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GCBMS-2015 Advisory Board

Charles L. Martin, PhD Professor of Marketing Wichita State University,

Kansas USA

J. D. Agarwal, PhD

Professor of Finance Chairman, Board of Governors

Indian Institute of Finance India

Berna Burcu Yilmaz, PhD Professor of Accounting Canakkale Onsekiz Mart

University Turkey

Eric Lamarque, PhD Professor of Finance

Sorbonne Graduate Business School France

Salvatore Messina, PhD

Professor European Economic Policy

President and CEO of Europe Foundation

Albania

Wafa Khlif, PhD

Professor of Management Accounting

Toulouse Business School Barcelona

Spain

Raja Sajjad Hussain

Campus Director/ CEO (FC) Abasyn University RAK-UAE

UAE

Syed Tahir Hijazi, PhD Professor of Economics Ex-Vice Chancellor-UCP

Member Governance Pakistan

William Moylan, PhD Professor Construction

Management Eastern Michigan University

USA

Global Conference on Business Management and Social

Sciences (GCBMS-2015)

Global Conference on Business Management and Social Sciences (GCBMS-2015) is joint effort of Academy of Business Management Conferences (ABMC) and Abasyn University (Ras Al Khaimah), scheduled on 24th -25th April, Dubai, United Arab Emirates (UAE). GCBMS-2015 is an effort to bring together an interdisciplinary of Management, Marketing, Finance, HR, Education and International Business for the development and implementation of Business Management. With an ambition to transform ideas into reality, at GCBMS academia and industry will be together to exchange futuristic research direction and stipulation. The conference will provide networking opportunity to interact with members inside and outside their own particular disciplines. Through networking and discussion at GCBMS academic experts and industry professionals can move ahead in applied research in addition to academic research.

Academy of Business Management Conferences (ABMC)

Academy of Business Management Conference (ABMC) is a premier platform for

researchers, academics, professionals and students in scholarly management and

organization space. Intellectuals across the world join ABMC to share their research

contributions and ideas for raising business sector in more innovative and productive

way. Additionally participants with multidisciplinary interests related to business get

opportunities to interact with members of their and cross disciplines. According to

contemporary trends ABMC select conference themes and titles. Our business related

conferences cover different tracks including; entrepreneurship, leadership & general

management, organizational studies, international business, strategic management,

supply chain management, small & medium enterprises, sales & marketing, human

resource management, total quality management & ISO, financial management, audit &

accounts, economics & social sciences, corporate governance and project

management. With collaboration of world renowned academic institutions and corporate

sectors Academy of Business Management Conferences (ABMC) are organized

covering contemporary themes under different titles at different attractive places in the

world.

Abasyn University (Ras Al Khaimah)

Abasyn University RAK Campus is located in Ras Al Khaimah’s Free Trade Zone

(Academic Zone III). The state of art facilities provide a conducive learning environment

for students and professionals wishing to pursue their careers in Business

Management, Computer Science, Education, Commerce and Tourism Management.

Abasyn University Offshore campus is committed to improve the university experience

of its students which is demonstrated by strong student support facilities, experienced

and dedicated professors and a lively stimulating learning environment.

Charles L. Martin, PhD – Patron GCBMS-2015 Conference

It is an honor for me to welcome the researchers, professionals,

and academicians to the Global Conference on Business

Management and Social Sciences (GCBMS-2015) organized by

Academy of Business Management Conferences (ABMC) and

Abasyn University RAK. I am sure this conference will provide a

great opportunity to the researchers, scholars and students to

share their ideas and knowledge with each other. The

representatives from various countries with their multi-cultural

perspective will add new dimension to the existing repertoire of

knowledge, and I assure you that it will prove to be a memorable

event for the participants and the organizers.

Tahir M. Qureshi, PhD - Chair GCBMS-2015 Conference

It gives me immense pleasure to welcome you in the Global

Conference on Business Management and Social Sciences

(GCBMS). We received over whelming response to our call for

papers from 25+ nations globally. I am confident that research

presentations in the GCBMS-2015 will add valuable contribution to

the existing body of research in the versatile field of business

management and social sciences. This conference will provide a

unique opportunity for researchers and professionals for

exchanging ideas and learning about each other‘s research work. I

am sure that with your contribution and continuous support

Academy of Business Management Conferences (ABMC) will

become center of excellence in research. I like to thank all the

participants and wish them happy stay.

Themis D. Pantos, PhD - Key Note Speaker

Themis D. Pantos is Ph.D Finance from University of Toronto, Canada and is holder of the Bridge Bank Chair for Banking and Financial Services award followed by “Teacher Master Award”, he remained winner of “Lucas Research Fellowship Award 2012” in addition to “Applied Research Award 2007 at San Jose State University. This year Prof. Pantos is honored with Provost Research Award for College of Business at Zayed University. He has a long list of publications, conference presentations and is serving as editor, conference chair and key note speaker at world renowned research forums. Prior to his academic career he worked in banking sector in risk management and mortgage securitization areas. He has served in various Universities including San Jose State University, Rutgers University and the

Catholic University of America and now is associated with Zayed University UAE.

