOOD TIME19%bchnqr17%ch7%9%15%chr20%zb10%15%zb14%bc22%zb16%ch17%ch8%11%19%bc20%zb16%cr7%9%14%14%bcBUY BAD TIME SELL

rcghlmchnqrhnqrcghlmrrhnqrcghlmhnqrnqrnqrnqr

89114485146812432261526923588274114482535712 MTHS BAD TIME5%9%43%zab24%zd15%df9%17%dfk14%df15%df8%14%dft9%13%ft20%de5%12%ft5%43%zab24%zd16%df17%deBUY GOOD TIME SELL

defghiefhijkototkotkmotfikmodefghiefhijtfiklmjklmnoklmopstjklmnoklmopost

pqststpqstst

442530276111396366297383125276944571730273039612 MTHS BAD TIME25%bchqr24%bc12%14%18%cr22%bc21%ch21%zb20%bc21%cr17%24%bc15%24%bc25%bc25%bc19%12%14%20%19%crBUY BAD TIME SELL

qrqrrcqrqrqrqrhqrhqr

Page 45

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 37

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

1803322582318961632315927733093878863330242366100112 MTHS GOOD TIME45%49%50%51%50%dk60%zdk31%44%50%dk55%zdek48%dk51%zdk51%zdk31%48%dk51%dk54%zdk49%dkBUY

230338291221645314241155219407938822142407249283108112 MTHS GOOD TIME58%znp50%56%49%36%52%m70%zabc79%zabc49%m44%59%zaef51%ahm53%afhm70%zabc59%zaef53%ahim42%53%afhmSELL

efghilmefghilmhimefghilmhim

16524220315554331162810616026864956211626816721376512 MTHS BAD TIME41%36%39%34%30%33%57%zabc54%zabe33%32%39%afh35%a36%ah57%zabc39%afh35%31%37%afhBUY

efghilmfhilmefghilm

11823117316679423771102191946505293719415929768812 MTHS BAD TIME30%34%33%37%44%zbcd42%cdgj18%13%34%djk44%zbcd28%djk35%zcde34%cdgj18%28%djk34%djk44%zbcd34%cdgjSELL

efgjkkefgijkgjkkefgijkk

124226187169554449191091722586575584925817222670512 MTHS GOOD TIME31%33%36%38%31%43%dk24%37%34%dk34%dk38%dk36%zdk36%dk24%38%dk36%dk33%dk35%dkBUY GOOD TIME SELL

5310367603417133491026627122013666913628412 MTHS GOOD TIME13%15%13%13%19%cdgk17%dk6%6%15%cdgk20%zbcd10%15%zcdg14%cdgk6%10%15%cdgk20%zbcd14%cdgkBUY BAD TIME SELL

efgjkkefgjk

1001099751899122464613526624991135765435712 MTHS BAD TIME25%znop16%19%n11%5%9%45%zabce42%zabc14%am9%20%aefhl14%ahm16%afhm45%zabc20%aefh16%ahlm8%17%aefhlBUY GOOD TIME SELL

fghilmefghilmmefghilmlmmn

63127103103442524360113126372303241268815739612 MTHS BAD TIME16%19%20%23%q25%djk24%djk12%7%19%22%djk18%dk20%zdjk19%djk12%18%dk19%j23%zdef19%djkBUY BAD TIME SELL

jk

Page 46

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 38

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

105429142893196241011526410615210810157101100112 MTHS GOOD TIME66%zkl56%69%zkl61%74%36%46%l45%47%41%42%58%zgh53%h55%gh50%62%zgh52%h49%hlBUY

106628143099213211262578310916287854671108112 MTHS GOOD TIME67%zkl83%65%kl60%78%39%50%l40%58%acd69%zabc54%a60%acdj57%acd44%42%51%36%53%acdlSELL

degij

432125511817215991816759975778235576512 MTHS BAD TIME27%24%28%23%13%46%q40%q28%46%abde49%zabc44%abd32%34%29%38%a25%28%37%abdqBUY

fdefj

46114671091571480794260868094348468812 MTHS BAD TIME29%17%32%25%18%42%q37%q26%37%h21%27%33%h30%h40%gh46%zefg37%h43%zegh34%hSELL

hj

78423102357132147512147841136460426270512 MTHS GOOD TIME49%zkl56%53%zkl43%60%22%31%l27%35%33%30%46%zacd40%32%30%46%acgh32%35%lBUY GOOD TIME SELL

ghj

26-7453563426301723384239153928412 MTHS GOOD TIME16%-16%19%14%14%15%8%12%8%11%12%13%21%zegh20%zh16%20%zh14%hBUY BAD TIME SELL

22*543427554213136244922234935712 MTHS BAD TIME14%7%12%17%7%17%18%9%19%ab35%zabc23%abcd13%a17%ab11%a12%a4%5%17%abcdBUY GOOD TIME SELL

defgijf

20171174951054482535473554184539612 MTHS BAD TIME12%17%16%6%4%29%zkq22%q18%25%h13%16%19%17%18%27%zegh20%23%h19%hqBUY BAD TIME SELL

Page 47

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 39

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

3224471452188752284-7051001100112 MTHS GOOD TIME52%55%z49%41%50%54%zg41%c-65%zcd100%zbcd49%cdBUY

3923379651165849-3571081705108112 MTHS GOOD TIME65%52%54%41%44%61%zfg-47%d100%zacd70%zcd53%cdfgSELL

2414258661132537396765357-76512 MTHS BAD TIME40%32%40%zi48%zef35%38%58%zab100%zabd33%a-37%abiBUY

1615050962153443688396-28468812 MTHS BAD TIME26%34%35%49%ze41%ze32%100%zabc52%zab-28%b34%abeSELL

2517150029113554--70570570512 MTHS GOOD TIME40%38%34%23%30%40%zfg--65%zcd70%zbcd35%cdgBUY GOOD TIME SELL

6682072272190284--28428412 MTHS GOOD TIME11%15%14%17%19%ze14%41%zabc--28%zbc14%bcBUY BAD TIME SELL

15602812151281-357357-35712 MTHS BAD TIME24%13%19%zi16%14%20%zf-47%zabd33%zad-17%adfiBUY GOOD TIME SELL

10802963879250396396--39612 MTHS BAD TIME16%18%20%30%ze21%18%58%zab52%zab--19%abeBUY BAD TIME SELL

Page 48

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 40

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

974131318134103897100112 MTHS GOOD TIME48%57%z64%zd46%53%42%43%49%BUY

1050144316156134998108112 MTHS GOOD TIME51%63%z64%z54%65%54%44%53%aSELL

795821511146448376512 MTHS BAD TIME39%36%30%39%32%48%z37%37%eBUY

71571152944278368812 MTHS BAD TIME35%31%31%33%20%30%37%34%SELL

659962419410235370512 MTHS GOOD TIME32%42%z49%zd32%50%26%24%35%aBUY GOOD TIME SELL

3003475411124228412 MTHS GOOD TIME15%15%15%14%3%13%19%14%BUY BAD TIME SELL

3774471603264235712 MTHS BAD TIME18%19%14%21%15%29%z19%17%BUY GOOD TIME SELL

4063778523164039612 MTHS BAD TIME20%16%16%18%17%18%18%19%eBUY BAD TIME SELL

Page 49

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 41

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXURBANBOUGHT ON

HARDMODERATECOMFORTABPROSPERITWEALTHYOWNER/AOWNEDPRESSEDMEANSLY OFFYACHIEVERSOCCUPIERMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(q)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

26418031215234612545676876334102114042292331771101015936611254UNWEIGHTED BASE

2941653351503741319809511532497290304228247250156*134*6616591319WEIGHTED BASE22%13%25%11%28%100%61%39%40%38%22%23%17%19%19%12%*10%*50%50%100%

18410017476207740492248287318134156131151168884634939174012 MTHS GOOD TIME63%ztu60%52%51%55%56%l61%zlq48%54%c64%zchik46%c51%c57%c61%chi67%zchik57%ci34%53%59%zb56%chilBUY

16410019889247798505293327316156183144149167985838641279812 MTHS GOOD TIME56%61%59%59%66%zw61%l62%57%61%c64%c54%60%c63%c60%c67%ci63%ci43%58%63%61%clSELL

894512563131453247206188151114106827774585624520845312 MTHS BAD TIME30%27%37%42%vw35%34%m31%40%zmq35%30%39%35%36%31%29%38%41%37%32%34%jmBUY

1074510152934002411581531529482717974504421318740012 MTHS BAD TIME37%zs27%30%35%25%30%30%31%29%31%33%27%31%32%30%32%33%32%28%30%sSELL

13674132441655503721782152419411996110131613226728455012 MTHS GOOD TIME46%t45%t39%30%44%t42%l46%zlq35%40%c49%zchik32%39%c42%c44%ci53%zchik39%i24%40%43%42%ciltBUY GOOD TIME SELL

4626393242184119656875413434403527147910518412 MTHS GOOD TIME16%15%12%21%zsu11%14%15%13%13%15%14%11%15%16%14%17%10%12%16%14%BUY BAD TIME SELL

2624624280234122112103716059443932352511112323412 MTHS BAD TIME9%15%19%w28%zuvw21%w18%m15%22%zmq19%14%21%19%19%16%13%22%19%17%19%18%jmwBUY GOOD TIME SELL

6020612151213121928378524637393922301328121312 MTHS BAD TIME20%12%18%14%14%16%15%18%16%16%18%15%16%16%16%14%22%20%za12%16%aBUY BAD TIME SELL

Page 50

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 42

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1061140161257425411456798452931354623456304864633491254591254UNWEIGHTED BASE

54*125216726241047952679352594*11141*26**35036**77**61*76956*145*5681319WEIGHTED BASE4%*95%13%20%31%36%40%60%40%7%*8%3%*2%**27%3%**6%**5%*58%4%*11%*43%100%

267128814122728327646333349612315184163032464337935274012 MTHS GOOD TIME48%57%53%54%55%59%53%58%z63%z52%55%56%57%52%44%39%52%60%zh59%54%62%zh56%BUY

327589515624230531848136259651214212184131483298437079812 MTHS GOOD TIME60%61%57%59%59%64%60%61%69%zj63%j59%j30%52%61%49%53%51%63%52%58%65%z61%jSELL

23422551031381581972571573741168124153026249195317745312 MTHS BAD TIME43%34%33%39%34%33%37%32%30%40%37%38%31%36%41%40%43%32%34%36%31%34%mBUY

163794889126137155245137263727999121925236234816540012 MTHS BAD TIME31%30%28%34%31%29%30%31%26%28%34%65%zk36%28%32%25%41%31%41%33%29%30%mSELL

lm

19531651091662102123392553644910136122523345196226455012 MTHS GOOD TIME35%42%39%42%40%44%40%43%49%zj39%40%23%38%39%33%33%37%45%z34%43%46%zh42%jBUY GOOD TIME SELL

717524315970641207712151454534911814178718412 MTHS GOOD TIME13%14%14%12%14%15%12%15%15%13%13%34%zk19%13%8%6%15%15%25%zh12%15%14%BUY BAD TIME SELL

lm

14214304371901031309821193469616913010229823412 MTHS BAD TIME25%17%18%16%17%19%20%16%19%23%j17%7%15%20%17%21%14%17%18%15%17%18%BUY GOOD TIME SELL

9201245765679212159142113452915161179317721312 MTHS BAD TIME17%16%14%22%zp16%14%17%15%11%14%19%m31%zl17%15%24%19%26%ad15%16%21%14%16%mBUY BAD TIME SELL

mh

Page 51

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 43

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1813912273323119431741691552829729722825125042351254UNWEIGHTED BASE

15244126734935896116114615127710429453756244812101319WEIGHTED BASE11%33%20%26%27%73%12%11%11%21%79%72%28%47%36%16%100%

6826712920818255790757312361651222735328010374012 MTHS GOOD TIME45%61%zn48%60%np51%58%z56%51%48%45%59%zg54%61%57%58%a49%56%aeBUY

pgnp

78287152212202596898010315064856323637730811079812 MTHS GOOD TIME52%65%zp57%61%57%62%55%55%68%ij54%62%g60%63%60%64%a52%61%agSELL

p

601441051071223315857601133403441092161607645312 MTHS BAD TIME40%33%39%31%34%34%36%39%40%41%zf33%36%z29%35%33%36%34%fBUY

5012983100104296585133913082991011921357240012 MTHS BAD TIME33%29%31%29%29%31%36%h35%h22%33%30%32%27%31%28%34%30%hSELL

5020093158131419645057884623751752602137455012 MTHS GOOD TIME33%45%np35%45%np37%44%z40%34%38%32%44%zg40%47%42%44%a35%42%aeBUY GOOD TIME SELL

gip

1865364849135262515341501325292642818412 MTHS GOOD TIME12%15%13%14%14%14%16%17%10%12%14%14%14%15%13%13%14%BUY BAD TIME SELL

27815454671672430425418017559115893023412 MTHS BAD TIME18%18%20%16%19%17%15%20%28%zj19%17%18%16%18%19%14%18%BUY GOOD TIME SELL

3262475355158332717561571644999704321312 MTHS BAD TIME21%o14%18%15%15%16%20%h18%12%20%15%17%z13%16%15%20%16%BUY BAD TIME SELL

Page 52

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 44

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157691841061933122331070844128136698015315712559184106571254UNWEIGHTED BASE

139*77*171115*2173042951148932106*13277*97*198139*13662*171115*85*1319WEIGHTED BASE11%*6%*13%9%*16%23%22%87%71%8%*10%6%*7%*15%11%*10%5%*13%9%*6%*100%

76516861129195160672545758351699176774368614674012 MTHS GOOD TIME54%cr67%cg39%53%cr59%cg64%zc54%cg59%zc59%zc71%zb63%cg67%cg72%zb46%54%cr57%cr69%cg39%53%cr53%56%cgBUY

rreglmnrgrgrcefglrrcfglmrrrmnqrtnqrt

58431297713915120166956852844373128586534129775479812 MTHS GOOD TIME42%56%76%zd67%ef64%ef50%68%ze58%ef61%ef49%64%ef56%76%zd65%ef42%48%55%76%zd67%ef64%ft61%efSELL

efijkkotkotfklmootkmotkotefiklkotefijkkotkmotlmopstmostlmopstt

422392426682106362296253923169042441492422745312 MTHS BAD TIME30%31%53%za36%h30%h27%36%hk32%h32%h24%29%31%17%45%zd30%32%h22%53%za36%h32%34%hkBUY

bdefhfhjklbdefhlmoijklmmnoptijklm

nopqsnopqstt

593231225712474369278473832146059552331221940012 MTHS BAD TIME43%zabchjlmnpqr42%ab18%19%26%41%za25%h32%zb30%bc44%za28%h42%ab15%30%ch43%za40%za36%ch18%19%23%30%bcSELL

chnpqbchjlchlnqhqrbcghjchnpqnrbchjlbchlnrhqrrmnpqrrlmnpqrmnpqrpqr

r

5138545199125133496407446438597451483354513555012 MTHS GOOD TIME37%49%cr32%44%45%cr41%45%cg43%zc44%cr42%48%cr49%cr60%zc38%37%35%53%cr32%44%41%42%crBUY GOOD TIME SELL

rrefgklmnopr

t

24131310306726171134292013101624281013101018412 MTHS GOOD TIME17%cgnr17%cr8%9%14%22%zb9%15%zcg14%cg27%zb15%17%cr10%8%17%cgn21%zb16%8%9%12%14%cnBUY BAD TIME SELL

cghlmnrnrcghjlrcglnqrnpqrmnpqrr

75742540265716014982151146717174251923412 MTHS BAD TIME5%6%43%zab22%df18%df9%19%dfh14%df16%df8%16%dft6%11%23%df5%13%2%43%zab22%df23%df18%dfBUY GOOD TIME SELL

defghiikmosikostikmostotikmosiklmodefghiikmosikostiklmojklmnottstjklmnotst

pqstpqst

351918122656481951411718194443527121812821312 MTHS BAD TIME25%zabchjlmpqr24%ab10%10%12%18%ch16%h17%hl15%h16%h14%24%ab5%22%bch25%za20%h20%h10%10%9%16%hBUY BAD TIME SELL

chpqrrchpqrlnpqrbchjlmpqr

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 45

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

214443334263157691483818331234711068801483472904691254UNWEIGHTED BASE

219457364280139*77*13439*20630442011859691344203224431319WEIGHTED BASE17%35%28%21%11%*6%*10%3%*16%23%32%90%73%10%32%24%34%100%

112258199170765149231221952246905644922419527174012 MTHS GOOD TIME51%57%55%61%54%dk67%dk37%58%dk59%dk64%zcde53%dk58%zdk58%zcdg37%53%dk61%dk61%zdk56%dkBUY

fgkk

14625423016858431013212815128669759610128620220979812 MTHS GOOD TIME67%p56%63%60%42%56%76%zabe81%zabe62%ahm50%68%zaef59%ahm62%afhm76%zabe68%zaef63%ahm47%61%afhmSELL

fhilmfhilmhmfhilmhmp

82147134904223761561821533773127615310012445312 MTHS BAD TIME38%32%37%32%30%31%57%zabc39%30%27%36%ah32%32%h57%zabc36%ah31%28%34%aefhBUY

efghilmefghilm

49148111915932246561249837628424989418440012 MTHS BAD TIME22%32%q31%33%q43%zbcd42%bcdg18%15%27%41%zbcd23%32%zcde29%cdgk18%23%29%djk41%zbcd30%cdgjSELL

efgijkjkefgijkgjkefgijkkq

8617915113451384019921251855114224018514917655012 MTHS GOOD TIME39%39%42%48%37%49%dk30%50%dk45%dk41%dk44%dk43%zdk44%dk30%44%dk46%dk40%42%dkBUY GOOD TIME SELL

24774636241393306738175138938469118412 MTHS GOOD TIME11%17%13%13%17%cdgk17%dk7%9%14%22%zbcd9%15%cdgk14%cdgk7%9%14%21%zcde14%cdgkBUY BAD TIME SELL

efgkfgk

577171357561123526871731616187523323412 MTHS BAD TIME26%znp16%20%n12%5%6%45%zabce31%zabe17%ahlm9%21%aefhl15%ahm17%afhl45%zabc21%aefh16%ahlm7%18%afhlmBUY GOOD TIME SELL

fghilmfhlmmmefghilmlmn

2471625535191522656601981441560479121312 MTHS BAD TIME11%16%17%20%q25%zbcd24%bdij11%6%13%18%14%17%e15%11%14%15%20%zdef16%BUY BAD TIME SELL

efgijkkijk

Page 54

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 46

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-OCCUPIEOCCUPIETWC/LON-R DOWN-R UP-WESTDON

ANYSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(o)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

9242321252362112624682101182134105681741254UNWEIGHTED BASE

98*43*38**156*27226**156*25192*116*201127*117*67*1551319WEIGHTED BASE7%*3%*3%**12%*21%2%**12%*19%7%*9%*15%10%*9%*5%*12%100%

69292860132187111547801248166488674012 MTHS GOOD TIME70%zkl69%kl74%38%49%l68%45%46%51%69%zghi62%hi63%hi57%71%ghi56%56%hilBUY

67283071154179719261761396453386779812 MTHS GOOD TIME68%kl65%78%46%57%l65%62%ac77%zabc66%ac66%acd69%zacd50%46%56%43%61%acdlSELL

di

23125741105711183829633139144445312 MTHS BAD TIME24%28%13%47%zq41%q20%45%zabd47%zabc42%bdf25%31%25%33%21%28%34%dqBUY

efdef

291476090752432135504750246340012 MTHS BAD TIME29%32%18%38%33%25%33%h17%23%30%h25%37%h43%zegh36%h41%zegh30%hSELL

53232341981356943964994840365855012 MTHS GOOD TIME54%zkl53%kl60%26%36%l51%36%37%43%55%zacd49%zchi37%34%54%c38%42%lBUY GOOD TIME SELL

hi

1675183531520817253125112718412 MTHS GOOD TIME17%16%14%12%13%13%10%8%9%14%12%24%zegh21%zghi17%18%h14%hBUY BAD TIME SELL

i

105330521339421114016141823412 MTHS BAD TIME10%12%7%19%19%q5%21%abf37%zabc23%abf9%20%abf13%12%2%5%18%abfBUY GOOD TIME SELL

defgi

12714256337231318241525133521312 MTHS BAD TIME13%16%4%27%zq20%q12%23%eh9%14%16%12%12%22%eh19%23%zdeh16%hBUY BAD TIME SELL

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Table 47

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

41281892732518804044487356921254UNWEIGHTED BASE

41**29194671*2519414004537987401319WEIGHTED BASE3%**22%72%5%*19%71%30%34%61%56%100%

2217952730133571184-55074074012 MTHS GOOD TIME54%62%56%42%53%61%zg46%c-69%zcd100%zbcd56%cdgBUY

3117058633123633-23479855079812 MTHS GOOD TIME75%58%62%47%49%67%zfg-52%d100%zacd74%zcd61%cdfgSELL

14873413486313213453234-45312 MTHS BAD TIME34%30%36%48%zef34%33%53%zab100%zabd29%a-34%abBUY

5942893493257400213-18440012 MTHS BAD TIME13%32%31%47%ze37%ze27%100%zabc47%zab-25%b30%abeSELL

191283931782446--55055055012 MTHS GOOD TIME48%44%42%24%33%47%zfg--69%zcd74%zbcd42%cdfgBUY GOOD TIME SELL

3491311349122184--18418412 MTHS GOOD TIME6%17%14%19%20%ze13%46%zabc--25%zbc14%bcBUY BAD TIME SELL

11401801541176-234234-23412 MTHS BAD TIME27%14%19%21%16%19%-52%zabd29%zad-18%adBUY GOOD TIME SELL

3461562044134213213--21312 MTHS BAD TIME7%16%16%27%ze18%14%53%zab47%zab--16%abeBUY BAD TIME SELL

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Table 48

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSUNWTDTOTAL55+35-4416-34TOTAL

(f)(e)(d)(z)

12542294102111254UNWEIGHTED BASE

12542284972901319WEIGHTED BASE100%17%38%22%100%

69213131813474012 MTHS GOOD TIME55%57%64%zd46%56%dBUY

73514431615679812 MTHS GOOD TIME59%63%64%54%61%SELL

4488215111445312 MTHS BAD TIME36%36%30%39%34%eBUY

404711529440012 MTHS BAD TIME32%31%31%33%30%SELL

495962419455012 MTHS GOOD TIME39%42%49%zd32%42%dBUY GOOD TIME SELL

18934754118412 MTHS GOOD TIME15%15%15%14%14%BUY BAD TIME SELL

23044716023412 MTHS BAD TIME18%19%14%21%18%eBUY GOOD TIME SELL

21237785221312 MTHS BAD TIME17%16%16%18%16%BUY BAD TIME SELL

Page 57

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 49

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

363109732293122016132228151011131596333264(4) A. HIGHER BY 15% OR MORE...6%zsuv1%2%3%2%5%zmq2%9%3%6%zlmq2%3%3%4%2%3%4%4%4%3%2%3%3%3%q

53215332316311982735734664567034303126343791100191(3) B. HIGHER BY 10% OR MORE BUT8%9%12%12%7%9%9%29%8%10%9%9%9%8%11%8%10%9%7%11%11%9%10%9%LESS THAN 15%...

145681499810816839210897825214018321317310479811318489268301569(2) C. HIGHER BY 5% OR MORE BUT23%27%33%zw35%zsw25%24%30%znr33%26%23%31%nr27%26%30%f27%26%27%25%35%zdfg27%27%25%30%zb28%bnrwLESS THAN 10%...

hijk

17265108771531714004997223416621119716711398981008780271305575(1) D. HIGHER BUT LESS THAN 5%27%26%24%28%36%ztuv25%n30%znr14%29%nr21%29%n32%znr30%28%26%28%33%zi30%27%27%24%26%31%zb28%bnrHIGHER...

w

124628227811232511537015695136131108865068635652214161375(0) E. THE SAME...20%t25%zt18%t10%19%t18%19%5%15%20%19%19%20%19%17%21%z17%21%17%18%16%20%za16%18%at

1910181515314821912252331282120111414911483180(-1) F. LOWER BUT LESS THAN 5%3%4%4%5%4%4%4%6%5%3%3%5%4%4%3%5%4%4%4%3%3%5%3%4%LOWER...

3410761217-11112610316373-97191130(-2) G. LOWER BY 5% OR MORE BUT*1%2%w3%w1%2%n1%-3%zlnqr*1%1%1%eh*2%ej1%2%ej1%-3%ej2%e2%1%1%jwLESS THAN 10%...

452--46-14425232321*36411(-3) H. LOWER BY 10% OR MORE BUT1%2%zst*--1%*-*1%1%*1%***1%***1%1%*1%LESS THAN 15%...

51-*-6--61---43--2221336(-4) I. LOWER BY 15% OR MORE...1%*-*-1%zlmq--2%zlmq*---1%*--1%*1%****

69112513248356130533720343671295162026449843141DON'T KNOW11%zstuv5%5%5%6%12%zlmoq4%4%9%lmq15%zlmoq5%4%5%g5%g11%zdefg7%gk2%5%5%g8%g13%zefgh9%za4%7%agjkl

rjkjkmq

8924634238951491139569059868485444244414243124131255LOT HIGHER (10%+)14%s10%14%15%s9%14%11%38%11%16%zmq11%12%12%12%13%11%14%13%11%13%13%12%13%12%s

317132257175261339792141881514863063944103402171771792311711695396061144LITTLE HIGHER (UNDER 10%)50%53%56%63%zvw61%zw49%n60%znr48%54%nr43%60%znr60%znr57%59%f53%54%60%55%62%zchi54%51%51%61%zb56%bnrw

406157320217299434941242282065753654804944252612192232722132116627371399HIGHER65%63%70%78%zvw70%63%71%znr86%66%59%71%nr72%nr69%h71%66%65%74%zchi68%73%h67%64%63%74%zb69%bnrw

k

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Table 50

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

301930232254712361841314638432521211621227750126LOWER5%8%7%8%5%8%n5%6%10%zlmnq5%5%6%7%5%7%6%7%7%4%7%7%7%5%6%

r

211428222243652301336294132372318181419186742109LITTLE LOWER (UNDER 10%)3%5%6%8%w5%6%n5%6%9%zmnqr4%4%6%6%5%6%6%6%5%4%6%6%6%4%5%w

962*-116-64425662342339817LOT LOWER (10%+)1%s2%zstu**-2%zq*-2%lq1%1%*1%1%1%*1%1%1%1%1%1%1%1%q

375137290194277381869231921895353354344573822371982012551921905866871273NET HIGHER (HOUSE PRICE OUTLOOK)60%55%63%70%zvw65%v55%66%znor80%55%54%66%znor66%nor62%h65%fh59%59%67%h61%69%zchi61%58%56%69%zb62%bnor

v

1.27v1.011.30v1.41zsv1.151.201.232.071.081.321.251.221.191.281.231.161.231.191.361.221.251.151.32zb1.23bovMEAN

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 50

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

95516212162737183157513232391122664(4) A. HIGHER BY 15% OR MORE...8%zt3%3%p5%zp4%p1%4%3%3%2%6%zm4%5%3%3%1%2%4%1%5%3%3%p

22166423856557611555102424638729810252373191(3) B. HIGHER BY 10% OR MORE BUT19%zt9%9%9%9%10%10%9%9%7%10%13%z6%8%8%16%7%9%8%10%9%9%tLESS THAN 15%...

35525115111173170212357196516535181232051243332754253569(2) C. HIGHER BY 5% OR MORE BUT31%27%24%26%29%31%s28%28%31%j35%j26%20%19%27%22%29%21%30%zb39%be23%31%zb28%jLESS THAN 10%...

iiei

21551122130163161197379202447239291401947303102655230575(1) D. HIGHER BUT LESS THAN 5%18%29%u25%30%28%30%26%30%z31%j30%29%22%30%30%22%26%26%28%37%b23%29%28%juHIGHER...

143599674961091462291231040461993231829194856130375(0) E. THE SAME...12%19%u20%17%16%20%19%18%19%l7%16%l26%zk20%20%27%ac10%25%ac17%11%24%ad16%18%lu

lfff

4761617311732482312153*1915747-123680(-1) F. LOWER BUT LESS THAN 5%3%4%3%4%5%3%4%4%4%8%zjm6%j2%*4%2%3%6%i4%-5%4%4%LOWER...

22846146102072351512-20-41630(-2) G. LOWER BY 5% OR MORE BUT1%1%1%1%2%1%1%2%1%1%1%3%1%1%2%1%-2%-2%2%1%LESS THAN 10%...

193143383132121-*721411(-3) H. LOWER BY 10% OR MORE BUT1%*1%*1%**1%1%1%1%1%1%*1%-*1%2%*1%1%LESS THAN 15%...

-63*224222-12--1*4-4-6(-4) I. LOWER BY 15% OR MORE...-*1%***1%**1%-*2%zad--***-1%zad-*

hh

7133653029185982138131714261324125311635141DON'T KNOW6%7%13%zpq7%p5%3%8%6%2%6%m5%m10%m14%za6%14%zac13%ac11%ac5%2%7%4%7%adm

rcdhdhdhdpq

322215859776110315173133931115293211141636100255LOT HIGHER (10%+)27%zt12%12%14%13%11%14%12%11%9%16%17%zm11%11%10%18%10%13%9%15%12%12%t

561076237241335331409735398951377547263399854644521084831144LITTLE HIGHER (UNDER 10%)49%56%u49%56%57%s61%zs53%58%z62%zj66%zj54%j42%49%57%b45%55%48%58%be76%za46%60%zb56%bj

kkbdefgegsuhi

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Table 51

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

881297295300412392512887471108176106583154812965785581445831399HIGHER76%zt68%61%70%s70%s72%s67%69%73%zj75%j70%j59%61%68%eg55%73%eg57%71%zb85%zb61%72%zb69%be

egdeghiegigjs

6120252450274879361721105263787822056126LOWER6%6%5%6%9%zp5%6%6%6%12%zm9%6%5%6%4%4%7%7%2%9%7%6%

5104202345224168301418822436767-1651109LITTLE LOWER (UNDER 10%)5%5%4%5%8%zps4%5%5%5%10%zm7%4%2%5%3%4%6%6%-7%6%5%

11661647105332321111024417LOT LOWER (10%+)1%1%1%*1%1%1%1%1%2%1%1%3%zah*1%*1%1%2%2%1%1%

8211772702763623654648084369115596532894412257707571245271273NET HIGHER (HOUSE PRICE OUTLOOK)71%zt62%56%64%s62%67%zs61%63%68%zj63%62%53%56%63%be51%69%be50%64%be82%za52%66%zb62%be

bdeghegjsi

1.70zt1.201.201.301.221.221.251.221.231.201.281.181.091.201.091.53e1.011.251.371.111.281.23tMEAN

Page 61

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 51

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 62: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

131592217481855343043213124864(4) A. HIGHER BY 15% OR MORE...5%3%2%4%3%3%6%z2%3%5%zf2%3%3%3%4%2%3%f

24584042541372517216312714051965540191(3) B. HIGHER BY 10% OR MORE BUT8%11%9%7%10%9%9%9%11%9%9%10%8%10%8%11%9%LESS THAN 15%...

6917610717513343769536817439539017930018877569(2) C. HIGHER BY 5% OR MORE BUT24%32%zp25%29%25%29%z24%29%36%zj25%29%28%28%30%a28%a21%28%aLESS THAN 10%...

66162126171152423635342170405418157245214115575(1) D. HIGHER BUT LESS THAN 5%23%30%30%28%29%28%22%29%22%25%30%g30%z25%25%32%zc31%c28%cgHIGHER...

jp

6587751179927671363112025625012519311171375(0) E. THE SAME...23%zo16%18%19%19%18%25%zh19%16%18%19%18%20%19%17%19%18%

13232220116976133149542637251780(-1) F. LOWER BUT LESS THAN 5%4%4%5%3%2%5%z3%4%7%zj5%4%4%4%4%4%5%4%LOWER...

181155253441118209159530(-2) G. LOWER BY 5% OR MORE BUT*2%3%p1%1%2%1%2%2%2%1%1%1%2%1%1%1%LESS THAN 10%...

3214193--387342411(-3) H. LOWER BY 10% OR MORE BUT1%**1%*1%1%--*1%1%1%**1%1%LESS THAN 15%...

