paid per click webinar
DESCRIPTION
TRANSCRIPT
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Presented by:William LindusDirector of Project Management
What is Pay Per Click Advertising?
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What is Pay Per Click Advertising?
Is it worth my time?
Is it worth my money?
Will it help my business?
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Paid Per Click Advertising is:
An online advertising method of directing traffic to websites where advertisers pay the publisher every time the ad is clicked
Examples: www.localvets.com www.veterinarians.com www.yellowpages.com Google Adwords Microsoft Adcenter
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Google Adwords
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Paid Per Click Advertising Cons
Only 25% of web users will ever click an ad
55% of people who click ads will never go past the page the landing page
‘Ego-Based Bidding’ can make cost per click sky rocket
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Paid Per Click Advertising Pros
Short-term solution: Targeting a location other than where your practice is
located Advertising a niche service
With Google Adwords, you can actually track people who come to your website and see what they do when they get there
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Pay Per Click Advertising
Paid per click advertising should, at best, be a tool at your disposal.
A well-marketed practice will utilize this method only when it will provide a return that outweighs the cost.
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Local and Hybrid Searches
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A Better Way to Market
Search Engine Optimization Title Tags Meta Descriptions Headlines Service / Location based keywords Quality Content
Online Reviews Google Yelp Angie’s List Citysearch Many, many more!
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Pay Per Click Advertising
Got Questions? Feel free to ask them now using the GoTo Meeting window
Or, contact me later! William Lindus Director of Project Management Beyond Indigo (877) 244-9322 x307 [email protected]
For additional help with your company’s positive-based marketing, reach out to us at www.beyondindigopets.com
+Thank you!