Global Conference on Business Management and Social Sciences (GCBMS), 24-25 April 2015

Table of Content

An analytical study on the changes in oil prices with reference to worldwide crude oil reserves, production

and demand .................................................................................................................................................. 3

Socio-economic developments in Saudi Arabia and future prospects: a case of human capital

development .................................................................................................................................................. 3

Socio-economic planning in disadvantaged areas for the development of a territory .................................. 4

Can we discern the impact of income distribution on poverty and economic growth in Asian economies? . 4

Ethics and integrity in the accounting profession in Nigeria: the gender connection ................................... 5

Information content, auditors’ trust and financial crisis: criticism lacks evidence ......................................... 5

Analyzing the effects of perception of social impacts on attendance to events, satisfaction and loyalty in

event marketing ............................................................................................................................................. 6

Process performance management: the impact of performance indicators on the organizational

profitability ..................................................................................................................................................... 6

Comparative study on anxiety among sports and non-sports personnel in India and UAE ......................... 7

Japan’s public private collaboration in a new paradigm of development cooperation: exploring trade and

investment facilitation with a case of Cambodia ........................................................................................... 7

Managing careers in selected multinational companies ............................................................................... 8

Work stress and turnover intentions: the mediating effect of job satisfaction and moderating effect of self-

efficacy .......................................................................................................................................................... 8

Impact of corporate social responsibility on marketing performances of mobile companies in Jordan :

managerial perspective ................................................................................................................................. 9

The customer perceptions of closing Islamic windows within the conventional banks in Qatar and its

influence on banking performance ................................................................................................................ 9

Scio-economic changes of women micro entrepreneurs in Kerala ............................................................ 10

Cultural tourism management vs authenticity of tai-dam ethnic group in Thailand .................................... 10

Reviewing effectiveness of a change management program within a state-owned entity: individual change

vs. organizational change dynamics ........................................................................................................... 11

Retail service quality in context of hyper market of Dubai .......................................................................... 11

The Meta analysis of the relationship between emotional intelligence and demographic profile, job stress,

job satisfaction and turnover intention ........................................................................................................ 12

The SMME adoption of social media technologies to enhance business competitiveness: towards a

conceptual framework ................................................................................................................................. 12

Optimal mix of integrated marketing communication (IMC) for personal care and beverage, a Pakistani

FMCG perspective ...................................................................................................................................... 13

3 | P a g e Global Conference on Business Management and Social Sciences (GCBMS), Dubai, 24th-25th April 2015

An analytical study on the changes in oil prices with reference to

worldwide crude oil reserves, production and demand

Indrani Hazarika, PhD: Business Department, Higher Colleges of Technology (HCT), Women’s Campus, Dubai, UAE, [email protected]

Abstract: Oil is an important factor impacting economic development, social equality,

environment and peace. Insatiable need for oil has brought global warming and environmental changes. Fluctuations in oil prices date back to 152 years of economic and political events that shaped the price: wars, economy, domestic policy, OPEC and price controls. Like prices of other commodities the price of crude oil experiences wide fluctuations in times of shortage or oversupply. The crude oil price cycle may extend over several years responding to changes in demand as well as Organization of the Petroleum Exporting Countries (OPEC) and non-OPEC supply. In the second half of 2014 oil prices fell sharply bringing to an end a four year period of stability and the fluctuations are presumed to be linked with global real economic activity. The present study is undertaken to analyze the impact of world proven crude oil reserves, world crude oil production, and world oil demand and world oil consumption on changing oil prices using multiple linear regression in the recent pre and post economic crisis. Though the spot and future price of oil moves in tandem, the future and spot market for crude oil are two distinct markets and are linked by arbitrage conditions. The research is conducted to see the significance of the independent variables in determining the crude oil prices as recent developments in global oil market have occurred against a long trend of greater than anticipated supply and less than anticipated demand. Key Words: Crude Oil, OPEC, Oil prices World Proven Reserves

Socio-economic developments in Saudi Arabia and future prospects: a

case of human capital development

Zafar Mueen Nasir, PhD: American University in the Emirates (AUE), Dubai, UAE Irfan Saleem: Université de Bordeaux, France, [email protected]

Abstract: Knowledge plays the key role to achieve growth through competitive advantage which leads to sustainable development. In developing countries Saudi Arabia has a unique position due to its huge oil revenues. Country is investing the surplus resources to build knowledge based society in order to deal with increase population that may touch 37 million by year 2030. The time has arrived that Saudi people must understand that there is no ‘silver bullet’ to address the unemployment issue in a short run as oil reserves cannot continue to feed 90 per cent of Saudi gross domestic product for long time. Nevertheless medication exists to improve Saudi economic health, youth unemployment and social issues subject to acceptance for changed national culture as per true Islamic values. This study has three main objectives. (a) To explore socio-economic challenges of Saudi economy. (b) To identify way Saudis can realize the vision of mixed economic model. (c) To underscore association between Saudi human capital and economic indices. The study comes up with a human resource development typology based on econometric models. Data is collected from secondary sources including Saudi Arabian Monitory Agency (SAMA) annual statistics, and datasets of World-Bank and World Health Organization from 1970-2012. Study concludes that Saudi youth can play vital role in economic growth subject to change of existing mindset and culture to overcome joblessness. Nonetheless government can also shift the economic priorities and educational policy in order to realize mixed-economy instead of dreaming for pure Knowledge based economy. Keywords: Saudi human capital, mixed economy

mailto:[email protected]