33--242--33424216(-4) I. LOWER BY 15% OR MORE...1%m1%--**1%--********

301533515289239774678754733929141DON'T KNOW11%zo3%8%o8%o10%zk6%8%5%3%11%zf5%6%9%7%6%8%7%fko

377449647118443222798157183721277848255LOT HIGHER (10%+)13%13%12%11%13%12%15%12%14%14%12%13%11%13%12%13%12%

1353382333452858591321061103448008083365444021931144LITTLE HIGHER (UNDER 10%)47%62%zp55%57%p54%57%47%58%j58%j50%59%zg57%54%55%60%za52%56%gj

p

17341228241035610441761281364429589914086714802411399HIGHER60%75%zm67%68%p67%69%62%70%71%j65%70%zg70%z65%67%72%za65%69%gj

npp

193634292010715101748798640613827126LOWER7%7%8%5%4%7%zl5%6%9%7%6%6%6%6%6%7%6%

Page 62

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 52

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

14313325169310101742687535523423109LITTLE LOWER (UNDER 10%)5%6%8%m4%3%6%zl4%6%9%zj6%5%5%6%5%5%6%5%

55143145--61112594517LOT LOWER (10%+)2%zn1%*1%1%1%2%--1%1%1%1%1%1%1%1%

1533762483813369371601181193948799053686114422141273NET HIGHER (HOUSE PRICE OUTLOOK)53%68%zn59%63%p64%62%56%64%63%58%65%zg64%z59%61%66%za58%62%gp

p

1.151.301.151.251.291.221.221.241.311.271.221.251.201.251.261.121.23MEAN

Page 63

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 52

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 64: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

11172357104746141191331723164(4) A. HIGHER BY 15% OR MORE...*1%7%zae12%zae2%1%2%h3%o3%hko1%2%1%*3%*1%4%7%zae12%zae1%3%fhk

fhiklfghijkfhiklfghijkmotmnopslmnopsmnopslmnops

tttt

884115193862150134131482240820541155191(3) B. HIGHER BY 10% OR MORE BUT4%8%16%zab8%6%7%13%zaf8%9%7%8%p8%12%afp14%af4%9%5%16%zab8%3%9%afmLESS THAN 15%...

defjklklmopttlmoptdefjklptmopqtmopqt

242692348413817147742751522662109245729923432569(2) C. HIGHER BY 5% OR MORE BUT14%25%ft35%za17%25%ft27%bf37%za27%bf29%bf29%bf29%bf25%ft35%ab38%za14%24%ft33%bf35%za17%21%28%bfLESS THAN 10%...

befmoqtbeflmqtmqtqtqtfmqtbeflmqtbefmomqtpqtopqtopqtpqt

463054561081551255214446152305273466926545656575(1) D. HIGHER BUT LESS THAN 5%26%30%21%29%32%cr31%cr27%29%zc30%cr34%cr29%30%29%25%26%29%cr29%21%29%37%cr28%crHIGHER...

r

602823437292573522652737282532605114234335375(0) E. THE SAME...33%zbcdeghjklmnopqr27%zc9%22%cgn22%cg18%cg12%20%zc18%cg15%cr20%cg27%zc14%11%33%zb22%cg16%9%22%cgn23%cg18%cg

ghklnrnrnrglnrnrnrghklncdeghnrrnrnrrrjklmn

opqr

64131111251067571494556741311380(-1) F. LOWER BUT LESS THAN 5%4%4%5%5%3%5%2%4%4%8%zae5%4%3%2%4%3%4%5%5%2%4%LOWER...

glmno

624336726192322563-43-30(-2) G. LOWER BY 5% OR MORE BUT3%2%1%1%1%1%1%1%1%1%2%2%1%2%3%1%-1%1%-1%LESS THAN 10%...

1-2*2318721--11-12*111(-3) H. LOWER BY 10% OR MORE BUT1%-1%*1%1%***1%1%--*1%-1%1%*1%1%LESS THAN 15%...

1--2-1366---1211--2-6(-4) I. LOWER BY 15% OR MORE...*--1%-*1%**---1%1%*1%--1%-*

2541692837211259689410112523716919141DON'T KNOW14%zbcghijklmnoqrs4%6%5%8%j7%k4%7%6%4%5%4%5%4%14%zbc10%gl8%6%5%12%bgk7%

ghijklnlnqmnoqrs

Page 64

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 53

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 65: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

895838254572197180141892349823858386255LOT HIGHER (10%+)5%9%22%zad19%za7%9%15%afk11%af12%af8%10%p9%13%aft17%af5%10%9%22%zad19%za4%12%afk

efhijkefijklmoptptmoptklmopefhijkefijkmoptlmopstlmopstlmopstlmops

tt

71561469019229329699887111210556115182711265514690881144LITTLE HIGHER (UNDER 10%)40%55%ft56%ft46%58%bf58%bf63%zb56%bf58%zb62%bf57%bf55%ft64%bf63%bf40%54%ft62%bf56%ft46%58%ft56%bf

qtqteflmqqtfmqtqtqtqtqtqtqtt

796520412821733736811951051126123651382317914863204128941399HIGHER44%64%ft78%za65%ft65%ft67%ft79%za67%ft70%ze70%ft68%ft64%ft76%za81%za44%64%ft71%ft78%za65%ft62%ft69%fm

befijbefijfmtbefimbefijbefijtlmopqklmopopqstklmoplmopqstqstqstst

145191617352110888191358131412519164126LOWER8%5%7%8%5%7%4%6%6%10%zag7%p5%4%4%8%5%5%7%8%3%6%

lmnop

12516141530179375161257101210416143109LITTLE LOWER (UNDER 10%)7%5%6%7%4%6%4%5%5%9%zag7%p5%4%3%7%4%4%6%7%2%5%

lmno

2-22254151321-1321122117LOT LOWER (10%+)1%-1%1%1%1%1%1%1%1%1%-1%1%1%1%1%1%1%1%1%

65601851132003023481087963107110601302186513759185113901273NET HIGHER (HOUSE PRICE OUTLOOK)36%58%ft71%zb57%ft60%ft60%ft74%za61%ft64%zf60%ft60%ft58%ft72%zb76%za36%58%ft66%ft71%zb57%ft59%ft62%fm

efijkbefijmotefijkbefijefijktmopqsklmoplmopqklmopmopqs

tqststqstt

0.631.04f1.64z1.27f1.08f1.12f1.47z1.17f1.24f1.05f1.14f1.04f1.37a1.53z0.631.11f1.28f1.64z1.27f1.00f1.23fMEANtabefitttaefijtkmopttttfikopaefijttabefittmot

jklmoklmopstklmopjklmopqstststpqst

Page 65

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 53

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 66: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

13277171114-4737504914375864(4) A. HIGHER BY 15% OR MORE...3%4%o1%4%o*1%7%zabef-1%1%5%zabef3%abh3%abh7%zabef5%zabef1%1%3%abfhm

hilmhimhilmhimo

464659408830116389016014430902545191(3) B. HIGHER BY 10% OR MORE BUT11%p7%11%p9%4%8%15%zabef1%5%7%13%zabef9%abim9%abim15%zabef13%zabe5%7%9%abfimLESS THAN 15%...

hijmhijmhijmfhijmp

128183145113242678147913821049144178210119162569(2) C. HIGHER BY 5% OR MORE BUT32%z27%28%25%14%25%m38%zabe27%m25%m27%am31%afm27%am28%afm38%zabe31%afm25%m24%m28%afmLESS THAN 10%...

fhilmfhilm

992101451204630361610515518753946236187151201575(1) D. HIGHER BUT LESS THAN 5%25%31%28%27%26%30%dk18%30%33%dk31%dk27%dk29%zdk30%zdk18%27%dk32%dk30%dk28%dkHIGHER...

5212592106602819157192903562681990113152375(0) E. THE SAME...13%19%q18%24%zq33%zabc27%zcde9%28%cdgk22%cdeg18%cdgk13%19%zcde17%cdgk9%13%24%zcde22%zcde18%cdgk

defghikgkkgkfgkfghkq

1731201264761125217362721203180(-1) F. LOWER BUT LESS THAN 5%4%5%4%3%4%4%4%11%zbcef3%5%3%4%4%4%3%4%5%4%LOWER...

gi

6311962213610272021061230(-2) G. LOWER BY 5% OR MORE BUT2%*2%p2%3%2%1%2%1%1%1%1%1%1%1%1%2%1%pLESS THAN 10%...

24241-2-23187212511(-3) H. LOWER BY 10% OR MORE BUT*1%*1%1%-1%-1%1%***1%**1%1%LESS THAN 15%...

22211----1566-5-26(-4) I. LOWER BY 15% OR MORE...1%****----*1%**-1%-**

3345352825414-2837321279814323263141DON'T KNOW8%7%7%6%14%zabcd4%7%-9%cg7%5%7%ceg6%7%5%7%9%zcefg7%cg

efghjklhj

59726657894512045128210193451283053255LOT HIGHER (10%+)15%11%13%13%5%9%22%zabef1%6%9%19%zabef11%abhi12%abfh22%zabe19%zabe6%8%12%abfhi

hijlmhijlmjmijmfhijlmfhijlmjm

22839329023371561143018429339610309031143962703641144LITTLE HIGHER (UNDER 10%)57%58%56%52%40%55%m56%m57%m58%m58%am58%m56%m58%zafm56%m58%m57%m53%m56%m

287466356290796515930204337524124010961595243004171399HIGHER72%69%69%65%44%64%m78%zabe59%64%m67%am77%zabe67%am70%zabf78%zabe77%zabe63%m61%m69%abfm

fhijlmfhijlmimfhijlmfhijlm

Page 66

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 54

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

274035251451271635371159512372849126LOWER7%6%7%6%8%5%6%13%cg5%7%5%6%6%6%5%6%7%6%

233431211251071430311008210312643109LITTLE LOWER (UNDER 10%)6%5%6%5%7%5%5%13%zbcef4%6%5%5%5%5%5%6%6%5%

gi

45342-2-2561513262617LOT LOWER (10%+)1%1%1%1%1%-1%-1%1%1%1%1%1%1%*1%1%

259426322265656014724188302487112610011474872713671273NET HIGHER (HOUSE PRICE OUTLOOK)65%63%62%59%36%58%m72%zabe46%59%m60%am71%zabe61%ajm64%zabf72%zabe71%zabe57%m54%m62%abfj

fhijlmfhijlmhjmfhijlmfhijlmm

1.37z1.211.221.170.631.04m1.69zab0.741.04m1.12am1.48zab1.18abj1.25abf1.69zab1.48zab1.01m1.00m1.23abfMEANefhijlmefhijlmmhijmefhijlmefhijlmhijm

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Table 54

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

511-37121640-15133164(4) A. HIGHER BY 15% OR MORE...3%8%2%-7%3%3%1%3%11%zacde-*2%1%1%4%*3%adf

fgi

11141139535256662217131858191(3) B. HIGHER BY 10% OR MORE BUT7%20%10%6%3%15%zq13%q10%11%ag18%zabc4%12%aeg6%6%9%5%4%9%agLESS THAN 15%...

deg

52*861868129168212529608348532827569(2) C. HIGHER BY 5% OR MORE BUT33%o7%18%28%46%27%30%30%a38%zadg34%zadg19%33%ag29%ag24%a26%a31%a14%28%agLESS THAN 10%...

3321428559011636462518675582750575(1) D. HIGHER BUT LESS THAN 5%21%28%33%9%21%21%21%22%29%h17%40%zafh28%h30%h38%zah29%h30%h25%h28%hkHIGHER...

j

3811195478112243435356138401668375(0) E. THE SAME...23%20%26%39%13%18%19%22%h11%9%23%hi19%h21%hi19%h20%hi18%35%zbcd18%hi

efghi

91232617341495111364680(-1) F. LOWER BUT LESS THAN 5%6%9%6%13%5%2%4%5%2%4%6%3%4%7%i3%5%3%4%LOWER...

913123913342323-630(-2) G. LOWER BY 5% OR MORE BUT5%zkl8%6%zl5%5%1%2%2%1%1%3%1%1%1%2%-3%1%LESS THAN 10%...

1-----1-12--22-1111(-3) H. LOWER BY 10% OR MORE BUT1%-----*-*1%--1%1%-1%1%1%LESS THAN 15%...

--------22-1--1--6(-4) I. LOWER BY 15% OR MORE...--------1%*-1%--1%--*

2----3134492110518819627141DON'T KNOW1%----12%zoq8%q8%4%6%6%3%6%4%10%df7%14%zdefg7%fq

hi

162514476663110662322142089255LOT HIGHER (10%+)10%28%11%6%10%18%15%q11%14%ag29%zabc4%13%ag8%7%10%9%5%12%adeg

defgij

86222826123218271441899111116912311255771144LITTLE HIGHER (UNDER 10%)54%35%51%37%67%48%51%52%66%zah51%a59%a61%a59%a62%ah55%a61%a39%56%a

1024261029170284331752949713419113613263861399HIGHER64%63%62%43%77%66%67%62%a80%zacd80%zacd63%a74%a67%a69%a65%a70%a44%69%a

egjegj

Page 68

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 55

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

19154482841022138171711514126LOWER12%zkl17%12%l18%10%3%6%l7%4%6%8%5%6%8%5%6%7%6%

1815448274718137151510412109LITTLE LOWER (UNDER 10%)11%zkl17%12%l18%10%3%6%7%3%5%8%4%5%8%5%5%6%5%

1-----1-34-12211117LOT LOWER (10%+)1%-----*-1%1%-1%1%1%1%1%1%1%

83321625162257291652738412617412012158721273NET HIGHER (HOUSE PRICE OUTLOOK)52%46%50%25%66%63%60%q55%a76%zacd74%zacd55%a69%ag61%a60%a60%a64%a37%62%aq

egjegj

1.031.090.860.611.331.46oq1.32oq1.14a1.45ade1.82zab0.841.28adg1.11a1.00a1.15ag1.22ag0.651.23adgMEANgcdefgij

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Table 55

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

31348--642030402864(4) A. HIGHER BY 15% OR MORE...5%3%3%--5%zfg3%4%4%3%3%f

523163--191699011184191(3) B. HIGHER BY 10% OR MORE BUT8%5%11%zi--14%zfg10%12%za10%a8%9%fgiLESS THAN 15%...

1384459--569175225364315569(2) C. HIGHER BY 5% OR MORE BUT21%19%31%zi--41%zfg25%29%d34%zcd31%zd28%fgiLESS THAN 10%...

16121435--575179192334326575(1) D. HIGHER BUT LESS THAN 5%26%27%30%z--41%zfg26%25%31%zc33%zcd28%cfgHIGHER...

13143204-375-153132165188375(0) E. THE SAME...21%32%zh14%-100%zeg-22%zbc17%15%19%b18%begh

7215180--3734343580(-1) F. LOWER BUT LESS THAN 5%11%zh5%4%63%zef--5%zab4%3%3%4%efLOWER...

371930--1416111230(-2) G. LOWER BY 5% OR MORE BUT5%2%1%23%zef--2%2%b1%1%1%efLESS THAN 10%...

-3711--773411(-3) H. LOWER BY 10% OR MORE BUT-1%*8%zef--1%1%**1%eLESS THAN 15%...

-256--34326(-4) I. LOWER BY 15% OR MORE...-**5%zef--*1%***

23070---30351510141DON'T KNOW3%7%5%---4%ab5%ab1%1%7%abcde

fgh

835211--25589120151111255LOT HIGHER (10%+)13%8%14%zi--18%zfg13%16%za14%a11%12%fgi

29205894--11443544176986411144LITTLE HIGHER (UNDER 10%)47%46%61%zi--82%zfg51%55%65%zcd64%zcd56%dfgi

372411105--13994435378497521399HIGHER60%54%76%zij--100%zfg64%70%d79%zacd75%zd69%dfgi

103382126--62615152126LOWER16%zh7%6%100%zef--9%zab8%zab5%5%6%bef

102970109--51504546109LITTLE LOWER (UNDER 10%)16%zhi6%5%87%zef--7%zab6%b4%5%5%bef

-41217--10117617LOT LOWER (10%+)-1%1%13%zef--2%a1%b1%1%1%e

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 56

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

272081023-126013993814777987001273NET HIGHER (HOUSE PRICE OUTLOOK)44%46%70%zij-100%0%100%zg55%62%d74%zacd70%zcd62%dgij

0.950.861.37zij-1.550.00g1.82zfg1.091.28d1.39zac1.25d1.23dfgMEANdi

Page 71

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 56

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

73712516464(4) A. HIGHER BY 15% OR MORE...4%3%3%2%6%6%a2%3%

192244130*621191(3) B. HIGHER BY 10% OR MORE BUT9%11%8%10%2%7%9%9%LESS THAN 15%...

543651657842260569(2) C. HIGHER BY 5% OR MORE BUT27%28%33%z27%22%25%27%28%LESS THAN 10%...

574791448472861575(1) D. HIGHER BUT LESS THAN 5%28%35%z29%29%36%31%27%28%HIGHER...

37337925741827375(0) E. THE SAME...18%16%19%20%21%20%12%18%a

897218231180(-1) F. LOWER BUT LESS THAN 5%4%3%4%3%10%4%5%4%LOWER...

32536**1030(-2) G. LOWER BY 5% OR MORE BUT2%2%1%2%2%*5%z1%LESS THAN 10%...

12211-1-11(-3) H. LOWER BY 10% OR MORE BUT1%1%**-1%-1%LESS THAN 15%...

6----336(-4) I. LOWER BY 15% OR MORE...*----3%z1%z*

14821720-326141DON'T KNOW7%1%3%7%f-3%12%zb7%ef

26531543521225255LOT HIGHER (10%+)13%14%11%12%9%13%11%12%

111714430916211511211144LITTLE HIGHER (UNDER 10%)55%63%z62%z56%58%56%54%56%

138217536319713621461399HIGHER68%77%z73%z68%67%69%65%69%

1391425152724126LOWER7%6%5%5%12%8%11%z6%

1211224142421109LITTLE LOWER (UNDER 10%)6%5%5%5%12%4%10%z5%

18211-4317LOT LOWER (10%+)1%1%**-4%z1%1%

Page 72

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 57

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

124316033818211551221273NET HIGHER (HOUSE PRICE OUTLOOK)61%70%z68%z63%54%61%55%62%a

1.221.261.291.220.971.101.101.23MEAN

Page 73

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 57

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

31012521813418032563410170155397237339352278186152177174132146501467968A. JOB SECURITY/THE POSSIBILITY OF49%50%48%48%42%47%48%34%49%45%49%46%49%50%di43%46%52%di54%zdhi47%42%44%48%47%47%PEOPLE LOSING THEIR JOBS

25610718910413931945818163155281177231284281130101121163137144412383795B. HOUSEHOLD FINANCES41%s43%s41%s37%33%46%zlmq35%63%47%zlmq45%zlmq35%35%33%41%hk43%ghk32%34%37%44%ghk43%ghk44%hk39%39%39%hklm

qs

12748864681104282352521839914915485856477784837183206389C. CONCERNS ABOUT RISES IN INTEREST20%19%19%16%19%15%21%znor10%15%15%23%znor19%21%zcdi22%zcdi13%21%ci22%ci23%zcdi21%ci15%11%17%21%19%ciorRATES

1416613413012420138951178423715218721819010186941249199278317595D. RISING PROPERTY PRICES/PRICES22%27%29%w47%zsuv29%w29%n29%19%34%nr24%29%30%27%31%h29%25%29%29%34%hk29%30%26%32%zb29%bhnwBEING TOO HIGH

w

33414826115625633581771911445272903844223532171671932292071466215371158E. BEING ABLE TO RAISE ENOUGH53%60%57%56%60%48%n62%zlno23%55%nr42%65%zlnoqr57%nr55%c60%zc55%c54%c57%c59%c62%c65%zchi44%59%54%57%cnrDEPOSIT

rk

12268768010813232027557196124161148145818074747570234219454F. THE GENERAL AVAILABILITY OF19%27%uw17%29%zuw26%uw19%24%znr8%22%16%24%nr24%nr23%h21%22%20%27%zh23%20%24%21%22%22%22%nruMORTGAGES

311431213442892192358324747392126291823166271133G. SHORTAGE OF PROPERTY FOR SALE5%5%7%8%8%6%7%6%5%7%7%6%7%h7%6%5%9%9%j5%7%5%6%7%7%WHERE PEOPLE WANT TO LIVE

23103017292979217115128483724252322151594366109H. SHORTAGE OF THE RIGHT TYPE OF4%4%7%6%7%w4%6%6%5%3%6%6%7%zci5%4%6%8%ci7%4%5%3%4%7%zb5%bwPROPERTY PEOPLE WANT TO BUY

157152713259761691516157888411192847I. FALLING PROPERTY PRICES MAKING2%3%3%1%2%2%2%30%2%2%2%2%2%2%2%d2%3%2%2%1%3%2%3%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

791947184675126836398046626384313132314242110100210J. THE FEES AND COSTS RELATED TO13%zt8%10%7%11%11%10%28%10%11%10%9%9%9%13%hk8%11%10%8%13%h13%10%10%10%htBUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

1751713361272249383544301326181317103414587K. THE LEVEL OF STAMP DUTY3%2%4%5%8%zuvw2%5%znor7%1%3%5%or7%znor6%zci4%c2%6%zci6%ci4%5%c3%1%4%5%4%ciorw

11112691820131413816518106*5414152539OTHER2%1%3%2%2%3%o2%5%1%4%zlmoq2%2%2%fj1%f3%dfj2%fj2%f*1%1%4%fj1%2%2%fj

r

453*185-26245355-21429513NONE OF THESE1%2%z1%**1%*-1%2%zmq*1%1%*1%1%k-1%*1%*1%*1%

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J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 58

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

21313412022-6141381771815242712241742DON'T KNOW3%zs1%3%s1%*3%2%-2%4%zlmq2%2%2%gj1%3%j4%zegjk1%1%1%2%3%j2%2%2%js

Page 75

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 58

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 76: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

5090825321427722535161829482125894722151706051928115376968A. JOB SECURITY/THE POSSIBILITY OF43%48%53%zp50%p47%41%46%48%46%57%zm50%50%49%48%59%f40%52%47%41%49%47%47%pPEOPLE LOSING THEIR JOBS

5572921516420321331847723857111793315937755643427103304795B. HOUSEHOLD FINANCES47%zt38%45%zq38%35%39%42%37%37%39%44%44%35%35%42%42%50%za39%39%44%h38%39%hn

dhiq

263559383115981222671413054322187121721231948174389C. CONCERNS ABOUT RISES IN INTEREST22%19%19%19%20%18%16%21%zo22%21%21%18%22%f19%14%10%18%21%f14%20%22%zf19%oRATES

40548107114181194222373214506854251202458213483373242595D. RISING PROPERTY PRICES/PRICES35%z29%22%27%31%s36%zr29%29%33%z34%27%30%26%26%27%32%19%31%ze47%za31%e30%e29%esBEING TOO HIGH

shbdeghi

431113205255350348412746457871298942257288259690421345151158E. BEING ABLE TO RAISE ENOUGH38%58%zu43%60%s60%s64%zs54%58%z71%zj60%51%50%44%56%gi33%46%52%g62%ze61%g57%g64%ze57%giDEPOSIT

klfghifghijsu

314216786160141173281151295135211031044192572648183454F. THE GENERAL AVAILABILITY OF27%22%14%20%s27%zr26%s23%22%23%20%20%20%22%22%12%25%16%23%37%za21%23%22%sMORTGAGES

sbdegh

7125232037525577461121118263997881159133G. SHORTAGE OF PROPERTY FOR SALE6%7%5%5%6%10%zrs7%6%7%8%8%6%9%6%4%5%8%7%11%5%7%7%WHERE PEOPLE WANT TO LIVE

7992114195534753841655265226911553109H. SHORTAGE OF THE RIGHT TYPE OF6%5%4%3%3%10%zqr4%6%6%3%6%3%6%6%6%1%2%6%1%6%7%5%qrPROPERTY PEOPLE WANT TO BUY

s

146171181118291816721029122141747I. FALLING PROPERTY PRICES MAKING1%2%3%3%1%2%2%2%3%1%2%4%2%2%2%5%1%2%1%2%2%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

1219858445849841266313331973711221312152294210J. THE FEES AND COSTS RELATED TO10%10%12%10%10%9%11%10%10%9%13%10%7%8%12%12%11%11%7%9%12%h10%hBUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

285111521392859311115526326461123387K. THE LEVEL OF STAMP DUTY2%4%2%4%4%7%zqr4%5%5%l*4%l3%5%6%3%1%5%4%1%5%4%4%ls

s

139111594251411-242107321635939OTHER1%2%2%3%zp1%1%3%zn1%2%-1%2%2%2%8%zad1%1%1%4%2%1%2%an

eh

2113432671--2*5-125-1513NONE OF THESE2%zt1%1%1%1%*1%1%*--1%m1%1%-*1%*-*1%1%

Page 76

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 59

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 77: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

435247921725114-41233316251042DON'T KNOW4%2%5%zpq2%1%*2%2%*1%1%m-5%ad3%4%2%3%1%3%2%1%2%mp

r

Page 77

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 59

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

1612271932972347351308679349619726242426357182968A. JOB SECURITY/THE POSSIBILITY OF56%zno41%46%49%o44%48%z46%47%42%51%zf46%51%zd39%43%53%zc50%c47%cdPEOPLE LOSING THEIR JOBS

o

972061612712015941165480290505514281430226136795B. HOUSEHOLD FINANCES34%37%38%45%zo38%39%41%i29%42%i43%zf37%36%45%ze43%zb34%37%39%be

pip

62111711118430556423711427527111819412865389C. CONCERNS ABOUT RISES IN INTEREST22%20%17%18%16%20%z20%23%20%17%20%19%19%19%19%18%19%RATES

5620014413517142472466818641040219331218397595D. RISING PROPERTY PRICES/PRICES19%36%zm34%zm22%32%28%25%25%36%ij27%30%28%31%31%27%26%29%kmBEING TOO HIGH

ppp

1323482393442748841601101053268327833755603912021158E. BEING ABLE TO RAISE ENOUGH46%63%zp57%p57%p52%58%z56%60%55%48%61%zg55%60%56%58%55%57%gpDEPOSIT

431519612610534851464911034431913522315278454F. THE GENERAL AVAILABILITY OF15%27%zm23%p21%20%23%18%25%26%16%25%zg23%22%22%23%21%22%gpMORTGAGES

p

144623383994131023498410132655117133G. SHORTAGE OF PROPERTY FOR SALE5%8%5%6%7%6%5%5%12%zij7%6%7%5%6%8%5%7%WHERE PEOPLE WANT TO LIVE

1449152230799121630798623484020109H. SHORTAGE OF THE RIGHT TYPE OF5%9%zmn3%4%6%5%3%7%8%j4%6%6%z4%5%6%6%5%PROPERTY PEOPLE WANT TO BUY

p

78721143214331631371026101147I. FALLING PROPERTY PRICES MAKING3%1%2%3%3%2%5%z2%1%2%2%3%2%3%2%3%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

263862665015932181476134136741146233210J. THE FEES AND COSTS RELATED TO9%7%15%zo11%10%11%11%10%7%11%10%10%12%11%9%9%10%oBUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

1425222016701019101968652236381287K. THE LEVEL OF STAMP DUTY5%5%5%3%3%5%4%10%zj5%3%5%g5%3%4%6%z3%4%g

6571923168148321920276639OTHER2%1%2%3%o4%zk1%3%1%2%1%2%1%3%e3%b1%1%2%bek

34143102-1497655313NONE OF THESE1%1%*1%1%1%1%-1%1%1%*1%1%1%1%1%

164111020211131301235614141442DON'T KNOW6%zmo1%3%2%4%zk1%4%2%1%4%zf1%3%z1%1%2%4%zc2%fko

Page 78

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 60

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

8752108851562981838607229584528210187138641088572968A. JOB SECURITY/THE POSSIBILITY OF49%g51%g41%43%47%g59%zb39%48%gn48%gn53%cg46%51%g45%n35%49%g59%zb72%za41%43%48%47%cgPEOPLE LOSING THEIR JOBS

cfghjnrcghjlbcfghnrklmnpmnpqrijklmqrtnopqr

st

5742108101832241806875889050426012057894510810133795B. HOUSEHOLD FINANCES32%42%aj41%aj51%za25%45%za39%aj39%aj39%aj50%za27%42%aj33%42%aj32%38%aj50%af41%aj51%za22%39%aj

ppefhjlefhjlpppefhjlppphjptpefhjlpmnptmptmnptmnpt

3422453859110803442874040222753344525453820389C. CONCERNS ABOUT RISES IN INTEREST19%22%17%19%18%22%17%19%19%22%22%p22%15%18%19%19%28%ah17%19%13%19%RATES

31211175472123177478425444821611153164141175423595D. RISING PROPERTY PRICES/PRICES18%21%45%za28%af22%24%38%za27%af28%ad25%27%p21%34%ad40%za18%27%af16%45%za28%af15%29%adBEING TOO HIGH

bdefhtbdefiptfmoptfimopbdefitbdefhtfmoptijklmjklmostjklmoijklm

opqstpqstpqstopqst

1096712899189307260103085410710267891711091435712899861158E. BEING ABLE TO RAISE ENOUGH61%cr66%bc49%50%56%61%zb56%h58%zc57%cr60%cr56%66%bc49%60%cr61%cr61%ch64%cr49%50%57%57%crDEPOSIT

hqrchlqrhrhqrr

452267397291117386319344822417645507673923454F. THE GENERAL AVAILABILITY OF25%d21%d26%do20%d21%d18%d25%do22%do21%do19%27%do21%d23%d27%do25%d21%d8%26%do20%d15%22%doMORTGAGES

p

7725821303610895141172016714325810133G. SHORTAGE OF PROPERTY FOR SALE4%7%9%ft4%6%6%8%6%6%8%6%7%11%zbf6%4%6%3%9%ft4%6%7%WHERE PEOPLE WANT TO LIVE

lmqt

8524132192985723115920851241310109H. SHORTAGE OF THE RIGHT TYPE OF4%5%9%zde7%ko6%ko2%6%ko5%ko5%ko2%6%ko5%5%o7%ko4%2%1%9%zde7%ko7%o5%ekmPROPERTY PEOPLE WANT TO BUY

klmoklmoo

824-4121743336322158424-147I. FALLING PROPERTY PRICES MAKING5%bq2%1%-1%2%4%bhq2%2%3%bq2%2%1%5%zbl5%bq2%2%1%-1%2%IT DIFFICULT TO SELL ONE PROPERTY

mpqIN ORDER TO BUY ANOTHER PROPERTY

13181122315857199167351718233413193112214210J. THE FEES AND COSTS RELATED TO7%18%zcd4%11%cr9%cr11%cde12%cr11%zc11%cr20%za9%cr18%zcd13%cr12%cr7%8%4%4%11%cr9%10%crBUYING A HOUSE E.G. SURVEYOR/LEGAL

efprtrrbcdefefprtFEESjlmno

pqrt

5391414123078693103624581914387K. THE LEVEL OF STAMP DUTY3%3%3%7%ko4%2%6%hko4%o5%ko2%6%o3%3%8%zck3%3%1%3%7%ko2%4%o

lmor

Page 79

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 61

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

614218263528*61336-2421339OTHER3%eko1%1%1%5%zbc*1%2%o2%o*3%eko1%2%1%3%eko-2%1%1%8%zbc2%o

egjkleghklmnoqrmnoqr

-*1263-121133*-----12413NONE OF THESE-*1%1%2%zmn1%-1%1%2%no1%n*-----1%1%2%n1%

62889813426-421-68*88542DON'T KNOW3%gkn2%g3%gkn4%ghk3%gn2%*2%n2%n-2%gn2%g1%-3%gkn3%gkn1%3%gkn4%ghk3%gn2%n

lmnolmn

Page 80

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 61

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

2043242421988752881814829827988074288279217384968A. JOB SECURITY/THE POSSIBILITY OF51%48%47%44%49%51%43%34%46%59%zabc41%48%cg48%cg43%41%46%56%zbcd47%cgPEOPLE LOSING THEIR JOBS

defgijkefgijkmm

152284200159574286257922428270961086282147281795B. HOUSEHOLD FINANCES38%42%39%35%32%42%bi42%bi48%bi25%45%zabe41%bim39%bi39%bi42%bi41%bim31%i41%bim39%bi

fim

661421146734223117561101183583023111895145389C. CONCERNS ABOUT RISES IN INTEREST17%21%n22%n15%19%22%15%33%zbcd18%22%17%19%19%15%17%20%21%19%nRATES

efgik

140158165132312187146812325150845587251103154595D. RISING PROPERTY PRICES/PRICES35%zp23%32%p29%18%21%43%zabe26%21%24%37%zabe28%abim29%abfh43%zabe37%zabe22%23%29%abfhBEING TOO HIGH

fhijlmfhilmimfhijlmfhilmimp

2204032992371096797351813073621061885973622834161158E. BEING ABLE TO RAISE ENOUGH55%60%58%53%61%dk66%cdgk48%67%dk57%61%zcde53%58%zcdg57%cdgk48%53%60%dk61%zcde57%dkDEPOSIT

gkkfgk

10412011911145225812679115939632958159101136454F. THE GENERAL AVAILABILITY OF26%p18%23%25%p25%21%28%zaef24%21%18%23%22%h21%28%zaef23%21%20%22%hpMORTGAGES

hh

412439297715221305111810515513037133G. SHORTAGE OF PROPERTY FOR SALE10%zp4%7%p7%4%7%7%4%6%6%8%6%7%7%8%6%5%7%pWHERE PEOPLE WANT TO LIVE

212440248516421946938016463017109H. SHORTAGE OF THE RIGHT TYPE OF5%3%8%zp5%4%5%8%ah8%ah6%ah2%7%ah5%ah5%ah8%ah7%ah6%ah3%5%ahpPROPERTY PEOPLE WANT TO BUY

7102010824-41217433341772047I. FALLING PROPERTY PRICES MAKING2%1%4%zp2%5%b2%2%-1%2%2%2%2%2%2%1%3%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

3083534413189102958722001699725771210J. THE FEES AND COSTS RELATED TO7%12%q10%10%7%18%zadfi5%20%zdikm9%11%dk11%dk11%zdk11%dk5%11%dk12%dik10%dk10%dkqBUYING A HOUSE E.G. SURVEYOR/LEGAL

kmFEES

1331202353591112418273541231787K. THE LEVEL OF STAMP DUTY3%5%4%5%3%3%2%17%zabcd3%2%6%zah4%ah5%ah2%6%zah5%3%4%ah

efghiklm

412221614-16210352841017839OTHER1%2%*5%zopq3%ah1%2%-5%zacef*1%2%h2%h2%1%4%zaefh1%h2%ho

gh

1633-*1-6321211127313NONE OF THESE*1%1%1%-*1%-2%zcefg1%*1%1%1%*1%*1%

111858626-98113628611111442DON'T KNOW3%3%1%2%3%2%3%-3%2%2%2%2%3%2%2%2%2%

Page 81

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 62

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

6021414141091793388156628812510011465101968A. JOB SECURITY/THE POSSIBILITY OF38%24%34%60%37%43%42%63%zegh40%42%40%48%44%51%57%zegh71%zade52%47%qPEOPLE LOSING THEIR JOBS

iifghi

715131320113185219616978566885804262795B. HOUSEHOLD FINANCES44%o64%29%55%53%44%43%41%e44%aef46%zaef51%zaef31%24%43%aef40%e46%ef32%39%aef

