page design - jon stewart variations
TRANSCRIPT
8/14/2019 Page Design - Jon Stewart Variations
http://slidepdf.com/reader/full/page-design-jon-stewart-variations 1/1
204
Here we’ve movedthe headline down,
boxing it into the“dead space” inStewart’s chest.
Or ISthere such athing as dead spacein a photo? (Many
photographers andeditors would argue
that there isn’t.) Notice,too, how thetext stairsteps downthe page as it wraps.
Is that awkward? And does the text
become too wide at the bottom — or is
that OK to do for just a few lines?
Placing a headline so far down the pagemay not work onPage One— but is it OK here? Will it beclear to readers that they should beginreading at the top of the left-hand leg? (That’s one good
reason to start thestory with an initial cap.) Notice, too,how we silhouettedthe top ofStewart’shead. Is that anacceptable treatment for a feature photo? Ifso, can we cut himout evenmore?
In the previousexample, we cut out
part ofStewart’shead. Now we’ve cut him out completely.Is that permissible?
And how about moving him to the
bottom ofthe page? That can be risky.When you park a
big photo below thetext,it often looks
like an ad or intrudes into other
stories.But here,with Stewart’s head
poking into the text,it anchors the page
pretty well.
We’vetried a fewnew tricks here: First and foremost, we’vecarefully croppedand positioned the photo so we’ll haveroom to reverse theheadline out of that darkbackgroundbeside Stewart.Downbelow,we’ve placed a box on the photo and insertedthe textthere. Noticehow the stylishheadline treatment makes this packageseem more likesomething you’d seein a magazine.
SPECIAL EFFECTS
THE STEWART VARIATIONS
5 6
87
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION
205
Let’s get conceptual.Since Stewart is
celebrating his 10thanniversary, why not
make more ofthenumber 10? Here,we’ve built it into
the headline ANDthe sidebars.The
first sidebar is a col-
lection ofJon’s jokes;the second is a moreinteractive guide toStewart’s books and
movies, for fans whowant MORE media.It’s always smart to
provide readers withuseful tools as often
as you can.
Here’s another design that relies
upon a conceptual graphic effect,and it
all starts with theword SLANT.
Slanting the page isa comic effect —
just as Stewart slants the news for
comic effect.That’sthe best argument
you could make toconvince a reluctant
editor to use thistreatment: The
design is driven by the story’s content.
It’s not just anutty layout.
SPECIAL EFFECTS
THE STEWART VARIATI
9
11
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION
Headline............................
Photo treatment................
Style & flair .......................
Overall appeal...................
YOUR OPINION