Socio-economic planning in disadvantaged areas for the development

of a territory

Roberta Arbolino, PhD, Department of Human and Social Science, University of Naples “L’Orientale”, Italy, [email protected] Abstract: The paper advances the use of the tool of microcredit not only in order to achieve social inclusion but above all to promote the socioeconomic development of a territory. Thus, the suggested approach meets a need to rebalance a territory through a stable programming. The method proposes the division of the announcement as per subareas, sector and category of receiver according to the needs of the territory, attributing to each articulation a specific resource ceiling within the global restrictions on the available resources; to this aim a preventive knowledge of the programming instruments is required, to which microcredit could perform an ancillary function. Such a knowledge, developed on its many possible levels, allows to define a first reference division that will be refined later with the support of a multi-objective programming model able to represent the decision problem, describe the impacts on the pursued objectives and help find a solution to reach the best possible compromise among them.

Can we discern the impact of income distribution on poverty and

economic growth in Asian economies?

Zaheer Abbas, PhD: Higher College of Technology (HCT), Al Ain, [email protected]

Safiullah Khan, PhD: Kohat University of Science and Technology, Peshawar Pakistan Abstract: It is hard to believe in historically influential Okun hypothesis of tradeoff between inequality and economic growth. Despite theoretically costly persuasion of equality like disincentive to work and leaky bucket, trade off does not exist when economic growth is looked over longer horizons. Igniting economic growth is much less important than sustaining economic growth. Inequality matters for economic growth and poverty reduction all over the world and Asian countries are no exception. Dissatisfaction resulting from unequal distribution of wealth is believed to contribute much of unrest in the Middle East and south Asian economies. After empirical investigation of ten Asian economies, this paper documents that economic growth and inequality are no more the two sides of same coin rather they appear to be at war in the long run. Indeed, inequality is essential for creations of incentives to work hard, however, inequality beyond acceptable level not only affects economic growth negatively but also creates poverty. Poor are less prepared to face declines in their incomes and resultantly inequality is equal to indebtedness. Unequal distribution also leads to social problems and thus belongs in the pantheon of important ingredients of growth as well as poverty reduction. The findings are robust to various measures of income inequality and poverty as well as various specifications of equations. Keywords: Okun hypothesis of trade off, poverty, income inequality, growth




Ethics and integrity in the accounting profession in Nigeria: the gender

connection

Ogunleye Omowunmi, Okpala Okwy and Ayoola, Tajudeen Department of Accounting, University of Lagos, Nigeria, [email protected],

Abstract: One of the most complex and assiduous problems facing the accounting profession today is the issue of ethics and integrity in financial practice. The huge reliance on the accounting function for financial considerations and business decisions highlight the importance of ethics and integrity as fundamental principles required to ensure public trust in the duties which accountants perform. Nigeria has had its fair share of reported financial irregularities and breaches of ethical accounting functions. Ethical sensitivity and judgments in accountants have been observed to be influenced by various individual and situational factors amongst which is gender. This study sought to examine ethical attitudes amongst Nigerian accountants to determine if a significant relationship with gender existed. The study also explored the structural approach theory to determine if gender difference in ethical perception was eroded by years of work experience. Eight hundred and four (804) accountants were surveyed to obtain their responses to scenarios which presented an accounting ethics dilemma. The data was analysed using chi-square statistic and a binary logistics regression model to determine the ethical or unethical inclination between male and female accountants. The results revealed that relative to male accountants, female accountants were significantly less likely to be unethically inclined. The study concludes that ethical perception in Nigerian accountants significantly differed by gender and the differences in ethical perception was not affected by years of work experience. Keywords: Accounting Ethics, Ethical Perception, Gender, Structural Approach

Information content, auditors’ trust and financial crisis: criticism lacks

evidence

Khurram Shahzad and Thierry Pouw: Vrije University, Amsterdam, The Netherlands Ghulame Rubbaniy, PhD and Osama El-Temtamy, PhD: Zayed University, Abu Dhabi, UAE, [email protected]

Abstract: In response to the criticism and concerns raised by financial media and regulators, and in the absence of conclusive evidence by academia about auditors’ role in inviting recent global financial crisis (GFC), especially about Big 4 auditors, this study examines whether market, as a whole, also considers these concerns significant. If the criticism is true and concerns are genuine, the market should revise its trust in audit quality by posting reduced ex-post information content of financial statements around GFC. Using a sample of US listed firms, we find an inconsistency to these perceived concerns, i.e., the market trust in audited financial statements rather increased during the GFC, suggesting that criticism lacks significant evidence. Our subsample analysis finds no significant change across Big 4 and non-Big 4 auditors during GFC, supporting Big 4 and non-Big 4 audit firms were equally trusted. However, we find a decrease in market trust in audited financial statements during the GFC should the auditors’ independence is under a cloud. Our sensitivity analysis shows that any increase in market trust in audited financial statements is insensitive to earnings surprises and increased analysts’ forecast dispersion during the GFC. Finally, we complement the studies of Weber et al., (2008) and Autore et al., (2009) by documenting that if ‘quality in appearance’ is not supported by ‘quality in fact’, (capital) market does not revise its trust in audited financial statements. Keywords: Information Content, Earnings announcements, Financial crisis, Big 4 audit