3215512307012397030335239382441389C. CONCERNS ABOUT RISES IN INTEREST20%20%11%23%31%12%16%23%18%19%19%18%18%20%19%26%21%19%RATES

44-1941076127188614646527145591432595D. RISING PROPERTY PRICES/PRICES27%-44%zkq17%25%30%30%34%ab40%zabd39%zabc30%ab28%a25%23%29%ab15%16%29%abBEING TOO HIGH

edef

8851511251142012912318695107158129123601191158E. BEING ABLE TO RAISE ENOUGH55%ko77%36%48%66%44%47%55%56%50%61%h59%55%65%zh61%h66%h61%h57%hkloDEPOSIT

37214210641018558841446538441045454F. THE GENERAL AVAILABILITY OF23%35%33%8%26%25%24%16%25%b24%b26%b24%b23%b19%22%11%23%b22%bMORTGAGES

18183115344735820211310412133G. SHORTAGE OF PROPERTY FOR SALE11%zk8%19%zkl13%2%6%8%7%3%10%zi5%11%zci7%7%5%5%6%7%WHERE PEOPLE WANT TO LIVE

13-821825112351012204319109H. SHORTAGE OF THE RIGHT TYPE OF8%-19%zklq7%2%3%6%2%6%9%zbcd6%c6%c7%cd2%1%1%4%5%cdPROPERTY PEOPLE WANT TO BUY

5-2211017-513-43532947I. FALLING PROPERTY PRICES MAKING3%-5%8%3%4%4%-2%4%g-2%1%2%1%2%4%eg2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

1614333249428191731283415515210J. THE FEES AND COSTS RELATED TO10%20%9%15%8%13%12%7%13%h5%11%h17%zabc10%17%zabc7%5%8%10%hBUYING A HOUSE E.G. SURVEYOR/LEGAL

hehFEES

1114-32171161514613262887K. THE LEVEL OF STAMP DUTY7%kl20%10%l-7%1%4%l1%7%d4%9%zcdh3%5%1%3%2%4%4%d

-----11131132418*-2639OTHER-----4%q3%1%1%1%2%2%6%zcdhi*-2%3%cd2%

1----*1--12*53-1-13NONE OF THESE1%----**--*1%*2%1%-1%-1%

-----1011--5119-8*642DON'T KNOW-----4%3%--1%1%*3%di-4%dfi1%3%di2%

Page 82

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 63

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

3120970167188647351390501460968A. JOB SECURITY/THE POSSIBILITY OF50%47%48%53%50%46%51%a51%zb46%46%47%PEOPLE LOSING THEIR JOBS

2516158145139570300323398380795B. HOUSEHOLD FINANCES41%36%40%35%37%41%44%zab42%zb37%38%39%

10872863064282135131225224389C. CONCERNS ABOUT RISES IN INTEREST17%19%20%24%17%20%20%17%21%c22%zc19%RATES

131194543495451186276358269595D. RISING PROPERTY PRICES/PRICES22%27%31%z27%25%32%zf27%36%zad33%zad27%29%BEING TOO HIGH

36264836652038273603826686431158E. BEING ABLE TO RAISE ENOUGH59%59%57%52%54%59%z52%50%62%zcd64%zcd57%cdDEPOSIT

171153172890320159150253264454F. THE GENERAL AVAILABILITY OF28%26%22%22%24%23%23%c20%23%c26%zbc22%MORTGAGES

51411111219646587865133G. SHORTAGE OF PROPERTY FOR SALE9%3%8%zi9%6%7%7%8%7%6%7%iWHERE PEOPLE WANT TO LIVE

2188813168024418060109H. SHORTAGE OF THE RIGHT TYPE OF3%4%6%11%zef4%6%4%5%d7%zd6%d5%dPROPERTY PEOPLE WANT TO BUY

-143239342929161647I. FALLING PROPERTY PRICES MAKING-3%2%2%2%2%4%zab4%zab1%2%2%bIT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

74115716401428472106116210J. THE FEES AND COSTS RELATED TO12%9%11%13%11%10%12%c9%10%12%10%BUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

21367415652132615087K. THE LEVEL OF STAMP DUTY3%3%5%4%4%5%3%4%6%zd5%d4%

-724-17191314151439OTHER-2%2%-4%zeg1%2%2%1%1%2%e

184164235413NONE OF THESE2%h2%zh*1%1%e*****1%eh

-121828911105542DON'T KNOW-3%1%1%2%e1%2%ab1%b*1%2%abeh

Page 83

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 64

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

10001192461231148101968A. JOB SECURITY/THE POSSIBILITY OF49%52%50%43%58%52%46%47%PEOPLE LOSING THEIR JOBS

7996818511295197795B. HOUSEHOLD FINANCES39%30%37%39%47%56%z44%39%f

408531174431432389C. CONCERNS ABOUT RISES IN INTEREST20%23%23%z15%13%16%14%19%RATES

584631638663273595D. RISING PROPERTY PRICES/PRICES29%28%33%30%33%35%33%29%BEING TOO HIGH

110514031918511511201158E. BEING ABLE TO RAISE ENOUGH54%62%64%z64%56%57%54%57%DEPOSIT

458681136551058454F. THE GENERAL AVAILABILITY OF22%30%z23%23%27%12%26%b22%bMORTGAGES

1302041121314133G. SHORTAGE OF PROPERTY FOR SALE6%9%8%4%7%3%6%7%WHERE PEOPLE WANT TO LIVE

100193171312109H. SHORTAGE OF THE RIGHT TYPE OF5%8%d6%3%5%3%5%5%PROPERTY PEOPLE WANT TO BUY

42614112447I. FALLING PROPERTY PRICES MAKING2%3%3%*3%2%2%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

20123394121023210J. THE FEES AND COSTS RELATED TO10%10%8%14%e10%11%10%10%BUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

8217248-1287K. THE LEVEL OF STAMP DUTY4%7%z5%3%-2%1%4%a

323471-239OTHER2%2%1%3%6%-1%2%

16-22--213NONE OF THESE1%-*1%--1%1%

50129-1542DON'T KNOW2%**3%e-1%2%2%e

Page 84

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 65

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

6126505833921332375582527010057353650503424123104227(1) A LOT HIGHER10%10%11%21%zsuvw8%13%z10%6%11%16%zlmq10%10%10%14%zchik9%9%12%15%zchik13%11%7%12%10%11%hs

389138275145285398813231991995053084484323542571912032291831716286061234(2) A LITTLE62%t56%60%52%67%ztv57%62%82%57%57%62%60%64%zci62%ci55%64%ci65%ci62%62%58%52%60%61%60%citHIGHER

13573946382156291*9759183108137131179815660718891231216447(3) THE SAME22%29%zsuw21%23%19%22%n22%1%28%zlnqr17%23%21%20%19%28%zefgh20%19%18%19%28%zefgh28%fjk22%22%22%jkn

jkjk

1979515163637919171820171081011413183755(4) A LITTLE LOWER3%3%2%2%3%2%3%11%2%3%2%3%3%3%3%d2%3%3%3%1%4%2%4%zb3%b

2*12*14-1-3241121**1-336(5) A LOT LOWER***1%***-*-**1%**1%1%***-***

234287103141-6251724201537163510730472572DON'T KNOW4%2%6%zsv3%2%4%mo3%-2%7%zmoqr2%5%moq3%g2%6%zdfgjk4%fgk1%1%3%2%9%zdefgh5%a3%4%afgjm

ijk

449164325202318490946252362545873595195324112922262532792161957517101461HIGHER71%66%71%72%75%v71%72%88%68%73%73%70%74%zci76%zcdi64%73%ci77%zcdi77%zcdi75%ci68%i59%71%72%72%ci

218107151741389221922211812101011513214061LOWER3%3%2%2%4%2%3%11%2%3%3%4%3%3%3%3%3%3%3%2%4%2%4%zb3%b

428156316196303473905222282455653404975113932802172432672111827306701400NET HIGHER68%63%69%70%71%68%69%78%66%71%70%67%71%zci73%zci61%70%ci73%ci74%zci72%ci67%ci55%69%68%69%ci

2.20t2.26t2.152.082.192.15n2.19n2.162.23nr2.072.19n2.20n2.172.112.26zefg2.192.142.102.122.212.31zefg2.152.202.18fjntMEANjkjk

Page 85

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 66

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

30190744757498414375123125144114820130102694227(1) A LOT HIGHER26%zt10%15%zp11%10%9%11%11%12%9%13%14%14%f9%16%f5%17%zfh12%15%f11%12%11%t

q

581167263255364351449785397971588657301429959676341395031234(2) A LITTLE50%61%u55%60%62%s64%s59%61%62%j67%j63%j48%60%65%zc49%56%52%61%49%59%63%eg60%jsHIGHER

egu

214269410413211816927814526515819921745312422159162447(3) THE SAME18%22%19%24%22%22%22%22%23%18%20%33%zk20%20%20%25%28%22%31%25%20%22%

lm

35213121416213416554-939*34-43055(4) A LITTLE LOWER2%3%3%3%2%3%3%3%3%4%2%2%-2%3%5%*3%-1%4%3%

24132133*-12-21-*21-16(5) A LOT LOWER1%zt**1%*****-1%1%-1%1%-**2%zad-**

2693771811403393455141017324291372DON'T KNOW2%4%8%zpq2%3%2%5%zn3%1%2%2%3%6%a3%11%zab9%za2%2%3%4%2%4%adm

rdehdhnr

881357337302422400533928472109190111713425710779806441655971461HIGHER76%71%70%71%72%73%70%73%74%j76%j75%j62%74%74%f65%60%69%73%f64%70%74%f72%j

45714151616233817566-1249136143161LOWER4%3%3%3%3%3%3%3%3%4%2%3%-3%4%5%1%3%2%1%4%3%

83130032328840638351089045610418410571330539878770431625651400NET HIGHER72%68%67%67%69%70%67%70%71%j72%j73%j58%74%f72%zf61%55%68%69%f62%69%70%f69%fj

2.022.19z2.112.212.192.192.192.172.162.172.132.272.062.172.132.34i2.132.172.232.172.172.18sMEANuu

Page 86

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 67

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

306740614917828172284143155721167436227(1) A LOT HIGHER10%12%9%10%9%12%10%9%12%12%11%11%12%12%11%10%11%

1753452653532919431761071323968388663685824182311234(2) A LITTLE61%63%63%58%55%62%zl62%59%69%zi58%62%61%59%58%63%63%60%HIGHER

661099613813431362513015829030314422713979447(3) THE SAME23%20%23%23%25%21%22%28%zh16%23%21%21%23%23%21%21%22%hk

5147212233644163942133018855(4) A LITTLE LOWER2%3%2%3%4%2%2%2%2%2%3%3%2%3%3%2%3%k

311-151--33422216(5) A LOT LOWER1%zm**-***--********

8141434294412332746442842171372DON'T KNOW3%2%3%6%zo5%k3%4%2%1%4%3%3%5%4%2%4%4%k

205412305414341112120312415448098210214406984922671461HIGHER71%75%m72%68%65%74%zl72%68%81%zi70%72%72%70%70%74%72%72%l

j

8158212338744194247143120961LOWER3%3%2%3%4%2%2%2%2%3%3%3%2%3%3%2%3%k

19739629639331710831971201504619399744266664712581400NET HIGHER69%72%m70%65%60%71%zl69%65%79%zi67%69%69%68%67%71%70%69%l

j

2.202.142.182.212.27z2.152.182.24h2.082.172.182.182.172.182.172.182.18kMEANk

Page 87

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 68

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

1114621928533916514024271473211171262192227(1) A LOT HIGHER6%14%ah24%za10%ah9%a10%aeh8%ah9%ah9%ah14%aef15%ae14%ah4%11%ah6%7%a13%ah24%za10%ah1%11%afh

befghhlmtfhlmnbefghlmtjklmnptjklmn

opqtopqt

986214812121727331610869261081156212319298125401481211011234(2) A LITTLE55%61%57%62%d65%de54%68%zc61%de62%de60%63%d61%68%zc67%cd55%53%45%57%62%d67%de60%deHIGHER

odeflmoodeforefortooortt

5019374360147924113424028194349507432374332447(3) THE SAME28%cgjpr19%14%22%18%29%zc20%23%zc23%cj23%cr15%19%24%cr17%28%cg32%zb36%zb14%22%21%22%cj

gjklmjprrjprcgijlcgijlrnprmnpqrmnpqr

ss

75368196524074533712136555(4) A LITTLE LOWER4%5%1%3%2%4%n1%3%3%4%2%5%2%1%4%5%zcg1%1%3%3%3%

lnr

*11131-54-31--*1-11-6(5) A LOT LOWER*1%**1%*-**-1%zlm1%--**-**-*

no

13111618101361481614913541161272DON'T KNOW7%zeiklmnos1%4%k3%5%jkl2%k3%3%k3%k*3%1%2%3%7%zei2%5%k4%k3%8%zei4%ko

oklmnoklmnoss

109762111402453253551251106613214276130225109142522111401031461HIGHER61%75%de80%za72%e73%de65%76%de70%de71%de73%de78%de75%de72%ef78%de61%61%58%80%za72%e68%72%de

ftdeflmfotflmotfotfotfotflmopfttflmotdeflmfmotottot

854711206574476533812147561LOWER4%n5%gn1%4%3%4%n1%3%n3%n4%4%5%gn2%1%4%n5%cgl1%1%4%3%3%

nr

10171207133234306349119310221251367112722210112951207133981400NET HIGHER56%70%e79%za68%ef70%ef61%e75%zd67%ef68%ef70%ef74%de70%e71%ef77%za56%55%57%79%za68%ef65%69%ef

bdefktoteflmootototfmoptotdeflmbdefktmotlmopqtotlmopqtt

2.33zcgjklmnpr2.17c1.932.20c2.18c2.27z2.14c2.21z2.20z2.16c2.09c2.17c2.24c2.08c2.33z2.36z2.26c1.932.20c2.28c2.18cMEANrrjrcgjklrcgjnrcgjrrrrgnrrcgjklbcgijrrgjrr

mnrmnprklmnopqrs

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Table 69

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

64744643111448223537617915448763964227(1) A LOT HIGHER16%znop11%9%10%6%14%24%zabc5%7%10%11%10%10%24%zabc11%8%9%11%efim

efghijmefghijm

22841032527198621132821127345011229621134503013701234(2) A LITTLE57%61%63%60%55%61%55%55%66%adhk54%66%zade61%ah62%ah55%66%zade64%ah54%60%ahHIGHER

mfhkmfhkm

8214012510150193119581471244163473112496196447(3) THE SAME20%21%24%22%28%cdgi19%15%36%zbcd18%29%zbcd18%23%cdgk22%cdgk15%18%20%29%zbcd22%cdgk

kefgiklefgikefgik

15231177532819105240310152755(4) A LITTLE LOWER4%3%2%1%4%5%2%4%3%4%cg2%3%cg3%2%2%3%4%zceg3%

231-*11-1125412216(5) A LOT LOWER***-*1%*-**********

92510281319-1810216350921192372DON'T KNOW2%4%2%6%zoq7%zacef1%4%-6%eh2%3%3%3%4%3%4%3%h4%h

ghl

2924843713141097616131233325526130111161615263414341461HIGHER73%72%72%70%61%75%m79%zafh60%73%ahm65%77%zaef71%ahm72%ahm79%zafh77%zaef72%ahm64%72%ahm

jmhjmjmhjm

162612785421020135744413172861LOWER4%n4%2%1%4%5%2%4%3%4%2%3%3%2%2%4%4%cg3%

2764583593071017115729224306513124310721575133244061400NET HIGHER69%68%69%68%56%70%77%zabe56%70%ahm61%75%zabe68%ahm69%afhm77%zabe75%zabe68%ahm60%69%afhm

fhjmfhjmfhjmfhjm

2.132.192.212.172.33zcd2.17dk1.952.40zbc2.18dk2.27zcd2.11dk2.20zcd2.19cdg1.952.11dk2.20dk2.29zcd2.18cdgMEANefgikdegikefgkgkkefgkk

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 70

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

1211431638323717163023141212227(1) A LOT HIGHER8%8%2%17%9%6%9%5%10%19%zace5%9%10%12%g7%13%6%11%ag

fgij

10923313271442573414923489122183124106451091234(2) A LITTLE68%kl35%78%zkl56%70%56%60%64%69%abc63%bc58%67%bc64%bc63%53%49%56%60%cHIGHER

363967609415374446355039663051447(3) THE SAME22%41%20%28%19%23%22%28%h17%12%30%zehi19%h17%20%h33%zdef33%zefh26%eh22%h

hii

21---1113-1767810112855(4) A LITTLE LOWER1%16%---4%3%q-1%2%4%4%3%5%i6%zhi2%4%3%

---------1-13-1-*6(5) A LOT LOWER---------*-*1%-*-**

1---12526271361132331472DON'T KNOW1%---2%10%zq6%q3%3%4%4%*5%df1%2%3%7%zcdf4%dfq

12133417301602953617230596139213148121561211461HIGHER76%kl43%80%72%79%62%69%69%79%abcg82%zabc62%76%abcg74%acg74%acg60%62%62%72%acgl

eg

21---1113-18681110122861LOWER1%16%---4%3%q-1%2%4%4%4%5%i6%zhi2%4%i3%

11923417301492823617129790131202138109551131400NET HIGHER75%kl26%80%l72%79%58%66%l69%79%zabc80%zabc58%72%acg71%acg70%ac54%60%58%69%acgl

gdeg

2.172.662.192.112.112.292.202.23h2.081.972.35zeh2.19h2.16h2.18h2.38zde2.24h2.31zeh2.18hMEANifhii

Page 90

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Table 71

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

--227242916575110134100227(1) A LOT HIGHER--16%zij19%zef8%12%f11%14%zad12%a10%11%fij

--1234581769394344766626141234(2) A LITTLE--84%zij46%47%67%zfg63%62%61%61%60%fgijHIGHER

-447-33143241150142233244447(3) THE SAME-100%zhj-26%e38%zeg17%22%19%22%24%zbc22%cehj

55--912331522352955(4) A LITTLE LOWER90%zhi--7%ze3%2%2%3%3%3%3%hi

6--11413436(5) A LOT LOWER10%zhi--1%*******

---215171313111172DON'T KNOW---1%4%e1%2%2%1%1%4%abcde

hi

--14618220411055095867967141461HIGHER--100%zij65%54%79%zfg74%77%za74%z71%72%fij

61--1013371624393261LOWER100%zhi--8%ze3%3%2%3%4%3%3%hi

-61014617219110684935627576831400NET HIGHER-100%0%100%zj57%51%76%zfg72%73%za70%68%69%fgj

4.10zhi3.00zh1.842.242.39ze2.112.162.112.17c2.21zbc2.18cehMEAN

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Table 72

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

25927592221718227(1) A LOT HIGHER13%12%12%8%9%19%za8%11%

119814331815812511271234(2) A LITTLE59%63%64%55%63%56%57%60%HIGHER

44948958651869447(3) THE SAME22%21%19%30%ze27%20%31%z22%

556139-4355(4) A LITTLE LOWER3%3%3%3%-4%1%3%

8111--16(5) A LOT LOWER*1%**--**

7321014-1572DON'T KNOW4%1%2%5%f-1%2%4%f

145717037818014681451461HIGHER71%75%d76%zd62%73%75%65%72%ad

6381410-4361LOWER3%3%3%3%-4%1%3%

139416336417114641421400NET HIGHER68%71%d73%zd59%73%71%64%69%d

2.162.172.132.30ze2.182.092.272.18MEAN

Page 92

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 73

Q.YR06FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATESECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME,DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

175101242722-11161012131916102119106272148PRICES AND RENTS3%2%2%4%zs1%4%zmq2%-3%m5%zmq1%2%2%3%3%3%1%3%2%3%2%3%2%2%mqUP A LOT

228821739819622853811125102334204286275216164122121154116100357419777PRICES AND RENTS36%33%38%35%46%ztuvw33%41%znr40%36%30%41%nr40%nr41%zci39%c33%41%ci41%ci37%41%c37%30%34%42%zb38%bcinrUP A LITTLE

-243-4313113513141*-3369PRICES AND RENTS-1%1%1%w-1%*4%1%**1%1%h***1%zj**-1%*1%*DOWN A LITTLE

------------------------PRICES AND RENTS------------------------DOWN A LOT

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 74

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

1434151213717321835711033526181748PRICES AND RENTS12%zt2%3%3%2%1%2%2%3%2%2%4%1%2%3%2%4%2%2%3%2%2%tUP A LOT

35736151166228232265512277719537311962558314362768341777PRICES AND RENTS30%39%u31%39%s39%s43%zs35%40%z43%zj49%zj38%j21%33%43%zb29%32%27%39%be40%29%42%zb38%beUP A LITTLE

kegdegjsu

182132271212-1*1*6-159PRICES AND RENTS1%***1%**1%*1%*1%-**1%*1%-1%1%*DOWN A LITTLE

----------------------PRICES AND RENTS----------------------DOWN A LOT

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Table 75

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

5138121236634252331182514948PRICES AND RENTS2%2%2%2%2%2%2%2%2%4%zf2%2%3%2%2%2%2%fUP A LOT

972301632271756021017384229547553224345287141777PRICES AND RENTS34%42%p38%37%33%40%zl36%40%44%34%40%zg39%36%35%43%zc38%38%cgUP A LITTLE

222218112459-2529PRICES AND RENTS1%****1%*1%1%1%*1%-*1%1%*DOWN A LITTLE

-----------------PRICES AND RENTS-----------------DOWN A LOT

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Table 76

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

1-18611011302951-39141186-48PRICES AND RENTS1%-7%zae3%p*2%2%2%2%p3%1%-1%3%1%2%1%7%zae3%p-2%mpUP A LOT

fhijlfhijlmnopsmnops

tt

5041986314216921467958873714186128506926986371777PRICES AND RENTS28%41%37%32%42%ef34%46%zb38%ef39%ef41%ef39%ft41%48%zb45%be28%29%30%37%32%46%be38%efUP A LITTLE

otdeflmotototdeflmfoqtfoqtotoqtoqt

1-211317631--11--21-9PRICES AND RENTS*-1%1%*1%***2%zel*--**--1%1%-*DOWN A LITTLE

mno

---------------------PRICES AND RENTS---------------------DOWN A LOT

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Table 77

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

21106121-15-110203332152011148PRICES AND RENTS5%zop1%1%3%1%-7%zabce-*2%b3%bfi2%b2%b7%zabce3%bfi*2%2%bfiUP A LOT

fghilmfghilm

1442721971645041751814016928570261175285199218777PRICES AND RENTS36%40%38%36%28%41%37%34%44%ahm34%42%ahm38%ahm39%ahm37%42%ahm42%ahm32%38%ahmUP A LITTLE

33311-211317621249PRICES AND RENTS1%*1%**-1%2%*1%***1%**1%*DOWN A LITTLE

------------------PRICES AND RENTS------------------DOWN A LOT

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Table 78

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

3-11*5101424211541148PRICES AND RENTS2%-2%3%1%2%2%3%2%6%zaefg1%1%1%2%2%1%1%2%UP A LOT

i

691206187615124102133638211987593054777PRICES AND RENTS43%kl15%47%25%47%30%35%46%ac47%zach36%41%ac45%ac42%ac44%ac29%33%28%38%acUP A LITTLE

11---12--21-13--19PRICES AND RENTS1%9%---**--1%1%-*2%z--**DOWN A LITTLE

------------------PRICES AND RENTS------------------DOWN A LOT

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Table 79

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

--48--481831271348PRICES AND RENTS--3%zi--3%zfg3%a4%zab3%a1%2%afiUP A LOT

--777--777247282465431777PRICES AND RENTS--53%zij--56%zfg36%37%43%zcd43%zcd38%fgijUP A LITTLE

9--9--53249PRICES AND RENTS14%zhi--7%zef--1%****ehDOWN A LITTLE

-----------PRICES AND RENTS-----------DOWN A LOT

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Table 80

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

69277*5648PRICES AND RENTS3%1%1%2%2%5%3%2%UP A LOT

746972129983181777PRICES AND RENTS37%42%43%z34%42%34%37%38%UP A LITTLE

132-1-129PRICES AND RENTS1%1%-*-1%1%*DOWN A LITTLE

--------PRICES AND RENTS--------DOWN A LOT

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Table 81

Q.YR04/YR06 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXURBANBOUGHT ON

HARDMODERATECOMFORTABPROSPERITWEALTHYOWNER/AOWNEDPRESSEDMEANSLY OFFYACHIEVERSOCCUPIERMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(q)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

26418031215234612545676876334102114042292331771101015936611254UNWEIGHTED BASE

2941653351503741319809511532497290304228247250156*134*6616591319WEIGHTED BASE22%13%25%11%28%100%61%39%40%38%22%23%17%19%19%12%*10%*50%50%100%

2474422101277752433491222PRICES AND RENTS1%3%2%3%1%2%1%2%1%1%2%2%1%2%1%2%3%1%2%2%UP A LOT

11855136501795383342042272129913097981146732246291538PRICES AND RENTS40%33%40%33%48%ztv41%41%40%43%c43%c34%43%c42%c40%c46%c43%ci24%37%44%zb41%bcUP A LITTLE

--22-3133-112---1123PRICES AND RENTS--*1%-**1%*-**1%---1%***DOWN A LITTLE

--------------------PRICES AND RENTS--------------------DOWN A LOT

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Table 82

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1061140161257425411456798452931354623456304864633491254591254UNWEIGHTED BASE

54*125216726241047952679352594*11141*26**35036**77**61*76956*145*5681319WEIGHTED BASE4%*95%13%20%31%36%40%60%40%7%*8%3%*2%**27%3%**6%**5%*58%4%*11%*43%100%

61656749138112-5-2212*5722PRICES AND RENTS11%zt1%3%2%2%1%2%2%2%2%1%5%-2%-2%3%2%1%3%1%2%tUP A LOT

1751566103162207192346235504010101551420203192352243538PRICES AND RENTS31%41%40%39%39%43%36%44%zo45%zj53%zj36%24%40%44%39%26%32%41%41%36%43%41%jUP A LITTLE

k

-31-211211-1-1---3-123PRICES AND RENTS-**-*****1%-2%-*---*-1%**DOWN A LITTLE

----------------------PRICES AND RENTS----------------------DOWN A LOT

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Table 83

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1813912273323119431741691552829729722825125042351254UNWEIGHTED BASE

15244126734935896116114615127710429453756244812101319WEIGHTED BASE11%33%20%26%27%73%12%11%11%21%79%72%28%47%36%16%100%

2643814322111116599322PRICES AND RENTS2%1%2%1%2%1%2%1%1%4%zf1%2%1%1%2%2%2%fUP A LOT

541959914612441457537211242638115723821582538PRICES AND RENTS36%44%37%42%35%43%zl36%36%48%j40%41%40%42%38%45%z39%41%UP A LITTLE

12-1-3-12-33-1213PRICES AND RENTS**-*-*-1%1%-**-****DOWN A LITTLE

-----------------PRICES AND RENTS-----------------DOWN A LOT

Page 103

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Table 84

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157691841061933122331070844128136698015315712559184106571254UNWEIGHTED BASE

139*77*171115*2173042951148932106*13277*97*198139*13662*171115*85*1319WEIGHTED BASE11%*6%*13%9%*16%23%22%87%71%8%*10%6%*7%*15%11%*10%5%*13%9%*6%*100%

1-74153141331--311174-22PRICES AND RENTS1%-4%zlm3%*2%1%1%1%3%*--2%1%1%2%4%zlm3%-2%mUP A LOT

pp

353169411071061494694024860315495354117694147538PRICES AND RENTS25%41%ft40%ft35%49%zb35%50%zb41%ef43%ze45%ef45%ef41%ft55%zb48%de25%30%27%40%ft35%54%bd41%efUP A LITTLE

defmodeflmotfmotottcdeflfotefoqtotqtoqtmoqrt

1-11--122----11--11-3PRICES AND RENTS1%-1%1%--***----*1%--1%1%-*DOWN A LITTLE

---------------------PRICES AND RENTS---------------------DOWN A LOT

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Table 85

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

214443334263157691483818331234711068801483472904691254UNWEIGHTED BASE

219457364280139*77*13439*20630442011859691344203224431319WEIGHTED BASE17%35%28%21%11%*6%*10%3%*16%23%32%90%73%10%32%24%34%100%

76351-6-1581514681722PRICES AND RENTS3%1%1%2%1%-5%zbefi-*2%2%1%1%b5%zbefi2%*1%2%bfUP A LOT

872011461043531541610610619048441754190153141538PRICES AND RENTS40%44%40%37%25%41%m41%m40%51%zaef35%45%ahm41%ahm43%zafh41%m45%ahm47%zafh32%41%ahmUP A LITTLE

hmmm

1-211-11--12211113PRICES AND RENTS*-**1%-1%2%zacef--***1%****DOWN A LITTLE

gh

------------------PRICES AND RENTS------------------DOWN A LOT

Page 105

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Table 86

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-OCCUPIEOCCUPIETWC/LON-R DOWN-R UP-WESTDON

ANYSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(o)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

9242321252362112624682101182134105681741254UNWEIGHTED BASE

98*43*38**156*27226**156*25192*116*201127*117*67*1551319WEIGHTED BASE7%*3%*3%**12%*21%2%**12%*19%7%*9%*15%10%*9%*5%*12%100%

11*48--132-1311122PRICES AND RENTS1%2%1%3%3%--5%zaefi2%-*2%1%2%1%2%UP A LOT

4620184398177310340559660352042538PRICES AND RENTS47%kl47%47%27%36%64%47%ac41%a44%a47%ac47%ac47%ac30%30%27%41%aclUP A LITTLE

1--11--21-----13PRICES AND RENTS1%--**--1%1%-----**DOWN A LITTLE

----------------PRICES AND RENTS----------------DOWN A LOT

Page 106

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Table 87

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

41281892732518804044487356921254UNWEIGHTED BASE

41**29194671*2519414004537987401319WEIGHTED BASE3%**22%72%5%*19%71%30%34%61%56%100%

--22--2271314622PRICES AND RENTS--2%zi--2%zf2%3%za2%a1%2%aUP A LOT

--538--538144175359327538PRICES AND RENTS--57%zi--57%zfg36%39%45%zcd44%zd41%dfgiUP A LITTLE

3--3--11113PRICES AND RENTS8%--5%zef--*****DOWN A LITTLE

-----------PRICES AND RENTS-----------DOWN A LOT

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Table 88

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSUNWTDTOTAL55+35-4416-34TOTAL

(f)(e)(d)(z)

12542294102111254UNWEIGHTED BASE

12542284972901319WEIGHTED BASE100%17%38%22%100%

3027722PRICES AND RENTS2%1%1%2%2%UP A LOT

4959721299538PRICES AND RENTS39%42%43%34%41%UP A LITTLE

42-13PRICES AND RENTS*1%-**DOWN A LITTLE

-----PRICES AND RENTS-----DOWN A LOT

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Table 89

Q.YR04/YR06 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

621280417324397772125416397375567687809642591512297337305282309102210202042UNWEIGHTED BASE

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

SEX30011823013620730965923169139414245319345326174144162183158168-991991MALE

48%47%50%49%49%44%n50%nr82%49%nr40%51%nr48%n46%49%51%h43%49%49%49%50%51%-100%zb49%bhknr

32913122714321838666151782083952653783543192271511671881591601051-1051FEMALE52%53%50%51%51%56%zmoq50%18%51%60%zlmoq49%52%54%z51%49%57%zi51%51%51%50%49%100%za-51%a

r

AGE914276764317513420117589441--329-----32916016832916-2415%17%s17%s27%zsuvw10%25%zlmnq10%l69%34%zlmnq17%lmq12%8%--51%zdefgh-----100%zdefgh15%17%16%defgh

rjkijkjklmqs

1202966653716015611065413619--317----317-15915831725-3419%zsv12%14%s23%zsuv9%23%zlmnq12%l5%30%zlmnqr16%l17%lq4%--49%zcefgh----100%zcefgh-15%16%16%cefgh

jkijkjklqs

132508039701192502635522525-371----371--18818337135-4421%t20%18%14%16%17%l19%l8%18%l16%l28%zlnoqr5%-53%zcdfgh----100%zcdfgh--18%19%18%cdfgh

ikijkikl

10146683678802472275219651-328---328---16716232845-5416%18%15%13%18%11%o19%zlor6%8%15%lor24%zlnoqr10%-47%zcdegh---100%zcdegh---16%16%16%cdegh

ikijkiklor

72436641736422831944112116295---295----15114429555-6412%17%w14%15%17%w9%o17%zmor12%6%13%or14%or23%zmnoq42%zcdef---100%zcdefh----14%15%14%cdefh

rhijijkijorw

112391012312497304-158345259402--402-----22717440265+18%t16%t22%t8%29%ztvw14%mo23%zmor-4%24%mor6%51%zmnoqr58%zcdef--100%zcdefg-----22%18%20%cdefg

gijijkijmort

6032364252724076631267163363277804876977005504022953283713172331005942194618+96%95%93%97%u96%96%96%57%97%94%96%95%100%zci100%zci85%c100%zci100%zci100%zci100%zci100%zci71%96%95%95%ci

