painting design research · chatbots natural language processing: amazon alexa & ios siri 2012...
TRANSCRIPT
RESEARCHPAINTING DESIGN
What are disruptive forces?
“A disruption displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile. It is at once destructive and creative”
Clayton Christensen
https://hbr.org/2015/12/what-is-disruptive-innovation
1769 1885 1908
Innovation is not Disruption
https://www.rankred.com/evolution-of-cars/
ARTIFICIAL
INTELLIGENCE
TECHNOLOGYREGULATION
OPEN
BANKING
BEHAVIORAL
ECONOMICS
PSYCHOLOGY
What is Open Banking?
A collaborative model in which banking data is shared through APIs between two or more unaffiliated parties.
http://www.wired.co.uk/article/open-banking-cma-psd2-explained
PSD2
ENCOURAGE USER
CONTROLLED EXPERIENCES
STANDARDIZE
AUTHENTICATION
ALLOW OPEN ACCESS
TO DATA
http://www.wired.co.uk/article/open-banking-cma-psd2-explained
API A software intermediary that allows two applications to talk to each other.
APIhttps://www.mulesoft.com/resources/api/what-is-an-api
OPEN BANKING N26 is bringing banking of the future to the US
https://next.n26.com/en-eu/
OPEN BANKING N26 is bringing banking of the future to the US
https://www.finextra.com/pressarticle/69790/n26-embeds-insurance-robo-advisor-clark
OPEN BANKING US Banks are responding with new product offerings
https://thenewstack.io/capital-one-using-apis-streamline-auto-financing/
OPEN BANKING US Banks are responding with new product offerings
https://www.bankrate.com/banking/jpmorgan-wells-fargo-banking-apps-finn-greenhouse/
OPEN BANKING US Banks are responding with new product offerings
https://www.americanbanker.com/news/wells-finicity-deal-furthers-data-detente
https://www.americanbanker.com/news/jpmorgan-chase-and-finicity-ink-data-sharing-agreement
+OPEN BANKING
REGULATIONTECHNOLOGY
What is behavioral economics?
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
https://www.behavioraleconomics.com/introduction-behavioral-economics/
HH LIFE INSURANCE OWNERSHIP
72%
44%
1960 2016https://www.accenture.com/us-en/insight-life-insurer-secret-weapon-behavioral-economics
$12B COVERAGE GAP
THE MIDDLE MARKET
$21,000 $106,000ANNUAL HH INCOME
52M HHhttps://www.accenture.com/us-en/insight-life-insurer-secret-weapon-behavioral-economics
PROBABILITYEVALUATION INCENTIVE
https://www.accenture.com/us-en/insight-life-insurer-secret-weapon-behavioral-economics
EVALUATION Influencing how consumers evaluate products
https://meetfabric.com/
EVALUATION Influencing how consumers evaluate products
https://meetfabric.com/
PROBABILITY Emphasizing the probability of positive or negative outcomes
https://havenlife.com/
INCENTIVE Delivering rewards at the time of commitment to purchase
https://termlife.johnhancockinsur
ance.com/lp2/vitality-life-
quote?cid=US_JH_IN_ID_TM_V
T_NA_NA_IR_JHI_AD_RS_NA_
NA_AQ_OvrVIT__
DIGITAL CHANNELS
BEHAVIORAL ECONOMICS+
A chatbot is a computer program that
simulates human conversation
through voice commands, text chats,
or both.
What is a chatbot?
https://www.techopedia.com/definition/16366/chatterbot
CHATBOTS In-App Virtual Assistants
https://www.americaninno.com/chicago/ai-insurance-app-lemonade-launches-in-illinois/
CHATBOTS In-App Virtual Assistants
https://www.lemonade.com/blog/lemonade-sets-new-world-record/
CHATBOTS In-App Virtual Assistants
https://www.lemonade.com/blog/rise-autonomous-organization/
1.3B
CHATBOTS Facebook Messenger
ACTIVE USERS
20MBUSINESSES
https://www.pymnts.com/facebook/2017/facebook-announces-1-3b-messenger-app-users/
CHATBOTS Facebook Messenger- Customer Chatbot Plug-In
http://www.adweek.com/digital/dana-gibber-headliner-labs-guest-post-why-facebook-messenger-will-dominate-2018/
https://techcrunch.com/2017/11/07/facebook-introduces-a-messenger-plugin-for-business-websites/
CHATBOTS Facebook Messenger- Meet Mia
https://www.digitaltrends.com/cars/insurify-car-insurance-through-facebook-messenger/
CHATBOTS Natural Language Processing: Amazon Alexa & iOS Siri
2012 ANNOUNCED DEAL WITH NUANCE
2013 RELEASED IN-APP ASSITANT NINA
2017 CREATED FIRST ALEXA SKILLS
2018 LAUNCHED FB MESSENGER BOT
2018 INTEGRATED APP WITH SIRI
2018 ALEXA VOICE CHALLENGE WINNER
https://www.americanbanker.com/news/usaa-teaches-its-virtual-assistant-to-learn-from-customershttps://communities.usaa.com/t5/Press-Releases/USAA-Launches-Pilot-of-New-Skill-for-Amazon-Alexa-USAALabs-com/ba-p/132810http://corporateinsight.com/usaa-introduces-siri-based-account-search/https://www.pymnts.com/winners-for-the-2016-pymnts-alexa-challenge/
25%WILL RETIRE
BY 2018
400KAVAILABLE
INSURANCE JOBS
https://jacobsononline.com/uploadfiles/leader296.pdf
60% OF ALL 21ST
CENTURY JOBS
REQUIRE SKILLS HELD BY
25% OF THE
WORKFORCEhttps://jacobsononline.com/uploadfiles/leader296.pdf
ARTIFICIAL
INTELLIGENCE
TECHNOLOGYREGULATION
OPEN
BANKING
BEHAVIORAL
ECONOMICS
PSYCHOLOGY