Analyzing the effects of perception of social impacts on attendance to

events, satisfaction and loyalty in event marketing

Pınar Yürük, PhD: Namık Kemal University, Saray Vocational School Tekirdağ Ayşe Akyol, PhD: Trakya University, [email protected]

Abstract: On the contrary to the traditional marketing, event marketing aims to give people social

message while enjoying and appeal to their feelings; thus, “event” is the topic that is studied in recent years. A special event is a one-time or infrequently occurring event outside normal programs of activities of the sponsoring or organizing body. To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience (Berridge, 2011:9). Event is “anything that happens, as distinguished from anything that exists” or “an occurrence, especially one of great importance” (Rajesh, 2014:27). Event marketing is the function of event management that can keep in touch with the event’s participations and visitors (consumers), read their needs and motivations, develop products that meet these needs and build a communication program which expresses the event’s purpose and objective (Carmouche, Shukla and Anthonisz, 2010:252). This is the pilot study of “analyzing the effects of perception of social impacts on attendance to events, satisfaction and loyalty in event marketing”. The research questionnaire was conducted to 542 participants. Scale was checked in terms of reliability and validity with explanatory and confirmatory factor analysis by using SPSS 20. The data was sorted into 7 different categories which are social benefits, cultural and educational benefits, cost of life quality, and cost of social sources, activity participation, satisfaction and loyalty.

Process performance management: the impact of performance

indicators on the organizational profitability

Hayat Muhammad Awan, PhD: Air University, Pakistan, [email protected] Ishaq Bhatti, PhD: University of LaTrobe, Australia, Zahid Razaq: BZU, Multan, Pakistan Abstract: Purpose: This study is conducted in order to affirm the applicability of the steps involved in PPMS, to identify and prioritize the facilitators and inhibitors behind the implementation decision of PPMS and the effect of performance indicators on the profitability of the firms. Design/methodology/approach: The data was collected from the top level management of the 200 manufacturing companies in Pakistan through a structured questionnaire out of which a stratified sample of 100 companies who have implemented the PPMS is used. SPSS 17 was used in order to check the impact of performance indicators on the overall business performance index. Findings: This paper found that the manufacturing organizations in Pakistan are following almost all the steps involved in PPMS. The results of AHP analysis show that the “Supportive Culture” and “PPMS facilitate the competitive advantage” are the major facilitators for those organizations who have implemented the PPMS, whereas the organizations who have not implemented PPMS have major inhibitors as “ Non supportive culture” and ”Have another Performance System”. And the Measuring financial performance, Quality performance, Delivery reliability performance, customer satisfaction performance and employees satisfaction lead to increase in the organizational Profitability. Research limitations/implications: The target population of the study is the manufacturing sector of Pakistan, as the study is conducted on the basis of the data collected from the top management of the manufacturing organizations from Pakistan. We couldn’t generalize the results of this study for overall world manufacturing market. Practical implications this study will be helpful to the top management of the organizations from manufacturing sector regarding the implementing decision of the PPMS. The organization can choose the best indicators used by firms in order to achieve the overall excellence. This paper has put together all important performance indicators used by firms in a single list which was not previously done. Keywords: Process Performance Management System, Key Indicators, Profitability, AHP, Critical factors.




Comparative study on anxiety among sports and non-sports personnel

in India and UAE

M. Rafiuddin, PhD, Sindhu Parimiri, Lajwanthi, PhD, and Aqila Rafiuddin: BITS Pilani Dubai Campus, [email protected]

Abstract: Sports and personality are interdependent. Personality is dynamic and integrates as OCEAN (Openness to experiences, Conscientiousness, Extraversion, and Agreeableness, Neuroticism in psychological dimensions of life the way a person thinks, feels, acts and behaves. The purpose of this study is to examine the trait anxiety levels of sports personnel and non-sports personnel in India and UAE. The data was collected from the University students studying at various Universities in both countries. A total of 320 students participated in the study. They were divided into two groups of 160 as India, 160 as UAE, sports personnel and non-sports personnel comprising of 80 each comprising of 40 females and 40 males. Proper structured Questionnaires Eysenek’s personality questionnaire and State-Trail Anxiety Inventory were used to test and validate their anxiety levels of both groups. University students participating at Inter collegiate / University level were classified as Sports personnel and on the other hand the group students that never participated in any of the sport events. Results are discussed in detail with the application of appropriate statistical tools.