TENURE766714155172-511----511375756025911651251941265245511OWNED OUTRIGHT12%27%w31%ztw20%w41%ztuvw-39%zmnor----100%zmnoqr54%zcde11%de9%d65%zcdefg39%zcdef15%deij7%6%12%d25%25%25%cdefi

fgijijkijjmnortw

2189919496202-809---809-1574222304511219622513694395414809BOUGHT ON A35%40%43%w34%48%ztw-61%zlnor---100%zlnoqr-23%h60%zcdgh36%chk11%38%hk60%zcdgh61%zcdgh43%chik28%h38%42%40%chklnMORTGAGE

ikikikorw

Page 109

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

12519381110203---203--67607641262535373911389203RENTED FROM LOCAL20%zstuv8%s8%s4%2%29%zlmoq---58%zlmoqr--10%9%12%10%9%8%9%12%12%11%9%10%lmoqstAUTHORITY

104716311145---145--6048374118272118199450145BELONGS TO HOUSING17%zstuv3%4%1%3%21%zlmoq---42%zlmoqr--9%z7%6%10%zdeijk6%8%6%6%6%9%za5%7%almoqsASSOCIATION

tuv

100565411523347--347---349122215192763106117178169347RENTED FROM16%s22%zsuw12%s41%zsuvw5%50%zlmnq--100%zlmnqr---5%h13%fghk34%zefgh4%7%8%hk17%fghjk33%zefgh35%zefgh17%17%17%fghjkPRIVATE LANDLORD

jkjkjklmnqsu

6214*6--29----3421-32212052329OTHER1%1%3%zt*2%--100%----*1%3%zdefhj-1%h1%1%*6%zdefgh*2%zb1%bhjklm

kijknoqr

294165335150374-1319---8095115324972903042282472501561346616591319OWNER/ OCCUPIER47%66%tw73%ztw54%88%ztuvw-100%znor---100%znor100%znor76%zcde71%zcdi45%76%zcdei77%zcdei75%zcdei67%cdi49%i41%63%66%65%cdino

ijjrtw

3288210812944694--347347--161198335976480119160175386309694RENTERS52%zsuv33%su24%s46%zsuv10%100%zlmq--100%zlmq100%zlmq--23%28%fgk52%zefgh24%22%24%32%fghk50%zefgh53%zefgh37%za31%34%afghj

jkjkjkklmqsu

ACORN----4254437462321202172197148801247378703743218207425WEALTHY ACHIEVERS----100%ztuvw6%28%zmnor23%7%6%25%znor34%zmnoq28%zcdei21%cdi12%31%zcdef25%cdi24%cdi19%di12%13%21%21%21%cdino

rjijkrtuvw

---279-129150*1151496556475141234136396576143136279URBAN PROSPERITY---100%zsuvw-19%zlmnq11%n2%33%zlmnqr4%12%n11%n9%h11%h22%zefgh6%14%hk11%h10%h20%zefhj23%zefgh14%14%14%hjkln

jkkjkqsuvw

--457--1083351454541941411671481421016668806676227230457COMFORTABLY OFF--100%zstvw--15%25%znor47%15%16%24%nor28%znor24%21%22%25%22%21%22%21%23%22%23%22%norst

vw

-249---82165256269967829671394346502942131118249MODERATE MEANS-100%zstuw---12%n13%n6%16%znr8%12%n13%n12%h14%11%10%15%14%13%9%13%12%12%12%nstuw

629----3282946100228218761842332121127210113212091329300629HARD PRESSED100%zstuv----47%zlmoq22%l23%29%lq66%zlmoq27%lq15%26%33%gk33%gk28%25%31%36%ghk38%zcghi28%31%30%31%gklmq

rkstuv

OCCUPATION2541021891151432245681215173473951204142711310719022418585301503804FULL-TIME

40%41%41%41%34%32%ln43%zlnr42%43%lnr21%58%zlnoqr19%17%h59%zcghi42%chk3%36%chk58%zcghi60%zcghi58%zcghi26%hk29%51%zb39%bchklkkkknrs

Page 110

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

812155275289145252371054051998515364060473817858236PART-TIME13%8%12%10%12%13%l11%l7%15%l11%13%l8%7%h14%zhk13%hk4%12%hk12%hk16%zhk15%hk12%h17%za6%12%ahkl

1351623121356-763917243313519221113-185169SELF-EMPLOYED2%2%3%8%zsuvw3%2%4%znr-2%2%5%nr3%3%ch5%chi2%1%6%zchik7%zcehij3%c4%chi-2%5%zb3%bchrw

k

34812826016620832676914210116616153195546369331622512952451244976121109FT/ PT/ SELF55%51%57%59%s49%47%ln58%zlnr49%60%zlnr34%76%zlnoqr30%28%h78%zcghi57%chk8%55%chk76%zcghi79%zcghi77%zcghi38%hk47%62%zb54%bchklEMPLYED

kkkknrs

45181316225261-1735501110644037254030101077114NOT WORKING -7%u7%u3%6%5%8%zloq5%l-5%l10%zlmoqr6%lq2%1%h9%zcghk6%cghk1%2%7%ghk11%zcghik9%zcghi3%10%za1%6%aghklqHOUSEWIFE

ku

321836593288771369194433-5173---5121619682178STILL IN EDUCATION5%7%8%21%zsuvw8%13%zlmnq6%47%20%zlmnq5%5%6%-1%k27%zdefgh---1%hk4%fghjk49%zdefgh9%8%9%defghj

rjkijkklmnqw

32171981150361123729782951-814152129355287UNEMPLOYED5%7%s4%3%3%7%zlmoq3%l4%4%l11%zlmoqr4%l1%1%h4%hk8%zghjk-3%hk4%hk4%hk7%ghk9%zghjk3%5%4%hklq

1275310826144109350-1892513004536-363906---261199460RETIRED20%t21%t24%t9%34%ztuvw16%mo27%zmor-5%26%mor6%59%zmnoqr65%zcdef1%-90%zcdefg31%zcdef2%deij---25%za20%23%acdef

gijijkijijmort

451621596926-2148197315014328331795563995OTHER7%zst6%st5%2%2%10%zlmoq2%-6%lmq14%zlmoqr2%1%4%h7%zcdehi2%1%10%zcdehi10%zcdeh5%h3%h2%5%4%5%hilmqs

kkijkt

INCOME77212743111374114790182375376847292314323610377180UP TO 949912%zsu8%s6%s15%zsuv3%20%zlmoq3%5%14%zlmq26%zlmoq2%5%mq11%zej5%10%ej12%zefj10%ej7%4%10%ej11%ej10%8%9%ejlmqs

r

1222857162913711135979357612171598437304133271481032519500 - 1749919%zstuv11%t13%st6%7%20%zlmq8%m11%17%zmq23%zlmq4%15%zmq17%zcdef10%9%21%zcdefg12%9%11%10%8%14%za10%12%aimqs

gijijkt

52233013274894328205043614835352621272213717314417500 - 249998%9%7%5%6%7%7%10%8%6%6%9%9%zc7%5%9%9%6%7%7%4%7%7%7%

16284150921531155253803539612815733015662951601691332329135164225000 PLUS26%34%w33%w33%w36%w17%n40%zlnor11%23%nr10%49%zlnoqr25%nr23%ch47%zcghi24%ch16%c32%chik49%zcghi46%zcghi42%zcghi7%28%35%zb31%bchik

kkkklnorw

CHIEF INCOME EARNER420164264187239473793102442294503435224523023182042232291931095177601277YES

67%zsu66%s58%67%su56%68%zmq60%m36%70%zmq66%m56%67%zmq75%zcdef65%ci47%c79%zcdef69%zci68%zci62%ci61%ci33%49%77%zb63%bcimqgijgijks

Page 111

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

2098519392186221526181031183591671742483438391105142124219534231765NO33%34%42%tw33%44%ztvw32%40%zlor64%30%34%44%zlnoqr33%25%h35%hk53%zdefg21%31%hk32%hk38%hk39%hk67%zdefg51%za23%37%afghk

hjkhijklorw

SOCIAL GRADE874113270214594796421729318621220612711993921158146267278545AB14%17%29%vw25%vw50%ztuvw9%n36%znor22%12%nr5%36%znor36%znor30%zci30%ci20%c30%ci32%ci28%ci31%ci26%ci14%25%28%27%cinor

vw

1409112011212316941081194926214817719821297809010893119318269587C122%37%zuw26%40%zsuw29%w24%n31%znr29%34%znr14%32%znr29%n25%28%33%hk24%27%27%29%29%36%zhk30%27%29%hknrw

16860965549166262-917517092144161122786673887845199229428C227%zst24%s21%s20%s12%24%zl20%-26%zlq22%21%18%21%c23%c19%c20%22%c22%c24%c24%ci14%19%23%zb21%bcls

2335710842403011671495205838416313418510756746065119267215482DE37%zstuv23%st24%st15%s9%43%zlmoq13%m49%27%lmq59%zlmoq10%16%mq23%eg19%29%zdegj27%egjk19%22%j16%21%36%zdefg25%22%24%ejlmq

rhijkst

ETHNICITY5972314312384106301252283083227544986816455833942863093372783049989111909WHITE

95%t93%t94%t85%96%zt91%95%zmor97%89%93%93%o98%zmnoq98%zcdef92%90%d98%zcdef97%zdeij94%d91%88%93%95%za92%93%adiorrijijt

2918163914615414022431115455669172833235066116BME5%7%s4%14%zsuvw3%9%zlmnq4%l3%11%zlmnqr6%l5%l2%2%6%hk9%zghk1%3%5%hk7%ghk11%zfghk7%hk5%7%6%ghklqs

NUMBER IN HOUSEHOLD13052864058158210*609876134243774818063453231172111583681

21%s21%s19%14%14%23%zmoq16%m2%17%m28%zmoqr9%26%zmoq35%zcdef11%c8%45%zcdefg21%cdefi14%cij8%10%i5%20%za16%18%acdefgijijkjijmqs

203701528016418448137511023524635716914319516293759052312356668232%28%33%28%38%ztv27%o36%zmor11%21%32%or29%o48%zmnoq51%zcdef24%c22%c49%zcdef55%zcdef28%cej20%29%cei16%30%36%zb33%bceij

rijijijmor

295128215157203348624252101384931319645344925701892641922575254729983+47%51%47%56%zuw48%50%ln47%ln88%61%zlnqr40%l61%zlnqr26%14%h65%zfghk70%zdfgh6%24%hk58%zghk71%zdfgh61%zghk78%zdfgh50%48%49%ghkln

kjkijk

CHILDREN IN HOUSEHOLD226861216113424537571321133363815349263213101248157107370257627YES

36%ztu35%t26%22%31%t35%zlq28%l26%38%zlq33%l42%zlnqr8%2%h50%zcfghi41%zcfgh*5%hk31%ghk67%zcdfg49%zcfgh32%ghk35%za26%31%aghklkkhijkikqt

402163336219292449945212152344724726823513824002822271241602226817341415NO64%65%74%w78%zsvw69%65%m72%zmor74%62%67%m58%92%zmnoq98%zcdef50%e59%dej100%zcdef95%zcde69%deij33%51%e68%deij65%74%zb69%bdeij

rgijgijkfijmorw

Page 112

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

CAR IN HOUSEHOLD3351683541473542931042241701226453974625113862372252422682071806846751359YES

53%68%tw78%ztvw53%83%ztvw42%n79%znor85%49%nr35%80%znor78%znor66%chi73%zcdhi60%59%76%zcdhi74%zcdhi72%zchi65%ci55%65%68%67%chinokkkrtw

294811031337140227741772251641132341892591647086103110149367315683NO47%zsuv32%su22%47%zsuv17%58%zlmoq21%15%51%zlmq65%zlmoq20%22%34%fgj27%40%zdefg41%zefgj24%26%28%35%fgj45%zdefg35%32%33%efgjl

rjkkjkmqsu

DAILY READERSHIP1784053723715123176884100514060402427241678112191BROAD SHEET

3%3%9%vw19%zuvw17%zuvw5%n11%zmnr6%9%nr2%8%n16%zmnoqr14%zcdef7%6%15%zcdefi14%zcdef7%7%8%5%7%11%zb9%bijnrijjijvw

3028402163351461171856901262631873919713189291183MID MAR- KET5%11%w9%w8%15%ztuw5%11%zmnor4%5%5%7%18%zmnoqr18%zcdef4%e5%22%zcdefg13%zcdef6%ej2%4%6%9%9%9%defijn

gijijkijorw

1333658213611016113278391701208975784248413639137147284TAB- LOID21%zstu15%st13%7%9%16%moq12%o45%8%24%zlmoqr11%14%o17%zdeij13%12%19%zcdei14%15%11%11%12%13%15%14%moqst

jk

MAIN SHOPPER48019332222229654796162952535633985645743773302342703042381389026141515YES

76%s77%70%80%zsu70%79%zmnq73%m22%85%zlmnq73%70%78%zmq81%zci82%zcdi58%c82%zcdi79%zci82%zci82%zci75%ci42%86%za62%74%acimsr

14857135571291473582252942451121321252697161596779191150377527NO24%23%30%t20%30%ztw21%o27%lor78%15%27%or30%zloqr22%o19%18%42%zdefg18%21%18%18%25%hj58%zdefg14%38%zb26%befgh

hjkhijkjklort

EDUCATION20396148481112363492110313319915118420821596881218780135335272607GCSE/ O-LV/ CSE/

32%t38%zst32%t17%26%t34%zmoq26%75%30%38%zlmoq25%30%q26%h30%eh33%dehk24%30%37%zdehj23%25%41%zdegh32%27%30%ehkmqNVQ12rkijkt

106511047883153267410152179871001212024951477475127219204423A-LVL OR EQUIV17%21%23%28%zsw20%22%ln20%ln15%29%zlmnq15%22%n17%14%h17%fh31%zdefg12%17%14%20%hk24%fhk39%zdefg21%21%21%fhjkl

rhjkhijknw

11355107112162109441*852331612515124215771808715412532265285550DEGR/ MAST/ PHD18%22%24%40%zuvw38%zuvw16%n33%zlnor2%25%nr7%39%zlnoqr24%nr22%ch35%zcfgh24%ch18%c27%chk27%ch42%zcfgh39%zcfgh10%25%29%27%chknr

ikijkikw

1313363164413415213010453991936430141524024219159128287NO FORML QUAL21%zstuv13%t14%t6%10%19%zmoq11%m5%9%30%zlmoqr7%19%zmoq28%zcdef9%cei5%35%zcdefg17%cdeij12%cdeij7%6%i3%15%13%14%cdeij

gijijkmoqst

Page 113

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 114: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

GOVERNMENT OFFICE REGION62-35-5565852184743424746593314212518418765152EAST MID- LANDS10%ztv-8%tv-13%ztuv9%zmoq6%7%5%14%zlmoqr5%8%q7%7%9%dg8%k5%6%7%6%12%zdfgjk8%7%7%mtv

722262-36801151413968487666544630293726299898196EAST- ERN11%t9%t14%zt-9%t11%9%3%12%11%8%9%11%9%8%11%10%9%10%8%9%9%10%10%t

34202713150891712622710369749098363839516434120143262LON- DON5%8%6%47%zsuvw12%uw13%n13%n6%18%znqr8%13%n13%n11%13%15%chk9%13%12%14%20%zcfgh10%11%14%13%hknuv

ijkw

122345-102562213124022273032151316141318484289NORTH EAST2%t9%zstw10%zstw-2%t4%5%8%4%4%5%4%4%4%5%4%4%5%4%4%6%5%4%4%tw

953241491598136-55438848677592353238374745118116234NORTH WEST15%zsu13%s9%s18%zsu4%14%zlq10%-16%zlq12%11%9%10%11%14%hk9%11%11%10%15%hk14%11%12%11%hks

982791034381391731108314978522029393926269089179SCOT- LAND16%zstu11%tu2%4%8%tu5%o11%zlor5%2%9%or13%zloqr6%o7%h11%zhk8%5%10%hk12%zhk11%h8%8%9%9%9%hklort

u

84-101247877198114236104949610487653147573353157130286SOUTH EAST13%v-22%ztvw9%v18%ztv11%15%nr40%12%10%13%18%zmnoq14%g15%13%d16%dgk10%14%15%11%16%15%13%14%nrtv

r

533738223082972354663348747465433192818289882180SOUTH WEST8%15%zstuw8%8%7%12%zlmq7%6%10%13%zlmq8%7%12%zdefij7%7%14%zdefij11%dfj6%8%6%9%9%8%9%fjlq

28526-422577-8174928473124271918131955646102WALES5%t2%t6%t-10%ztvw4%6%o-2%5%6%o5%o7%zci4%4%c7%zci7%c6%c3%6%ci1%5%5%5%cortv

4425262068491321242572607972314930343818129290182WEST MID- LANDS7%10%6%7%16%ztuw7%10%4%7%7%9%12%znor11%zcdi10%cdi5%12%zcdi10%ci10%ci10%ci6%4%9%9%9%ciru

465647246671066442470364860712127293133388891179YORKS AND HUMBR7%s23%zstuw10%s9%s1%10%n8%22%13%zlnqr7%9%7%7%h9%h11%hk5%9%h9%8%10%h12%h8%9%9%hks

STANDARD REGION25213914283662284431011811030713719224324691101121121119127343337681NORTH

40%zstu56%zstuw31%s30%s15%33%l34%l34%34%l32%38%zlq27%28%h35%hk38%zhk23%34%hk37%hk33%h38%hk39%hk33%34%33%hkls

134311045196148322355931741481941561221247078796062258215473MIDLANDS21%tv12%t23%tv2%46%ztuvw21%o24%mo11%16%27%or21%29%zmoqr28%zcdei22%19%31%zcdef24%24%21%19%19%25%22%23%iotv

jgijk

2096018499132249420141281222521682542272031599510412491112354330684SOUTH33%v24%40%zsv35%v31%36%32%49%37%35%31%33%36%zd32%31%40%zdfij32%32%33%29%34%34%33%33%v

k

Page 114

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Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

34202793316913424622765857737527292647462896109204LONDON5%8%6%33%zsuvw7%10%n10%6%13%znr6%9%11%n8%10%f12%h7%10%8%13%hk15%zfhik9%9%11%10%hknuw

468197395177318562969262852775763945445174963272172452722252708107471557ENGLAND EXC.74%t79%t86%zstvw63%75%t81%zmq73%90%82%zmq80%mq71%77%mq78%dg74%77%d81%zdefg74%75%73%71%82%degij77%75%76%dmqtLONDON

jk

5952294301873946251185273013257334526406275713742663033242703019568821838GB EXC. LONDON95%zt92%t94%zt67%93%t90%o90%94%87%94%zlor91%89%92%zde90%88%d93%zdei90%92%dj87%85%91%91%89%90%dot

AREA12555101341351622807361261571241841451201117372735862254196449RURAL

20%t22%t22%t12%32%ztuvw23%o21%o25%10%36%zlmoq19%o24%oq26%zdeij21%19%28%zcdei25%22%20%18%19%24%za20%22%aotrj

13859180121281443649905422014417918715210375851027081263255518SUB URBAN22%t24%t39%zstvw4%30%ztw21%n28%znr33%26%nr16%27%nr28%nr26%27%23%26%26%26%28%22%25%25%26%25%nrtw

21983166681362094571011010027917823223720713895100137102105340336676URBAN35%t34%t36%t24%32%30%35%35%32%29%34%35%33%34%32%34%32%30%37%32%32%32%34%33%t

1475291652617921921116715365102131167505271598780195204399METRO POL ITAN23%zsu21%su2%59%zsuvw6%u26%zlmnq17%l7%32%zlmnqr19%l19%l13%15%h19%h26%zeghj12%18%22%hk16%27%zeghj24%hk19%21%20%hklqs

kku

ITV STATION RECEIVED95271410503915517321154059835325344240282610392195SCOT- LAND15%ztu11%tu3%4%12%tu6%o12%zlor5%2%9%or14%zlnoqr8%o9%h12%zh8%6%11%hk13%zhk11%h9%8%10%9%10%hortu

122339-17226721394027313128171417141118514091TYNE TEES2%t9%zstw9%zstw-4%t3%5%8%4%3%5%5%4%4%4%4%5%5%4%3%5%5%4%4%rtw

90323544185117-4640783856687829273335393997105202GRA- NADA14%zsu13%su8%s16%zsu*12%zlq9%-13%zlq11%10%7%8%10%12%hk7%9%10%9%12%h12%9%11%10%hkls

46554421326512764223755255687624313434314510197198YORK- SHIRE7%22%zstuw10%7%8%9%n10%22%12%nr7%9%10%8%h10%h12%hk6%10%h10%h9%10%14%hk10%10%10%hknw

6925701810482201328541158611411062724249612834147139286CEN- TRAL11%10%15%t6%25%ztuvw12%o15%o11%8%15%or14%o17%zor16%zdi16%di10%18%zcdi14%15%di17%di9%10%14%14%14%diort

w

632637-576411621846754194523659353319261010379182HTV WEST10%t10%t8%t-13%ztu9%o9%6%5%13%zloqr9%o8%13%zcdeij7%e6%15%zcdeij12%ceij10%ceij5%8%ci3%10%8%9%ceiot

421739-5461922332751415647523322212624288669154ANGLIA7%t7%t8%t-13%ztvw9%7%6%10%8%6%8%8%7%8%8%8%6%7%7%9%8%7%8%t

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Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

64311051175311025110654515397119128123695055727548172198370LON- DON CAR- LTON10%13%23%zsvw42%zsuvw12%16%19%n34%19%13%19%n19%n17%18%19%17%17%17%19%24%zchik15%16%20%18%nsvw

8144424656015613427738383805554293842183712592218MER- IDIAN13%v2%10%v9%v15%ztuv9%12%m5%10%8%9%16%zmnoqr12%d11%d8%d14%zdi10%12%d11%d6%11%12%9%11%drv

161214912726-121516102215151210312511272653TWC/WEST CO- UNTRY3%s5%zs3%s3%s*4%zq2%-3%4%zq2%2%3%f2%f2%3%f3%f1%3%f2%3%3%3%3%fqs

TENURE LIFESTAGE - Q21085411262901362721978571759767842763334404482194190237427ANY (A TO G)

17%22%24%w22%21%20%21%68%23%16%22%19%10%12%43%zdefg8%12%12%12%26%zefgh59%zdefg18%24%zb21%befghhjkjkhijkjknw

703173404182156184043102545212312381350181106151256FTB (A+B)11%12%16%sw14%10%12%12%61%11%12%13%11%1%3%hk36%zdefgh*1%2%hk3%hk16%efghjk55%zdefg10%15%zb13%befgh

jkhijkjk

57998-38---29107239429159-191938OWNER-OCCUPIER UP-1%3%w2%3%w2%-3%zlnor---4%znor2%nor1%3%zcghk1%1%1%3%ck4%zcghik3%ci-2%2%2%knorwSIZER (C)

11451123--23---2615112487121123PRS UP-SIZER (C)2%2%1%**3%zlmnq--7%zlmnqr---*1%2%zhk**1%1%3%zghk2%k1%1%1%hklmq

329425-43---26172914115141121-212143OWNER-OCCUPIER*1%2%1%6%ztuvw-3%znor---3%nor3%znor4%zcdeij2%ei*4%zcdei5%zcdeij3%cdeij1%*-2%2%2%dinorwDOWN-SIZER (D)

131117--7---133*11221617PRS DOWN-SIZER (D)*1%***1%zlmq--2%zlmnqr---******1%1%*1%**

NEXT 12 MONTHS30212521413122825674061501064922483463952601841631812141431174885131001GOOD TIME BUY

48%50%47%47%54%37%n56%zlnor21%43%nr31%61%zlnoqr48%nr50%chi56%zcdhi40%46%c55%zcdhi55%zcdhi58%zcdhi45%i35%46%52%zb49%bcinokkkr

28912723615627227479881641105052933924022862151771822201651215335481081GOOD TIME SELL46%51%52%56%w64%zuvw39%n61%zlnor29%47%nr32%62%znor57%znor56%zci57%zci44%c54%ci60%zci55%ci59%zci52%ci37%51%55%53%cinor

w

2308217612315029245320141151247206267244255158109112132123132406359765BAD TIME BUY37%33%39%44%zsv35%42%zmq34%m71%40%m44%zmq31%40%mq38%35%39%39%37%34%35%39%40%39%36%37%mq

247781511001102704001812214924115822323223312696112120107126363324688BAD TIME SELL39%zsv31%33%36%s26%39%zlmq30%62%35%43%zlmq30%31%32%33%36%31%33%34%32%34%38%35%33%34%mqs

AVERAGE PRICE406157320217299434941242282065753654804944252612192232722132116627371399HIGHER

65%63%70%78%zvw70%63%71%znr86%66%59%71%nr72%nr69%h71%66%65%74%zchik68%73%h67%64%63%74%zb69%bnrw

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

629249457279425694131929**34734780951169770064640229532837131732910519912042WEIGHTED BASE31%12%22%14%21%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

124628227811232511537015695136131108865068635652214161375SAME20%t25%zt18%t10%19%t18%19%5%15%20%19%19%20%19%17%21%z17%21%17%18%16%20%za16%18%at

301930232254712361841314638432521211621227750126LOWER5%8%7%8%5%8%n5%6%10%zlmnqr5%5%6%7%5%7%6%7%7%4%7%7%7%5%6%

PRIVATE RENTS449164325202318490946252362545873595195324112922262532792161957517101461HIGHER

71%66%71%72%75%v71%72%88%68%73%73%70%74%zci76%zcdi64%73%ci77%zcdi77%zcdi75%ci68%i59%71%72%72%ci

13573946382156291*9759183108137131179815660718891231216447SAME22%29%zsuw21%23%19%22%n22%1%28%zlnqr17%23%21%20%19%28%zefgh20%19%18%19%28%zefgh28%fjk22%22%22%jkn

jkjk

218107151741389221922211812101011513214061LOWER3%3%2%2%4%2%3%11%2%3%3%4%3%3%3%3%3%3%3%2%4%2%4%zb3%b

Page 117

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 90

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

250178150643563346869113515641492962129657690150131999632237132042UNWEIGHTED BASE

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

SEX66911215229269278231760351731037739199528276125158503991MALE57%zt48%45%54%zq46%51%30%59%zo55%zj51%41%43%41%be43%be60%be46%be6%55%zbe74%zb25%e63%zb49%be

skhihidefhidefhihko

5099826719931826753451729171148103562613596107497181783011051FEMALE43%52%u55%r46%54%r49%70%zn41%45%49%59%zm57%m59%ac57%za40%54%ac94%za45%ac26%75%za37%51%ac

dgcdgbcdfgcdfghdmnruhii

AGE233041194511946219109231327365-2916110124-388532916-2420%16%25%zp10%20%zp8%29%zn9%4%9%m11%m20%kl5%h-34%zab91%za9%ch11%ch-16%acd11%ch16%ac

rrmcdehibcdeghidehikhilmnpr

33278657893811241931332233329-211230245134718531725-3429%zt15%14%18%16%15%16%15%21%zk16%13%18%9%h-24%fhi7%h26%zfh22%zf18%h20%fh23%zf16%ht

ihiihi

28337608810811514222916927411417-15540295116022437135-4424%zt18%12%21%s18%s21%s19%18%26%zj19%j16%j8%18%fh-17%fh3%h35%zcf27%zf16%fh25%zf28%zf18%fh

kghihhhjs

173097473909210522316021302333614-25251224019032845-5415%16%15%17%15%17%14%17%z25%zj14%12%13%34%za1%16%fh-22%fh23%zb32%zb17%fh24%zf16%fh

klbdfghfhfhh

928656668093912049526372928908-7162193610729555-648%15%u12%15%14%17%s12%16%zo15%18%15%16%30%za20%za9%f-6%f15%ef27%za15%ef13%ef14%ef

bdefgdefbdefguh

6394107789711983318623584473363--3335151340265+5%21%zu22%q18%17%22%11%25%zo10%24%m34%zm26%zm3%79%zab--3%3%a7%afg7%adf2%20%abc

cdefgidefgimou

112181743842854953167012776421442511809546077100114110169232799194618+97%95%91%100%zp94%97%zq88%100%zo100%z100%z100%z100%z100%z100%z89%f57%100%zf99%z100%fg98%z99%zf95%fg

qssfgbfggfgfggoqs

TENURE114988492148186167343128437623730073311153174095511OWNED OUTRIGHT

9%26%zu17%21%25%s34%zq22%27%zo20%j30%jm30%zj13%7%65%zab8%18%10%14%a25%ad17%i12%25%abrsmcdefgiegidegij

msu

Page 118

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

4375483170262293359450396503518195129445061639105473809BOUGHT ON A37%39%17%40%s45%zs54%zq47%zn35%62%zj35%jk14%10%20%h11%33%h25%h44%fh56%zb56%zf44%fh59%zb40%fhMORTGAGE

rskliefghighiidefghijknsi

16184127442397612616944492945248227432743203RENTED FROM LOCAL14%z10%26%zp10%pq4%2%10%10%3%6%m17%zlm27%zk31%za10%ad28%za4%19%zac7%a4%12%ad5%10%admAUTHORITY

qrlmbcdfhbcdfhdfhpq

61387832278421031911354119461311134331030145BELONGS TO HOUSING5%7%16%zpq7%p5%p2%5%8%z3%7%m14%zm23%zk19%za10%za15%za6%12%abd4%4%4%4%7%admASSOCIATION

rlmbcdfhbdbdpq

40308959111942103244802859472118126917210752151347RENTED FROM34%zt16%20%p21%zp20%zp8%13%19%zo12%19%23%zm26%zm22%h4%14%h39%za15%h19%zh11%h22%h19%h17%hmPRIVATE LANDLORD

bcdegopthi

12814-8618103331--113-14-21229OTHER1%1%3%zr-1%r1%2%n1%*2%1%1%--1%h8%zab-1%h-1%1%h1%hmn

dehir

541252167262410479526793525941114126350367761769561455681319OWNER/ OCCUPIER46%66%zu35%61%s70%zr88%zq69%zn62%82%zj65%jk44%j23%27%76%za42%43%54%i69%zb81%zb61%fg71%zb65%ef

srsklbdefgefgiefgiiefgigijknisu

616303011661695922147311548137137691095088523261389224694RENTERS53%zt33%62%zp39%zp29%p11%29%37%zo18%33%m55%zl76%zk73%za24%57%za49%za46%za29%h19%38%ac28%34%ac

qrqmlmbcdefbcdhcdhcdhdhdhmophqt

ACORN14410404912321418623915327291191441132222081252143425WEALTHY ACHIEVERS12%21%u8%11%21%rs39%zq24%zn19%24%jk19%j12%6%9%31%zab12%18%19%19%i17%22%i18%21%ad

rscdefgiijknrsu

392384255112709218792131643526859161662327115279URBAN PROSPERITY34%zt12%9%13%19%zp13%12%15%14%k9%6%24%zkl5%6%9%33%zab14%h15%hi33%za12%h14%hi14%hi

rsmdeghibdeghksti

1643110896120132193264150305727211081936132601655189457COMFORTABLY OFF14%23%u22%22%20%24%25%21%23%j21%23%15%22%23%e22%20%11%23%e23%23%e24%e22%ej

nu

182315760914185164842328211653171818128521102249MODERATE MEANS16%12%12%14%p15%zp8%11%13%13%16%11%12%16%12%19%b10%16%12%8%9%13%12%p

