paid owned earned shared convergent social: media models - curated list of 70+ infographics
DESCRIPTION
A curated list Originally via http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEMTRANSCRIPT
FORRESTER SAYS SOCIAL DOESN’T DRIVE ONLINE SALES, AND WHY THAT’S FINE
http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/
EARNED & SOCIAL MEDIA STRATEGY – WHAT’S THE DIFFERENCE?
http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/
SAMPLE MARKETING PLAN WITH PAID, OWNED, EARNED AND SHARED MEDIA
http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid-owned-earned-and-shared-media/
POEM MODELS ALSO AVAILABLE AS AN EMBEDDABLE, RESPONSIVE,
COLLABORATIVE LIST ON LISTLY• Via http://list.ly/list/Rt3-70-
plus-paid-owned-earned-and-shared-media-models-graphics-posts
• http://list.ly/preview/Rt3
• Am I missing a model or a significant post on POEM?
• Please add to the list.
OWNED VS. EARNED MEDIA: MEASURING THE ROI
http://spinsucks.com/communication/owned-vs-earned-media-measuring-the-roi/
MCKINSEY: NEW MARKETING VOCAB - HIJACKED & SOLD MEDIA
http://www.mckinsey.com/insights/marketing_sales/beyond_paid_media_marketings_new_vocabulary
A DEFINITION OF PAID, EARNED AND OWNED MEDIA
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/
THE INTEGRATION OF PAID, EARNED AND OWNED MEDIA; AND THE
IMPORTANCE OF ALL THREE
https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media-and-the-importance-of-all-three/
DEFINING EARNED, OWNED AND PAID MEDIA
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
WRITE A POEM TO YOUR AUDIENCE
http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience.aspx
PAID OWNED EARNED MEDIA: 6 PLUS 6 REASONS TO DISMISS OR LEVERAGE
OWNED BLOGS #POE
http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media-6-plus-6.html
5 CRITICAL STEPS FOR INTEGRATING PAID, OWNED, AND EARNED MEDIA
http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned-earned-media/
GETTING TO GRIPS WITH POEM
http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/
INNOVATE 1ST INTERVIEW PART 3 – SOCIAL MEDIA MYTHS & TRUTHS
https://randallbeard.wordpress.com/tag/earned-media/
YOUR CONTENT STRATEGY: DEFINING PAID, OWNED & EARNED MEDIA
http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660
DEFINING PAID, EARNED & OWNED MEDIA
http://www.empowermm.com/blog1/emerging-media/defining-paid-earned-and-owned-media/
EARNED VS. PAID MEDIA: AN INTRO TO VIRAL MARKETING
http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/
“HALF THE MONEY I SPEND ON ADVERTISING IS WASTED AND THE TROUBLE IS I DON’T KNOW
WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL
http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/comment-page-1/
PAID OWNED AND EARNED MEDIA – THE BENEFITS OF OWNING THEM ALL
http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits-of-owning-them-all/
MARKETING AND PR: THE LINES HAVE BLURRED
http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/
PAID, OWNED, EARNED MEDIA MODEL WILL DISAPPEAR…IT WILL JUST BE
CALLED MARKETING
http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it-will-just-be-called-marketing/
PAID OWNED EARNED MEDIA DEVELOPMENT
http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media-development.html
WHAT IS EARNED , OWNED & PAID MEDIA? THE DIFFERENCE EXPLAINED.
https://www.titan-seo.com/newsarticles/trifecta.html
RESOURCES: CONVERGED MEDIA, INTEGRATING YOUR PAID, OWNED, &
EARNED
http://www.web-strategist.com/blog/category/converged-media/
http://www.slideshare.net/jeremiah_owyang/marketo-keynote-converged-media-paidownedearned-mus13
5 ASPECTS OF SOCIAL MEDIA THAT WILL HELP YOU PRIORITIZE WHAT YOU
DO
http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize-what-you-do/
ROLE OF OWNED, PAID AND EARNED MEDIA IN A BUSINESS
http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned-media-business
‘RENTED’ MEDIA AS PART OF THE PAID, EARNED, OWNED MIX
http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned-owned-mix.html
CONVERGED MEDIA: OWNED + EARNED + PAID MEDIA
http://blog.flite.com/home/2013/3/8/converged-media-owned-earned-paid-media.html#.VCD-vyueHCw=
“OWNED” MEDIA, AN ANSWER TO DIGITAL CHANGE?
http://almostdailybrett.wordpress.com/2014/05/29/owned-media-an-answer-to-digital-change/
NEW MEDIA OPTIONS
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/
INTERACTIONS, ENGAGEMENT & ECOSYSTEMS
http://darmano.typepad.com/logic_emotion/2010/04/engagement.html
DE-BLURRING THE PUBLISHING BOUNDARIES: BOUGHT, OWNED,
EARNED AND SHARED MEDIA
http://www.sociagility.com/2012/04/bought-owned-earned-shared-media/
PAID, EARNED & OWNED MEDIA. OUR 3-WAY IMPACT.
http://andrewsbirt.com/2014/06/02/need-sociability-earn-media-graphic/
EARNED, OWNED AND PAID MEDIA: DIFFERENCES AND OVERLAPS
http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen-en-overlappingen/
MR./MS. CMO — TEAR DOWN THESE WALLS!