Japan’s public private collaboration in a new paradigm of development

cooperation: exploring trade and investment facilitation with a case of

Cambodia

Sachiko BABA: Thammasat University, Thailand, [email protected] Abstract: This study focuses on Japan’s engaging with the private sector in the field of international development referring to the fourth High Level Forum on Aid Effectiveness (the HLF-4) held in Busan in 2011. The HLF-4 marked a turning point in development cooperation arena. In relation to the theme of this study, the following contents which have been discussed at the HLF-4 were especially highlighted in this study: the private sector is an imperative actor for bringing in effective development with sustainable growth through economic activities; aid is the only a part of solutions, therefore, various resources should be taken into account and utilized for realizing effective development. “Busan Partnership for Effective Development Co-operation” which is the key output of the HLF-4 has so far been endorsed by about 160 countries and territories and supported by more than 50 international organizations. The agreement formed significant international norm in the efforts to effective development, and conventional aid donors have actively been promoting collaboration with the private sector through various modalities following the agreement. Accordingly, the notion of the partnering with the private sector, which is expressed as ‘Public Private Collaboration’ in this study, became broad and various. Japan has a long history of providing foreign aid, and it has been said that Japan’s development cooperation had somehow a linkage with the private sector even before the HLF-4. Therefore, this study explored Japan’s engaging with the private sector in the approaches to effective development after the HLF-4 as well as conventional way of involving the private sector, and analyzed the trend of Japan’s Public Private Collaboration. This paper was drawn from the thesis which has been written by the author for the degree of Master of Arts in International Relations.




Managing careers in selected multinational companies

Manolo L. Anto, PhD: AMA International University, Bahrain, [email protected] Abstract: The purpose of this study was to evaluate the subsisting career management practices of selected multinational companies in the Kingdom of Bahrain as basis for career development program. It contrasted the extent of use of career management tools like, career analysis, career strategy, career planning, job execution, and career support. Mean was applied for descriptive analysis, whereas one-way analysis of variance (ANOVA) was utilized to establish if significant difference existed between the extent of use of career management tools among the selected multinational companies classified as small, medium, and large. The study exposed that the extent of use of career management tools such as, career analysis, career strategy, career planning, job execution, and career support was Very Great Extent. Notwithstanding the classification, the selected multinational companies, in managing employee careers, are made aware on the significance of the conduct of career analysis, career strategy, career planning, job execution, and provision of career support. Employers of multinational companies are fully aware of the importance of their role in the career management process. Significant difference however was determined in the extent of use of career support between large and medium when the selected companies were categorized as large, medium, and small, by computing the Least Significant Difference (LSD) in multiple comparisons. Keywords: Career analysis, career strategy, career planning, job execution, career support

Work stress and turnover intentions: the mediating effect of job

satisfaction and moderating effect of self-efficacy

Shengliang Deng, PhD: Brock University, Canada, [email protected] Jianfeng Li, PhD: Hubei University, China Abstract: This study offers a theoretical perspective of self-efficacy on exploring the relationships between job stress, job satisfaction and turnover intentions. The empirical results reveal that job satisfaction mediates the relationship between job stress and turnover intentions, and general self-efficacy moderates the relationship between job satisfaction and turnover intentions. Further, general self-efficacy moderates the extent to which job satisfaction mediates between job stress and turnover intentions. These findings provide new insights into the influence of psychological resources on turnover decisions. Key words: Job stress, Job satisfaction, Turnover intentions, Self-efficacy.




Impact of corporate social responsibility on marketing performances

of mobile companies in Jordan : managerial perspective

Zakaria Ahmed Azzam, PhD: Zaqa University, Jordan, [email protected]

Abstract: The telecommunication sector, like many other sectors, has witnessed many dramatically changes and development that affects its ways of doing their business. Perhaps one of the major forces behind these developments is Corporate Social Responsibility .This study aimed to identify the impact of mobile companies’ commitment to corporate social responsibility on its marketing performances represented by market share, sales , profits, image ,quality ,and customer satisfaction in Jordan .The present study is based on four main hypotheses which state that there is no statistical significant relationship between the independent variables of CSR i.e. economical, legal, philanthropic and ethical dimensions and the marketing performances of mobile companies in Jordan .The researcher designed a questionnaire as an instrument to collect the necessary data , and then it was distributed personally to the sample of the present study which constitute mobile companies operating in Amman city the capital of Jordan with a total of 133 questionnaires which were usable for statistical analysis , and has been relying on descriptive statistics methods in describing the variables of the present study. The findings from the field research showed that there is a positive relationship between all the independent variables of CSR and the marketing performances of mobile companies operating in Amman city the capital of Jordan A number of managerial and marketing implications and recommendations were provided to guide mobile companies in their efforts to adopt and implement the dimensions of Corporate Social Responsibility which foster their marketing performances in a better way than competitors do .

The customer perceptions of closing Islamic windows within the

conventional banks in Qatar and its influence on banking performance

Mohammed Elgammal, PhD, Anas Al Bakri, PhD, Abdul Ahad Abdul Basith, et al. Qatar

University (QU) [email protected]