Page 119

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

29597233168140872094201625212277451273232453481381254629HARD PRESSED25%31%48%zp39%zp24%p16%27%33%zo25%36%m48%zl43%zm47%za28%37%cf18%40%zc31%cf19%34%cf32%f31%fm

qrqmbcdfhfhpqu

OCCUPATION51741101191261250198606401716826-----804--804804FULL-TIME44%39%21%45%zs45%zs46%zs26%47%zo62%zj50%zj27%j14%-----72%zbc--100%zbc39%b

klkefghidefghicefghijkos

12225565874481399782153224-----236-236-236PART-TIME10%12%12%14%p13%9%18%zn8%13%11%13%14%-----21%zac-100%zac-12%ace

efghidefghifghin

4647102627175230267-----6969--69SELF-EMPLOYED3%3%1%2%4%s5%s2%4%z5%1%2%4%-----6%zab100%zab--3%abh

efhidefghis

6710291642593613263547555128910557-----1109692368041109FT/ PT/ SELF58%54%34%60%zs61%zs60%zs46%59%zo80%zj62%jk42%j32%-----100%zef100%z100%z100%z54%eEMPLYED

klghiefghiefghiefghifghijkos

1499412521278727305177----114----114NOT WORKING -12%zt5%9%zq6%4%5%11%zn2%5%3%7%4%----100%zab----6%abdHOUSEWIFE

cdfghihinq

18159571674311304883517---178-----178STILL IN EDUCATION16%zt8%12%zpr4%13%zpr6%17%zn4%1%2%2%9%klm---100%zab-----9%abc

cdeghideghiklmnpr

7785191414533455816--87------87UNEMPLOYED6%4%11%zpq2%2%2%7%zn3%1%3%m3%m9%zkm--100%zab------4%abd

rcdefhiehmnpqr

74511149810614111034979379853-460-------460RETIRED6%24%zu24%23%18%26%q14%27%zo12%26%m39%zj29%zm-100%zab-------23%abc

lmcdefgidefgimoqu

3925522127316495173095--------95OTHER3%5%11%zpq5%pq2%1%4%5%1%4%7%m17%zkl100%za--------5%abd

rmbcdefgehmpqh

Page 120

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

INCOME111688737451129150---1803053161775772426180UP TO 949910%9%18%zpq9%p8%p2%4%12%zo---100%zkl31%z11%za19%za10%a6%5%a10%a10%ad3%9%adk

rmabcdddelmopefh

132378971662665186--251-17988517105632682519500 - 1749911%12%18%zp17%zp11%p5%9%15%zo--100%zjl-18%adf21%za9%3%15%af10%8%13%df8%12%adf

qqmbcdfgjlmop

5139254837344698-144--537535892157114417500 - 249995%7%5%11%zpq6%6%6%8%-100%zjk--6%8%6%2%4%8%3%6%9%z7%jkm

sm

2561654121201267238404642---9795830512308240164225000 PLUS21%32%zu11%28%s34%s49%zq31%32%100%zj---9%17%fg6%4%26%fgh46%zb44%ef35%fg50%zb31%fg

rskliefghighihidefghhijklisu

CHIEF INCOME EARNER651196309265365338-1277404981861506434934482775552976061277YES56%63%64%62%62%62%-100%zo63%68%74%zm84%zk67%be76%zb39%e27%24%68%zb75%zb41%e75%zb63%be

lmfgdefgefgefgdefgfgou

51713173163222208765-23846652931110531308735417139198765NO44%z37%36%38%38%38%100%zn-37%jk32%j26%j16%33%24%61%za73%za76%za32%ah25%59%za25%37%ac

cdhicdhibcdghcdhidhjkni

SOCIAL GRADE23521---54520833826734261171411431273262748250545AB19%27%u---100%zqr27%26%42%zj23%jk10%6%7%31%zbf16%17%24%i29%zb39%bf21%i31%zb27%bi

sklgigigifgijkqrsu

36547--587-222365201376645121061474213612674261587C131%29%--100%zpr-29%29%31%26%26%25%12%23%i16%42%ze18%33%ze37%eg31%eg33%ze29%eg

sghighihihighihiprs

24401-428--1632651214871372298916252591058191428C220%21%-100%zpq--21%21%19%33%zj28%zm21%23%f21%fg10%9%22%f23%zf14%25%fg24%zf21%fg

smggpqs

33441482---1733095425898755114515741164756101482DE29%z23%100%zp---23%24%8%17%m35%zl48%zk58%za25%ac58%za32%ac36%za15%a10%24%ac13%24%ac

qrmlmbcdefdbcdefdbcdhddmpqrhh

Page 121

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

ETHNICITY-190944140154752171311966161392371689245178159991029642257411909WHITE-100%zu91%94%93%96%s93%94%96%z96%94%94%97%e98%za90%90%88%93%92%95%e92%93%eu

bcdefg

116-332436235165255131137718146741251116BME100%zt-7%6%6%4%7%5%4%4%5%6%3%2%8%h10%h12%za6%h5%5%h6%h6%hmt

bdhi

NUMBER IN HOUSEHOLD1135410772113771135748327682271919621351416105368110%19%u22%zp17%19%14%1%28%zo7%22%m30%zm46%zk28%za41%za10%e3%2%12%bef21%be7%13%bef18%ab

lmbdefgbcdeffdefmogipu

19644159139175194222446222579645272303214223432477242668217%34%zu33%32%30%36%29%35%zo35%j39%j38%zj25%28%f50%za37%ef8%19%f31%ef35%ef33%ef30%ef33%ef

bcdefjui

8490421421629627152946837155795342384315690629301434559983+73%zt47%45%51%50%50%69%zn37%58%zj38%31%29%44%h8%50%h88%za79%za57%zh44%h61%zc57%zh49%hj

klbcdghbcdghihiiklntii

CHILDREN IN HOUSEHOLD5756614213517717531830925737663428437548741622108286627YES49%zt30%29%31%30%32%42%zn24%40%zj26%26%19%30%h1%43%h31%h77%za38%zh32%h46%za36%zh31%hj

klbcdfgdfhinthi

591343340293411371447967385107186146674555012326693471285181415NO51%70%zu71%69%70%68%58%76%zo60%74%m74%m81%zm70%be99%za57%e69%be23%62%be68%e54%e64%be69%ab

bcdefdemougi

CAR IN HOUSEHOLD5412952132794264415598015319714554412843610574820571655981359YES47%68%zu44%65%s73%zr81%zq73%zn63%83%zj67%j58%j30%43%62%gi41%59%65%gi74%zf83%ze70%gi74%zf67%gh

srsklghifghighiijknsu

6261426914916110420747611147106126551765173392891271206683NO53%zt32%56%zp35%pq27%p19%27%37%zo17%33%m42%zm70%zk57%za38%za59%za41%ac35%c26%17%30%26%33%ac

qrlmbcdehcdbcdehddmopqt

Page 122

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

DAILY READERSHIP1516711225310457134701010122683123104121379191BROAD SHEET13%zt9%2%5%9%rs19%zqr7%10%z11%k7%4%7%2%15%zab3%7%3%9%bei17%zbd5%10%ei9%be

sdegiegiikrst

71763040605456127391325208977665941936183MID MAR- KET6%9%6%9%10%s10%7%10%z6%9%10%11%m8%21%zab8%3%5%5%6%8%5%9%adm

cdefgis

102731089556251171676528493588919111514293895284TAB- LOID9%14%u22%zp22%zp10%p5%15%13%10%19%m20%zm20%zm8%19%zad22%af6%13%13%13%16%f12%14%mp

qqfiiqu

MAIN SHOPPER8114233423294543894821033490114206145803884771107822461775991515YES70%75%71%77%77%s71%63%81%zo76%79%82%z80%z85%za84%za54%40%94%za74%fg67%f75%fg74%fg74%fg

cdfgbcdfgbcdfgohi

354861399913315628324315330453515724010662872359205527NO30%25%29%q23%23%29%37%zn19%24%21%18%20%15%e16%e46%za60%za6%26%ehi33%eh25%eh26%eh26%eh

bdehibcdehiiijkni

EDUCATION2458118615917685289318154489144301184158443161391211607GCSE/ O-LV/ CSE/21%30%u39%zp37%zp30%p16%38%zn25%24%33%m36%zj25%32%26%47%za33%38%za28%a19%39%za26%30%ahNVQ12

qqmcdhcdhcdhmnpu

20402809614210518424012037423519641780212221049163423A-LVL OR EQUIV17%21%17%22%24%zs19%24%n19%19%26%17%19%20%14%20%45%za18%20%h14%21%h20%h21%hn

bcdegshi

4849128451832941723782723037181082920274012659316550DEGR/ MAST/ PHD42%zt26%6%10%s31%zr54%zq22%30%zo42%zj21%j15%10%10%18%10%12%24%fg36%zb38%fg25%fg39%zb27%fg

srskliefghihihidefghhijkoirst

1227415166432780207441552592914714-168042651287NO FORML QUAL10%14%31%zp15%pq7%5%10%16%zo7%10%21%zl33%zk31%za32%za16%ad-14%adf7%f5%f11%adf6%f14%adf

qrmlmbcdefbcdeffmopqg

GOVERNMENT OFFICE REGION614651433424737937151916836111767441654152EAST MID- LANDS5%8%11%zpq10%zp6%4%10%n6%6%10%8%9%9%8%12%10%5%7%6%7%7%7%np

q

Page 123

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

101845148643475122661836167484131111242683196EAST- ERN9%10%10%p11%p11%p6%10%10%10%13%14%z9%8%10%5%7%10%10%5%11%10%10%p

71181594776811031599813277546819221631624123262LON- DON62%zt9%12%11%13%15%14%12%15%j9%11%j4%5%10%9%11%19%zb15%zb23%zb10%15%zh13%hi

hihihiijt

188192527193653214132421681492133589NORTH EAST1%5%u4%6%5%3%5%4%3%3%5%j1%4%5%7%5%1%4%2%5%4%4%ju

822563665946701636516203817449187137133292234NORTH WEST7%12%u13%15%zp10%8%9%13%zo10%11%8%21%zkl18%eh10%11%10%7%12%19%eh13%11%11%kp

qmu

21772936526271108679131372518121610112180179SCOT- LAND2%9%zu6%8%9%11%s9%8%10%k6%5%7%7%6%20%zab7%14%ch9%ch1%9%10%ch9%ch

cdfhiksu

32845352801011361509420361777112371814044591286SOUTH EAST2%15%zu11%12%14%19%zr18%zn12%15%14%14%9%8%15%a14%21%ac16%13%6%19%acd11%14%an

siiu

2176502464424213839163820176132257281153180SOUTH WEST2%9%u10%r6%11%r8%5%11%zo6%11%15%zm11%m18%za13%za3%12%5%7%12%5%7%9%abd

bdegbdegmoru

11002419253431713851011930314544941102WALES1%5%u5%4%4%6%4%6%6%3%4%6%10%zf6%4%1%4%5%5%4%5%5%u

5177333854587211151141713848610129861775182WEST MID- LANDS4%9%u7%9%9%11%9%9%8%10%7%7%9%10%6%6%11%9%8%7%9%9%u

71725029534755124661422275298191010892377179YORKS AND HUMBR6%9%10%7%9%9%7%10%z10%10%9%15%zk6%6%9%11%9%10%h12%10%10%9%h

STANDARD REGION18662161156191173233448219426779331204158343962488284681NORTH16%35%zu33%36%33%32%30%35%z34%k29%27%44%zk35%26%47%ze32%30%36%zh35%37%h35%h33%hk

lmhu

1145911299131131191282141395540241302028242461350182473MIDLANDS10%24%zu23%23%22%24%25%22%22%27%22%22%26%28%za23%16%21%22%19%21%23%23%u

df

286511571372001902604242095210555341722176393422279241684SOUTH25%34%u33%32%34%35%34%33%33%36%42%zj31%36%37%za24%43%ag34%31%32%33%30%33%ad

mdgu

581375236655181123731024543761616125101997204LONDON50%zt7%11%8%11%9%11%10%11%j7%10%j3%4%8%7%9%14%hi11%i14%i8%12%zhi10%jt

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J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

561495377336446398582975464120204151753676014977829551875861557ENGLAND EXC.48%78%zu78%79%76%73%76%76%72%84%m81%zm84%zm79%80%za69%84%e68%75%80%79%e73%76%aeLONDON

demu

5817724293925234946841154569134227175924228116297984592177071838GB EXC. LONDON50%93%zu89%92%89%91%89%90%89%93%90%97%zk96%ac92%ae93%91%86%89%86%92%88%90%au

mde

AREA44439588146119195254127276153221362429182191158151449RURAL4%23%zu20%21%25%22%26%zn20%20%19%24%29%zl23%30%za28%16%16%20%16%25%19%22%ad

mcdefnu

21496107109119183206312192406333231112343302861359214518SUB URBAN18%26%u22%25%20%34%zq27%24%30%zj28%25%18%25%24%27%24%27%26%19%25%27%25%jq

rsu

39626174155206140250426194558450261512169413672879261676URBAN34%33%36%p36%p35%p26%33%33%30%38%34%28%27%33%24%39%36%33%40%34%32%33%p

513441067611510211428512922434424611936242361740178399METRO POL ITAN44%zt18%22%18%20%19%15%22%zo20%15%17%25%l25%h13%21%20%21%h21%h25%h17%22%zh20%ho

t

ITV STATION RECEIVED219330426063831137612141063217101611422885195SCOT- LAND2%10%zu6%10%10%11%s11%9%12%jk8%6%6%7%7%19%zcd6%14%ch10%ch2%12%c11%h10%hk

fhisu

190172229233754235132323681502133491TYNE TEES1%5%u4%5%5%4%5%4%4%3%5%j1%3%5%7%5%1%4%3%6%4%4%ju

619552605139561465610183716389157117122283202GRA- NADA5%10%u11%14%zp9%7%7%11%zo9%7%7%21%zkl17%ze8%11%8%7%11%18%eh9%10%10%op

qmhu

61925132684770129711522235337281211382481198YORK- SHIRE5%10%u11%8%11%9%9%10%11%11%9%13%6%7%8%16%h10%10%11%10%10%10%hu

528056707882125162892331241672131414157825124286CEN- TRAL5%15%zu12%16%13%15%16%13%14%16%12%13%16%16%15%8%12%14%12%11%15%14%nu

117954274854461365813392317634378771268182HTV WEST1%9%u11%r6%8%10%6%11%zo9%9%16%zm13%z18%za14%za5%2%6%8%11%f5%8%9%for

bdefgbdefu

8146283050476293581421944051198632063154ANGLIA7%8%6%7%9%9%8%7%9%10%8%5%4%9%6%6%8%8%4%8%8%8%

6529510069991031602111422149186751232252211745158370LON- DON CAR- LTON56%zt15%21%16%17%19%21%n16%22%zj15%20%j10%6%16%i13%18%22%i20%i24%i19%i20%i18%ij

nt

Page 125

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

2215324968689612265182711964722189842866218MER- IDIAN2%11%zu7%12%s12%s13%s13%10%10%13%11%6%9%14%zad8%12%16%ad9%5%12%8%11%adj

nsu

15018819814381638641528222241553TWC/WEST CO- UNTRY1%3%4%2%3%1%2%3%3%2%3%4%4%3%2%5%2%2%3%2%2%3%

TENURE LIFESTAGE - Q2393851016912313426016712324312111353510313230854168427ANY (A TO G)34%zt20%21%16%21%25%r34%zn13%19%jk16%12%12%12%8%40%zab58%za11%21%eh12%23%eh21%eh21%eh

cdehibcdehiijknrit

242317442756520848441014124427102411532883256FTB (A+B)21%zt12%15%r10%13%12%27%zn4%7%7%6%7%5%h1%31%zab58%za4%h10%eh5%h12%eh10%eh13%ad

cdehibcdegehijkhilmn

43536131612272631--4--133252638OWNER-OCCUPIER UP-3%2%1%2%2%3%s2%2%4%zjk2%*--1%--1%3%zh2%2%3%zh2%hksSIZER (C)

221837581510273313-215121123PRS UP-SIZER (C)2%1%2%1%1%1%1%1%2%1%3%z2%3%h*3%h-2%1%h2%1%1%h1%h

1421892412311552--142-225141943OWNER-OCCUPIER1%2%*2%s2%4%zqs2%2%2%j4%jk1%--3%2%-2%2%2%2%2%2%sDOWN-SIZER (D)

1622211641-1-*--15-237PRS DOWN-SIZER (D)1%*******1%*-1%-*--1%*-1%**

NEXT 12 MONTHS42957184206294317348653387671166940216296747602391184451001GOOD TIME BUY37%50%zu38%48%s50%s58%zq46%51%zo60%zj46%46%38%42%47%33%38%42%54%ze56%g50%g55%ze49%gj

rsklfghifghisu

581014180232322346397683430811335539251316855637361264761081GOOD TIME SELL50%53%37%54%s55%s64%zq52%54%67%zj56%j53%j30%41%55%fg36%38%49%57%zf52%53%fg59%ze53%fg

rskligifgiijs

547021851822141843074582036210879381793470533922491278765BAD TIME BUY47%zt37%38%42%zp37%34%40%36%32%43%m43%zm44%m40%39%39%39%47%za35%35%38%35%37%mn

d

38645189153188157258430169469392391453069453612781252688BAD TIME SELL33%34%39%zp36%32%29%34%34%26%32%37%m51%zk41%31%34%39%40%33%40%34%31%34%mp

qlm

AVERAGE PRICE881297295300412392512887471108176106583154812965785581445831399HIGHER76%zt68%61%70%s70%s72%s67%69%73%zj75%j70%j59%61%68%eg55%73%eg57%71%zb85%zb61%72%zb69%be

egdeghiegigjs

Page 126

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 127: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATION

NOTFT/STILLWORKIPT/

175009500INNG -SELFSELF-25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-

BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1161909482428587545765127764214425118095*46087*178*114110969*2368042042WEIGHTED BASE6%93%24%21%29%27%37%63%31%7%12%9%5%*23%4%*9%*6%54%3%*12%39%100%

143599674961091462291231040461993231829194856130375SAME12%19%u20%17%16%20%19%18%19%l7%16%l26%zk20%20%27%ac10%25%ac17%11%24%ad16%18%lu

lfff

6120252450274879361721105263787822056126LOWER6%6%5%6%9%zp5%6%6%6%12%zm9%6%5%6%4%4%7%7%2%9%7%6%

PRIVATE RENTS881357337302422400533928472109190111713425710779806441655971461HIGHER76%71%70%71%72%73%70%73%74%j76%j75%j62%74%74%f65%60%69%73%f64%70%74%f72%j

214269410413211816927814526515819921745312422159162447SAME18%22%19%24%22%22%22%22%23%18%20%33%zk20%20%20%25%28%22%31%25%20%22%

lm

45714151616233817566-1249136143161LOWER4%3%3%3%3%3%3%3%3%4%2%3%-3%4%5%1%3%2%1%4%3%

Page 127

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 91

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3385294005774661576299210198754128814825609247064052042UNWEIGHTED BASE

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

SEX12828520427237761414791112315675734257472356158991MALE

45%52%48%45%72%zk40%52%50%59%z46%50%52%zd41%47%53%za43%49%adck

15926521933515090213792783676846813705253122111051FEMALE55%48%52%55%28%60%zl48%50%41%54%50%48%59%ze53%b47%57%zb51%be

hl

AGE932127135191138391816149180222107257521732916-243%6%30%zmo22%zo36%zk9%14%10%9%22%zf13%16%17%26%za8%5%16%abf

ppbhikop

21125758079238361324110207160157192903131725-347%23%zmp18%p13%p15%16%13%7%13%16%15%11%25%ze19%za14%a8%16%aei

bp

2415474876730441727103268124248264753237135-448%28%zmn18%p14%p13%20%zl15%i4%14%i15%20%g9%39%ze26%za11%9%18%abe

pbgilmp

4087471215927048192486242227101189934532845-5414%16%11%20%zn11%18%zl17%10%13%13%18%zg16%16%19%za14%12%16%ag

pbiln

52805188612344239407022528213701626329555-6418%15%12%15%12%15%z15%21%z21%z10%17%zg20%zd2%7%24%zac17%c14%cd

g

1417149967133078876016423740022519518040265+49%zmno13%12%16%14%22%zl28%z48%zh31%z24%zf17%28%zd*3%29%zc49%zb20%cd

jcflmno

287550396543437150927218319165912871367580905665368194618+100%zmn100%z94%90%83%100%zl96%100%zj100%z97%95%97%zd92%91%100%zc100%z95%c

mnjcdlm

TENURE991258715111239870908411339747238131246134511OWNED OUTRIGHT34%zmno23%21%25%21%26%z25%49%zj44%zj17%29%zg33%zd6%13%37%zc36%zc25%cd

g

5331617919924556391566816464547233649323576809BOUGHT ON A18%57%zm42%mp33%p47%zk37%32%31%35%24%47%zg33%54%ze49%za35%a21%40%abMORTGAGE

npbegijkmp

691027826513750931366613766777451203RENTED FROM LOCAL24%zmno2%6%o14%zno12%9%18%zhi5%2%20%zf5%10%11%8%11%14%zc10%cfAUTHORITY

hikno

Page 128

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

3513255129116339488569748613648145BELONGS TO HOUSING12%zno2%6%o8%o6%8%z12%zhi5%2%13%zf4%7%8%6%5%13%zbc7%bfASSOCIATION

ho

3085101103522952717311771702151322107560347RENTED FROM11%15%24%zm17%p10%19%zl9%9%16%26%zf13%15%21%ze21%zb11%16%b17%bePRIVATE LANDLORD

opfijlp

1*4212261312424217253*29OTHER**1%4%zno4%zk*5%zhi1%1%1%2%2%1%3%zab**1%abg

pko

15244126734935896116114615127710429453756244812101319OWNER/ OCCUPIER53%80%zm63%p58%68%63%57%80%zj79%zj41%77%zg67%zd60%63%72%za57%65%ad

npcgjkmp

1341091532361475471103537402293449245348184158694RENTERS47%zmno20%36%o39%zo28%36%zl39%hi19%20%59%zf22%32%39%ze35%b28%43%zb34%be

cfhilo

ACORN44162831111292963663727135429213420316458425WEALTHY ACHIEVERS15%29%zm20%18%25%20%13%34%zj38%zj10%26%zg21%21%20%24%za16%21%ag

npjkp

16112784857222212153133147219611578040279URBAN PROSPERITY5%20%zmp19%zm8%11%15%z7%12%28%zi19%zf11%15%zd10%16%a12%11%14%df

pjjmp

6310710414813532258404010335433612121515286457COMFORTABLY OFF22%20%25%24%26%21%21%22%21%15%26%zg24%z19%22%23%23%22%gk

33555196571933628881168163861287052249MODERATE MEANS11%10%12%16%zo11%13%13%h15%h4%12%12%12%14%13%10%14%12%h

1311131062031484801333017294335402226295203130629HARD PRESSED46%zmno21%25%33%no28%32%47%zh16%h9%43%zf25%28%36%ze30%30%35%z31%ef

ihino

OCCUPATION51316163211205599953679206598518286455242105804FULL-TIME18%58%zm38%p35%p39%40%33%i20%41%i30%44%zg37%46%ze46%za36%a28%39%ab

npbegimp

2659499159177381913711651281081437716236PART-TIME9%11%12%15%zp11%12%14%h10%7%10%12%9%17%ze14%za12%a4%12%aeh

4261013234694121257472230241469SELF-EMPLOYED1%5%mp2%2%4%3%3%2%6%z2%4%zg3%3%3%4%4%3%gp

80401222316287822142591042898206934166293431351109FT/ PT/ SELF28%73%zm52%p52%p55%54%50%i32%54%i42%60%zg49%66%ze63%za51%a37%54%aeEMPLYED

npbgip

Page 129

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

16272144610715633974268790222114NOT WORKING -6%5%5%7%1%7%zl5%3%2%6%5%2%14%ze9%za3%a*6%abeHOUSEWIFE

bhl

-20805810671116127310512354156146178STILL IN EDUCATION-4%p19%zmo10%op20%zk5%4%3%6%11%z8%9%9%16%zab2%2%9%abi

pjkop

149174140471973513650374332987UNEMPLOYED5%o2%4%7%zo8%zk3%7%h4%1%8%zf3%4%6%e4%5%2%4%aef

ko

147826411872388899768176284455438230191460RETIRED51%zmno15%15%19%14%26%zl31%z53%zh36%z26%zf21%32%zd1%4%34%zc52%zb23%cd

jclno

2910193015808825541672842272795OTHER10%zmno2%4%o5%o3%5%z3%4%1%8%zf3%5%5%4%4%7%zbc5%fho

INCOME59183544351453520121265414634534582180UP TO 949921%zmno3%8%o7%o7%10%z12%h11%6%18%zf4%10%zd5%5%7%22%zbc9%bc

dfo

5237429145206492510106145186667996762519500 - 1749918%zno7%10%15%o9%14%zl17%zh14%h5%16%zf11%13%10%8%14%c21%zb12%cf

chlo

153037483011428131047971073755573214417500 - 249995%6%9%8%6%8%10%7%5%7%7%8%6%6%9%c9%7%

442721201541534906539701115313852573712224864225000 PLUS15%50%zm28%p25%p29%32%23%22%37%ij16%39%zg27%41%ze37%za33%a13%31%ae

npgijmp

CHIEF INCOME EARNER20737824031824310331671271344768019673094684463571277YES

72%zmn69%zm57%52%46%68%zl59%69%zj70%zj70%zf59%68%zd49%47%67%zc97%zb63%cdncflmn

80172184289283482117565720755944731852922211765NO28%31%43%zo48%zo54%zk32%41%hi31%30%30%41%zg32%51%ze53%za33%a3%37%abe

ppbghikop

SOCIAL GRADE2729410585156389255410410444137117527119477545AB

9%54%zmn25%mp14%30%26%9%29%j55%zi15%32%zg26%28%27%a29%a21%27%agpjjkmp

43183142176133454566053161426411177296175113587C115%33%zp33%p29%p25%30%z20%33%j28%24%31%zg29%28%30%26%31%29%gj

p

Page 130

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

6645961599932995402214927929313521613972428C223%o8%23%o26%zo19%22%33%zh22%h12%22%21%21%21%22%21%20%21%ho

i

15128801861393421083011269213340142214159107482DE53%zmno5%19%o31%zn26%23%38%zh16%h6%39%zf16%24%23%21%24%29%zc24%fh

oiikno

ETHNICITY2744914025814861423273176167614129513435669046443541909WHITE

95%o89%95%o96%zo92%94%96%h96%h88%90%95%zg95%zd90%91%96%zc96%zc93%cdgho

1248202435811071562545957841911116BME4%9%zmn5%4%7%5%4%4%8%9%zf4%4%9%ze8%zab3%3%6%abe

pf

NUMBER IN HOUSEHOLD10384509031337515141195173368---3683681

36%zmno15%12%15%6%22%zl18%28%zj22%29%zf13%26%zd---100%zbc18%bcdfln

10917613719416350598866819946962741-668-668238%z32%32%32%31%33%34%47%zh36%29%35%g44%zd7%-100%zac-33%acd

jg

752872303223306681364679284714411587998--9983+26%52%p54%zp53%p63%zk44%48%i25%42%i42%53%zg29%93%ze100%za--49%abe

bgikp

CHILDREN IN HOUSEHOLD39208131193169458662640179449-62758741-627YES14%38%zp31%p32%p32%30%23%i14%21%26%33%zg-100%ze59%z6%a-31%abe

abghijp

24734229341335810572181571505049111415-4116273681415NO86%zmno62%69%68%68%70%77%z86%zj79%z74%zf67%100%zd-41%94%zc100%zb69%c

cdfo

CAR IN HOUSEHOLD1244322973933511008173130132-13599114497144691731359YES

43%79%zm70%p65%p67%67%61%71%j69%-100%zg64%72%ze72%za70%za47%67%aenpgp

1621171262131765071115359683-504179284199195683NO57%zmno21%30%o35%o33%33%39%i29%31%100%zf-36%zd28%28%30%53%zb33%bc

cdfo

DAILY READERSHIP610431363915213111915913215040796841191BROAD SHEET2%19%zmn7%p6%p7%10%z4%6%100%zij9%10%11%zd6%8%10%11%9%dj

pmp

Page 131

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

373639564513813183115313015726468651183MID MAR- KET13%zo7%9%9%8%9%5%100%zhj6%8%10%11%zd4%5%13%zc14%zc9%cd

jo

812439111782062841313111173218661369851284TAB- LOID28%zmno4%9%o18%zno15%14%100%zh7%7%16%z13%15%zd11%14%15%14%14%dh

iino

MAIN SHOPPER220437296440-1515206138152507100810574586685053371515YES

77%79%zm70%72%-100%zl73%76%80%74%74%75%73%67%76%c92%zb74%clnc

67113128167527-78453917635135816933016331527NO23%21%30%o28%o100%zk-27%24%20%26%26%25%27%33%za24%a8%26%ako

b

EDUCATION---607167440111563621339341319332219490607GCSE/ O-LV/ CSE/---100%zno32%29%39%zh30%h19%31%29%29%31%32%a29%24%30%ahNVQ12

pnop

--423-12829639393112629729313123013750423A-LVL OR EQUIV--100%zmo-24%20%14%22%j16%18%22%21%21%23%a21%a14%21%aj

pkmop

-550--113437243610411743234220828717684550DEGR/ MAST/ PHD-100%zmn--21%29%zl9%20%j55%zi17%32%zg24%33%ze29%26%23%27%eg

pjijlmnp

287---67220813761621242473975109103287NO FORML QUAL100%zmno---13%15%28%zh20%zh3%24%zf9%17%zd6%7%16%zc28%zb14%cd

icfhmno

GOVERNMENT OFFICE REGION33221770609218129501029557764729152EAST MID- LANDS11%zno4%4%12%zno11%zk6%6%6%5%7%8%7%9%8%7%8%7%kno

35314771531434021118810813561897036196EAST- ERN12%o6%11%o12%o10%9%14%zh12%h6%13%zf8%10%10%9%10%10%10%fo

24125415674188172864119143178841438732262LON- DON9%23%zmn10%9%14%12%6%15%j33%zi17%zf11%13%13%14%a13%a9%13%afj

pjmp

10111545325712822564612849261489NORTH EAST4%2%4%7%zno6%4%4%4%1%4%5%4%4%5%4%4%4%hko

p

3653516749184342910104130182511116954234NORTH WEST13%10%12%11%9%12%z12%h16%h5%15%zf10%13%zd8%11%10%15%zb11%df

h

Page 132

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

3245374963116429444134101781044430179SCOT- LAND11%8%9%8%12%zk8%15%zhi5%2%6%10%g7%12%ze10%b7%8%9%beg

hk

3387737471216402636572292058114410039286SOUTH EAST11%16%17%12%13%14%14%14%19%8%17%zg14%13%14%15%11%14%ag

23455039341471717276211914238665954180SOUTH WEST8%8%12%m6%6%10%z6%9%14%zj9%9%10%zd6%7%9%15%zbc9%cd

203023222280167726767725493122102WALES7%m5%5%4%4%5%6%4%4%4%6%5%4%5%5%6%5%

19623351301532517103414813448717734182WEST MID- LANDS7%11%p8%8%6%10%zl9%9%5%5%11%zg9%8%7%11%zc9%9%cgl

2139366440139229107410510476975825179YORKS AND HUMBR7%7%8%10%8%9%8%5%5%11%zf8%7%12%ze10%9%7%9%e

STANDARD REGION991481392251844961105526247434448233360197123681NORTH35%o27%33%37%o35%33%39%h30%h14%36%32%32%37%e36%b29%33%33%be

ho

781207915911336063413311735633513821216794473MIDLANDS27%n22%19%26%n21%24%22%23%17%17%26%zg24%22%21%25%25%23%g

91185174177178506966588231453496188306240130684SOUTH32%34%41%zm29%34%33%34%36%46%zi34%33%35%z30%31%36%35%33%m

opj

199631465115315214388116136681196322204LONDON7%18%zmn7%8%10%10%5%12%j23%zi13%zf9%10%11%12%za9%6%10%afj

pjp

2163783334893911167211146136524103311014567265292951557ENGLAND EXC.75%69%79%o81%zo74%77%74%80%71%77%76%78%zd73%73%79%zc80%zc76%coLONDON

2684543935604751362269162147594124312795598796053471838GB EXC. LONDON93%zo82%93%o92%o90%90%95%zh88%h77%87%91%zg90%89%88%91%94%zc90%cg

iho

AREA801227813013731270514511933032112820614796449RURAL28%zn22%18%21%26%21%25%28%z24%17%24%zg23%20%21%22%26%z22%gk

6415011615213438379525813738133817926118374518SUB URBAN22%27%27%25%25%25%28%28%30%20%28%zg24%29%26%a27%a20%25%ae

g

95153146224178498975938218457464212327225117676URBAN33%28%34%37%o34%33%34%h32%h20%32%34%33%34%33%34%32%33%ho

Page 133

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

48125831017732239205020819129210820411381399METRO POL ITAN17%23%m20%17%15%21%zl14%11%26%zi31%zf14%21%17%20%17%22%20%bf

jijl

ITV STATION RECEIVED32493960671294613646149115811095828195SCOT- LAND11%9%9%10%13%k8%16%zhi7%3%7%11%zg8%13%ze11%9%8%10%egh

k

9151544296211832170622948281591TYNE TEES3%3%4%7%zno5%4%4%4%2%3%5%4%5%5%4%4%4%go

p

34454255441583025789112152501024951202GRA- NADA12%8%10%9%8%10%10%h14%h4%13%zf8%11%8%10%7%14%zb10%bf

h

233836815014822131074125113851126224198YORK- SHIRE8%7%8%13%zop10%10%8%7%5%11%9%8%14%ze11%a9%7%10%aeh

o

3783459777210342619572302038412510952286CEN- TRAL13%15%11%16%n15%14%12%14%10%8%17%zg14%13%13%16%z14%14%g

28494439421402812144813414735656255182HTV WEST10%9%10%6%8%9%10%7%7%7%10%10%zd6%6%9%15%zbc9%cd

gm

1631415836118212211471089460824032154ANGLIA5%6%10%o10%o7%8%7%12%zh6%7%8%7%10%8%6%9%8%e

451396410010426652416714622425411719513044370LON- DON CAR- LTON16%25%zm15%17%20%18%18%22%35%zi21%zf16%18%19%20%a20%a12%18%af

npj

326154515016726162644173156621057934218MER- IDIAN11%11%13%8%10%11%9%9%14%6%13%zg11%10%10%12%9%11%g

1110121411424991933371622181353TWC/WEST CO- UNTRY4%2%3%2%2%3%1%5%5%3%2%3%3%2%3%3%3%

TENURE LIFESTAGE - Q23110211016022919866343713329430512228810633427ANY (A TO G)11%19%p26%zo26%zo43%zk13%23%18%19%19%22%22%20%29%za16%a9%21%abk

ppbp

74091109188684516198217419166206428256FTB (A+B)2%7%p21%zop18%zo36%zk4%16%i9%10%12%13%13%10%21%za6%a2%13%abk

pbop

41589102921343418212511338OWNER-OCCUPIER UP-1%3%2%2%2%2%1%*2%1%3%zg1%3%ze2%2%1%2%egSIZER (C)

Page 134

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2875504236075271515284183191683135914156279986683682042WEIGHTED BASE14%27%21%30%26%74%14%9%9%33%67%69%31%49%33%18%100%

2411522121-158716147323PRS UP-SIZER (C)1%1%*2%zno*1%z1%1%-2%zf1%*3%ze1%1%1%1%ef

815411123199324139410231043OWNER-OCCUPIER3%3%1%2%2%2%3%5%z2%*3%zg3%zd1%1%3%zc3%c2%cdgDOWN-SIZER (D)