http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/
HOW BRANDS MUST COMBINE PAID, OWNED, AND EARNED MEDIA
http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and-earned-media/
HOW OWNED, EARNED, AND PAID MEDIA WORK TOGETHER
http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media-work-together/
SOCIAL MEDIA IN 2013 - PAID, OWNED, SHARED & EARNED MEDIA
http://www.klaus-janowitz.de/wordpress/social-media-2013
SOCIAL MEDIA BRANDSPHERE
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/
PAID, OWNED, EARNED MEDIA: ARE YOU IN THE RIGHT PLACE?
http://conversations.marketing-partners.com/2011/01/paid-owned-earned-media-channels-are-you-in-the-right-place/
CAN CONSUMERS HELP BRANDS WIN CONTROL & REACH WITH LIVING
MEDIA?
http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-reach-with-living-media/
THE NEW RULES FOR MODERN COMMUNICATIONS: OWNED MEDIA TO
AGILE ENGAGEMENT
http://www.slideshare.net/au1153/the-new-rules-for-modern-communications-owned-media-to-agile-engagement-at-prsa-2012?
ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-reach-with-living-media/
BLURRING THE LINES BETWEEN PAID, OWNED, AND EARNED MEDIA – 2013 IS
ALL ABOUT INTEGRATION
http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and-earned-media-2013-is-all-about-integration/
CONVERGED MEDIA = PAID MEDIA + OWNED MEDIA + EARNED MEDIA
http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned-media-earned-media/
THE ESSENTIAL THREE-PRONGED APPROACH TO CONTENT PROMOTION
http://marketingland.com/your-necessary-three-pronged-approach-to-content-promotion-55504
NATIVE ADVERTISING: ADVERTISING ALIVE & WELL
http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well-pt1/
EARNED, OWNED OR PAID MEDIA CHANNELS. ALSO KNOWN AS: PR, SOCIAL MEDIA OR ADVERTISING.
http://seedfactorymarketing.com/earned-owned-or-paid-media-channels-also-known-as-pr-social-media-or-advertising/
LINES BLUR BETWEEN PAID, OWNED, AND EARNED MEDIA
http://www.vostit.com/blog/marketing/paid-owned-earned-media/
CREATING A MULTI-CHANNEL CONTENT MARKETING STRATEGY
http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing-strategy/
MEDIA CONVERGENCE IN CHOBANI’S #TASTEREAL CAMPAIGN IS DAMN SEXY
http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid-earned-and-owned-media-for-chobanis-tastereal-campaign-is-
damn-sexy/
EARNED, OWNED, & PAID MEDIA – WHAT’S THE DIFFERENCE?
http://www.new-wavemedia.com/blog/earned-owned-paid-media
LEVERAGING CONVERGED MEDIA IN LOCAL DIGITAL MARKETING
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-digital-marketing/
PAID, OWNED & EARNED MEDIA: YOUR NEW VOCABULARY
http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary
CRASH COURSE IN CONTENT MARKETING: 12 LESSONS FROM A
BRAND PUBLISHER
http://www.slideshare.net/InteliQ/how-iq-works
HOW TO MOVE FROM “PAID” TO “OWNED AND EARNED” MEDIA?
http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned-and-earned-media/
WHAT’S OWNED MEDIA ON FACEBOOK & HOW TO USE IT
http://www.linkedmediagroup.com/owned-media-on-facebook/
WHY LONELY BRANDS BUY THEIR FANS & FOLLOWERS?
http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/
SOCIAL MEDIA FOR BUSINESS: 5 WAYS TO GET NOTICED AND GAIN MORE
FOLLOWERS IN 2014
http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/
VISUAL THINKING #5: PATHFINDING IN PAID, EARNED AND OWNED MEDIA
http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking-5-pathfinding-in-paid-earned-and-owned-media.html
UNDERSTANDING FACEBOOK’S OWNED, PAID AND EARNED MEDIA
http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned-media/
THE CONVERGED MEDIA IMPERATIVE: HOW BRANDS MUST COMBINE PAID,
OWNED AND EARNED MEDIA
http://www.hyperbrand.co.uk/5/news/41/the-converged-media-imperative-how-brands-must-combine-paid-owned-and-earned-media/
SHOULD YOUR EMPHASIS BE ON EARNED, OWNED, OR PAID MEDIA?
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media
OPTIMIZING PAID, OWNED AND EARNED MEDIA
http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned-and-earned-media/
INTEGRATING OWNED MEDIA, EARNED MEDIA, AND PAID MEDIA
http://socialsteve.wordpress.com/2011/02/20/integrating-owned-media-earned-media-and-paid-media/
ARE YOU “LEANING FORWARD” WHEN IT COMES TO NEW MARKETING TOOLS?
http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward-when-it-comes-to-new-marketing-tools/
HOW TO GET FOUND WHERE YOUR BUYERS ARE LOOKING: WEB PRESENCE
OPTIMIZATION
http://webbiquity.com/social-media-marketing/how-to-get-found-where-your-buyers-are-looking-web-presence-optimization/
PAID OWNED EARNED - A LOVE STORY BASED ON ENGAGEMENT
http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story-based-on.html
GETTING EARNED MEDIA WORKING IN YOUR FAVOUR
http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-working-in-your-favour/