Abstract: Towards a robust banking environment, Qatari authorities declared in February 2010 that all Islamic windows performing under conventional banks should be closed (Reuters, 2012), Qatar Central Bank (QCB) rationalizes this decree in three folds. First, this decree creates a fair competitive platform for the Islamic Banks, which will assure financial stability by giving fair opportunity for both the conventional and Islamic banks to compete and prosper. Second, QCB plans to specify different limit for capital adequacy based on Islamic Financial Services Board (IFSB), such limit is different from conventional banks. Finally, the decision serves QCB’s vision of the ideal monetary policy. This study aims to study the perceptions of customers in Qatar regarding the impact of enforcing this decree on banks performance. Furthermore the study objective expands to analyze what changes happened to the Qatari banking system (both Islamic and conventional) after the decree, and whether the anticipated goals by QCB are compliant with the reality. This study examines the performance of the banks based on comprehensive performance evaluations such as the microeconomic, macroeconomic and financial indicators of the bank to provide meaningful and precise information from the available data. Study is a good source for customers in Qatar, as it will help them to understand and comprehend more about the banking systems it helps them to realize the benefit of Islamic banking and its role in the Qatari economy. Keywords: Finance and Banking; Customers perceptions; Islamic banking, Performance analysis; Islamic finance




Scio-economic changes of women micro entrepreneurs in Kerala

Taramo K.G.: Manipal University, Dubai, [email protected] Abstract: Scio-Economic changes of Women Micro Entrepreneurs in Kerala Taramol. K.G. Assistant Professor Faculty of Management Manipal University Dubai Email:[email protected] Abstract Economic development is the result of contributions of the working population, both male and female in the region. The status and role of women is changing all over the world and women have stepped out of the confines of their households, have multiplied their roles and responsibilities and empower their potentials. After independence India framed planning, strategies and techniques to boost up the nation’s economic development for attaining a socialistic pattern of society. The result of all these measures is that the status and position of Indian women have much improved. The process of development would be incomplete and lopsided unless women are fully involved in it. Emancipation of women is an essential pre requisite for economic development and social progress of a nation. The Government of Kerala State in India has introduced a novel scheme of poverty alleviation based on micro credit and self-help grouping. To eliminate poverty particularly that affects women, they should be encouraged to undertake micro enterprises with available credit facilities from banks and through micro credit. Micro enterprises are small undertakings run by individuals or groups who take up responsibility of managing a business venture and often involved in the family activities. Development of micro enterprises can help to create immediate employment opportunities involving a number of women at low investment level. Kudumbashree views Micro Enterprise Development as an opportunity for providing gainful employment to the people below poverty line and thereby improving their income and living standard. When an enterprise is established and controlled by a woman, it not only boosts economic growth, but also has many desirable outcomes Key words: Micro enterprise, rural entrepreneurship, self-help groups, and women micro entrepreneur. Socio economic changes.

Cultural tourism management vs authenticity of tai-dam ethnic group

in Thailand

Donruetai Kovathanakul, PhD and Patipat Tunming Khon Kaen University, Thailand [email protected] Abstract: This article mainly studies cultural tourism management and versus the authenticity of Tai-Dam Ethnic Group in Thailand. The objectives are: 1. Study the cultural tourism management of Tai-Dam Ethnic Group in Thailand; and 2. to propose recommendations for cultural tourism management based on authenticity. The research methodology utilizes field surveys for collecting data and interviews. Followed by and analysis using descriptive method. The primary result found that the cultural and almost all of the authenticity are still preserved as a living museum. Finally, the researchers selected the results to discuss and propose recommendations for cultural tourism management and versus of authenticity of the indigenous group. Keywords: Cultural Tourism Management, Authenticity, Tai-Dam




Reviewing effectiveness of a change management program within a

state-owned entity: individual change vs. organizational change

dynamics

Xolani Ngonini: Trans-Caledon Tunnel Authority (TCTA), South Africa, [email protected]

Abstract: Quiet a significant number of change management initiatives fail both in private and public sector. This poor success rate is often attributed to a fundamental lack of a valid framework as to why and how to implement a change program. Introducing modern change management strategies within state-owned entities in transitional economies should be a panacea to all service delivery ills. However, frequently these change programs are hamstrung by inertias such as lack of coordination and cooperation across departments, silo thinking, and sectional politics. This study reviews the implementation of a change management program within a state-owned entity in South Africa–a transitional economy. The adopted approach to evaluative study incorporates the process and output dimensions of planning, management and execution. Findings indicate that the program ushered in a vision, a new strategy and there was a new dawn–the latter is the Sotho name of the change program. Also, during this program new organizational values, reflective of the current company demographics, were collectively established. Critical lessons for strengthening future change initiatives the need to: manage the interface between individual and organizational change, conceptualizing the program from the outset to adequately reflect demographic dynamics and selecting champions that are change enthusiast, not only in relation to the program, but also embrace the transformational agenda of the country. Keywords: Change initiative, Co-creation of values, Transitional economy, South Africa

Retail service quality in context of hyper market of Dubai

Rizwan Alam. PhD and Saif-Ur-Rehman Khan, PhD: University of Modern Sciences, Dubai [email protected], [email protected]