121316--143534*27PRS DOWN-SIZER (D)***1%**--1%1%*****1%*

NEXT 12 MONTHS11531120028823276913192872577446973044773571611001GOOD TIME BUY

40%56%zm47%47%44%51%zl46%50%46%38%55%zg49%49%48%53%za44%49%agnpp

123342217306247834132951283087737523285183791761081GOOD TIME SELL43%62%zm51%p50%47%55%zl47%52%67%zi45%57%zg53%52%52%57%za48%53%ag

npjjlp

1231931632161925731167080301464555210380233151765BAD TIME BUY43%zo35%39%36%36%38%41%38%42%44%zf34%39%zd33%38%35%41%37%f

1161661451941825061146543254434502185339212136688BAD TIME SELL40%zmo30%34%32%35%33%40%zh35%h22%37%zf32%36%zd30%34%32%37%34%dh

AVERAGE PRICE17341228241035610441761281364429589914086714802411399HIGHER

60%75%zm67%68%p67%69%62%70%71%j65%70%zg70%z65%67%72%za65%69%gjnpp

6587751179927671363112025625012519311171375SAME23%zo16%18%19%19%18%25%zh19%16%18%19%18%20%19%17%19%18%

193634292010715101748798640613827126LOWER7%7%8%5%4%7%zl5%6%9%7%6%6%6%6%6%7%6%

PRIVATE RENTS205412305414341112120312415448098210214406984922671461HIGHER

71%75%m72%68%65%74%zl72%68%81%zi70%72%72%70%70%74%72%72%lj

661099613813431362513015829030314422713979447SAME23%20%23%23%25%21%22%28%zh16%23%21%21%23%23%21%21%22%hk

8158212338744194247143120961LOWER3%3%2%3%4%2%2%2%2%3%3%3%2%3%3%2%3%k

Page 135

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 92

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 136: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

219923301823005453741712140123218892155219219225883301821122042UNWEIGHTED BASE

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

SEX8946143981542492128487139190468213089116421439865991MALE50%45%54%n50%46%49%45%48%48%51%49%45%46%45%50%50%47%54%n50%42%49%

90561209818025425593278688925698157901184812098871051FEMALE50%55%46%50%54%51%55%cr52%52%49%51%55%54%55%50%50%53%46%50%58%51%

AGE2653429531018229526538125285326451834294132916-2414%ijs5%13%is15%ij16%ij20%zc17%ij17%ij18%zi21%ci7%5%16%ijs19%ij14%ij19%ij21%ij13%is15%ij27%zb16%ij

ssijmrsssjmsjrsssssscfijlsmpqrs

t

26196426379351253207331819183326471364261831725-3414%19%25%za13%11%19%zh11%14%14%18%hj10%19%10%12%14%20%gh15%25%za13%12%16%jl

bfghjjlmnpnpjlmnpbfghjmnplmnpqlmnpqtt

39135137638285320268313813285739371451372537135-4422%13%19%19%19%16%18%18%18%17%21%13%15%20%22%16%16%19%19%17%18%

39183929558266289232293418194739381639292132845-5422%hn18%15%15%16%16%14%16%15%16%19%18%11%16%22%hn16%18%15%15%14%16%

29193830447263257209273019333129321338301429555-6416%19%14%15%13%14%14%14%14%15%17%p19%18%n11%16%14%14%14%15%9%14%

202736468271119365318214927546520351536463340265+11%27%ce14%23%cf25%zc14%26%zc21%ce21%zc12%27%zc27%ce30%zc23%cf11%15%17%14%23%cf22%fk20%cf

fkortkortefkorefklmfkortefkorefkmofkortefklmkortkorttkorttorttrtort

1641022581913144804381689142316918110218025816422982258191133194618+92%100%za98%z97%af94%a96%ag94%g95%ag95%ag94%99%za100%za100%z90%92%98%za92%98%za97%af87%95%af

dfgklmadfggtdfgkldfgklmadfgkdfgkldfgklgtgtnptklmnmnoptnptlmnopmnoptmnpt

ptt

TENURE312869481011061284423833660283494314822694842511OWNED OUTRIGHT17%27%26%24%30%ze21%27%fh25%fo26%fo20%33%ze27%19%33%ze17%20%25%26%24%28%25%fo

fhkmotttfhklmfhklmttotnot

10849103681161981677065497072496310410888401036843809BOUGHT ON A61%zabcdeghjklmnopqr48%al39%35%35%39%36%40%al37%39%40%p48%al35%36%61%za38%45%39%35%29%40%alMORTGAGE

npnpbcdeghjklmnopqr

Page 136

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

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GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

2162424594325179151617616921288242442203RENTED FROM LOCAL12%gkn6%9%gk12%gkn18%zc9%gk5%10%gkn10%gk3%9%gk6%9%gkn3%12%gkn12%gk9%9%gk12%gkn28%zb10%gkAUTHORITY

ghijknnocdefgnlmnorhijklsmnopq

rst

1011315133657142121188113026101543155145BELONGS TO HOUSING5%cr11%cpr1%8%cr4%7%cr12%zac8%zc8%zcp10%cpr4%cr11%cpr17%za9%cp5%cr6%cr4%1%8%cr3%7%cprASSOCIATION

efjlmoprrbcdefrprtjlmno

pqrt

786241421117728527044248354275513624118347RENTED FROM4%8%24%zaf21%fi12%ft22%za16%ft16%fi18%fi24%za13%ft8%19%fis15%ft4%23%zaf14%ft24%za21%fi12%ft17%fiPRIVATE LANDLORD

gijlmnpstfijlmstmpstfgijltgijlmpfgijlpstmpstpstpstmnpststmnpst

1-213813272661-2111-221229OTHER1%-1%1%1%2%3%zeh2%2%3%zce1%-1%4%zce1%-2%1%1%1%1%

morlmr

139771711152173042951148932106132779719813913662171115851319OWNER/ OCCUPIER78%zabcehklmnopqr75%za65%h59%65%ah61%63%h64%hl62%h59%72%za75%za54%69%eh78%za58%70%h65%h59%56%65%hl

behklobehklbehklnbcehkomnoqmopqmnoqlmnop

qr

382589801141901596055426749258277389825898065694RENTERS21%25%34%ft41%fg34%fj38%fg34%fg34%fj36%zf37%fg27%25%45%zc27%21%42%zf28%34%ft41%fg43%fg34%fj

ijsttijstttgijmsijstdfgijgijmsijstijstttlmnprt

st

ACORN3442503612331108375299668423078341510503655425WEALTHY ACHIEVERS19%eko41%zb19%ek19%ek37%zb6%k23%ehk21%ek20%ek3%37%zbc41%zb17%ek27%de19%ek7%11%k19%ek19%ek36%zb21%ek

cdefgoocdefholoodefhklcdefgohkloooocdefhohklmnklmnomnoqrthklmnklmnooqrtqrtoqrtqrt

10-131-2073451481382420-22241049-131--279URBAN PROSPERITY6%abiqs-50%zab-6%abi15%abd10%ab8%ab9%abd13%abd11%ab-12%abd8%ab6%abi21%zab-50%zab--14%abd

defghiqsfilmpqdiqsdiqsimpqsfilmpqdipqsipqsdiqsqsdfghijdefghifgilmnjklmnoststlmnopqjklmnopqst

pqststpqst

9262762611331394303954726263810194145276235457COMFORTABLY OFF5%25%cfj10%32%zc18%cf26%zc30%zc24%zc26%zc26%cf14%ft25%cf21%cf35%zc5%18%cfr50%za10%32%zc23%cf22%cf

rtefhjmjrtefjprefhjmefjprefjmpjrtjrtrtefhjltbcefhefhjmrtjrtprttprttrtmnoprijklmprt

tnopqrst

Page 137

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 138: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

275202225112372291975625537-2732232022-249MODERATE MEANS15%acginprs5%ag8%ag11%ag8%ag22%zab8%ag13%acg13%ac31%za14%ac5%ag21%zab-15%acg14%ac26%za8%ag11%ag-12%acg

cegijlinprsginprbcefgginprcgilmninprsginprbceginprmnpqrsshijlmspqrssjlmnp

nopqrqrsst

982834721061531375954684644285384989512347262629HARD PRESSED55%zabcdeghijklmnopqrs28%cd13%37%cd32%cd31%cd29%cd33%zc31%cd26%cd24%cr28%cd30%cd29%cd55%za41%zc13%13%37%cd41%cd31%cd

rjkrjrrrdjklrjrrrrrbcdegdghijjkrjkprjrhijklklmno

mnopqrsrs

OCCUPATION80411238312920414468156077754153918092351238354804FULL-TIME45%ghn40%47%zg42%hn39%41%hn31%38%hn37%hn43%gh41%hn40%29%32%45%gh40%39%47%zg42%hn35%39%gh

hlmnnnhlmnlmn

2192426336756212182231791145213213242616236PART-TIME12%9%9%13%h10%13%h12%h12%h12%h13%9%9%6%16%h12%14%h14%9%13%h10%12%h

141641023135349964841132164469SELF-EMPLOYED*3%6%zfg2%3%5%fmt3%3%ft3%5%ft3%3%4%ft2%*6%fgm2%6%zfg2%3%3%ft

mttmt

1015416311217229521294679110898547214010113749163112741109FT/ PT/ SELF57%hn53%62%za57%hn51%h59%zg45%53%hn53%hn60%gh54%h53%40%49%57%hn59%hn55%62%za57%hn48%54%hmEMPLYED

ghlmnhlmnlmnghlmnnpp

1642211181824927210124518167122116114NOT WORKING -9%dehlmo4%8%deh6%6%4%5%5%5%5%7%4%3%6%9%deh3%1%8%deh6%4%6%loHOUSEWIFE

lolmolo

121191327466015914619101223712188191317178STILL IN EDUCATION7%1%7%is6%8%ijs9%is13%zci9%is10%zij11%is5%1%12%ijs13%ij7%8%is9%is7%is6%11%is9%is

jmrsmss

1838417231579588633121896841187UNEMPLOYED10%zbcehjlmnoqr3%3%2%5%j5%3%4%l4%4%3%3%1%4%10%zbc4%7%3%2%7%h4%

ehjlmnoqr

2530464884941324143592948306171254421464836460RETIRED14%29%cf17%25%ft25%cf19%28%zc23%fk24%zc16%26%cf29%cf34%zc25%ft14%19%23%17%25%ft24%23%cf

kortkrtefkmootfkortkortkortefklmkortrtnort

79571626249074589177717457895OTHER4%9%cgk2%4%5%5%cr5%g5%cr5%cr3%4%9%cgk9%zcg3%4%7%cr4%2%4%5%5%cr

rrklmnr

Page 138

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 139: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

INCOME131171629673717214927131120171338271616180UP TO 9499

7%11%cr3%8%cr9%cr13%zcd8%cr10%zcr10%zc15%zc7%cr11%cr11%cr6%7%16%zbc3%3%8%cr10%cr9%crfgjlmnrdfgjldfgjlmrtmnrtnpqrt

1310273636547422420122171038361320132736192519500 - 174997%10%10%19%zc11%11%16%ef13%ft13%ef12%9%10%21%zc13%7%8%14%10%19%zc13%12%ft

efjmototefijkefjmoprtlmnopprt

rst

951318293436131117141451620916413181514417500 - 249995%5%5%9%9%7%8%7%8%8%8%5%9%7%5%7%4%5%9%10%7%

6738986689152133545440665138399467652198663764225000 PLUS38%ahlp37%h37%za34%h26%30%28%h31%hl29%h37%hl28%37%h22%33%h38%ah28%24%37%za34%h25%31%hl

ehlmnoplpehlmnpp

CHIEF INCOME EARNER1087115912218934028911189401241117113815010816353159122791277YES

60%69%ag61%62%57%68%za62%g63%ag63%ag69%ag61%p69%ag77%za52%60%70%za59%61%62%52%63%agpglmpppppbcdfgcglmpp

jlmnorpqrt

713110375145162178662560557231421367170361037573765NO40%h31%39%eh38%h43%ze32%h38%h37%eh37%eh31%39%h31%23%48%ze40%h30%41%h39%eh38%h48%ze37%eh

hijkloohiklmhiklmomosnosos

SOCIAL GRADE623481348111114246536947583442101624619813424545AB35%zabehlmopq33%ab31%ab17%24%a22%31%ab26%ab25%bq26%32%ab33%ab23%35%za35%za20%21%31%ab17%16%27%ab

eoqeoqehloqeloqelopqeoqbehlmbehlmeoqeloqopqopq

52257664881391445114355354256480525927766434587C129%24%29%32%26%28%31%29%29%30%30%24%36%ae28%29%25%30%29%32%22%29%

3619474881120773823262938192452366625474843428C220%19%18%25%hn24%hj24%hk16%21%hn22%hn16%21%19%14%18%20%28%zc28%h18%25%hn29%ch21%hn

nnghklmknrnr

29245951841321034233705033245053296319595151482DE16%24%23%26%ft25%fj26%fj22%24%ft25%fj28%fg18%24%28%fn19%16%27%ft21%23%26%ft33%zf24%ft

tttjttgjmnpt

Page 139

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 140: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

ETHNICITY17710018118432348546017281452172177100176284177225881811841461909WHITE

99%zbcqr98%cr69%94%cr97%zc97%zc99%zb97%zb97%zb96%cr97%cr98%cr98%zc99%zb99%zb96%cr99%cr69%94%cr96%cr93%crrrclqrcqrcqrrckqrcqr

2171101016544427512328171106116BME1%1%27%zab5%fg3%3%1%2%3%n4%gn3%1%1%1%1%4%1%27%zab5%fg4%6%fgh

defghimntdefghimntilmnojklmnojklmnost

pqstpqst

NUMBER IN HOUSEHOLD302232366393933372852534225439305414323629368117%21%cr12%18%19%cr19%ck20%cg19%zc19%cr14%19%21%cr30%zb14%17%23%cg15%12%18%19%18%cr

rrrcdfgjkorklmnopqrt

4431877012415215958150558773159100446926877047668225%31%33%35%37%ft30%34%33%ft34%ft32%42%ze31%33%35%25%29%29%33%35%31%33%ft

flmopt

1044914389147257210855702977149661441041114914389769983+58%zbhjlmnpq48%55%hj45%44%j51%hj45%h48%hj47%hj54%hj39%48%36%50%h58%zb47%55%hj55%hj45%50%49%hj

lnpllhjlmnlnplpq

CHILDREN IN HOUSEHOLD782584611051551205444417648253881785128846157627YES44%zbceghijlmnopqrs24%32%eh31%31%eh31%eh26%31%eh29%eh42%zb26%24%21%28%44%zb22%31%32%eh31%37%eh31%eh

jnceghiceghinnjlmnojlmno

pqrspqrs

10177178135229347347123610581041347714220510118261178135951415NO56%76%fk68%fk69%fk69%fk69%fk74%za69%fk71%fk58%74%fk76%fk79%za72%fk56%78%za69%68%fk69%fk63%69%fk

tttttfkmtttpttcfklmtcfklmtttoprtoprt

CAR IN HOUSEHOLD134761431082513003481216100610514876119229134130641431081021359YES

75%zbcekoqr74%bc55%55%75%zb60%75%zb68%zb67%bc59%82%za74%bc66%cr80%za75%zb56%72%bc55%55%67%67%bcekoqrceklmcehklcekloekoqrbcehkekoqrbcehkcekoqeoqrekoqr

oqrmoqrqrlmopqlmnoqrrr

44261198883203119564493743426625744104251198850683NO25%26%45%zd45%zd25%j40%zd25%g32%gj33%gj41%zf18%26%34%gj20%25%44%zd28%45%zd45%zd33%gj33%fg

fghijfgijlfgijlnpmnpgijlmnfgijlfghijfgijljmnptlmnpsmnpstmnpstnpstmnpstlmnpsmnpsttt

Page 140

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 141: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

DAILY READERSHIP476411202263127116101072736410264119191BROAD SHEET2%7%24%zab6%6%4%13%zbd7%fo8%efo6%6%7%15%zbd13%bd2%4%3%24%zab6%6%9%efl

defghiefjklmttefjklmefjkldefghimoptjklmnoopqtopqtmopqtjklmno

pqstpqst

972821284643155139917717269298282112183MID MAR- KET5%7%11%11%9%9%k9%9%9%k5%9%7%9%9%5%12%fko8%11%11%8%9%

t

421617404368582672092225161740423412174018284TAB- LOID23%zaceghjklmnopr16%cr7%20%zch13%cr14%cr12%cr15%zc14%cr12%cr14%cr16%cr10%14%cr23%za14%cr13%7%20%zch12%14%cr

lnrlrceghjlnrklmnopr

MAIN SHOPPER11680188143245381362132711311391538014721611618457188143921515YES

65%79%af72%73%73%a76%ad78%ad75%af75%ad78%ad84%za79%af81%za75%af65%79%ad64%72%73%61%74%aftftfttftftbcdfltcdfrttftt

mopqrt

63227453891211044533684030223471634932745360527NO35%zeghijklmnos21%28%hj27%j27%j24%j22%25%j25%j22%16%21%19%25%35%ze21%36%eh28%hj27%j39%ze26%hj

ghijkjklnoghijklmnoslmnop

s

EDUCATION492256711211761135514806451223974496745567170607GCSE/ O-LV/ CSE/27%21%21%36%ch36%zc35%zc24%31%zc32%zc35%ch28%21%22%26%27%28%51%zc21%36%ch46%zc30%chNVQ12

inrsghijneghimhnrhinrsinrsefghiinrsefghinrrsnrsjklmnjlmnp

oprstrst

37234147501021233823223633235073375115414717423A-LVL OR EQUIV21%22%16%24%ap15%20%26%za21%ap21%ap20%18%p22%28%za26%ac21%22%a17%16%24%ap11%21%ac

clmprcprprpr

4530125318410313242535039623045874553111253122550DEGR/ MAST/ PHD25%bdq30%ab48%za16%25%ab20%28%ab24%ab23%bd21%34%za30%ab25%30%ab25%bd23%12%48%za16%15%27%ab

dqbdefgdqdloqdoqqbdekldqdloqqbdefgdlmoqhijklmopqhijkl

mnopqmnopqstst

322024355168562622112119202333323610243533287NO FORML QUAL18%cr20%cj9%18%cr15%j13%12%15%cr14%12%10%20%cj13%11%18%cr16%11%9%18%cr21%cg14%cr

rrjnr

Page 141

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 142: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

GOVERNMENT OFFICE REGION----152--152152----------152152EAST MID- LANDS----45%zbc--9%zbc10%zbc----------100%zbc7%b

defghidefghdefghidefghijcdejklmnoijknojkmnoqklmnopqfgh

qrstqrstrstrstijknoqrst

---196---196196---------196-196EAST- ERN---100%zac---11%zac13%za---------100%zac-10%acd

defghijdefghicdefgdefghijefghijklmnoprjknoprhijkmklmnoprknoprsststnoprsstt

t

--262--------------262--262LON- DON--100%zab--------------100%zab--13%abd

defghijdefghijefghijklmnopqklmnopqklmnopststqst

-----89-8989-------89---89NORTH EAST-----18%zab-5%zab6%zab-------100%zab---4%bce

cefghicefghcefghcefghijfghjkjklmnpijknpijkmnklmnopqnpqrt

qrstqrstpqrstrst

-----234-234234------234----234NORTH WEST-----47%zab-13%zab16%za------100%zab----11%abc

cdfghicdfghibcdfgcdfghijdfghijjklmnpjknpqrhijkmklmnopqknpqrs

qrststnpqrsrsttt

179------179------179-----179SCOT- LAND100%zabcdeghijklmnopqrs------10%zab------100%zab-----9%abc

cdeghicdeghijdeghijklnopklmnopqjklno

qrsrspqrs

------286286286----286------286SOUTH EAST------61%zab16%za19%za----100%zab------14%abc

cdefhibcdefbcdefcdefhijdefhijjklmophijkohijkmklmnopqkopqrs

qrstpqrstopqrsrsttt

------180180180---180-------180SOUTH WEST------39%zab10%za12%za---100%zab-------9%abc

cdefgibcdefbcdefcdefgijdefgijklmopgijkogijkmklmnopqjkopq

qrstpqrstopqrsrstrstt

Page 142

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 143: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

-102-----102---102--------102WALES-100%zab-----6%zab---100%zab--------5%abc

cdefghjcefghcdefghjefghjklmnopqjklnoklmnopqklnoprtpqrtrtqrt

----182--182182-182---------182WEST MID- LANDS----55%zab--10%zab12%za-100%zab---------9%abc

cdefghcdefghbcdefcdefghidefghiklmnoiknoqrghikmklmnopqiknoq

qrststnoqrsrstrstt

-----179-179179179----------179YORKS AND HUMBR-----36%zab-10%zab12%za100%za----------9%abc

cdefghcdefghbcdefbcdefgdefghijlmnpijnpqrghijmhijlmnijnpq

qrststnpqrsopqrstrstt

STANDARD REGION179----502-681502179----17923489---681NORTH100%zabcghijlmnpqrs----100%zab-38%zab34%ab100%za----100%zab100%z100%z---33%abc

cghijlmcghijlcghijbcghijcghijlmabcghabcghghijnpnpqrsnpqrsnpqrslmnpqrnpqrsijlmnijlmnqrs

spqrspqrs

-102-52319--473371-167102------52152473MIDLANDS-100%zbc-26%cde96%zb--27%zcd25%zc-92%zbc100%zb------26%cde100%zb23%c

defghjkfghknocdefgefghkldefghdefghkcdefghfghknocdefghdefglmnoqrtrthjklmnortknortlmnoqrjklmnortjklmnohkno

noqrttqrtqrtrt

--5814515-467626626-15-180286---58145-684SOUTH--22%ade74%za4%ef-100%zab35%z42%za-8%ade-100%zab100%z---22%ade74%za-33%acd

fijkopcdefikotcdefijkacdecdefifikopcdefijkabcdefijkopcdefiefijkostjklmolmopqrsfijkjkmopstlmopqrsfijklstjklmoprst

prsttoprsrsttmopqrprsttst

--204--------------204--204LONDON--78%zab--------------78%zab--10%abd

defghidefghiefghijjklmnojklmnoklmnop

pqstpqstqst

--5819633450246714991499179182-180286-23489581961521557ENGLAND EXC.--22%fis100%zc100%z100%z100%z84%z100%zc100%z100%z-100%zcf100%z-100%zcf100%z22%f100%zc100%z76%cLONDON

tfimrstcfimrcfimrcfimrcfirfimrstcfimrcfimrimrstcfimrimrstcfimristfimrstcfimrfirsstststststststststt

179102581963345024671780149917918210218028617923489581961521838GB EXC. LONDON100%zcr100%z22%100%zc100%z100%z100%z100%z100%z100%z100%z100%z100%z100%z100%z100%z100%z22%100%zc100%z90%c

crrcrcrcrcrcrcrcrcrcrcrcrcrcrrcrr

Page 143

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 144: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

AREA675317283764183433312-135368115673529172825449RURAL37%zabcejklmopqr52%za6%k14%cjk11%jk13%ck39%za24%zb21%bc-7%k52%zab38%za40%za37%za15%cj32%ab6%k14%cjk16%cj22%bc

bcdefrrbcejkcejklejkopcdefhjbcejkbcejkbcejkkrcejklrkrejkophjklmlmopqopqrqrklmnoplmopqlmopqlmopqopqrqrnopqrrqrtrrrt

67295050105651514683717512924128673819505054518SUB URBAN38%zbcdehklmoqr29%eh19%ko26%eh31%zc13%k32%zc26%ce25%eh4%28%ceh29%eh13%k45%zb38%zb16%k21%k19%ko26%eh35%zc25%ce

kokoehkloehklmhklorkokorkocdehicdehkkoehklohkorrorjklmnlmoqrr

opqrs

5194211818321396634609137117195244534424211866676URBAN3%19%ft16%ft60%za55%za42%zc21%fg36%zc41%zc76%za64%za19%ft29%ce15%ft3%15%ft47%zc16%ft60%za43%zc33%ce

cefghcefghefghitefginefghibcdefcdefgfgnrtefghicefghefghifginrilmnoilmnomnrstrstmnrstghijlhilmnnrstilmnonrststrstrstmnopqoprstrst

rst

39-154-916136246206351-36-39126-154-8399METRO POL ITAN22%abdgijlmnpqs-59%zab-3%gj32%zab8%bd14%abd14%ab20%ab1%-20%abd-22%abd54%za-59%zab-5%bgq20%abd

dfghijdfghijgijpgijnpqdgijndgijlgijlmngijlmnbdfghdfghijgijlmnklmnopklmnpqqsspqsmnpqspqspqsijklmklmnoppqsqststnopqsqst

t

ITV STATION RECEIVED1751---20-19520--1--17520----195SCOT- LAND

98%zabcdeghijklmnopqrs1%---4%bcg-11%zab1%--1%--98%zab9%ab----10%abchjklncdghijcdeghicdghdghijkpqrklnopqjklmnoijkllnopqr

rspqrsnopqsrs

-1---90-91906-1----84---91TYNE TEES-1%---18%zab-5%zab6%zab4%bce-1%----94%zab---4%bce

cefghicefghcefghfghjncefghifghjnjklmnpjnpqrijmnppqrtjklmnopqrt

qrsttqrstpqrst

-1---201-202201--1---201----202GRA- NADA-1%---40%zab-11%zab13%za--1%---86%zab----10%abc

cdfghicdfghibcdfgcdfghidfghijjklmnpjknpqrhijkmjklmnoknpqrs

qrststnpqrspqrsttt

Page 144

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 145: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

-1--31166-198198166-1-------31198YORK- SHIRE-1%--9%bcd33%zab-11%zbc13%zb93%za-1%-------21%zbc10%bc

efghicdefghdefghicdefgbcdefdefghidefghjnqrsijlmnpjnqrsthijmnghijljlmnpqijnqrtqrstqrstmnopqrstst

rst

-1--276-9286286-18019------97286CEN- TRAL-1%--83%zab-2%cor16%zbc19%zb-99%zab1%5%bce------64%zbc14%bc

cdefghdefghicdefgcdefghfgknodefghidefghiklmnoknoqrshikmniklmnoqrtklmnoqiknoq

qrsttoqrstpqrstrstrst

-93----8918289--9389-------182HTV WEST-91%zab----19%zab10%za6%ab--91%zab50%za-------9%abc

cdefghcdefgjbcdefcefgcdefghbcdefdefgjjklmnoklmopqgjklojkopjklmnogjklmklopq

pqrtrtpqrtqrtpqrtnopqrrtt

-1-11614-24154154--1-24----11614154ANGLIA-1%-59%zac4%ce-5%cef9%zcd10%zcd--1%-8%cde----59%zac9%cd8%cde

defghifhjkhjkorefhijefhijkfhijkdefghiefhifhijkjklmnoorttknoprmnoprsnorstjklmnojkopoprst

prststtprstrst

-123870--62132132--1-62---23870-370LON- DON CAR- LTON-1%91%zab36%za--13%ade7%ad9%ade--1%-21%ade---91%zab36%za-18%ade

defghidefghfhijklefhifhijkfhijkldefghidefghfhijkljklmnoijklmmopstjkopmopstmnopstjklmnoijklmmnopst

pqstnopststpqstnopst

-1-6--210218217--111199----6-218MER- IDIAN-1%-3%cef--45%zab12%za14%za--1%6%ace70%zab----3%cef-11%abc

jkoprcdefhibcdefbcdeffjkopcdefhijkoprdefijktjklmophijkohijkmrtjklmnotopqrst

qrstpqrstopqrspqrstt

-1----525352--152-------53TWC/WEST CO- UNTRY-1%----11%zab3%zb3%zbc--1%29%zab-------3%ceg

cdefgicefgefgjkcdefgijkoprjklmopjkopmopqrjklmno

qrstqrttpqrst

TENURE LIFESTAGE - Q2341380377099963473013835132174343624803735427ANY (A TO G)19%13%30%zb19%21%h20%h20%h20%h20%h21%h19%13%12%26%eh19%16%27%hi30%zb19%23%h21%hm

efhijimnssefhijklmnoklmnopqstpqst

Page 145

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 146: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

257472237655421017821107748252618472227256FTB (A+B)14%hj7%18%zhi11%h11%hj13%hj12%hj12%hj12%hj12%hj5%7%4%17%hjn14%hj11%h20%hi18%zh11%h18%hj13%hj

jlmnpsjsijlmnpmps

1194461429284215911294138OWNER-OCCUPIER UP-*1%4%eft2%1%1%3%2%2%2%1%1%3%3%**2%4%eft2%1%2%SIZER (C)

1-24178212041-3612-24-23PRS UP-SIZER (C)*-1%2%*1%2%1%1%2%p*-2%2%*1%-1%2%-1%

63322135393121934161-32243OWNER-OCCUPIER3%eo3%o1%1%6%zab1%1%2%o2%o1%11%zab3%o2%*3%eo*-1%1%1%2%oDOWN-SIZER (D)

cegklcdefghmnoqriklmno

pqrst

--3--31442---1-1-3--7PRS DOWN-SIZER (D)--1%zm--1%***1%---*-*-1%zm--*m

NEXT 12 MONTHS896186881672772349157651021046110113389120548688631001GOOD TIME BUY50%cr60%za33%45%cr50%cr55%za50%cr51%zc51%zc57%za57%za60%za56%ac47%cr50%cr51%cr61%ab33%45%cr41%49%cr

bcqrbclqrrrbcqrbcpqrbcqrrcqr

645318412016721927589778175100531091666410044184120671081GOOD TIME SELL36%52%ft70%za61%za50%ft44%59%za50%ef52%ef42%55%ef52%ft60%ae58%ae36%43%49%70%za61%za44%53%ef

defgiefklmefklmkotkmotkoptfklmofkotdefgiefklmkmotjklmnoptopttjklmnopt

opstopst

543314482113160179621534535733511285485221448255765BAD TIME BUY30%33%55%za42%df34%32%38%h35%36%o29%31%33%28%45%df30%36%25%55%za42%df36%37%hk

bdefhhkothjklmbdefhhkotlmoijklmnoptijklm

nopqsnopqstt

79424844113219143640519816042421017910433484453688BAD TIME SELL44%zbchjlmnpqr42%bc18%22%34%bc44%zb31%ch36%zb35%bc45%zb33%bc42%bc23%35%bc44%zb45%zb37%bc18%22%35%bc34%bc

hqrhqrchjlmrchlnqhqrchjlmqrhqrhqrchjlmchjlmqrqrhqrnpqrrnpqrnpqrnpqr

AVERAGE PRICE796520412821733736811951051126123651382317914863204128941399HIGHER44%64%ft78%za65%ft65%ft67%ft79%za67%ft70%ze70%ft68%ft64%ft76%za81%za44%64%ft71%ft78%za65%ft62%ft69%fm

befijbefijfmtbefimbefijbefijtlmopqklmopopqstklmoplmopqstqstqstst

Page 146

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 147: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

GOVERNMENT OFFICE REGIONENGLA

GBNDNORTHSOUTHEXC.EXC.YORKSWESTEAST

SCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-LANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

179102*26219633450246717801499179182102*18028617923489*262196152*2042WEIGHTED BASE9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%9%11%4%*13%10%7%*100%

602823437292573522652737282532605114234335375SAME33%zbcdeghjklmnopqr27%zc9%22%cgn22%cg18%cg12%20%zc18%cg15%cr20%cg27%zc14%11%33%zb22%cg16%9%22%cgn23%cg18%cg

ghklnrnrnrglnrnrnrghklncdeghnrrnrnrrrjklmn

opqr

145191617352110888191358131412519164126LOWER8%5%7%8%5%7%4%6%6%10%zag7%p5%4%4%8%5%5%7%8%3%6%

lmnop

PRIVATE RENTS109762111402453253551251106613214276130225109142522111401031461HIGHER

61%75%de80%za72%e73%de65%76%de70%de71%de73%de78%de75%de72%ef78%de61%61%58%80%za72%e68%72%deftdeflmfotflmotfotfotfotflmopfttflmotdeflmfmot

ottot

5019374360147924113424028194349507432374332447SAME28%cgjpr19%14%22%18%29%zc20%23%zc23%cj23%cr15%19%24%cr17%28%cg32%zb36%zb14%22%21%22%cj

gjklmjprrjprcgijlcgijlrnprmnpqrmnpqr

ss

854711206574476533812147561LOWER4%n5%gn1%4%3%4%n1%3%n3%n4%4%5%gn2%1%4%n5%cgl1%1%4%3%3%

nr

Page 147

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 93

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/tOverlap formulae used. * small base

Page 148: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

4606774894162199226449286545587177814672645874277642042UNWEIGHTED BASE

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

SEX204336255196894610922147249330882747109330215337991MALE

51%50%49%44%50%45%53%42%46%49%48%48%48%53%48%45%50%49%

19534026325490569630173254354956810963542583431051FEMALE49%50%51%56%50%55%47%58%54%51%52%52%52%47%52%55%50%51%

AGE80105816226528651101112301270281126212732916-2420%zn16%16%14%14%l5%14%l12%16%l20%zbfl16%l16%l17%zbfl14%l16%l13%l19%zbl16%l

871027058261946635939127022546916011931725-3422%znop15%14%13%14%19%23%zbce11%11%19%zbce13%15%14%23%zbce13%13%18%efi16%f

fgifgifgi

591371027339134746282124324272471247912137135-4415%20%20%16%22%j13%23%j8%19%16%18%18%17%23%j18%17%18%18%

71100857239182675282104303245261047812132845-5418%15%16%16%22%dk18%13%14%16%16%15%16%16%13%15%16%18%16%

529575732919291139729526621729957010129555-6413%14%15%16%16%19%14%22%12%14%14%14%14%14%14%15%15%14%

