Paints & Coatings

Presented By:

Amit MitraHarshit ParekhSangita KararSahil Jain

Agenda

• Paint Industry and Market Shares• Major Brands• Institutional Markets• Segmentation-Price

-Category

-Application Area

-Types of Paints

- Industry Linkages

• Decorative Paint Segment – 22500 crores (77%)• Industrial Paint Segment – 6600 crores (23%)• Total Market Share – 29100 crores

Year Production (in tonnes)

2009 654271

2010 767769

2011 785042

2012(first 6 months) 408699

Paint Industry and Mkt Shares

ASIAN PAINTS BERGER KANSAI NEROLAC

• ACE • LUXOL SILK •SURAKSHA ADVANCED

• APEX-ULTIMA, DURACAST

• RANGOLI EASY CLEAN

•NEROLAC IMPRESSION

• UTSAV• RANGOLI SUPER ACRYLIC

•SATIN ENAMEL

• APEX- DURACAST • WALMAST ANTIFUNGAL

•SYNTHETHIC ENAMEL

• ROYALE • BISON SUPER EMULSION

•NEROLAC PEARL

• TRACTOR- EMULSION, ACRYLIC

• BISON SUPER ACYLIC

•NEROTEX MATT

Major Brands

Major Brands (contd…)

SHALIMAR PAINTS DULUX JOTUN PAINTS

•SHAKTIMAN ACRYLIC EMULSION

•VELVET TOUCH •FENOMASTIC

•SUPERLAC HI •SUPREME 3 IN 1 •FENOMASTIC GOLD

•DIAMOND SYNTHETIC ENAMEL

•WEATHERSHIELD TEX

•JOLLYFIX

•GOLD SYNTHETIC ENAMEL

•SUPERCOTE EMILSION

•GARDEX

•SILK EMULSION •SPECIAL DIAMOND GLAZE

•BENGALAC

•XTRA PREMIUM •SATIN FINISH •DUROSAN

Institutional Markets

• Automotive OEM

• Automotive Refinish• Vehicles• Railways• Aircraft• Marine Coatings• Road Marking• Plastic Coatings• Metal Packaging Coatings• General Industrial Coatings• Pre-Coated Metal Sheet

Industrial Paints SegmentInstitutions where decision making

power is with more than one person

• Commercial Hotels Shopping Malls Offices Restaurants

• Industrial Warehouses Manufacturing

• Others

Hospitals Educational Institutes Government Recreation Amenities

Premium

• Royale Glitter

• Velvet Touch

Mid Rang

e

• Interior Wall Finish

• Breathe Easy

Economy

• Tractor

• Jadoo

Segmentation - Price

Segmentation - Category

Emulsion

sEnamel

DistemperPrim

erWall Putt

y

• Royale Luxury• Luxol Silk• Rangoli

• Luxol Satin• Premium Satin• Superlac Hi

• Tractor Acrylic• Maxlite• Beauty Premium

• Decoprime

• Asian Paints Acrylic• Asian Paints Exterior

Segmentation - Application Area

Interior

• Royale Play

• Rangoli Easy Clean

Exterio

r

• Apex Ultima

• Weathercoat

Metals

• Apcolite Premium

• Metallica

Wood

• Dulux Satin Finish

• Supergloss 5-in-1

Segmentation - Types of Paints

Rubber Based Dripl

ess

Latex

Single

CoatedText

ure Oriented

• Woodpecker Melamine

• Dulux Gloss

• Dulux Tileshieild• Satin Enamel

• Royal Play• Luxol luster enamel

• Bison• Nerolac pearls

• Nerotex matt decorator

• Superlac High Gloss

Company Collaborations Area of Collaboration

Asian Paints

PPG Ind. Inc, Sigma Coatings, Nippon Paints

Electro deposition primers, HP coatings, Powder coatings

Goodlass Kansai Paints Auto & Industrial coatings

Berger Paints

Herbertsons GmbH, Valspar Corp Inc, Teodur BV

Auto coatings, Heavy duty coatings, Powder coatings

J&N Herbertsons GmbH Auto coating ICI(India) ICI Plc Auto refinish

Industry Linkages

THANK YOU