Abstract: This study aims to examine the applicability of the Retail Service Quality Scale (RSQS) in retail stores in hyper market of Dubai, an Independent state with free market economy among seven states of UAE. This research attempts to identify the effect of RSQS that contribute to increasing the customer base toward retention. A sample of 320 retail customers from four different hyper markets in Dubai was surveyed to examine the effect of the five dimensions (physical aspects, problem solving, personal interaction, reliability, and policy) on customer’s satisfaction and customer’s loyalty toward customer’s retention. The findings are cross-validated using step-wise regression methods, multiple regressions and structural equation modeling to identify direct and indirect influence as well as model fit contributing to increasing the customer base. Findings indicate that the RSQS framework is a good fit in the Dubai retail setting. The five dimensions provide significant effect in measuring the quality of retail services on the one hand and direct and indirect influence on customer’s retention on the other. The research also finds that customer’s satisfaction and customer’s loyalty moderate the relationship between RSQS and customer’s retention in hyper market of Dubai. Present retail service providers who consider high priority on service quality can use these findings and recommendations to track the high growth potential of the retail sector. This study has also managerial implications for designing and formulating operations strategy in providing best retail services for new markets. Keywords: Customer services quality, Customer’s satisfaction, customer’s loyalty, customer’s retention, Dubai hyper market.





The Meta analysis of the relationship between emotional intelligence

and demographic profile, job stress, job satisfaction and turnover

intention

Meraj Naem, PhD: Al Dar University College, Dubai, UAE, Abhishek Shukla, PhD and Rajeev Srivastava, PhD, Jaypee University, Guna, India, [email protected] Abstract: The purpose of this study was to conduct a meta-analysis to ascertain if there was empirical evidence to support the relationship between Emotional Intelligence and different variables (Demographic profile, Job stress, Job satisfaction and Turnover Intention). This paper presents the results obtained from a Meta analysis of scientific articles related to emotional intelligence, demographic characteristics (age, education, income and gender), job stress, job satisfaction and turnover intention variables. Eighty five studies were reviewed for possible analysis with 41 studies meeting the criteria for inclusion. The study concludes that there is a moderately strong relationship between emotional intelligence and demographic characteristics (Age, Gender, and Education & Income), job stress, job satisfaction. The relationship between Emotional Intelligence and turnover intention found no significant relationship (according to a random model of Meta-analysis). Theoretical implication and future research on it are discussed. Key Words: Meta-Analysis, Emotional Intelligence, Job Stress, Job Satisfaction, Turnover Intention, Intention to leave, Demographic Characteristics

The SMME adoption of social media technologies to enhance business

competitiveness: towards a conceptual framework

Patient Rambe, PhD, Lentswe Mosweunyane, Dennis Yao Dzansi, PhD: Central University

of Technology, South Africa [email protected] Abstract: While customers have adopted social media technologies (SMTs) to access and purchase products and services, there is a dichotomy between such uses and the reluctance of emerging South African businesses to adopt such technologies for marketing of their brands. Large businesses have also exploited the benefits of economies of scale to market their services/products aggressively in ways that threaten the potential of small, emerging businesses to compete actively with such businesses in resource constrained environments. Yet small businesses remain the cash cows of emerging economies that contribute significantly to economic growth, employment generation, export promotion and social empowerment of citizens of developing economies. This theoretical paper adopts the stakeholder theory to articulate the corporate value small businesses could derive from the adoption of SMTs including the potential risks associated with this marketing strategy. The conceptual framework argues that the viral and interactive nature of SMT communication provides opportunities for productive engagements and competitive transactions among the small business and its suppliers, customers, competitors and other business regulators. Therefore, SMTs provide a productive platform for the reinforcement of competitive marketing strategies and development of positive business relationships with stakeholders through the appropriate management of their expectations and agreed objectives to sustain fruitful SMME business experiences. Keywords: Social media technologies, small, micro and medium enterprise, competitiveness, stakeholder.




Optimal mix of integrated marketing communication (IMC) for personal

care and beverage, a Pakistani FMCG perspective

Waseem Irshad: University of Central Punjab, Pakistan, [email protected] Abstract: Filling the research gap of integrated marketing communication literature, this research diligently explores three fundamental questions, which communication modalities (Friends and Family, Sales Force, Newspaper, Television, Radio, Direct Mail, Billboard, Brochure, Company Website, SMS) are preferred for personal care and beverage sector, which factor (information containing ability of the channel, disruption channel causes, experience with the channel, trustworthiness on the channel and convenience) is the most influential while choosing this preferred modality, and what is the optimal mix of modalities for marketers to effectively market personal care and beverage products. Purposive sampling technique with a sample size of 300 FMCG (personal care and beverages, 150 each) consumers have been taken, resulting a 72% response rate. Multiple regression and step-wise regression have been employed. Results indicated company website and friends & family to be the most preferred communication modalities for personal care sector, while SMS for beverage sector. The most important factor for choosing these modalities are ―trust‖ for personal care and ―experience‖ for beverage sector. For the final research question an optimal mix of two modalities for personal care whilst an optimal mix of three modalities for beverages sector have been identified. Current study contributes empirical and substantive insights into the complex nature of multi-faceted marketing communication. Theoretically, media richness theory, channel expansion theory, theory of reciprocity, and theory or reactance has been revisited to test the vintage into contemporary context. This study can help managers target customers more effectively within their limited resources and help better utilize their resources. The study explains the tip of the Iceberg by surfing through two sectors at once, future studies can explore whether preference becomes manifest for other industries and across high and low involvement products. The point of originality is revisiting the theoretical vintage validating it into the complex contemporary communication modalities era. Keywords: Communication modalities, Channel choice, Channel preference, optimal mix, IMC, integrated marketing communication.