50138103111202727178071159374327271591249140265+12%20%q20%q25%zq11%27%adhk13%33%zadf25%zadh14%23%zadh20%adhk21%zadh13%23%zadh26%zade13%20%adhk

mhkmkmkmmkmkmfhkmmq

3896474924181641022005229948065017461481200650452644194618+97%zn96%95%93%92%100%zace98%im100%94%96%95%95%95%98%im95%96%i95%95%m

fgim

TENURE65178144124312858229810616845239458168148137511OWNED OUTRIGHT16%26%q28%q28%q17%27%28%am43%zace31%zafh21%25%25%ahm25%ahm28%am25%31%zace20%25%ahmq

fghmmfghm

15327922015710849761710819825273357676252174307809BOUGHT ON A38%41%43%n35%61%zabc48%bi37%32%34%39%37%40%e37%37%37%37%45%zbce40%eMORTGAGE

defghijfghik

4251397121620-58435418215520546464203RENTED FROM LOCAL10%8%7%16%zop12%j6%10%j-18%zabcd9%j8%10%j10%j10%j8%14%zcefg9%j10%jpAUTHORITY

efghjklhjl

264816551011251336681421222682946145BELONGS TO HOUSING6%o7%o3%12%zopq5%dk11%dik1%9%dk4%7%dk10%zdefi8%zdik8%dik1%10%zdefi6%dik7%dk7%dkoASSOCIATION

kk

111110903678468391111283012854612855118347RENTED FROM28%znop16%n17%n8%4%8%23%zbfil15%m12%m22%zabe19%bilm16%blm18%zbfi23%zbfi19%bilm12%m17%blm17%bilmPRIVATE LANDLORD

mfilmlmlmn

Page 148

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

210971-2-3814272621431029OTHER1%1%2%2%1%-1%-1%2%2%1%2%1%2%1%1%1%

219457364280139771343920630442011859691344203224431319OWNER/ OCCUPIER55%68%q70%znq62%78%zabc75%zcef65%75%64%61%61%65%eh62%65%61%68%eh65%h65%ehq

defghikgh

1792091441623825691311019024962556269249148228694RENTERS45%znop31%28%36%o21%25%34%m25%35%m38%alm36%lm34%m36%zbfl34%m36%lm31%m33%m34%mo

m

ACORN2613612813534423131123311323943183113219666425WEALTHY ACHIEVERS

7%20%q25%zq30%zpq19%ah41%zacd15%ah60%zabc39%zacd6%19%ah21%adeh20%ah15%ah19%ah42%zacd10%h21%adhkefghkmdefghikefghkmkefghkmq

m

16568123410-93-573991871779399583279URBAN PROSPERITY41%znop10%o2%7%o6%bil-45%zabce-1%15%abefi14%befi10%bijl11%bfij45%zabc14%befi1%12%bfijl14%befi

fghijlmjlmjlmmlmefghijljlmmjlmnopm

916618010192627186113318443039527184104142457COMFORTABLY OFF2%25%q35%znpq23%q5%25%dkm13%m34%adik19%m26%zadi27%zadf23%zdkm25%zadf13%m27%zadf22%dkm21%dkm22%dkmq

mkmikmikmikm

5283595527520-2511260229197206031139249MODERATE MEANS13%12%11%12%15%bcgi5%10%j-8%22%zbcde9%j12%bcgij13%bcgi10%j9%j6%20%zbcde12%bcgi

jlfgijklljfgijklj

147219138125982834-10615320959546834209134252629HARD PRESSED37%zno32%27%28%55%zabc28%djk17%j-33%bdjk31%djk31%djk32%zdej30%djk17%j31%djk28%djk37%zbcd31%djk

defghijkefghjkkl

OCCUPATION1782612141518041972012120424170758697241182284804FULL-TIME

45%zn39%41%n34%45%cg40%47%zcef38%38%41%35%38%38%47%zcef35%39%42%cefg39%cegngg

4079595821919932677921718719795088236PART-TIME10%12%11%13%12%9%9%17%10%13%12%12%12%9%12%11%13%12%

17281311141018232259551022132469SELF-EMPLOYED4%4%3%2%*3%5%m3%3%5%am3%3%m4%5%m3%3%4%m3%m

23636728621910154125301622953429848291253422463961109FT/ PT/ SELF59%zn54%55%49%57%53%61%zbce58%51%59%zcef50%54%53%61%zbce50%52%58%zcef54%cgnEMPLYED

giggig

24413018164161181839977716392434114NOT WORKING -6%6%6%4%9%ah4%8%h3%6%4%6%5%5%8%h6%5%5%h6%hHOUSEWIFE

3669432912116225467616214916762858178STILL IN EDUCATION9%10%8%6%7%1%8%l4%8%l9%l11%zbfl9%bl10%bfl8%l11%zbfl6%l8%l9%bl

Page 149

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 150: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

192123241836-1723218160621204187UNEMPLOYED5%3%4%5%10%zabcd3%3%-5%5%3%4%e4%3%3%4%6%zcefg4%

efghjkh

6115111113625303718839417242236737172130120460RETIRED15%22%q22%q30%zopq14%29%ahm18%35%zadh26%ahm19%25%ahm23%ahm24%ahm18%25%ahm28%zadf18%23%ahmq

kmhkm

24262322794-1526349275434243395OTHER6%4%5%5%4%9%djk2%-5%5%5%5%5%2%5%5%5%5%dk

INCOME445033531311512867551751515554079180UP TO 949911%o7%6%12%op7%dk11%dk2%3%9%dk13%zbcde8%dk10%zdk10%zdk2%8%dk9%dk12%zdfkm9%dk

fgjkm

438463611310241134541052272042410555672519500 - 1749911%12%12%13%7%10%12%21%abhi11%11%15%zafm12%am13%am12%15%zafm12%10%12%am

m

22554027951052934521341201052394214417500 - 249995%8%8%6%5%5%5%10%9%7%8%7%8%5%8%8%6%7%

12919419212767387320831522095694647320914121964225000 PLUS32%29%37%znp28%38%i37%36%i39%26%30%31%31%e30%36%i31%30%i32%31%e

CHIEF INCOME EARNER285426312254108711233317834042411549751234242824481277YES

71%znop63%60%57%60%69%bi60%64%56%68%zbef62%63%i63%i60%62%60%66%zi63%ini

1142502061957131811914116226068458281260191233765NO29%37%q40%q43%zq40%31%40%36%44%zaef32%38%37%h37%h40%38%40%hl34%37%ahq

hl

SOCIAL GRADE102140183119623451217611119049439851190131173545AB

26%21%35%znpq27%35%zaef33%h25%41%zade24%22%28%27%eh26%h25%28%28%i25%h27%hphifhik

115206119146522565238413920052344665200131191587C129%31%o23%33%o29%24%32%44%zabe26%28%29%28%29%32%29%28%28%29%o

fhil

76155109883619364751201373923363613799156428C219%23%21%20%20%19%18%9%23%j24%j20%21%j22%j18%20%21%j23%j21%j

1061741079529245248413215742937752157112161482DE26%26%21%21%16%24%j26%jm7%26%jm26%ajm23%j23%jm24%jm26%jm23%j24%j24%jm24%jm

ETHNICITY34462649644317710013751308485651177214951376514596621909WHITE

86%93%q96%zpq99%zopq99%zcdg98%dk67%99%dk96%dk97%zdk95%dk96%zdk96%zdk67%95%dk97%zdk97%zdk93%dkqk

Page 150

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 151: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

51392142158*101628585658281118116BME13%znop6%n4%n1%1%1%28%zabce1%3%3%4%3%4%28%zabce4%2%3%6%abefh

fghijlmfghijlmlmn

NUMBER IN HOUSEHOLD8111774963022221359931303472952213094123368120%o17%14%21%o17%21%dk11%25%dk18%dk19%dk19%dk19%zdk19%dk11%19%dk20%dk18%dk18%dko

1132251831474431631711915224060552963240167197668228%33%35%33%25%31%31%32%37%am30%35%am33%am34%am31%35%am35%am29%33%am

20432726120610449119221412573068797261193062123609983+51%48%50%46%58%zbce48%58%zbce42%44%51%e45%48%47%58%zbce45%45%53%zbce49%cefg

fgifgifgifgi

CHILDREN IN HOUSEHOLD1082121791287825681210115518855945668188138233627YES

27%31%35%q29%44%zabc24%33%23%32%31%27%30%29%33%27%29%34%zcef31%efghijlgh

2924643383211017713640218347496127911011364963354481415NO73%o69%65%71%56%76%m67%77%m68%m69%am73%am70%am71%am67%73%am71%m66%m69%am

CAR IN HOUSEHOLD1914573813301347611642239300453124310331164533564341359YES

48%68%q74%zq74%zq75%zacd74%dhk57%81%zade75%zacd60%66%dhk68%zade66%dhk57%66%dhk75%zacd64%h67%dhkqefghkhkefghkhkefghk

208218137119442688108020323159452488231117247683NO52%znop32%26%26%25%26%43%zbce19%25%40%zabc34%bim32%bim34%bfij43%zbce34%bim25%36%bfij33%bfij

fgijlmefgijlmmfgijlmmmno

DAILY READERSHIP503858454743718228814713643883326191BROAD SHEET13%zp6%11%p10%p2%7%21%zabce14%ahm6%4%13%zabef8%ahm9%afhm21%zabce13%zabe7%4%9%afhmp

fghilmhimfghilmfhim

205952519721728466516214621654155183MID MAR- KET5%9%q10%q11%q5%7%10%13%9%9%10%9%9%10%10%9%8%9%q

399779704216156426896269211159663110284TAB- LOID10%14%15%q16%q23%zabc16%dk7%11%13%14%dk14%dk15%zdek14%dk7%14%dk13%dk16%dhk14%dkq

defghik

MAIN SHOPPER3224983833121168015346234381506136211671535063604961515YES

81%znop74%74%70%65%79%m75%90%zabc73%76%am74%m74%m75%m75%74%m76%m73%m74%mndefghik

m

7717813413763225158612117847539151178113184527NO19%26%q26%q30%zq35%zabc21%25%j10%27%j24%j26%j26%j25%j25%j26%j24%j27%hj26%jq

efghjl

Page 151

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 152: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

EDUCATION1012241521304922461811917617756048946177159225607GCSE/ O-LV/ CSE/

25%33%zq29%29%27%21%23%36%37%zcde35%zcdf26%30%cdgk31%zcdg23%26%34%cdgk33%zcdg30%cdgkNVQ12fgklgklklklq

831461167837233110461021743933333117479139423A-LVL OR EQUIV21%22%22%17%21%22%15%20%14%20%26%zbde21%bi21%bi15%26%zbde17%20%21%bdik

fikfik

125153150122453096147710318545437896185120148550DEGR/ MAST/ PHD31%zp23%29%p27%25%30%47%zabc26%24%20%27%h25%ah24%h47%zabc27%h25%22%27%aefh

efghijlefghijlpmm

48956480322019850689126821619917899287NO FORML QUAL12%14%12%18%zq18%dk20%dk9%15%16%13%13%15%dk14%9%13%17%dk15%14%dk

GOVERNMENT OFFICE REGION8665425----152--152152--152-152EAST MID- LANDS2%10%znq10%znq5%q----48%zabcd--8%zacdg10%zacdf--32%zacde-7%acdgh

efghjklmhklmghjklmfghjklmklmq

-1185028---52--145196196-14552-196EAST- ERN-17%znoq10%q6%q---100%zabcd--21%zabde11%zadh13%zadf-21%zabde11%adhi-10%adhik

efghiklmfhiklmiklmhiklmfhiklmklmlmnq

154425017--204---58585820458--262LON- DON38%znop6%10%n4%--100%zabce---8%abefh3%abhim4%abfhi100%zabce8%abe--13%abcef

fghijlmilmmfghijlmfhilmghijlmnop

-421929-----89-8989---8989NORTH EAST-6%zq4%q6%q-----18%zabcd-5%zbcdg6%zbcdf---13%zbcde4%bcdg

efgijklmiklmgiklmfgijklmikmq

126343835-----234-234234---234234NORTH WEST32%znop5%7%8%-----47%zabcd-13%zbcdg15%zbcd---34%zbcde11%bcdg

efgijklmijklmfgijklmfgijklmijklmnop

3956767179------179----179179SCOT- LAND10%p1%13%zp15%zp100%zabc------10%zbcde----26%zbcde9%bcde

defghijkghijklfghijklghijkllp

-44128115------286286286-286--286SOUTH EAST-6%q25%zpq26%zpq------42%zabde16%zabd18%zabd-42%zabde--14%abdhi

fhijklmhijklmfhijklmfhijklmjklmpq

36522468------180180180-180--180SOUTH WEST9%o8%5%15%zopq------26%zabde10%zabd12%zabd-26%zabde--9%abdhi

fhijklmhijklmfhijklmfhijklmjklmo

Page 152

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 153: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

-192953-102-----102---102-102WALES-3%q6%pq12%zopq-100%zabcd-----6%zacde---22%zacde-5%acdeg

efghijkmghikmfghijkmhikmpq

11175113----167-15182182-15167-182WEST MID- LANDS*17%znoq10%nq3%q----52%zabcd-2%ah10%zacdg12%zacd-2%ah35%zacde-9%acdgh

efghjklmhjklmfghjklmfghjklmjklmnq

351377------179-179179---179179YORKS AND HUMBR9%no20%znoq1%n------36%zabcd-10%zbcdg12%zbcd---26%zbcde9%bcdg

efgijklmijklmfgijklmfgijklmijklmno

STANDARD REGION200218132131179----502-681502---681681NORTH

50%znop32%o26%29%100%zbcd----100%zbcde-37%zbcde32%bcdg---100%zbcde33%bcdefgijklfgijklgijklijklfgijklgijklo

921316091-102-52319--473371--473-473MIDLANDS2%32%znq31%znq20%q-100%zacde-100%zacde100%zac--26%zacde24%acdg--100%zacde-23%acdgh

fghkmfghkmdefghkmghkmhkmfghkmkmq

65203205211------684684684-684--684SOUTH16%30%q40%zpq47%zpq------100%zabde37%zab44%zabd-100%zabde--33%abdhi

fhijklmdhijklfhijklmfhijklmjklmpqm

125422117--204------204---204LONDON31%znop6%4%4%--100%zabce------100%zabce---10%abcef

fghijlmfghijlmghijlmnop

235609400312---5231950268415571557-6843715021557ENGLAND EXC.59%90%znoq77%nq70%q---100%zabdf100%zab100%zab100%zab85%zab100%zabd-100%zabdf78%dkl74%dklm76%dklmLONDON

klmdfklmdfklmdfklmdklmfklmklmmnq

274634497433179102-5231950268418381557-6844736811838GB EXC. LONDON69%94%zq96%zq96%zq100%zdk100%zdk-100%zdk100%zdk100%zdk100%zdk100%zdk100%zdk-100%zdk100%zdk100%zdk90%dkq

AREA---449675317-37642114333121721191131449RURAL---100%zopq37%zab52%zabc8%-12%j13%j31%zabd24%zabd20%dhij8%31%zabde19%dhij19%dhij22%adeh

defhijdefghijefhijkehijkkfhijkkkijkopqkkm

--518-672921261056520549740021205160132518SUB URBAN--100%znpq-38%zadef29%dhk10%50%zabc33%zade13%30%zade27%zade26%adhk10%30%zade34%zade19%dhk25%adhk

hkdefghikfhkhkhkhkfhknpql

-676--519422616821320363460942203213218676URBAN-100%znoq--3%19%m21%m50%zacd53%zabc42%zacd30%dklm34%zcdg39%zacd21%m30%dklm45%zacd32%dklm33%dklm

fgklmdefghklfgklmklmfgklmefgklmnoqm

Page 153

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

Page 154: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

399---39-125-916165274235125659200399METRO POL ITAN100%znop---22%bcefg-61%zabce-3%32%zabce9%bijl15%bcgij15%bcgi61%zabc9%bijl2%29%zbcef20%bcef

ijlfghijlmfgijlmljlefghijlgijlmgijlnopm

ITV STATION RECEIVED38567851751---20-19520--1195195SCOT- LAND

9%p1%13%zp19%zopq98%zabc1%---4%bcdeg-11%zbcde1%cg--*29%zbcde10%bcdedefghijikghijklfghijklghijklpkl

-431929-1---90-9190--19091TYNE TEES-6%zq4%q7%q-1%---18%zabcd-5%zbcdg6%zbcdf--*13%zbcde4%bcdg

efgijklmikmgikmfgijklmikmq

115343716-1---201-202201--1201202GRA- NADA29%znop5%7%4%-1%---40%zabcd-11%zbcdg13%zbcd--*30%zbcde10%bcdg

efgijklmijklmfgijklmfgijklmijklmnop

3216151-1--31166-198198--32166198YORK- SHIRE8%no24%znoq1%*-1%--10%bcdgj33%zabc-11%zbcdg13%zbcd--7%cdgkl24%zbcde10%bcdg

klmdefgijkjklmfgjklmmfgijklmjklmnolm

91578238-1--263-23286286-23264-286CEN- TRAL2%23%znoq16%nq8%q-1%--82%zabcd-3%adhkm16%zacdg18%zacd-3%adhkm56%zacde-14%acdgh

efghjklmhjklmfghjklmfghjklmjklmnq

34243490-93----8918289-8993-182HTV WEST9%p4%7%p20%zopq-91%zabcd----13%zadef10%zade6%adhi-13%zadef20%zacd-9%adehi

efghijkmhijkmhijkmkmhijkmefghijkjkmpm

-775225-1-5014-90154154-9065-154ANGLIA-11%znq10%nq6%q-1%-97%zabcd4%adhk-13%zadef8%zadh10%zadfh-13%zadef14%zade-8%adhkl

efghiklmmhiklmiklmiklmhiklmfhiklmmq

1338810644-1186---1831841831861831-370LON- DON CAR- LTON33%znop13%20%np10%-1%91%zabce---27%zabef10%abhi12%abfh91%zabc27%zabe*-18%abefh

fghijlmhijlmjlmijlmefghijlfhijlmijlmnpm

-379090-1----217218217-2171-218MER- IDIAN-5%q17%zpq20%zpq-1%----32%zabde12%zabd14%zabd-32%zabde*-11%abdhi

fhijklmhijklmfhijklmfhijklmjklmpq

-291113-1----525352-521-53TWC/WEST CO- UNTRY-4%zq2%q3%q-1%----8%zabde3%abdhi3%zabdf-8%zabde*-3%abdhi

fhiklmkmhikmfhiklmkq

TENURE LIFESTAGE - Q2881191191013413651165991413623166514189132427ANY (A TO G)22%18%23%23%19%13%32%zabc22%20%20%21%20%20%32%zabc21%19%19%21%fp

efghilmefghilm

Page 154

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

5075646725740635658021618440804889256FTB (A+B)13%11%12%15%14%7%20%zabce11%11%13%12%12%12%20%zabc12%10%13%13%f

fghilefghil

10111341163162133316215738OWNER-OCCUPIER UP-2%2%3%1%*1%3%i5%abim*1%3%afi2%2%ai3%i3%afi1%1%2%aSIZER (C)

3119-1-11171222211122723PRS UP-SIZER (C)1%2%n2%n-*-1%3%*1%2%1%1%1%2%*1%1%

572296322213741322726843OWNER-OCCUPIER1%1%4%zpq2%3%ah3%h1%3%h7%zacde1%1%2%acgh2%cgh1%1%5%zacde1%h2%hpDOWN-SIZER (D)

fghkfghk

42-1--3--314431-37PRS DOWN-SIZER (D)1%zo*-*--1%zbcef--1%***1%zbcef*-**f

gg

NEXT 12 MONTHS18033225823189616323159277330938788633302423661001GOOD TIME BUY

45%49%50%51%50%dk60%zdk31%44%50%dk55%zdek48%dk51%zdk51%zdk31%48%dk51%dk54%zdk49%dk

2303382912216453142411552194079388221424072492831081GOOD TIME SELL58%znp50%56%49%36%52%m70%zabc79%zabc49%m44%59%zaef51%ahm53%afhm70%zabc59%zaef53%ahim42%53%afhm

efghilmefghilmhimefghilmhim

165242203155543311628106160268649562116268167213765BAD TIME BUY41%36%39%34%30%33%57%zabc54%zabe33%32%39%afh35%a36%ah57%zabc39%afh35%31%37%afh

efghilmfhilmefghilm

118231173166794237711021919465052937194159297688BAD TIME SELL30%34%33%37%44%zbcd42%cdgj18%13%34%djk44%zbcd28%djk35%zcde34%cdgj18%28%djk34%djk44%zbcd34%cdgj

efgjkkefgijkgjkkefgijkk

AVERAGE PRICE287466356290796515930204337524124010961595243004171399HIGHER

72%69%69%65%44%64%m78%zabe59%64%m67%am77%zabe67%am70%zabf78%zabe77%zabe63%m61%m69%abfmfhijlmfhijlmimfhijlmfhijlm

5212592106602819157192903562681990113152375SAME13%19%q18%24%zq33%zabc27%zcde9%28%cdgk22%cdeg18%cdgk13%19%zcde17%cdgk9%13%24%zcde22%zcde18%cdgk

defghikgkkgkfgkfghkq

274035251451271635371159512372849126LOWER7%6%7%6%8%5%6%13%cg5%7%5%6%6%6%5%6%7%6%

PRIVATE RENTS2924843713141097616131233325526130111161615263414341461HIGHER

73%72%72%70%61%75%m79%zafh60%73%ahm65%77%zaef71%ahm72%ahm79%zafh77%zaef72%ahm64%72%ahmjmhjmjmhjm

8214012510150193119581471244163473112496196447SAME20%21%24%22%28%cdgi19%15%36%zbcd18%29%zbcd18%23%cdgk22%cdgk15%18%20%29%zbcd22%cdgk

kefgiklefgikefgik

Page 155

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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AREASTANDARD REGIONMETRONORTHSOUTHENGLAND

POLSUBSCOT-LON-EASTMID-ENG-ENG-GB EXC.EXC.LON-MID-ITANURBANURBANRURALLANDWALESDONANGLIALANDSLANDLANDLONDONLONDONDONSOUTHLANDSNORTHTOTAL(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

399676518449179102*20452*319502684183815572046844736812042WEIGHTED BASE20%33%25%22%9%5%*10%3%*16%25%33%90%76%10%33%23%33%100%

162612785421020135744413172861LOWER4%n4%2%1%4%5%2%4%3%4%2%3%3%2%2%4%4%cg3%

Page 156

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 94

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o/p/qOverlap formulae used. * small base

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

157842233221438843175395140162254228192942342042UNWEIGHTED BASE

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

SEX78121111915123726921986979139971054092991MALE49%17%50%46%50%59%z55%zq49%43%54%i45%44%49%49%52%44%47%49%

826211219106190271251728610314710197511031051FEMALE51%k83%50%54%50%41%45%51%57%h46%55%56%51%51%48%56%53%51%kl

AGE151-7-1811941137482810344539182632916-24

9%9%-31%-71%zkoq45%zoq20%f17%f13%f18%f5%12%f23%zaef19%f19%f13%f16%foqh

3421895082518752426283139112831725-3421%o28%1%35%22%19%o19%o9%8%20%zei15%15%10%16%19%ei12%14%16%eio

352241513441242722619613435144037135-4422%klo28%6%19%38%5%10%l24%f19%f20%f17%10%21%f17%17%15%21%f18%fklo

2911129840338552133493433174232845-5418%kl15%26%kl8%23%3%9%l5%17%15%14%18%j17%17%16%19%22%zj16%kl

24114123341029502235423127143429555-6415%kl13%32%zklq4%6%1%8%l18%13%14%15%19%15%15%14%16%17%14%kl

23*15142331254693359722429172540265+14%kl7%35%zklq4%11%1%8%l24%25%acd19%22%d33%zabc25%zacd12%14%18%13%20%adkl

dh

16074323381803515319735814918227517819783180194618+100%zkl100%100%kl100%100%70%82%l100%d91%97%di97%d100%zabd96%d90%98%adi92%92%95%dikl

eghi

TENURE32-17-10549710839741418652382740511OWNED OUTRIGHT20%-39%klq-25%21%23%18%38%zacd26%27%23%30%ac26%19%30%20%25%

fhj

66-26-2910217516731535175115757840115809BOUGHT ON A41%-61%zklq-75%40%41%31%34%41%33%41%40%38%39%44%59%zcde40%MORTGAGE

fghij

12----3647101036121043625523203RENTED FROM LOCAL8%----14%o11%o19%zbdf5%10%d7%6%15%zdfi3%12%dfi6%12%di10%dioAUTHORITY

gi

4----61051691636101715410145BELONGS TO HOUSING2%----2%2%9%h7%h2%10%eh20%zabc4%8%h7%h4%5%7%ehkqASSOCIATION

deghi

447-23-40781234653318284246137347RENTED FROM27%zklo100%-100%-16%o18%o22%aef15%a18%aef22%aef10%a10%a21%aef23%zaef14%a3%17%aefoPRIVATE LANDLORD

Page 157

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

2----1819-1102236-2129OTHER1%----7%zq5%zq-1%3%c1%1%1%3%c-2%1%1%

98-43-381562722615625192116201127117671551319OWNER/ OCCUPIER62%-100%zklq-100%61%64%49%72%cj68%cj60%64%70%cj64%58%74%cj79%zcdf65%j

ghj

607-23-82136276011061648265852239694RENTERS37%ko100%-100%-32%o32%o51%zabd28%30%a39%ab35%a29%33%a42%zabe24%20%34%ao

ehihi

ACORN391251841901655354571043211750425WEALTHY ACHIEVERS25%20%58%zklq5%20%16%21%1%30%zcdhj14%cj35%zbcd31%zcdh36%zabc16%cj*18%cj25%cdhj21%chj

hjjdhj

2314194062924117--182144-10279URBAN PROSPERITY15%15%9%6%24%16%14%18%abef11%bfg32%zabc--6%bfg10%bfg22%zabd-5%fg14%abefg

gdefgiefgi

32195973112144410539377044353914457COMFORTABLY OFF20%9%21%22%24%29%26%q27%a20%a28%zac25%a20%a24%a22%a17%a43%zacd7%22%a

efghi

21324731541243117262555322327249MODERATE MEANS13%36%6%19%18%12%13%23%zehi2%9%i11%i14%i9%i28%zacef16%ehi25%zegh14%i12%hi

ghii

44131157010816816442636946901295629HARD PRESSED28%o20%7%48%13%27%o25%o31%b37%bdeh17%27%bh34%bdeh24%23%44%zbde13%49%zbde31%bdeh

ghfghjo

OCCUPATION873191126831681566158636812481833485804FULL-TIME55%zkl45%45%49%69%32%39%29%30%43%i41%37%43%i41%41%38%43%i39%i

20242528544284520122524221328236PART-TIME12%28%10%9%14%11%13%8%13%12%13%7%9%12%11%14%14%f12%

6-1123824173788122269SELF-EMPLOYED4%k-3%6%4%1%2%4%2%5%a2%4%3%4%6%a3%1%3%

113525153311523022982218687157113117501141109FT/ PT/ SELF71%zkl73%58%64%87%45%54%l41%45%60%fij56%48%55%57%58%i55%58%i54%ilEMPLYED

81221413218259714127116114NOT WORKING -5%k20%4%8%2%2%3%4%8%7%6%4%5%6%4%1%8%6%HOUSEWIFE

-----10210382232113142815810178STILL IN EDUCATION-----40%zkoq24%zoq16%aef10%f9%f7%f2%5%14%zaef7%f9%f5%9%efq

6-23-2735271254137961787UNEMPLOYED4%-4%12%-10%zq8%zq3%3%3%3%2%5%4%5%7%9%zfh4%

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

24*141443515647540637233382332460RETIRED15%kl7%34%klq4%11%1%8%l28%30%acdh20%26%35%zacd25%a17%19%25%17%23%klq

h

9--3-411496417165163695OTHER5%k--12%-2%3%8%h4%2%3%10%zadgh5%h3%8%dh3%3%5%h

INCOME81-3-122161118923242337210180UP TO 94995%15%-14%-5%5%12%5%5%6%13%abhi8%12%abh19%zabe3%5%9%hk

ghi

16-271143182749213931221813142519500 - 1749910%k-4%30%2%6%7%15%12%13%13%22%zacd11%11%9%14%7%12%akl

ehi

151523102431821141323151051214417500 - 2499910%kl8%12%l9%7%4%6%6%8%6%9%7%8%8%5%6%6%7%

7841510264412316651425858897156237664225000 PLUS49%zkl63%35%l43%69%17%29%l31%30%38%zc38%32%31%36%28%26%39%zc31%l

CHIEF INCOME EARNER1106311527481673812221193136162129146541131277YES

69%kl80%73%kl67%69%19%39%l73%56%57%60%74%zabe56%65%73%zaeg59%58%63%hklghihi

501128122082601496160624612570563783765NO31%20%27%33%31%81%zkoq61%zoq27%44%cf43%zcf40%cf26%44%cf35%27%41%f42%cf37%cf

SOCIAL GRADE611245166513486810347548247392363545AB38%zkl20%57%zklq22%42%26%31%15%31%c28%30%c29%c29%24%20%25%32%cj27%c

47297137512319689950487868512960587C129%28%21%32%33%29%29%36%31%27%33%26%27%34%25%32%31%29%

30283642698496930277032602242428C219%24%20%13%17%16%16%14%23%19%19%15%25%f16%30%zdfh24%22%21%

22218374101183210028545651521730482DE14%o28%2%33%8%29%oq24%oq34%aegi15%27%ai18%29%aegi20%26%ai26%ai19%16%24%aioq

ETHNICITY147642213523138550215295146179280192195901931909WHITE

92%85%99%90%91%90%90%94%h99%zgh80%94%h98%zh98%zh97%h96%h99%h99%zgh93%hk

111124243912658156612116BME7%15%1%10%9%10%9%z2%1%18%zabcd5%af1%2%3%3%1%1%6%aefi

efgij

Page 159

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

NUMBER IN HOUSEHOLD262103383313344432555224511528368116%kl35%23%kl12%7%3%8%l24%h16%12%21%h30%zabd18%12%25%zadh16%14%18%hkl

ehi

60*23711421061879130406210962492858668237%kl7%54%zklq29%29%17%25%l34%36%c35%c26%34%38%cg31%24%30%30%33%ckl

744101425206288221051958265125112102481099983+46%o58%24%59%64%81%zkoq67%zoq42%48%f53%f53%f35%44%56%ef51%f53%f56%ef49%fo

CHILDREN IN HOUSEHOLD6334162166122166211760358485502981627YES39%zklo36%9%70%54%26%o29%o30%28%31%f39%zcf19%29%f43%zcef25%32%41%zcef31%fo

hihi

975397181913053715625494147203113152621151415NO61%64%91%zklq30%46%74%q71%q70%72%ad69%ad61%81%zade71%ad57%75%adg68%59%69%adgq

gh

CAR IN HOUSEHOLD11334183417429433173224108134230125112701491359YES

71%44%96%zklq34%90%68%69%63%80%zcdh60%70%c74%ch80%zcdg63%56%77%ch76%zcdh67%chjhj

464215482133194414647485774892146683NO29%o56%4%66%10%32%o31%o37%ei20%40%zabe30%e26%20%37%aei44%zabe23%24%33%aeio

fifgi

DAILY READERSHIP1313-319379266711141910736191BROAD SHEET

8%20%8%-8%7%9%16%abcde12%acd18%zabc7%8%7%5%3%3%3%9%acdefg

17-9111634916412212261325813183MID MAR- KET11%-22%zklq5%2%6%8%16%8%11%14%zadf7%9%7%12%9%7%9%

24-92245664265221283422301146284TAB- LOID15%-21%7%4%18%16%8%12%14%13%15%12%11%15%13%24%zcde14%

ghij

MAIN SHOPPER12763121296819842167266118140210148158621291515YES

79%kl91%73%kl90%74%27%46%l79%77%a72%77%77%a73%75%78%a69%66%74%akl

33112210188229115010436427750442967527NO21%9%27%10%26%73%zkoq54%zoq21%23%28%23%23%27%25%22%31%34%zcfi26%

EDUCATION52311159109160145110058399781554460607GCSE/ O-LV/ CSE/33%48%27%66%24%43%z38%z27%24%27%38%fhi22%34%f41%zcfh27%48%zacf31%30%fNVQ12

ihij

Page 160

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

2414189111012546441444536421539423A-LVL OR EQUIV15%9%10%4%21%35%zkoq26%oq23%25%e17%27%eh24%e16%18%21%16%20%21%

5521541540102106113931498338451549550DEGR/ MAST/ PHD34%kl28%35%l16%39%16%24%l19%28%38%zabc20%27%29%d19%22%16%25%27%dl

dfgj

1718247311132451628372334932287NO FORML QUAL11%kl15%18%kl7%10%3%7%l21%15%12%10%15%13%12%17%10%16%14%kl

GOVERNMENT OFFICE REGION5-2-12735---14-9731---152EAST MID- LANDS3%-4%-3%11%q8%q---9%abcfh-34%zabcd16%zabc---7%abcfh

ifghijfhijiq

16-2442237-670116------196EAST- ERN10%-6%20%9%9%9%-3%e19%zabcd75%zabc------10%abcde

efijdefhijfij

2733294780--238-------262LON- DON17%43%8%9%24%18%19%z--64%zabcd-------13%abcde

efgijfgij

3---21824--------84-89NORTH EAST2%---5%7%6%q--------92%zacde-4%acdef

fghijghi

1511212636-------201-20234NORTH WEST10%15%2%10%2%10%9%-------100%zabde-10%bdefg11%bdef

fghijhijghij

12-6112534---------175179SCOT- LAND8%-13%3%1%10%8%---------89%zbcde9%bcde

fghijfghi

2111694874-1996224------286SOUTH EAST13%o20%3%24%23%19%o17%oq-92%zabcd17%abcd16%abcd------14%abcde

efghjefjefjfjo

14-4357215211--899----180SOUTH WEST9%kl-9%12%13%3%5%99%zabcd5%acdg--49%zabcd3%acdh----9%abcde

efghiheghighkl

6-3-171311119311111102WALES4%-7%-3%3%3%1%***51%zabcd***1%*5%acdeg

eghijhi

27-19121035-----180----182WEST MID- LANDS17%zkl-45%zklq4%6%4%8%l-----63%zabcd----9%abcdf

fghijghi

Page 161

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 162: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

