paid media publishing: pull your content forward
DESCRIPTION
Technology is enabling brands to extend content marketing beyond what was traditionally possible. By combining the best practices of online content management with the reach of online display advertising, paid media publishing creates an entirely new channel for brands to connect with customers in a meaningful way. Related Article: http://blog.flite.com/home/2012/10/31/what-is-paid-media-publishing.htmlTRANSCRIPT
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B2C Content Marketing is on the Rise
86% of B2C marketers use content marketing.!!55% plan to increase their content marketing spend in 2013.!
Source: CMI B2C Content Marke2ng: 2013 Benchmarks, Budgets, and Trends—North America.
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B2B …across both B2B and B2C companies
91% of B2B marketers use content marketing.!!54% plan to increase their spend as well.!
Source: CMI B2B Content Marke2ng: 2013 Benchmarks, Budgets, and Trends—North America.
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Brands are becoming Publishers
Brands already publish content to their websites and social media.!
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Owned + Earned + Paid Media = Converged Media
Brand marketing should take advantage of all media channels at the marketer’s disposal:!
Owned, Earned, and Paid Media!
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Distributed Content Marketing
Paid media publishing adds the needed scale and reach
to content marketing.!
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Content Audiences Respond To
It offer consumers contextually-relevant content like video channels, social feeds, editorial
articles and curated news.!
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A Better Ad Experience
For Brands, it creates fresh, relevant experiences that
engage consumers in ways that don’t feel like advertising. !
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Native Ads and Sponsored Content
Publishers can differentiate their ad inventory with content-rich ads
that entertain and inform audiences right on the page. !
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Paid Media Publishing: Pull Your Content Forward