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Global Conference on Business Management and Social Sciences

(GCBMS-2015)

24th- 25th April 2015, Dubai, United Arab Emirates (UAE)

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GCBMS-2015 Conference Grid

Le Méridien Dubai Hotel & Conference Centre, WASL-1 Hall 1st Day: Friday April 24th, 2015

Session Description Start End

Registration 09:00 10:00

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Welcome Note: Conference Chair Key Note address: Prof. Dr. Themis D. Pantos 10:00 10:45

Pictorial Session and Tea Break 10:45 11:15

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Session (I) Paper Presentations:

1. An analytical study on the changes in oil prices with reference to worldwide crude oil reserves, production and demand, Dr. Indrani Hazarika, Higher College of Technology (HCT), Dubai

2. Socio-Economic Developments In Saudi Arabia And Future Prospects: A Case Of Human Capital Development, Dr. Zafar Mueen Nasir, American University in the Emirates (AUE), Dubai

3. Socio-economic planning in disadvantaged areas for the development of a territory, Dr. Roberta Arbolino, University of Naples "L'Orientale" Italy

4. Can we discern the impact of income distribution on poverty and economic growth in Asian Economies?, Dr. Zaheer Abbas, Higher College of Technology (HCT), Al Ain

5. Ethics and integrity in the accounting profession in Nigeria: The gender connection, Ms. Omowunmi Ogunleye, University of Lagos, Nigeria

6. Information content, auditors’ trust and financial crisis: criticism lacks evidence, Dr. Osama El-Temtamy & Dr. Ghullam Rubbanye, Zayed University, Abu Dhabi

Comments by Prof. Dr. Osama El-Temtamy (Session Chair)

11:15 01:00

Lunch Break 01:00 02:00

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Session (II) Paper Presentations: 1. Analyzing the effects of perception of social impacts on attendance to events, satisfaction and loyalty in event

marketing, Dr. Ayse Akyol, Trakya University, Turkey 2. Process performance management: The impact of performance indicators on the organizational profitability,

Dr. Hayat Muhammad Awan, Air University, Pakistan 3. Comparative study on anxiety among sports and non-sports personnel in India and UAE, Dr. M.Rafiuddin,

Sindhu Parimiri, Dr.Lajwanthi and Aqila Rafiddin, BITS Pilani, Dubai 4. Japan's public private collaboration in a new paradigm of development cooperation: exploring trade and

investment facilitation with a case of Cambodia, Ms. Sachiko Baba, Thammasat University, Thailand 5. Managing careers in selected multinational companies, Dr. Manolo L. Anto, AMA International University,

Bahrain 6. Work Stress and Turnover Intentions: The Mediating Effect of Job Satisfaction and Moderating Effect of Self-

Efficacy, Dr. Shengliang Deng, Brock University, Canada Comments by Prof. Dr. Shengliang Deng (Session Chair)

02:00 03:40

Tea Break 03:40 04:00

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www.abmconferences.com +971 5540 48011

Global Conference on Business Management and Social Sciences

(GCBMS-2015)

24th- 25th April 2015, Dubai, United Arab Emirates (UAE)

www.abmconferences.com www.abasynrak.ae

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Session (III) Paper Presentations: 1. Impact of corporate social responsibility on marketing performances of mobile companies in Jordan,

Dr. Zakaria Ahmed Azzam, Zarqa University, Jordan 2. The Customer Perceptions of Closing Islamic Windows within the Conventional Banks in Qatar and its

influence on the Banking System Performance, Abdul Ahad Abdul Basith, Qatar University, Qatar 3. Scio-economic changes of women micro entrepreneurs in kerala, Manipal University Dr. Taramol K.G. 4. Cultural tourism management vs authenticity of Tai-Dam ethnic group in Thailand, Dr. Donruetai

Kovathanakul, Khon Kaen University, Thailand 5. Reviewing Effectiveness Of A Change Management Program Within A State-Owned Entity: Individual

Change Vs. Organizational Change Dynamics, Mr. Xolani Ngonini, Trans-Caledon Tunnel Authority (TCTA), South Africa

6. Optimal mix of integrated marketing communication for personal care and beverage, a Pakistani fast moving consumer goods (FMCG) perspective, Waseem Irshad University of Central Punjab, Pakistan

7. The Meta analysis of the relationship between emotional intelligence and demographic profile, Job stress, Job satisfaction and turnover intention, Dr. Meraj Naem, Al Dar University College, Dubai

8. Retail service quality in context of hyper market of Dubai, Dr. Saifur rahman and Dr. Mohammad Rizwan Alam, University of Modern Sciences, Dubai

Comments by Dr. Indrani Hazarika (Session Chair)

Papers in absentia 1. The SMME adoption of social media technologies to enhance business competitiveness:

towards a conceptual framework, Dr. Patient Rambe, South Africa

04:00 05:45

2nd Day: Saturday April 25th, 2015

2nd day of GCBMS-2015 is recreational and networking day, registered participants will be taken out for a visit to

marvelous places of Dubai. Journey will start from 09: 00 AM till 02:30 PM

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