1322442138------166-6-179YORKS AND HUMBR8%23%4%19%10%8%9%------84%zabce-7%acefg-9%acefg

fghijhihi

STANDARD REGION44387789132------16620190195681NORTH27%37%19%32%18%35%31%------84%zefgh100%zdef99%zde100%zdef33%efg

ijghijfghijghijhij

41-26254889111659326432111473MIDLANDS25%-60%zklq10%13%19%21%1%**42%zabcd51%zabc92%zabc16%abch*1%*23%abcdh

hijdhijdfghijijij

551712218014152217183908923----684SOUTH34%o20%17%53%54%31%33%o99%zabc100%zabc49%zab58%zabc49%zabc8%abcd----33%abcde

defghdefghcdededeo

2132164065--186-------204LONDON13%o43%4%6%15%16%15%zo--50%zabcd-------10%abcde

efgijfgij

1214322131184316522171831548928619820190201557ENGLAND EXC.76%57%76%92%81%72%74%99%zafh100%zafh49%a100%zafh49%a100%zafh100%zaf100%zaf99%zaf10%76%afhLONDON

hhh

139441223321636253218184154182286198202911951838GB EXC. LONDON87%57%96%kq94%85%84%85%100%zh100%zh50%100%zh100%zh100%zh100%zh100%zh100%zh100%zh90%hk

AREA3219-4671011390442590381162985449RURAL20%20%21%-11%26%24%25%cdh42%zcde12%d16%cd50%zbcd13%d*8%d32%cdegh44%zcde22%cdeh

gheghjghj

52-229136411911901065234825371967518SUB URBAN33%z-51%zklq37%35%25%28%21%d42%zbcd29%cdf34%zcdf19%d29%cdf2%18%d21%d35%zcdf25%cd

efhj

3927111175119293788772415716134435676URBAN24%23%16%49%29%29%28%55%zacf17%a24%af50%zacf13%a55%zacf81%zabc17%a47%zacf3%33%acfhi

hihihiefghijhioq

36453105088--133-34932115-38399METRO POL ITAN23%57%12%14%25%20%21%--36%zabde-19%begij3%i16%begij57%zabd-19%begij20%begi

fgijefghijj

ITV STATION RECEIVED14-6112839111111111195195SCOT- LAND

9%-13%3%4%11%9%1%*******1%100%zbcde10%bcdfghijefghi

1----17221111111191191TYNE TEES1%----7%q5%q1%*****1%*100%zacde*4%acdef

fghijghiq

Page 162

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

12111-2230111111120211202GRA- NADA7%15%2%4%-9%7%1%******100%zabde1%*10%abdef

fghijghi

16234525441111113198111198YORK- SHIRE10%23%6%19%13%10%10%1%****5%acfgh100%zabce*1%*10%abcef

ifghijghi

30-201330613111228613111286CEN- TRAL19%k-47%zklq4%8%12%14%7%acfg***1%100%zabcd7%acf*1%*14%abcdf

hifghijghighi

15-526925111118221111182HTV WEST9%kl-12%7%15%4%6%1%***100%zabcd1%**1%*9%abcde

eghijghil

13124217291514154111111154ANGLIA8%20%4%17%5%7%7%1%2%4%acdef100%zabcd****1%*8%abcde

efhijfhi

32*44116710411637014111111370LON- DON CAR- LTON20%7%9%16%29%26%zo24%zo1%8%acdef100%zabcd9%abc****1%*18%abcde

efgijdeffgij

16-24833541218165111111218MER- IDIAN10%-4%19%21%13%13%1%100%zabcd4%acd3%e****1%*11%abcde

efghjeffgh

2--1-355311113111153TWC/WEST CO- UNTRY2%--5%-1%1%100%zabcd****1%**1%*3%h

efghi

TENURE LIFESTAGE - Q2160743233825642755410429256144302239427ANY (A TO G)100%z100%100%z100%100%100%z100%z9%25%cfj28%zcfj19%14%21%22%15%24%20%21%cf

26----256256333671793025221728256FTB (A+B)17%o----100%zkoq60%zoq7%15%f18%zef11%5%11%13%f11%19%f14%f13%fo

38---38-38-8112635--138OWNER-OCCUPIER UP-24%zklo---100%-9%zl-4%c3%c1%3%c1%2%--1%2%SIZER (C)

23--23--2314442141-123PRS UP-SIZER (C)14%zklo--100%--5%zl2%2%1%3%1%*2%1%-*1%

43-43---43-24252031-643OWNER-OCCUPIER27%zkl-100%zklq---10%zl-1%1%1%3%7%zbcdg1%*-3%2%DOWN-SIZER (D)

hi

77----7--*1--21--7PRS DOWN-SIZER (D)4%zkl100%----2%z--*1%--1%1%--*

Page 163

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 164: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

TENURE LIFESTAGE - Q2ITV STATION RECEIVEDOWNER-OWNER-

PRSOCCUPIEOCCUPIETWC/LON-DOWN-R DOWN-PRS UP-R UP-WESTDON

ANYSIZERSIZERSIZERSIZERFTBANY (ACO-MER-CAR-HTVCEN-YORK-GRA-TYNESCOT-ACTIVE(D)(D)(C)(C)(A+B)TO G)UNTRYIDIANLTONANGLIAWESTTRALSHIRENADATEESLANDTOTAL

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1607**43*23**38**256*42753*21837015418228619820291*1952042WEIGHTED BASE8%***2%*1%**2%**13%*21%3%*11%18%8%9%14%10%10%4%*10%100%

NEXT 12 MONTHS1054291428931962410115264106152108101571011001GOOD TIME BUY

66%zkl56%69%zkl61%74%36%46%l45%47%41%42%58%zgh53%h55%gh50%62%zgh52%h49%hl

1066281430992132112625783109162878546711081GOOD TIME SELL67%zkl83%65%kl60%78%39%50%l40%58%acd69%zabc54%a60%acdj57%acd44%42%51%36%53%acdl

degij

4321255118172159918167599757782355765BAD TIME BUY27%24%28%23%13%46%q40%q28%46%abde49%zabc44%abd32%34%29%38%a25%28%37%abdq

fdefj

461146710915714807942608680943484688BAD TIME SELL29%17%32%25%18%42%q37%q26%37%h21%27%33%h30%h40%gh46%zefg37%h43%zegh34%h

hj

AVERAGE PRICE1024261029170284331752949713419113613263861399HIGHER

64%63%62%43%77%66%67%62%a80%zacd80%zacd63%a74%a67%a69%a65%a70%a44%69%aegjegj

3811195478112243435356138401668375SAME23%20%26%39%13%18%19%22%h11%9%23%hi19%h21%hi19%h20%hi18%35%zbcd18%hi

efghi

19154482841022138171711514126LOWER12%zkl17%12%l18%10%3%6%l7%4%6%8%5%6%8%5%6%7%6%

PRIVATE RENTS12133417301602953617230596139213148121561211461HIGHER

76%kl43%80%72%79%62%69%69%79%abcg82%zabc62%76%abcg74%acg74%acg60%62%62%72%acgleg

363967609415374446355039663051447SAME22%41%20%28%19%23%22%28%h17%12%30%zehi19%h17%20%h33%zdef33%zefh26%eh22%h

hii

21---1113-18681110122861LOWER1%16%---4%3%q-1%2%4%4%4%5%i6%zhi2%4%i3%

Page 164

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 95

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p/qOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

634491457139373138271579510509742042UNWEIGHTED BASE

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

SEX4021671050161737324359548513991MALE65%zhi48%49%39%43%53%zfg47%47%51%51%z49%fg

21231751772146623634065334881051FEMALE35%52%j51%j61%ze57%ze47%53%53%49%49%51%aej

AGE1391195225221112613212111732916-2421%20%zh13%17%14%15%18%ab17%ab11%12%16%abh

588216215621310712316514331725-349%20%zh15%17%15%15%16%16%15%14%16%

1171279166327212013222021437135-4418%16%19%13%17%19%17%17%20%z21%zd18%

1060253216822311211218218132845-5416%14%17%z17%18%16%16%15%17%18%z16%

105622621502199610917716329555-6416%13%15%17%13%16%14%14%16%z16%14%

1281292258626112615821518440265+20%18%20%20%23%19%18%21%20%18%20%

53431140512635713356517301062980194618+86%96%j96%zj100%zef95%95%95%95%98%zcd98%zcd95%j

TENURE191083593195365158206293248511OWNED OUTRIGHT31%24%25%24%25%26%23%27%d27%z25%25%

2218358741156575241247505492809BOUGHT ON A36%41%40%32%41%41%35%32%47%zcd49%zcd40%cdMORTGAGE

73514184811080806262203RENTED FROM LOCAL11%8%10%7%13%e8%12%ab10%ab6%6%10%abeAUTHORITY

3241149229768714744145BELONGS TO HOUSING4%5%8%7%6%7%10%zab9%zab4%4%7%abASSOCIATION

8972363653228122141164150347RENTED FROM13%22%zh16%28%zef14%16%18%18%b15%15%17%abPRIVATE LANDLORD

3*25212418208629OTHER5%i*2%i1%*2%3%zab3%zab1%1%1%abi

41291946712519414004537987401319OWNER/ OCCUPIER67%65%65%56%67%g67%zg58%59%74%zcd74%zcd65%cd

1715649054123434270292274256694RENTERS28%35%34%42%ze33%31%39%zab38%zab25%26%34%abe

Page 165

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

ACORN15823182281299110150272228425WEALTHY ACHIEVERS25%18%22%17%22%21%16%20%d25%zcd23%d21%d

7632022327217100123156131279URBAN PROSPERITY11%14%14%18%f7%16%zf15%16%z14%13%14%f

10943253082320151176236214457COMFORTABLY OFF16%21%22%24%22%23%22%23%22%21%22%

87316419621577882127125249MODERATE MEANS12%16%zh11%15%16%ze11%11%11%12%12%12%

2113544930124406247230289302629HARD PRESSED34%30%31%24%33%29%36%zabc30%27%30%b31%be

OCCUPATION3116259756130583252278476445804FULL-TIME51%36%41%44%35%42%zf37%36%44%zcd44%zcd39%

45916520561448191126118236PART-TIME6%13%11%16%15%e10%12%12%12%12%12%e

1214428582724363969SELF-EMPLOYED2%5%3%1%2%4%z4%3%3%4%3%

36242806781947853613926376021109FT/ PT/ SELF60%54%55%61%52%56%52%51%59%zcd60%zcd54%EMPLYED

131798296545535547114NOT WORKING -1%7%5%6%8%e5%7%7%5%5%6%eHOUSEWIFE

94510771812969706867178STILL IN EDUCATION14%10%7%5%5%9%f10%ab9%b6%7%9%abfh

41757323483034312987UNEMPLOYED6%4%4%3%6%e3%4%4%b3%3%4%abe

12923422693315145179251216460RETIRED19%21%23%20%25%22%21%23%23%22%23%

-1971519583938394095OTHER-4%5%4%5%4%6%5%4%4%5%b

INCOME658111104610692795569180UP TO 94999%13%zh8%8%12%ze8%13%zabc10%ab5%7%b9%abeh

6511902140176931081331162519500 - 1749910%11%13%17%11%13%14%14%12%12%12%

52610917101084662816714417500 - 249999%6%7%14%zef3%8%f7%8%8%7%7%f

Page 166

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

171454723612347116920343038764225000 PLUS27%32%32%28%33%34%z25%27%40%zcd39%zcd31%cd

CHIEF INCOME EARNER38278928792298874304586836531277YES62%62%64%62%61%63%62%60%63%65%zc63%

2316953348146512258307397348765NO38%38%36%38%39%37%38%40%a37%35%37%a

SOCIAL GRADE1611840027109392157184346317545AB27%26%27%21%29%28%23%24%32%zcd32%zcd27%d

161324225096412188214322294587C126%29%29%40%zef26%29%27%28%30%29%29%

151043022474300153182232206428C224%23%21%19%20%21%22%24%z22%21%21%

14943372596295189185180184482DE23%21%23%20%26%21%28%zab24%ab17%18%24%abe

ETHNICITY574261357120359129764570210149571909WHITE93%95%93%95%96%93%94%92%94%96%zbc93%c

421886148838545842116BME7%5%6%5%4%6%6%7%a5%4%6%a

NUMBER IN HOUSEHOLD97926727712411361511761613681

15%18%18%21%19%17%20%a20%b16%16%18%ab

2013949238111480212233379357668233%31%34%30%29%34%31%30%35%zc36%zcd33%

31227698611936713393805184779983+51%51%48%48%51%48%49%50%48%48%49%

CHILDREN IN HOUSEHOLD1414444040125408185210328304627YES24%32%30%32%33%29%27%27%30%30%31%cd

473031021862509915025557526971415NO76%68%70%68%67%71%73%z73%z70%70%69%

CAR IN HOUSEHOLD42290982792569584344647737441359YES69%65%67%62%68%68%z63%61%72%zcd74%zbcd67%cd

1915848048120442254301308257683NO31%35%33%38%32%32%37%zab39%zab28%a26%33%abe

Page 167

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

DAILY READERSHIP4301541731136438012887191BROAD SHEET6%7%11%zi13%8%10%6%11%d12%zad9%d9%di

451124103612865709592183MID MAR- KET7%11%8%8%9%9%9%9%9%9%9%

7622031571176114116132131284TAB- LOID11%14%14%12%19%ze13%17%zab15%b12%13%14%be

MAIN SHOPPER38313112110727610445065738347691515YES62%70%77%zij85%zef74%75%74%75%77%z77%z74%i

231343412099356182192247232527NO38%h30%zh23%15%26%g25%g26%25%23%23%26%abgh

EDUCATION2113841429117410194216306288607GCSE/ O-LV/ CSE/34%31%28%23%31%29%28%28%28%29%30%NVQ12

8963053475282145163217200423A-LVL OR EQUIV14%21%21%27%20%20%21%21%20%20%21%

151094123687412166193342311550DEGR/ MAST/ PHD25%24%28%28%23%29%zf24%25%32%zcd31%zcd27%

8662051965173116123123115287NO FORML QUAL13%15%14%15%17%e12%17%zab16%ab11%11%14%abe

GOVERNMENT OFFICE REGION5321034359453556763152EAST MID- LANDS7%7%7%3%9%g7%8%7%6%6%7%b

7431401643128448212088196EAST- ERN12%10%10%12%11%9%6%11%d11%zad9%10%d

43721119232044814418486262LON- DON6%8%14%zi15%f6%15%zf7%19%zad17%zad9%13%adfi

13252514633322445489NORTH EAST1%7%zh4%4%4%5%5%c3%4%5%bc4%ch

1274142125114810485100120234NORTH WEST20%h17%zh10%9%14%11%15%zabc11%9%12%b11%bh

85010914607979546489179SCOT- LAND13%11%h7%11%e16%ze6%11%zbc7%6%9%b9%beh

3492251332231101128166133286SOUTH EAST5%11%15%zi10%8%16%zf15%17%z15%a13%14%f

3431308251384251109101180SOUTH WEST5%10%9%6%7%10%6%7%10%cd10%cd9%cd

Page 168

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

519765286542335361102WALES9%4%5%4%7%z5%6%4%5%6%5%

62814213371236057100104182WEST MID- LANDS11%6%10%10%10%9%9%7%9%10%9%i

7401321927126815375102179YORKS AND HUMBR11%9%9%15%zf7%9%12%zbc7%7%10%bc9%bc

STANDARD REGION2819643449152417297213283366681NORTH45%h44%zh30%39%e41%ze30%43%zabc28%26%37%zbc33%bceh

179634128113300159167249242473MIDLANDS28%22%23%22%30%ze21%23%22%23%24%23%e

131245263790524194268407330684SOUTH21%28%36%zi29%24%37%zf28%35%d38%zad33%d33%dfi

43116112191593711614263204LONDON6%7%11%i9%5%11%zf5%15%zad13%zad6%10%adfi

4434711169526810965295628227881557ENGLAND EXC.72%78%76%75%71%78%zf77%73%76%79%zbc76%fLONDON

57416130111535612406506499389381838GB EXC. LONDON94%93%zh89%91%95%ze89%95%zbc85%87%94%zbc90%bce

AREA710131425106290166155221231449RURAL

11%23%21%20%28%ze21%24%c20%20%23%b22%

121253713592356173203291258518SUB URBAN20%28%25%27%25%25%25%27%27%26%25%

2614048440125466231242338332676URBAN43%31%33%31%33%33%34%32%31%33%33%

16822922752287118165230180399METRO POL ITAN27%18%20%22%14%20%f17%22%d21%a18%20%f

ITV STATION RECEIVED851121146886845571101195SCOT- LAND

14%11%8%11%18%ze6%12%zbc7%7%10%b10%bceh

23056516633423465791TYNE TEES2%7%zh4%4%4%5%5%c3%4%6%zbc4%c

12661211140132947885101202GRA- NADA19%h15%zh8%9%11%9%14%zabc10%8%10%b10%bh

10391481738136805787108198YORK- SHIRE16%9%10%13%10%10%12%bc7%8%11%bc10%bc

115021317611918697162152286CEN- TRAL17%11%15%13%16%14%13%13%15%15%14%

Page 169

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

8351398351346059109106182HTV WEST12%8%9%7%9%10%9%8%10%11%z9%

6469613359742678364154ANGLIA10%10%zh7%10%9%7%6%9%d8%6%8%h

844305223429479181257152370LON- DON CAR- LTON13%10%21%zi17%f9%21%zf11%24%zad24%zad15%d18%adfi

13717210241758099126101218MER- IDIAN2%8%12%z8%6%13%zf12%13%z12%10%11%f

-1536412331415212453TWC/WEST CO- UNTRY-3%2%3%3%2%2%2%2%2%3%

TENURE LIFESTAGE - Q213942952881284157172213196427ANY (A TO G)21%21%20%22%22%20%23%22%20%20%21%

11601608471701091189993256FTB (A+B)19%13%11%6%13%12%16%zab15%zab9%9%13%abgh

-730452975302838OWNER-OCCUPIER UP--2%2%3%1%2%1%1%3%zcd3%zcd2%cSIZER (C)

-617491065141423PRS UP-SIZER (C)-1%1%3%ze2%ze1%1%1%1%1%1%e

-934511261412282943OWNER-OCCUPIER-2%2%4%3%2%2%2%3%3%z2%DOWN-SIZER (D)

13311412647PRS DOWN-SIZER (D)2%1%*1%****1%**

NEXT 12 MONTHS3224471452188752284-70510011001GOOD TIME BUY52%55%z49%41%50%54%zg41%c-65%zcd100%zbcd49%cd

3923379651165849-35710817051081GOOD TIME SELL65%52%54%41%44%61%zfg-47%d100%zacd70%zcd53%cdfg

2414258661132537396765357-765BAD TIME BUY40%32%40%zi48%zef35%38%58%zab100%zabd33%a-37%abi

1615050962153443688396-284688BAD TIME SELL26%34%35%49%ze41%ze32%100%zabc52%zab-28%b34%abe

AVERAGE PRICE372411105--13994435378497521399HIGHER60%54%76%zij--100%zfg64%70%d79%zacd75%zd69%dfgi

13143204-375-153132165188375SAME21%32%zh14%-100%zeg-22%zbc17%15%19%b18%begh

Page 170

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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PRIVATE RENTSAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

61*44714611263751399688765108110012042WEIGHTED BASE3%*22%72%6%18%69%34%37%53%49%100%

103382126--62615152126LOWER16%zh7%6%100%zef--9%zab8%zab5%5%6%bef

PRIVATE RENTS--14618220411055095867967141461HIGHER--100%zij65%54%79%zfg74%77%za74%z71%72%fij

-447-33143241150142233244447SAME-100%zhj-26%e38%zeg17%22%19%22%24%zbc22%cehj

61--1013371624393261LOWER100%zhi--8%ze3%3%2%3%4%3%3%hi

Page 171

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 96

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/jOverlap formulae used. * small base

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

2042229410211201022592042UNWEIGHTED BASE

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

SEX1020112253152135298991MALE

50%49%51%52%65%57%44%49%

10221162441387391241051FEMALE50%51%49%48%35%43%56%51%

AGE309--134--11732916-24

15%--46%zef--52%zb16%bef

282--156--10631725-3414%--54%zef--48%zb16%bef

305-250--63-37135-4415%-50%zdf--70%za-18%adf

337-247--27-32845-5417%-50%zdf--30%za-16%adf

297228--19--29555-6415%100%zde--100%--14%abde

512------40265+25%------20%abdef

20222284972371991212194618+99%100%zd100%zd82%100%100%za95%95%d

TENURE6871167560---511OWNED OUTRIGHT

34%51%zde15%21%---25%abe

567112422230---809BOUGHT ON A28%49%z85%zf79%zf---40%abMORTGAGE

217------203RENTED FROM LOCAL11%------10%abdefAUTHORITY

158------145BELONGS TO HOUSING8%------7%abdefASSOCIATION

397---1991222347RENTED FROM19%---100%100%z100%z17%defPRIVATE LANDLORD

16------29OTHER1%------1%e

1254228497290---1319OWNER/ OCCUPIER61%100%z100%z100%z---65%ab

772---1991222694RENTERS38%---100%100%z100%z34%def

Page 172

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

ACORN3976413459469425WEALTHY ACHIEVERS

19%28%z27%z20%21%6%4%21%ab

32437534231694279URBAN PROSPERITY16%16%11%14%15%18%42%zb14%

417511138552225457COMFORTABLY OFF20%22%23%29%25%25%a11%22%a

28028743251534249MODERATE MEANS14%12%15%11%27%16%15%12%

621481237223260629HARD PRESSED30%21%25%25%12%35%27%31%ef

OCCUPATION7138832714365491804FULL-TIME

35%39%66%zdf49%z32%60%za41%39%

22330624021830236PART-TIME11%13%13%14%12%20%z14%12%

6319285-*669SELF-EMPLOYED3%8%zd6%z2%-*3%3%

9991374171888721271109FT/ PT/ SELF49%60%84%zdf65%z43%80%za57%54%EMPLYED

131444111611114NOT WORKING -6%2%9%zf4%4%6%5%6%fHOUSEWIFE

150-373-167178STILL IN EDUCATION7%-1%25%zef-2%30%zb9%bef

9061516*3887UNEMPLOYED4%2%3%5%2%4%4%4%

576715-5--460RETIRED28%31%zde1%-27%--23%abde

961012258995OTHER5%4%d2%1%23%9%4%5%de

INCOME21211983537180UP TO 9499

10%5%e2%3%17%5%17%zb9%def

296211712222322519500 - 1749914%9%e3%4%12%24%z14%12%de

149183711271714417500 - 249997%8%7%4%11%8%8%7%

564862811023304664225000 PLUS28%38%z56%zdf35%18%33%a21%31%a

Page 173

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

CHIEF INCOME EARNER13511513079815671491277YES

66%66%d62%d34%79%74%z67%63%d

6917719019242474765NO34%34%38%66%zef21%26%33%37%b

SOCIAL GRADE46883191924928545AB

23%36%z38%z32%20%10%13%27%ab

6337515210732587587C131%33%30%37%z15%27%39%z29%

435441095293248428C221%19%22%18%45%36%za22%21%

50626453942460482DE25%11%9%13%20%27%27%24%def

ETHNICITY178122246626319771981909WHITE

87%97%zd94%91%96%85%89%93%ab

2506242111325116BME12%3%5%7%4%15%z11%z6%

NUMBER IN HOUSEHOLD405373816820243681

20%16%de8%5%42%22%a11%18%ade

7061361146571843668235%60%zde23%22%36%20%19%33%abde

924553442074531529983+45%24%69%zf71%zf22%58%69%z49%f

CHILDREN IN HOUSEHOLD560725611034782627YES

27%3%52%zdf38%f17%52%za37%31%f

148222024118016441411415NO73%97%zde48%62%e83%48%63%b69%be

CAR IN HOUSEHOLD128819341322310511051359YES

63%85%z83%z77%z51%56%47%67%ab

754358467940118683NO37%15%17%23%49%44%z53%z33%def

DAILY READERSHIP1983441214817191BROAD SHEET

10%15%zde8%7%18%8%8%9%

Page 174

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

2103319163113183MID MAR- KET10%15%zde4%5%15%1%6%9%be

2992861262714284TAB- LOID15%12%12%9%10%8%6%14%a

MAIN SHOPPER157617839713419821821515YES

77%78%d80%zd46%98%90%z82%z74%d

46650100156*941527NO23%22%20%54%zef2%10%18%26%abe

EDUCATION577691227763954607GCSE/ O-LV/ CSE/

28%30%25%27%30%43%za24%30%eNVQ12

400388810061677423A-LVL OR EQUIV20%16%18%35%zef31%17%35%zb21%

529752138932061550DEGR/ MAST/ PHD26%33%z43%zdf31%15%22%27%27%

338272584911287NO FORML QUAL17%12%de5%3%23%10%5%14%ade

GOVERNMENT OFFICE REGION112835212313152EAST MID- LANDS

5%4%7%7%8%4%6%7%f

18221382211721196EAST- ERN9%9%8%8%5%19%za9%10%

33035624421741262LON- DON16%15%13%15%9%18%19%z13%

8811211816689NORTH EAST4%5%4%6%5%6%3%4%

22525523611238234NORTH WEST11%11%10%12%6%13%17%z11%

219256139132179SCOT- LAND11%11%12%z13%7%4%1%9%a

219277044-1524286SOUTH EAST11%12%14%15%-16%11%14%

1552130143527180SOUTH WEST8%9%6%5%16%5%12%9%e

921525161-5102WALES5%7%5%5%7%-2%5%b

1882358113614182WEST MID- LANDS9%10%d12%d4%17%6%6%9%d

Page 175

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

2321946254831179YORKS AND HUMBR11%8%9%9%19%9%14%z9%

STANDARD REGION7647918011872977681NORTH

37%35%36%41%38%32%35%33%

427521225361135473MIDLANDS21%23%24%18%31%13%16%23%ab

587691488463583684SOUTH29%30%30%29%29%38%37%33%

264284835*1528204LONDON13%12%10%12%2%17%z13%10%

146716136420016721861557ENGLAND EXC.72%70%73%69%84%80%84%z76%fLONDON

177820044925519751941838GB EXC. LONDON87%88%90%88%98%83%87%90%b

AREA4164899614823449RURAL

20%21%20%21%19%9%10%22%ab

489701347333351518SUB URBAN24%31%27%25%16%37%za23%25%

677721759592868676URBAN33%32%35%33%47%31%31%33%

46037896142181399METRO POL ITAN23%16%18%21%19%23%36%zb20%

ITV STATION RECEIVED234306541131195SCOT- LAND

11%13%13%z14%7%4%a*10%a

9413221816691TYNE TEES5%5%4%6%5%6%3%4%

19220473211131202GRA- NADA9%9%9%11%6%12%14%10%

2282153335828198YORK- SHIRE11%9%11%12%28%9%13%10%

2543289263815286CEN- TRAL12%14%18%zd9%17%9%7%14%a

1622435212312182HTV WEST8%11%7%7%9%3%5%9%

14019281811120154ANGLIA7%8%6%6%5%12%9%8%

Page 176

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 177: Page 1 J14-019602-01 12-SEP - 21-SEP 2014 PUBLIC - FINAL ... · sex age tenure acorn rented from the local authority /belongs to a rented bought housing from wealthy urban owned on

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

39544926022038370LON- DON CAR- LTON19%19%19%21%9%22%17%18%

17522533211317218MER- IDIAN9%10%11%11%7%15%8%11%

4369212953TWC/WEST CO- UNTRY2%3%2%1%7%2%4%3%

TENURE LIFESTAGE - Q2388275715831658427ANY (A TO G)

19%12%12%55%zef16%18%26%21%ef

2141141401533256FTB (A+B)10%*3%f48%zef7%6%15%b13%ef

322239---38OWNER-OCCUPIER UP-2%1%5%zf3%---2%SIZER (C)

23---161523PRS UP-SIZER (C)1%---5%7%z7%z1%

4214141---43OWNER-OCCUPIER2%6%zd3%*---2%DOWN-SIZER (D)

8---1337PRS DOWN-SIZER (D)*---5%3%z1%*

NEXT 12 MONTHS9741313181341038971001GOOD TIME BUY

48%57%z64%zd46%53%42%43%49%

10501443161561349981081GOOD TIME SELL51%63%z64%z54%65%54%44%53%a

7958215111464483765BAD TIME BUY39%36%30%39%32%48%z37%37%e

715711529442783688BAD TIME SELL35%31%31%33%20%30%37%34%

AVERAGE PRICE138217536319713621461399HIGHER

68%77%z73%z68%67%69%65%69%

37337925741827375SAME18%16%19%20%21%20%12%18%a

1391425152724126LOWER7%6%5%5%12%8%11%z6%

PRIVATE RENTS145717037818014681451461HIGHER

71%75%d76%zd62%73%75%65%72%ad

Page 177

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

204222849729019**91*2222042WEIGHTED BASE100%11%24%14%1%**4%*11%100%

44948958651869447SAME22%21%19%30%ze27%20%31%z22%

6381410-4361LOWER3%3%3%3%-4%1%3%

Page 178

J14-019602-01 12-SEP - 21-SEP 2014PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER23 Sep 2014

Table 97

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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Page Table Title Base Description Base

� 1 1 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 2 2 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 3 3 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 4 4 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 5 5 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 6 6 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 7 7 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 8 8 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 2042

� 9 9 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 10 9 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 11 10 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 12 10 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 13 11 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 14 11 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 15 12 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 16 12 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 17 13 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 18 13 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 19 14 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 20 14 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 21 15 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 22 15 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 23 16 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

� 24 16 Q.YR02 /WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 2042

25 17 Q.YR03 SUMMARY TABLE /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO...

BASE: ALL ADULTS AGED 16+ 2042

� 26 18 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 27 19 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 28 20 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 29 21 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 30 22 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 31 23 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 32 24 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 33 25 Q.YR03_1 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 34 26 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 35 27 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 36 28 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 37 29 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 38 30 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 39 31 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 40 32 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 41 33 Q.YR03_2 /THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIMEOR A BAD TIME FOR PEOPLE IN GENERAL TO... /B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 42 34 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 43 35 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 44 36 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 45 37 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 46 38 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 47 39 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 48 40 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 49 41 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 50 42 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 51 43 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 52 44 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 53 45 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 54 46 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 55 47 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 56 48 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 57 49 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

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Page Table Title Base Description Base

� 58 50 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 59 50 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 60 51 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 61 51 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 62 52 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 63 52 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 64 53 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 65 53 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 66 54 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 67 54 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 68 55 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 69 55 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 70 56 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 71 56 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 72 57 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 73 57 Q.YR04 /AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £186,322 ACCORDING TO THE AUGUST 2014 HALIFAX HOUSE PRICE INDEX. /THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS. /DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? /IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 2042

� 74 58 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 75 58 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 76 59 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 77 59 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 78 60 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 79 61 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 80 61 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 81 62 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 82 63 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 83 64 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 84 65 Q.YR05 /NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 2042

� 85 66 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 86 67 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 87 68 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 88 69 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 89 70 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 90 71 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 91 72 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 92 73 Q.YR06 /FINALLY, WHAT DO YOU THINK WILL HAPPEN TO THE RENTS TENANTS ARE CHARGED BY PRIVATE LANDLORDS THAT IS INDIVIDUALS AND COMPANIES WORKING IN THE PRIVATE /SECTOR (I.E. NOT LOCAL COUNCILS AND HOUSING ASSOCIATIONS). TAKING YOUR ANSWER FROM THIS CARD AND REGARDLESS OF WHETHER OR NOT YOU RENT YOUR HOME, /DO YOU THINK THAT PRIVATE RENTS WILL BE HIGHER, LOWER, OR WILL THEY BE THE SAME IN 12 MONTHS TIME?

BASE: ALL ADULTS AGED 16+ 2042

� 93 74 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

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Page Table Title Base Description Base

� 94 75 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 95 76 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 96 77 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 97 78 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 98 79 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 99 80 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 100 81 Q.YR04/YR06 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 2042

� 101 82 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 102 83 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 103 84 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 104 85 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 105 86 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 106 87 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 107 88 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

108 89 Q.YR04/YR06 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1254

� 109 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 110 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 111 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 112 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 113 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 114 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 115 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 116 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

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� 117 90 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 118 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 119 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 120 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 121 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 122 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 123 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 124 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 125 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 126 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 127 91 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 128 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 129 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 130 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 131 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 132 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 133 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 134 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 135 92 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 136 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 137 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 138 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 139 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

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� 140 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 141 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 142 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 143 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 144 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 145 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 146 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 147 93 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 148 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 149 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 150 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 151 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 152 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 153 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 154 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 155 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 156 94 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 157 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 158 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 159 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 160 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 161 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 162 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

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� 163 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 164 95 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 165 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 166 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 167 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 168 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 169 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 170 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 171 96 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 172 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 173 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 174 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 175 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 176 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 177 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042

� 178 97 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 2042